BY:TONYA KRISANDA

Non-Profit Leadership Strategy Project

Pet Dog Adoptions

Founder Jen Daley

I first met Jen Daley when my husband and I adopted out St. Bernard mix. She was originally associated with a larger

organization, but has since branched out to create Pet Dog Adoptions. I

immediately thought of her for this project because she made our adoption

experience personal and I had also worked with her in the past and it was a

great experience.

Pet Dog Adoptions

Has not yet acquired their 501c3 but is filed as a corporation that is operating in the black.

They were founded in 2011Is a group of volunteers who bring

shelter dogs into their homes and help them transition to being family pets.

http://petdogadoptions.com/

Major Considerations

Adding value to the customer By qualifying prospective adopters. Taking the time to get to know prospective clients

and match them with the perfect pet.Key success factors

Good decisions about the dogs they bring in Good working relationships with the rescues.

What makes your people the right people A very small group that is philosophically in

agreement on the operations of the organization.Values

Adopter is the most important thing.

Major Considerations CONT..

Structures Maintain contact via email and phone. Geographically located so they can support each other. Agreeing on the philosophies of the organization.

Fulfilling Their Mission Satisfied adopters. Low to no return rates on pets Maintaining financial operations in the black

Resources Achieve Goals Work within their plan and try not to deviate

from written objectives

Major considerations CONT..

Achieving Objectives Allowing for some growth while maintaining

expectations of foster network and their group. Welcome growth but want to maintain their

business within their financial parameters. Measure Success

Happy Customer/adopters People being happy with the dog they chose

and the experience they go though.Financials

Charity organization that $10,000 a year or less are not required to pay taxes in the state of Pennsylvania.

Financial Diagnostic

Operate on about $10,000 a yearTotal Budget

The adoption of puppies funds the organization. Use a lower cost product (puppies) and seek out low

cost, free dogs or dogs that are sponsored. Source of Funds

Donation jars at meet and greet eventsExpenses

Staff are all volunteer 60% Operating 20% Food 10 % Support material 5% Paper 5 % Donated to other groups

Financial Diagnostic Cont..

Economic Changes Living within their means Making more prudent decisions

What they are going to bring in to the rescue How often and how many dogs they bring dogs

into the rescue Helping other groups.

Business Challenges Kenneling regulation in the state of PA have

changed to maintain their numbers below regulations.

Communications Diagnostic

Communicate with members weekly via email and phone

Very involved in social media. Communicate with legislature more

on local issues regarding cruelty

Membership Diagnostic

They are not an association so there are just the four of them.

Set themselves up operationally to not grow beyond their means.

Products and Services

Annual Events Meet and greets hosted by Knisely’s Pet and

Farm Center. Woof stock, a dog oriented festival in

Harrisburg. petfinder .com.

Budgets $100 annually

food for volunteers t-shirts leashes giveaways marketing material

Products and Services Cont..

Event Profit Events are not for profit Events are for marketing and public relations

Publications petfinder.com

Most Popular Products Good quality family pets

Marketing

They spend time and energy, not cash Investing in good will and referrals. Creating good relationships with adaptors, the

community and supply sources.IT

$200 a year for website No cost resources

petfinder.com, Craig’s list Facebook

Marketing Cont..

Website Purpose Marketing to the public Business description Accepting applications for adoption

Website Promotion Attached to email signatures Placed on hand outs

Member information Client based information collector.

clients needs, wants and preferences to match them to a dog they have in inventory

Board

Board consists of 4 peopleAll femaleRanging from their 30’s to a SeniorFrom various backgrounds.

Accountant Stay at home mom with a Business degree. Retired administrative assistant Part time college professor

Board Activities Everyone does everything. Do as much or as little as they want.

Organization

Skills and Qualities of a Leader Finds quality people that fit within the

organizations goals and mission. Finds people that embrace the culture of the

organization. Delegates responsibility and authority.

Leadership Priorities Satisfied adopters Good working relationship with suppliers Remove emotional decisions out of the process

Biggest Challenges Maintaining financial feasibility

Organization Cont…

Leadership Essentials Give people responsibility and let them run with it. See the big picture.

Attract and Retain Talent Do not attract talent they often turn talent down. Focus only on retention. Retain the talent by respecting

That they are volunteers Their Life and lifestyle Creating support system for each other

Have children participate and help with their meet and greets.

Organization Cont…

Staff Training Training on processing applications Giving medication Behavioral training

Organizations Biggest Concerns Returned dogs. Placing a dog correctly Quality of the dog they are working with. Supply sources and financial feasibility

Conclusion

Pet Dog Adoptions is: Consistent in their vision. Committed to their product and customer Has clear leadership roles and responsibilities.