lean startup and mobile development at the axa digital agency

LEAN STARTUP &

MOBILE DEVELOPMENT @

AXA DIGITAL AGENCY

November 26th 2015AppDays, Day #2

Lean Startup @ AXA Digital Agency – Nov 2015 – App Days #2015

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WHO AM I?

Hi, I’m Stephane (but people call me Stef or @sdelbecque)


It’s only going to be one slide, don’t worry

LEAN @ DIGITAL AGENCY

From theory to the real world


The Lean Startup @ Digital AgencyThis is a revised & extended version of Dave Landis schema


It all starts with listening to people you want to address


User mindset criterias


Define who’s going to use your product


From needs to solutions to « user stories »


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Agile DevelopmentBuilding the product in an interative and progressive way


• Implicit : Mobile analytics to find out what is actually used

• Explicit : Customer verbatims (App stores and Feedback forms)

• Social : When users are organized into a community, « wisdom of crowds » is at work

Customer Feedback Learning Loop (CFLL)


Satisfaction, Retention before Referral, Referral before Advertising


Success does not happen overnightLean Startup methods allow to discover the product/market fit


Conclusion

Customer & Pain Point First• One must learn to co-create experiences with their customers• Focus on the problem at length before the solution• Experience Design : from usability to emotional design

Incremental & Start-of-the-Art• Agile : Small steps & iterate• Lean Startup : MVP & innovation accounting• Exploit technology to its fullest, from smartphones to Big Data

Measure & Method• CFLL (Customer Feedback Learning Loop)• Growth Hacking : design products that distribute themselves

THANK YOU!

Stephane Delbecque@sdelbecque