Knowledge Series - 3 YouTube – for Marketing and Content Monetization April 19th 2014

@GBGmumbai | @sree_raman | @tweetToCm | @sherryShroff

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Using Technology for Business Success

What We do?

•  Workshops •  Seminars •  GDayX •  WoW Programs

All about YouTube

The IUP Connect

Chad Hurley, Co-Founder of YouTube is an alumni from www.IUP.edu

What we cover today?

• YouTube as a Paid Advertising Platform

• Video Marketing – Organic

• Content Monetization for Video Owners

YouTube as a Paid Advertising Platform

YouTube as a Paid Advertising Platform

YouTube as a Paid Advertising Platform

YouTube as a Paid Advertising Platform

How to Get Started? Just log into AdWords for Video and get started.

YouTube as a Paid Advertising Platform

Other Options •  Masthead •  Pre roll •  Custom Channel

YouTube as a Paid Advertising Platform

How to Optimize? •  Platform •  Demographics •  Content genre •  Interest Category Marketing (ICM) •  Content Labels

YouTube as a Paid Advertising Platform

The Imperatives

1. Don’t sell but Tell stories 2. Try delivering the core message within the first 5-10 seconds 3. Thumbnail for your video and promotional text matters 4. Relevance is the key for having higher CTA 5. Enable Call-to-Action Overlays to drive traffic to your website. 6. Rich experience counts, so make good looking and sounding ads

YouTube as a Paid Advertising Platform

But how to make great videos? Sameer and Sherry will tell you! You can also go to youtube.com/yt/creators

Sameer Pitalwalla is the co-founder and CEO at Culture Machine. Prior to CM, Sameer headed the digital media vertical for Disney UTV, where he created, launched and built their digital video division, including their YouTube, Social Media and Apps presence. During Sameer’s tenure, Disney UTV reached pole position in viewership, engagement and monthly active users across YouTube, Facebook and App Stores respectively, across Asia. Prior to Disney, Sameer created and built the online video and digital celebrity business for The Times Group across it’s Television and Web business.

Model, fashion and beauty blogger Scherezade Shroff has recently launched her new YouTube channel Scherezade Shroff after gaining 20,000 subscribers in her first year blogging for YouTube channel ‘Fashion Tube’, making it one of India’s biggest beauty and fashion channels. For the past 10 years she has learnt so much from experimenting with her own looks and watching and learning from beauty professionals during her years as model. Her newly launched channel Scherezade Shroff has DIY’s, beauty & fashion videos, hair & makeup tutorials and lots of other fun crazy videos! She always says ”Have fun with fashion, there are no rules!”

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