leadership session: building and protecting the ceo brand€¦ · leadership session: building and...
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![Page 1: Leadership Session: Building and Protecting the CEO Brand€¦ · Leadership Session: Building and Protecting the CEO Brand Tess Vismale, CMP, DES Moderator • Phillip A. Washington](https://reader036.vdocuments.net/reader036/viewer/2022071003/5fc02d21ed3913244f6df0e5/html5/thumbnails/1.jpg)
Leadership Session: Building and Protecting the CEO Brand
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Leadership Session: Building and Protecting the CEO Brand
Tess Vismale, CMP, DES, Moderator
@tessvis
• Phillip A. Washington
• Erika Mazza
• Jorge Cruz-Aedo
• Gary Thomas
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Here’s an assignment, list...:
• 3 words you would use to describe yourself
• Top 3 energizing skills • 3 words that make you
smile
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E
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P
O
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GREAT ENGAGEMENT
SECURITY RISK
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Thanks Jennifer McClure!
• BOLD: your pitch should show how you change the world
• RELEVANT: your pitch needs to relate to what you actually do
• AUTHENTIC: your pitch can be aspirational, but you have to live up to it
• NOTABLE AND EASY TO UNDERSTAND: your pitch should be concise and memorable, making people want to know more
• DIFFERENTIATED: remember, different is better than better
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Keys to Success 🔑
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Set Goals & Objectives
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Build Competencies For Short-Term Crises And Long Term Positioning
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Broaden Your Perspective
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Make Your Key Employees Your Brand Influencers
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Check Your SSI Score
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Headline
Summary
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Be in the Know: Social Listening + Content Triggers
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Types of Content
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Create Company Social Media Policies
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In a crisis...
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Let’s Connect on LinkedIn
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Who’s Nearby?
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Key Presentation Take-Aways
• You can’t be the noun without doing the verb!
• Prefer the climb not the top of the mountain
• Don’t create...DOCUMENT!
• It’s all about Vulnerability Authenticity.
• You gotta love the process.
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Leadership Session: Building and Protecting the CEO Brand
Tess Vismale, CMP, DES Moderator
• Phillip A. Washington
• Erika Mazza
• Jorge Cruz-Aedo
• Gary Thomas