lean ux + business design€¦ · lean ux functional, o predictable, xperience omes.! m 2 m y! 21....
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LEAN UX + BUSIN
ESS DESIG
N
October 9, 2014
1
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OU
R F
OC
US
1.P
roduct Developm
ent 2.
Custom
er Developm
ent 3.
Grow
th 4.
Fundraising
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OU
R F
OC
US
1.P
roduct Developm
ent 2.
Custom
er Developm
ent 3.
Grow
th 4.
Fundraising
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hat Have W
e Learned
!4
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PR
OD
UTO
B
US
INES
S
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Design Is P
roblem Solving
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!7
Design B
egan As C
omm
unication
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Expanded To P
hysical Things
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Then On To Less Tangible Things
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Today Design Tackles C
omplex System
s
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!11
YO
U A
RE
A D
ES
IGN
ER
!
“Anyone w
ho makes d
ecisions about how
the prod
uct should
be is a d
esigner*. D
esigner is a role, not a
person. A
lmost every d
eveloper on a team
makes
some d
ecisions about how
the prod
uct will b
e, just throug
h the act of creating the p
roduct. T
hese d
ecisions are desig
n decisions, and
when you m
ake them
, you are a desig
ner. For this reason, no matter
what your role on a d
evelopm
ent team, an
understand
ing of the p
rinciples of d
esign w
ill make
you better at w
hat you do.”
Jesse Schell, Schell Gam
es!
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So How
Does Lean A
pply To D
esign And U
ser Experience?
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LEAN
UX
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OU
R W
OR
LD
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OU
R W
OR
LD
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OU
R W
OR
LD
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OU
R W
OR
LD
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LE
AN
ST
AR
TU
P
!18
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So How
Does Lean A
pply To D
esign And U
ser Experience?
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!20
LE
AN
UX
Lean User E
xperience is a cross-functional,
princip
le-driven p
rocess characterized by
rituals that pred
ispose team
s to pred
ictable,
high-q
uality, high- velocity user exp
erience outcom
es. !
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LE
AN
UX
ME
TH
OD
OL
OG
Y
!21
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EA
N U
X E
LE
ME
NT
S
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LE
AN
UX
ME
TH
OD
OL
OG
Y
Caption Text
!23
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Caption Text
!24
Lean UX
Fundamentals, 500 Startups Edition 02/2011
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Caption Text
!25
Lean UX
Fundamentals, 500 Startups Edition 02/2011
People, their goals &
needs
Sketches and prototypes
“New
user” experiences
CU
STOM
ER D
EVELO
PMEN
T =
UX
!!?
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1.C
ontinuous Learning
2.A
ssump
tions + Hyp
othesis
3.B
ias Toward
s Making
4.M
anage O
utcomes
5.A
New
Org
anization