learningcurve 2

Target MarketProduct DescriptionOur BrandsSupport Services Students Basic Mechanics & Education Institutions Basic MechanicsSupport Services Communication MechanicsSupport Services Benefits – Students & Educational InstitutionsSupport Services ValuesCreative Communication 2009Creative Communication 2010 and Beyond

Primary Target Market(BC and BB)

Students and Parents Educators Education Administrators Universities, Colleges, Design Colleges, FET and High

Schools Department of Education

Education Sector

Other Very Important Stakeholders

Staff South Africans Product Providers Media Owners

Important to get their buy-in to the positioning and promise.

Product Description

Through state-of-the art technology and highly skilled staff, Learning Curve acts as the efficient front office for Adobe (and other IT brands) in the South African Education sector, handling all software queries, and updating the client on the best possible solutions for their needs

Learning Curve is Adobe’s Gold Partner Education licensing in SA

Learning Curve also offer educational licensing on Autodesk, Extensis, Microsoft and Toonboom

In addition Learning curve offers hardware solutions, and is an Authorised Apple Reseller

Our Brands

Support Services to students Basic Mechanics

Learning Curve offers a range of services including:

Product range of IT Education Software at affordable rates

Incentivised student membership

Advice on the best IT solution for their career path

IT student consulting forum


Product range of IT Education Software at affordable rates:we negotiate with software and hardware vendors on your behalf to find the best solutions for you.

Incentivised student membership:As a registered member on the Learning Curve community database you will receive redeemable reward points for every purchase made at our online store.


Advice on the best IT solution for your career path: As a registered member on the Learning Curve community

database you will receive regular online advice software and hardware updates

IT student consulting forum:As a registered member on the Learning Curve community you will be able to ask professionals in their field for the best advice on software and hardware

Support Services to Educational Institutions

Basic MechanicsLearning Curve offers a range of services to streamline Educational administration and IT implementation, including:

Long-term educational IT strategy development

Adobe Enterprise Services

IT consulting

Support Services BenefitsEducation Institutions

Long-term educational IT strategy development: we negotiate with software and hardware vendors on your behalf to

find the best solutions for your institution.

Adobe Enterprise Services: the digital solution to the paper-based filing cabinet, our document

management solutions increase efficiency and lower costs.

IT consulting: with our enterprise partner Aesir, Learning Curve is able to offer

solutions that streamline processes, improve security, and optimise online and offline relationships.

Support Services Communication Mechanics

The Target Audience will be kept informed through a variety of media about new and existing products and services allowing the opportunity to sell IT solutions to meet their changing needs.

Communication channels between Learning Curve and the target audience include text messaging, e-mail, website and online store with password access to account, flyers, print Ads, Banner Ads, Seminars, Audio visual DVD, Folder, and phone calls

As far as the target audience is concerned, Learning Curve is Adobe’s and other IT brand’s education partner - always treated as a valued client

5 Absolute Values

1. Connecting2. Supporting3. Inspiring4. Developing5. Conscientious

Essence

Creating meaningful relationships,through innovative technology for

education

5 Absolute Values

1. Connecting

2. Supporting

3. Inspiring

4. Developing

5. Conscientious


education

Students

Creating meaningful relationships,through innovative technology for education

Differentiator

EducationalInstitutions

Adobe& suppliers

Key Positioning Benefit


education

Creative Communication Support2009/10

Product Sales Print AD

Brand Awareness and Store Sales Web site

Brand Awareness Banner ADs

Sales Promotion Student E-mailers

Sales Promotion Student flyers

New Marketing Communication Ideas

2009/10

Top line communication ideas

Touch screen interactive educational tool demonstrating careers and creative application of Adobe software, i.e.; film making, documentaries, print advertising, web design and graphic design

Adapt new web site to a Mobi site

Use cellular media as promotional tool

Build our database of students, educators and institutions

Become educational industry IT experts

Student Community Incentive

Each student will be invited to become a member of the student community which enables students to be rewarded for purchases made online through a database points system

Each student will receive a unique membership number

Registration online: name, student ID number, institution, cell number, address

Each student member will asked sign a permission based relationship authourisation form with Learning Curve allowing online and cellular media promotion communications

One Chance to Launch,One Chance to Succeed

Must invest sufficiently to launch to all the stakeholders

Advertising Media and Industry Launch Schools, Colleges, Higher Education Road Shows Target Market Marketing Collateral Internal Launch

Critical to Success

Highly skilled, highly trained staff who are well motivated, trained and incentivised

Not only leading edge hardware and software, but faultless backup and support

Important to recognise as you move into a new industry it may require new expertise

Black Employment Equity and Empowerment could well become an important issue into the future

Targeting Students

New stats from Nielsen Online show that by the end of 2008, social networking had overtaken email in terms of worldwide reach. According to the study, 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.

Social networking plays into the 3 triggers of Human Behaviour:

- Action- Belonging - Creation

Why Social networking

MXIT Facebook MySpace Twitter YouTube Linked In Plaxo

Popular social networks in SA

“Adobe’ quest for the ULTIMATE dream design team!”

4 winners, 2 months – the challenge is on! Purchase any of the Adobe suite of products, start

designing, submit your design and stand a chance of winning the ULTIMATE design, become the product Ambassador + win awesome prizes!

Campaign

“Adobe’ quest for the ULTIMATE dream design team!”

Find the top 10 bloggers and social networkers in SA, incentivse them for 4 months to showcase the campaign on all of their sites and networks.

Encourage different personalities with a significant amount of followers in the social environment.

Drive interaction through a range of themes that can be chosen, each theme must co-inside with the specific product

Allow participants to submit their designs online and via e-mail and get their friend to vote to win, the more vote you get the better your chances are!

Campaign Mechanics

Weekly report from bloggers on dates, times and amount of exposure i.e reach.

Track web traffic and purchase accordingly Number of profiles created and friends recruited to vote. Community numbers created

Measurement

Affiliation with design publications in SA Sponsorship of designers at the design Indaba Presence on Bizcommunity and Marketingweb More presence in the marketing and advertising space

with less focus on technology. Feed “HOT” design content into the website to create

stickiness!

Digital marketing (Market presence)

Look at package breakdown over 12 months i.e. R200 p/m

80% off may create the perception of high mark ups. Punt packages through lifestyle integration.

Packages

I look forward to working with you in 2010 and beyond

Thank you

learningcurve 2

Technology