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Page 1: Lean publishing "Principles of Package Design"

Lean publishing Principles of Package

Design@matthiasnoback

Page 2: Lean publishing "Principles of Package Design"

leanpub.com

http://leanpub.com
Page 3: Lean publishing "Principles of Package Design"

No-questions asked refund

Buy using PayPal

Configure minimum price

Offer a free sample

Page 4: Lean publishing "Principles of Package Design"

A Year With Symfony

https://leanpub.com/a-year-with-symfony
Page 5: Lean publishing "Principles of Package Design"

Principles of Package Design

https://leanpub.com/principles-of-package-design
Page 6: Lean publishing "Principles of Package Design"

Lean Live publishing

https://leanpub.com/principles-of-package-design/publish
Page 7: Lean publishing "Principles of Package Design"

You can use Git too

Leanpub uses Dropbox

Text files

Page 8: Lean publishing "Principles of Package Design"

Markdown (or: Markua)

Page 9: Lean publishing "Principles of Package Design"

Dangers of lean publishing

Sounds familiar, right?

Page 10: Lean publishing "Principles of Package Design"

The author may never finish the book...

Page 11: Lean publishing "Principles of Package Design"

1 commit in four months

Page 12: Lean publishing "Principles of Package Design"

... and your refund right may expire

Page 13: Lean publishing "Principles of Package Design"
Page 14: Lean publishing "Principles of Package Design"

They're waiting...

Page 15: Lean publishing "Principles of Package Design"
Page 16: Lean publishing "Principles of Package Design"

Proof-reading• By "experts"

• By "n00bs"

• By native English speakers

• By non-native English speakers

Page 17: Lean publishing "Principles of Package Design"
Page 18: Lean publishing "Principles of Package Design"

Still takes quite a lot of effort

Page 19: Lean publishing "Principles of Package Design"

Things to think about• Create a print-ready cover

• Fix layout issues in auto-generated PDF

• Fix more issues when uploading to Createspace

• Register your own ISBN

• ...

Page 20: Lean publishing "Principles of Package Design"

Let's see how it goes

Page 21: Lean publishing "Principles of Package Design"

Paper books available

€ 20 auto-

graphed

;)

Page 22: Lean publishing "Principles of Package Design"

Digital books available

$ 19 PDF

MOBI

EPUB

leanpub.com/principles-of-package-design/c/phpbnl15

http://leanpub.com/principles-of-package-design/c/phpbnl15
Page 23: Lean publishing "Principles of Package Design"

It's also on Amazon

http://www.amazon.com/Principles-Package-Design-Preparing-reuse/dp/9082120143/
Page 24: Lean publishing "Principles of Package Design"

Image courtesy

• Crowd: https://www.gov.uk/government/news/farewell-reception-for-201213-chevening-scholars

https://www.gov.uk/government/news/farewell-reception-for-201213-chevening-scholars
Page 25: Lean publishing "Principles of Package Design"

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