learning to listen
TRANSCRIPT
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How many of you came here tonight because you wanted to know>>
”How do I make contact with, and pass my messages on to, Bloggers?”
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Learning to Listen
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www.headshift.comheadshiftis an award-winning social software consulting and development company which applies emerging tools and ideas to the real-world needs of organisations:
consulting & engagementprototyping and experimentationdevelopment and integration
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Multiplicity of Conversations But Not So Long Ago...
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Broadcast
http://www.flickr.com/photos/zabowski/335256864/
“transmit... cast or scatter abroad over an area, as seed in sowing”
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Broadcast
From Dan Hill's Social Life of a Broadcast -www.cityofsound.com/blog/2004/07/ripples_or_the_.html
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http://www.flickr.com/photos/briansolis/1411905457/
“... the ideal form of communication in some respects, since they allow people with different views of a topic to learn from each other.”
Conversation
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Conversation(s)
From Dan Hill's Social Life of a Broadcast -www.cityofsound.com/blog/2004/07/ripples_or_the_.html
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Conversational Spaces
http://www.flickr.com/photos/briansolis/2735401175/
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Why Listen?
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Don’t Forget, It’s a Conversation
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Finding Blogs
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Finding Blogs & Myspace
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Searching Twitter
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Locating Twitterers
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RSS is COOL
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Aggregating RSS
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Aggregating RSS
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“Mr. Flanagan said the airline’s strategy included some new plays, including monitoring blogs, as soon as the crisis started. “That was an important part of our strategy,” he said. “And we felt, in general, that the information was generally correct and balanced enough to where we didn’t have to get involved in the conversation. Some of the remarks were tough to take and on some blogs people were actually defending us.”
Sometimes... Just Listen
Mike Flanagan, Senior VP at Web, American Airline’s PR Agency [Adage]http://social-media-optimization.com/2008/04/american-airlines-crisis-management-and-flyers-response/
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Thanks for Listening
also at http://www.cybersoc.com