leading change sean jackson, dma. our age of anxiety is, in great part, the result of trying to do...
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![Page 1: Leading Change Sean Jackson, DMA. Our Age of Anxiety is, in great part, the result of trying to do today’s jobs with yesterday’s tools and concepts. -Marshall](https://reader035.vdocuments.net/reader035/viewer/2022062518/5697bf941a28abf838c907b6/html5/thumbnails/1.jpg)
Leading Change
Sean Jackson, DMA
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Our Age of Anxiety is, in great part, the result of trying to do today’s jobs with yesterday’s tools and concepts.
-Marshall McLuhan
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We make our world significant by the courage of our questions and by the depth of our answers.
-Carl Sagan
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Some questions for you…
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Do you remember your first day here?
Why did you come to work that day?
Why did you come to work today?
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Some questions from your customers…
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Can I trust you?
Are you competent?
Do you care about me and what I value?
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Who are your customers and what do they value?
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Some questions about the future…
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We look at the present through a rear view mirror; we walk backwards into the future.
-Marshall McLuhan
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The future is provoked.
Will it be provoked by you or by someone else?
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
-Marshall McLuhan
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Some questions about change…
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People don’t resist change.
They resist being changed.
-Peter Senge
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People don’t resist change.
They resist being changed by people they don’t trust.
-Sean Jackson
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The Language of Trust
―Engage―Listen ―Frame ―Envision (with your
customer) ―Commit
SOURCE: Adapted from Maister, Green, Galford, The Trusted Advisor, Free Press, 2000.
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Three Choices:
― One big bite?― Several large bites?― Lots of little bites?
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Three Challenges:
― Disagreement over the current state.
― Disagreement over the future state.
― Disagreement as to how to get from the current to the future state.
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Some lessons learned…
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Change is more about execution than strategy.
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Make your choice and use the language of trust to address the three challenges first.
Then begin the work.
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Start simple.
Focus on building trust over optimizing execution.
Complexity will come on its own.
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Integrate your technical and functional talent early.
Use the language of trust to establish and build intimacy.
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Clarity is the currency of change.
Seek it constantly in collaboration with your customers and stakeholders.
Focus on value.
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Some final thoughts…
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Our technology forces us to live mythically.
-Marshall McLuhan
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What would it be like if you chose to be extraordinary in every thought, word, and action?
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Thank you!