DESIGN FOR PRODUCTION

SANGEETA JAIN

ABOUT LECTURE 3

Lecture 3 is divided in 3 parts: 1.  Creation – it is all about the search for new ideas. We will look at

the techniques for generating ideas, selecting the best solution that caters to the problem statement and illustrating them as sketches.

2.  Prototyping – in this section we will see the ways and means of transforming concepts into tangible works of art. In the real world this step involves getting the client’s final approval.

3.  Production – this is the last part of the process and also the one that takes the design to the target audience through magazines, newspapers, packaging, TV commercials, an app etc. As consumers this is what we see and use each and every day.

LECTURE 3 PART 3 – PRODUCTION

WHAT IS PRODUCTION?

§  Research and Analysis = defining the problem

§  Planning = seeking insight

§  Creation = choosing the best solution

§  Prototyping = communicating the solution

§  Production = selling the solution

In the real world, after the designer completes the design, the design files are prepared for production. It is only

through production means printing that the design can reach the audience.

PRINT PRODUCTION

•  An extremely important process in between the final Design and final production/printing is “Print Production”. It is the process to build files that print, fold and trim correctly.

•  In order to build these files the designer needs to know the print requirements such as paper sizes, fold and cut marks, bleed, CMYK colours however there are also specialist print production artists who do this job.

•  These files are then send to the printing press to be printed (PRODUCED) in large quantities.

The files that go for printing or production are called

“artwork” or “raw/open files” in field of Graphic Design.

A FEW BEST PRACTICES OF ARTWORK PREPARATION •  Work in the Right Software: Illustrator for logos, posters and

single-page layouts. Photoshop to manipulate images . InDesign for multi-page documents.

•  Maintain image quality: 300 dpi for print and 72 dpi for web

•  CMYK or RGB: CMYK for print and RGB for web •  Build to Size: Build your files at actual size unless your final

size is too large for your software to accommodate.

•  Name Your Files Clearly: Unusual characters in a name have been known to cause a printer’s computer to crash. Keep file names under 30 characters and use letters and numbers only.

The process by which the web design is converted to webpages which are build and

uploaded to a server and made “live” is called web production. Once the site is live it

can reach the audience all over the world through the medium of the internet.

WEB PRODUCTION

WEB PRODUCTION

•  The webpages designed in Photoshop have to be developed as web pages using the scripting languages such as XHTML, CSS, PHP etc.

•  It is called coding and this could be a simple or a complex process depending on the nature of the webpages. A static website may not require very specialised skills but a dynamic or highly interactive website does need a highly skilled team of developers to build it.

•  In order to build these files the designer needs to know the web requirements such as screen resolution, image resolution and use of RGB colours for the web.

ASSESSMENT TASK 3C – PRODUCTION

In this task you will prepare your files for the final presentation and production. In addition to the prototypes, you will write

design specifications to include all relevant advice to design and development teams.

Please refer to the checklist for more details.

Upload your individual submission as a single PDF file in the Assessment Task 3C folder under SUBMISSIONS.

Due Date: END of week 11 – Sunday 20th September 2014

ASSESSMENT TASK 3C

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