learn how this restaurant in mumbai increased its revenue by 3x by using this interactive game in...
TRANSCRIPT
LOW PRICES, HIGH CUSTOMERS
THE PROBLEM
MOST BARS ARE UNABLE TO PULL CROWDS ON WEEKDAYS
WE TOOK 3 THINGS PEOPLE LOVE. APPS, ALCOHOL & THE STOCK MARKET. BLENDED IT IN A COCKTAIL SHAKER
THE RECIPE
+ +
THE SOLUTION
IMAGINE A BAR WHERE ALCOHOL PRICES INCREASE AND DECREASE BASED ON CUSTOMER DEMAND
TV Screens displaying alcohol prices
Customer Ordering AppiOS & Android
LED Tickers Like StockMarket
Android App for Staff
RESULTS – CROWDED WEEKDAYS
Source: True User Reviews from Zomato
RESULTS – FANATIC LOYALTY
Source: True User Reviews from Zomato
SET PRICES EQUAL TO YOUR CITY’S LIQUOR STORES AND ATTRACT LARGE CROWDS, EVEN ON WEEKDAYS
HOW IT WORKS
BUT EACH DRINK PURCHASE MAKES IT PRICE INCREASE JUST LIKE A REAL STOCK MARKET
HOW IT WORKS
Order 1 Order 2 Order 3 Oder 40
0.5
1
1.5
2
2.5
3
BUDWEISER PRICE(US $)
DRINK PRICES ARE SHOWN IN REAL TIME ON THE BAR’S TV SCREENS
HOW IT WORKS
CUSTOMERS CAN ORDER USING THEIR OWN PHONES WHEN THEY THINK THE PRICE IS RIGHT
HOW IT WORKS
WAITING STAFF CAN APPROVE CUSTOMER’S ORDERS AND ALSO ORDER ON BEHALF OF A CUSTOMER
HOW IT WORKS
LED TICKERS DISPLAY HORIZONTALLY SCROLLING, CHANGES IN PRICE MAKING THE THEME EVEN MORE IMPACTFUL
HOW IT WORKS
Picture Credit
The Bar Stock Exchange,Mumbai
LED MANIA, Distributor of LED Panels
WHEN DRINK PRICES REACH THEIR PEAK, MANAGERS CAN CREATE A SUDDEN DROP IN PRICES MAKING CUSTOMERS ORDER AGAIN. THE SOUND OF SIRENS,
FLASHING RED TV SCREENS ANNOUNCING THE MARKET CRASH LEAVE THE CUSTOMERS IN A FRENZY
MARKET CRASH
0
1
2
3
4
5
6
0.99
BUDWEISER PRICE(US $)
BENEFITS TO BAR
UPTO 3X REVENUE
CUSTOMERS
Mumbai, London & Gurgaon
WHAT THE MEDIA THINKS
Source: Review of the Bar Stock Exchange – ET Now Link
WHAT THE MEDIA THINKS
Source: BBC UK Link
AWARDS
Times Nightlife Awards To our First Bar Installation
