leaside bandwidth yard

8/14/2019 Leaside Bandwidth Yard

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Leaside Bandwidt

Yard

Seeking a Strategic Alliance

for the re-development of 85 Laird Ave.

Prepared by:

Michael Cayley, BPR, APMCP

For:

TELUSRick Babington, VP Strategic Alliances & Complementary Channels

Gord Simpson, Director, Channel Management, East


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Agenda

Situation Overview

Market Needs Analysis

TELUS Strategic Questions

Introducing Leaside Bandwidth Yard

Sample Customer

Project Team

9. Conclusion/Next StepsAll Contents Confidential, June 3, 2005

Property of Michael Cayley


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Prime Location


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Proven Master Plan


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Historic Site


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Historic Building: Out dated land use


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Telus: A Leader in Leaside


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Market Needs

1. Leaside: restore balance of residential and employment values.

3. City of Toronto: prove, showcase new official plan

5. WINPAK:

Update facility and equipment

Realize value of non-core assets (Leaside land) Sensitive Leaside Exit Strategy

4. Mid-sized Established Companies:

Bandwidth

Adopt IP technologies Scalable computing power Ability to attract and retain high value employees Expertise to adopt cost saving technologies & methods Capital to invest in required infrastructure Purpose Built Facilities

COST ADVANTAGES


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Telus Strategic Questions

1. Should TELUS leverage its presence in Leaside to influence andpotentially profit from the redevelopment of 85 Laird?

Is Leaside Bandwidth Yard on strategy?

Data, IP, Wireless

Regional & National market positioning objectives

7. What are the financial risks/rewards?

9. Who are the People involved?

Experience & expertise to execute? Long Term commitment to global best practices, innovation

and success? Existing Executive Relationships?


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Leaside Bandwidth

Introducing


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Value Proposition

Leaside Bandwidth Yard is a purpose built campus for selected, mid-sized

established companies that has leading edge technological

competitive advantages.

Unlike other market priced, prime location real estate,

Leaside Bandwidth Yard offers:

The Nations Lowest Bandwidth Costs

Scaleable, secure Wireless, IP and Grid Computing Infrastructure

A 45,000 sq. ft. secure, wireless innovation zone with

supporting business services and complimentary retail

On-site expertise to adopt and implement cost effective technology strategies

The Canadian Centre for Outsourcing Excellence

Complimentary community and on-site attributes that will

attract and retain high value employees.


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Sample Customer

Mid-sized, established company that:

Requires Bandwidth, IP network and scalable computingresources, Shortage of in-house expertise to adopt cost saving technologies

and methods, Limits on capital available to invest in cost saving infrastructure, Need to adopt outsourced solutions to scale rapidly to

international opportunities.

Other potential customers:

VoIP calling centres, International Outsourcing Representative

Offices, video game developer/publishers, motion picture & TV

special effects & editing studios, etc.


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Project Team Strategy

Work with the Best
http://www.stikeman.com/http://unionpearsongroup.com/html/webb.html


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Project Team: Michael Cayley


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FRUM Development Group, General Manager

Trebla Office Building

132,000 sq. ft. 11 floors 12,000 sq. ft. per floor

Westgate Shopping Centre

Huntclub Shopping Centre


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Project Team: Ian Graham

Advisor, Urban Planning & Municipal Approvals

M.C.I.P, R.P.P and A.I.C.P. qualifications.

Publisher, NRU Publishing Inc., Novae Res Urbis

Current relationship with TEDCO

Currently engaged in amending city zoning by-laws to align

with new City of Toronto Official Master Plan


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Project Team: Bruce Davis

Advisor, Community & City Council Relations

President, Urban Intelligence & VP, Ontario, Global Public Affairs

Formerly engaged by TELUS for two years (Dan Shimski, VP

Government Relations)


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Project Team: Potential Financial Supporters
http://www.tedco.ca/about.htmlhttp://www.richardsoncapital.com/e1-about.htm


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Next Steps

1. Co-Marketing Agreement with TELUS

3. Finalize Business & Financial Plan

5. Negotiate Land Acquisition with WINPAK

7. Obtain Financing for Land Acquisition and Pre-Construction

development costs (site plan, municipal approvals, early stagemarketing)

9. Obtain Pre-Lease Commitments & Construction Financing

11.Launch Project


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1. Access to TELUS research to target customers.

3. Input on technical design & feasibility for project.

5. Dedicated TELUS liaison.

7. Project specific service/product bundle at rates that providesignificant competitive advantage to the project.

9. Introductions to potential customers.

11.Rights to use TELUS graphic elements

13.Exclusive right to provide services to project.

15.TELUS receives commissions on pre-development leases.

Elements of Co-Marketing Agreement


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Benefits to TELUS

2. Ability to influence and profit from Leaside Bandwidth Yardwithout head lease or direct investment.

4. Experienced, committed development team outsourced risk,

human and financial resources to accomplish corporate goals.

6. Physical Showcase for distributed Wireless, IP and GridComputing service strategies.

8. Positive Profile in B2B space in Ontario influencing City of

Toronto, Province of Ontario and key Canadian corporate

decision makers who live in nearby neighborhoods of Leaside,

Moore Park, Rosedale, Lawrence Park and Bridle Path.

Thank you for your time.

leaside bandwidth yard

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