Leading a Successful Open House

Program

Joe BorealeManager, Forked River NJ

You need a plan

Open Houses

If you want to run a successful office have a GREAT Open House system in place

Create an Open House Culture

• Associate BUY IN• Belief that open houses is the

most important, and most productive single activity

• Hold an house open before inputting into MLS (first weekend)

• Collect the other half of the commission

Open House Coordinator

•Assign a responsible associate

•Do it yourself

Open Houses

Have a system in place

A System for Success• At the time the opportunity schedule is

distributed, ask for the associates to complete their Open House schedule for the next three months

• Use this commitment to schedule weekly open houses

• Have an Open House sign-up sheet available each week

• Only the listing associate should indicate the house he/she is sitting

• Mgr/OHC should assign associates to all other available listings

Before the Open House• Be sure the Open House Rider

12-4 is on the For Sale sign at the earliest possible time

• Call previous open house customers, sellers, buyers, and invite them to the open house

• Have associate visit the house before Sunday /Saturday to plan a route for signage, and become familiar with the house

• Door hangers for neighbors for first open house

Open House Successes• Collect Open House registers by

5:00 PM Monday• Review them and ask each associate

about the open house. • Create a slide for your office

meeting agenda “Open House Successes”

• Discuss successes at weekly office meeting

• Manager must have knowledge of activity and results of open houses

Open House Successes (continued)

Acknowledge positives from weekly Open Houses

• Sales made• Listings obtained• Listing appointments• Buyer appointments

Open House Buy In

Does your office have

it?

You Have It If……..• Your associates will commit to hold

open houses on:– Super Bowl Sunday– Memorial Day Weekend– July 4th Weekend– Labor Day Weekend– Thanksgiving Weekend

DO NOT TREAT THESE WEEKENDS ANY DIFFERENTLY

New Associates Interviews• “We have a Fast Start Program for

you. We’re going to get you up and running immediately. You’ll have customers your first week in the business.”

• Explain at the time of the job interview your expectation of Open Houses

• Get the Buy In at that time• 3 per month based on 8 weekend days

Quote of the Week

It's never too late to be who you might

have been.

      - George

Elliot

~~~~~~~~~~

Connecting at the Open House

Open Houses

By having an Open House system in place, you will definitely increase your business.

Good Luck!

Quote of the Week

“I've got a theory that if you give

100 percent all of the time, somehow things will work out in the end.” 

Larry Bird

Resources• Manager’s Best Practice: Open House

Engagement• Sales Associate Resources: Holding an Open

House

• Handout: Open House Schedule

• Handout: “Connecting with Potential Buyers and Sellers at the Open House”