A small

note

Since the inception of the world, man was struck by

this thought, "Why are there so many poor, suffering,

ill and unhappy people around?”

Fortunately, Gen Y is both cool and happy about doing

good. Even the money making companies now stress

on raising voice against poverty, inequality and

injustice.

But unfortunately, the world has become just like the

Indian Parliament and ensuring that one’s voice is

heard is no cake walk.

So why do u

need us?

One of the major challenges before NGOs today is to gather

support from people. People are too busy to stop and listen,

too carefree to look at appeals and too impatient to appreciate

street plays- the most common methods to communicate tothe public.

With time and advent of technology, the preferred channels

of communication for public have changed significantly. Also,

India being the country of youth, the strategy and efforts

towards gathering support must be innovative and appealing.

This is where you need us.

How is

marketing for a

NGO different?

# Multiple Constituencies: Unlike goods and services marketing

where the person who pays/contributes gets the benefit of the product or

service, in case of an NGO, the target customer and the beneficiary are

different.

# Non-financial objectives: Unlike goods and services marketing

where the major objective is profit maximization, many a time the

objective of marketing for an NGO is not generating revenues only but

also demanding support in form of time, attention and efforts.

# Services and social behavior rather than physical goods:Sometimes, NGOs run campaigns like anti-smoking or anti-drugs drive

which do not aim to make people buy something but to make a bigger

impact on people so as to make them do something.

How is

marketing for a

NGO different?

# Public Scrutiny: Unlike for profit businesses, NGOs are

closer to the people and have certain expectations to be met, so

NGOs must be extra careful while choosing their marketing tools.

# Conflicting interests: Many a times, NGOs take initiatives to

bring a change in the society. It is not an easy task as it may involve

conflict of interests between the customers and the NGO.

What can we

do for you?Want to carry out an anti-smoking

campaign and know about the

smokers in your locality? We can do

MARKET RESEARCH for you

Want to raise funds for the poor children/homeless

people but don’t know how to do it? We will help you

in PLANNING & CARRYING OUT AN

INITIATIVE/CAMPAIGN

Want to start a revenue generating programme for SHGs

or become a project implementation partner for a

government project? We can help you in making a

BUSINESS PLAN or a PROPOSAL

What can we

do for you?

Want people to trust you and recognize you as an asset for society? Call us for BRANDING

We can also help you in WEBSITE DEVELOPMENT,

CONTENT DEVELOPMENT for brochures,

advertisements, reports etc.

Want to let the busiest people know about you? We

can plan your SOCIAL MEDIA STRATEGY

Why us only?

NGOs need marketing consulting

and services specific to their needs

and activities. We understand those

needs and assure you will not be

disappointed.

We are a team of

professionals coming from

various backgrounds and are in

close contact with people from

various places & industry

especially the student

community.

Our pricing method ensures that

you pay only for the services that

you avail, i.e., no extra charges!!

We provide a variety of services under

one roof. So the moment you feel you

have achieved the desired results using a

service, you can ask for more services

without any delay and synchronizing

problem.

Our initiative

Pose for a cause Project is aimed at helping

the less fortunate children through the

students of XIMB. This project isconceptualized and implemented by lEafCraft.

It involves inviting students and faculty to

pose for a picture in lieu of Rs. 50 which is

donated to Shiksha Kunji., an initiative by

members of Social Responsibility Club of

XIMB to promote poor children’s

education.

This project is being implemented with

unparalleled vigor and is getting

tremendous response.

Reach out to

us at:www.leafcraft.in

contact@leafcraft.inLeafcraft.consultancy@gmail.com

+91 7873534328+91 9668881704

www.facebook.com/Leafcraftconsultancy

www.leafcraftconsultancy.wordpress.com