learning more about using linkedin for the local media executive
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Learning more about using LinkedIn for the local media executiveTRANSCRIPT
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Yumi Wilson Manager, Corporate Communications LinkedIn
Deep Dive on LinkedIn
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How to Build Your Professional Brand
Optimize your profile Use LinkedIn’s search to build your network
Publish on our new platform
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Raise professional brand by optimizing profiles
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Beginner Profile
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Professional names
Use a professional looking photo
Optimize your location and industry
Professional headline
Customize your Profile URL
Expand upon your headline and support it
Show examples of your work
Simple ways to optimize your profile
Manage your endorsements
Add projects, test scores, courses, patents, certifications and volunteering/causes
Make yourself contactable
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Creating a great profile
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Used LinkedIn’s powerful search tools to build your network
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11
Use Advanced Search to Find People, Jobs, Companies, and more
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Publish and share insight on LinkedIn
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LinkedIn’s Content Transformation
LinkedIn Today March 2011
Editorial team
created July 2011
Influencer program October
2012
Pulse Acquired
April 2013
Sponsored Updates
July 2013
Publishing Platform February
2014
Platform access to
all US members
September 2014
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Limitless Global Reach Potential
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Getting started is easy…
1. Log into LinkedIn: www.linkedin.com 2. Click the pencil icon in the status update box on your homepage
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Embed Slideshare or YouTube Video
Insert Photo
Insert / DeleteHyperlink
• Draft content in the tool or paste from another source • Publish to all of your followers or save and come back • Preview your content before you publish! • Automatically share your posts with your Twitter
followers
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What to write about
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Now, what should you write about? Topic ideas
§ Advice for someone hoping to enter your field § What your industry will (or should) look like in 5, 10, or 15 years and
how it will get there § The biggest problem your industry needs to solve § How your job, profession or industry has changed since you started
§ How you got your start in your profession § Advice for career advancement § Challenges for the future in your industry § What inspires you? § What are Influencers writing about? (calendar on next slide)
§ Keep it positive
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Writing a great headline
Clear beats clever Don’t trick your readers
Use the friend test
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Content Best Practices Add a photo at the top of your post
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Content Best Practices Embed YouTube videos and SlideShare content
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Additional tips for producing great content
§ Keep your voice authentic § Write about what you know & what you’re passionate about § Keep your posts focused – don’t try to cover too much in
one post § Express your opinion, but remember it’s tied to your
professional identity
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How do I get more followers? § Share & Tweet your post (tag @LinkedInPulse)
§ Share your post on the SMG LinkedIn Company Page
§ Share your post with SMG employees and encourage them to engage (like/comment/share)
§ Share/cross link your posts on your blog, newsletters, and more
§ Follow @LinkedInPulse on Twtitter
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So you posted. Now what?
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Check how your posts are performing
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Engage with your audience Continue the conversation through comments
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Resources
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©2014 LinkedIn Corporation. All Rights Reserved.
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Appendix
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Now, what should you write about? Topic ideas
Influencer calendar
THEME DESCRIPTION How I Do It Behind the scenes on how you make specific
aspects of their business work
The One Thing I’d Fix Take on a business, economic, or political problem and describe a dream solution
My Plan B/The Road I Did Not Take What you would do if you weren’t in your role, or paths you chose not to take and why
Big Ideas 2015 What one big idea will define 2015?
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Now, what should you write about? Topic ideas
Trending Content amongst US marketers