learning to listen online
DESCRIPTION
People are talking about your brand-are you listening? In this webinar, we’ll cover the principles and tools you need to listen to and learn from your customers online.TRANSCRIPT
Part One: Meet Social Media
Engage:SD Sponsor
Part One: Meet Social Media
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What’s New with Engage:SD?
>> In-Depth Technical Assistance Application is now available at www.engagesd.com (applications due October, 22)
>> Engage:SD Resource Wiki is online at http://engagesd.wikispaces.com. There you can find a growing list of Social Media Resource Guides for your nonprofit.
Part Three: Learning to Listen Online
How much time does it take?
Source: http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html, Beth Kanter, 2008
Build Community
Ning
Share Content
Wordpress
You Tube
Flickr
itunes
Generate Buzz
StumbleUpon
Digg
Participate
Listen
Google Alerts
RSS Feeds
Less Time More Time
5 hours 10 hours 20 hours + per week
Part Four: Learning to Listen Online
How much time does it take?
Source: http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html, Beth Kanter, 2008
Build Community
Ning
Share Content
Wordpress
You Tube
Flickr
itunes
Generate Buzz
StumbleUpon
Digg
Participate
Listen
Google Alerts
RSS Feeds
Less Time More Time
1 hour 2.5 hours 5 hours
Realistic Strategy
per week
Part Four: Learning to Listen Online
Part Four: Learning to Listen Online
People Don’t Trust Advertisements
76% of people believe that
companies
lie in advertising
statistic from Yankelovich 2009| photo by mediaboytodd, flickr
Part Four: Learning to Listen Online
People Don’t Trust Advertisements
only 14% of people
trust advertisements
statistic from You Tube video: Social Media Revolution | photo by mediaboytodd, flickr
Part Four: Learning to Listen Online
Social Media is not about Advertising
photo by truthout.org, flickr
Part Four: Learning to Listen Online
Social Media is about Relationships
photo by Adam Foster | Codefor, flickr
Part Four: Learning to Listen Online
So, Why Should I Listen?
>> Get Comfortable>> Monitor your brand>> Find content to share>> Meet the right people>> Listen to Learn>> Build Relationships
Part Four: Learning to Listen Online
Get Comfortable
photo by Laura Mary, flickr
Part Four: Learning to Listen Online
Monitor your Brand
photo by The Rocketeer, flickr
Part Four: Learning to Listen Online
Find Content to Share
Part Three: Learning to Listen Online
Meet (the right) people
Part Four: Learning to Listen Online
Listen to Learn
Part Four: Learning to Listen Online
Build Relationships
“This allows citizens to become a vested partner in making Levelland grow and allows our organization to get buy in for various projects or activities the EDC is working on. ”
http://texas.golevelland.com/blog/bid/46044/LevellandEDC-Illustrated-as-an-International-Best-Practice
Part Four: Learning to Listen Online
What should I listen for?
>> Your organization>> Your name>> Key staff’s names>> Topics and ideas your
organization cares about>> Topics and ideas you
care about
photo by Colleen AF Venable, flickr
Part Four: Learning to Listen Online
Ways to Listen Online
>> Google Alerts>> Twitter Search>> RSS Feed Reader>> Social Mention
there are others…
Part Four: Learning to Listen Online
Google Alerts
Part Four: Learning to Listen Online
Ways to Listen Online
Google Alerts
>> a tool that automatically notifies users when new content is published to the Internet>> content is identified by a search term – “Mike Knutson”
Part Four: Learning to Listen Online
Ways to Listen Online
>> micro-blogging tool that allows you to post a
message of 140 characters or less>> simple search option available in twitter
Part Four: Learning to Listen Online
Ways to Listen Online
Twitter Search
>> allows you to monitor search terms real time on Twitter
>> advanced search allows you to narrow by location
www.search.twitter.com
Part Four: Learning to Listen Online
Ways to Listen Online
Tweet Deck
>> Tweet Deck allows you to automate your saved searches
www.search.twitter.com
Part Four: Learning to Listen Online
Ways to Listen Online
RSS Feeds
>> RSS is a web-feed format used to publish frequently updated works (blogs) >> RSS Feed Reader is the tool that brings all of your content to a single source
Part Four: Learning to Listen Online
Ways to Listen Online
Feed Readers
>> Google Reader>> Newsgator>> My Yahoo>> Netvibes>> Pageflakes
and many more…
Part Four: Learning to Listen Online
Ways to Listen Online
Social Mention
>> a social media search engine that allows you to search user generated content
>> allows you to search “all” social media platforms, or to select certain tools
Part Four: Learning to Listen Online
Why Should I Listen?
Advice from Marketing in the Groundswell on listening:
>> create an online community for brand monitoring >> listen with rudimentary tools
Part Four: Learning to Listen Online
Why Should I Listen?
Key listening concepts from Marketing in the Groundswell:
>> your goal in listening should be to gain insights
>> you must have plan to act on those insights
Part One: Meet Social Media
Get Connected
web: www.engagesd.org rurallearningcenter.org
facebook: www.facebook.com/engagesd
delicious: http://delicious.com/RuralLearningCenter
twitter: @RuralLearning
Part One: Meet Social Media
Thanks for joining us!
Contact Lindsey:Lindsey KarlsonLindsey.Karlson@RuralLearningCenter.org605-772-5153www.engagesd.org
Contact Mike:Mike KnutsonMike.Knutson@RuralLearningCenter.org605-772-5153www.engagesd.org