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    HRM201 – Human Resource Management

    Lecture 6

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    Recruitment and Selection

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    Recruitment and selection: theimportance of getting it right

    • To gain competitive advantage

    • To play a potentially pivotal role in shaping

    organisational effectiveness and performance

    • To attract and retain high-calibre employeeswith the potential to develop

    • To reduce undesirable costs such as those

    associated with high turnover, poor

    performance and customer dissatisfaction

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    Recruitment

    Recruiting brings together

    those with jobs to fill those seeking jobsand

    Once an organization identifies its human resource

    needs through employment planning, it can begin

    recruiting candidates for actual or anticipated vacancies.

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    Recruiting Goals

    Recruiting provides information that will attract a

    significant pool of qualified candidates and discourage

    unqualified ones from applying

    Recruiters promote the organization to prospectiveapplicants

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    The recruitment process

    1. Defining requirements – preparing role profiles and person

    specifications; deciding terms and conditions of employment.

    2. Planning recruitment campaigns.

    3. Attracting candidates – reviewing and evaluating alternative

    sources of applicants, inside and outside the company:

    advertising, e-recruiting, agencies and consultants.

    4. Selecting candidates – sifting applications, interviewing,

    testing, assessing candidates, assessment centres, offering

    employment, obtaining references; preparing contracts of

    employment.

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    People Resourcing Strategy

    People resourcing strategy defies the longer-term plans anorganization needs for the acquisition, retention, development and

    use of its human resources.

    Its rationale is the concept that the strategic capability of a firm

    depends on its resource capability in the shape of people.

    The aim of people resourcing strategy is to ensure that a firm

    achieves competitive advantage by attracting and retaining more

    capable people than its rivals and employing them more effectively.

    The organization attracts and retains such people as an ‘employerof choice’ by offering a compelling ‘employee value proposition’

    and ‘employer brand’, and by providing better opportunities and

    rewards than others.

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    Employer Branding

    Employer brand;

    a set of attributes and qualities

    often intangible

    that make an organization distinctive,

    promise a particular kind of employment experience and appeal

    to people who will thrive and perform their best in its culture.

    Employer branding is the creation of a brand image of

    the organization for prospective employees.

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    Employer Branding

    CIPD and Hays Survey 2015 Widespread focus on improving employer brand

    Most organisations have made efforts to improve their

    employer brand over the last two years (86%).

    Most common ways to improve employer brand

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    5-9

    Internal Sources

    faster, cheaper,

    more certainty

    External Sources

    new ideas & approaches

    Direct Applicants& Referralsself selection, low cost

    Newspaper Advertising -large volume, low qualityrecruits

    Electronic Recruiting

    Internet

    Social Networking Sites

    Public & PrivateEmployment Agencies -headhunters can be

    expensive

    Colleges & Universities

    campus placement services

    JOBSJOBS

    Recruiting Sources

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    Internal Recruitment

    Promoting from Within

     Advantages good public relations

    morale building

    encouragement of employees and members of protected groups knowledge of existing employee performance

    cost-savings

    candidates’ knowledge of the organization

    opportunity to develop mid- and top-level managers

    Disadvantages possible inferiority of internal candidates

    infighting and morale problems

    potential inbreeding

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    Internal Recruitment

    Employee referrals

    Current employees can be asked to recommend recruits.

     Advantages:

    the employee’s motivation to make a good recommendation

    the availability of accurate job information for the recruit

    employee referrals tend to be more acceptable applicants, morelikely to accept an offer, and have a higher survival rate

    Disadvantages: the possibility of friendship being confused with job performance

    the potential for nepotism

    the potential for adverse impact

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    External recruitment

    External searches

    Must decide type and location of ad, depending on job;

    decide whether to focus on job ( job description) or on

    applicant ( job specification).

    Three factors influence the response rate:

    identification of the organization

    labor market conditions

    the degree to which specific requirements are listed.

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    External recruitment

    External recruitment is when someone is

    appointed from outside the business

    Main advantages are:

    Bringing in experience of working in differentorganizations can often be helpful in keeping a

    business competitive

    The employer has more choice of whom to appoint

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    External recruitment

    Employment Agencies:  public or state employment services focus on helping

    unemployed individuals with lower skill levels to find jobs

    www.careeronestop.org

    Private employment agencies provide more comprehensive

    services and are perceived to offer positions and applicants of a

    higher caliber

    Management consulting firms (“headhunters”) research

    candidates for mid- and upper-level executive placement

    Executive search firms screen potential mid/top-level

    candidates while keeping prospective employers anonymous

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    http://www.careeronestop.org/http://www.careeronestop.org/

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    External recruitment

    See:http://work.secondlife.com/worksolutions/meetings/

    From the WSJ:

    http://online.wsj.com/article/SB118229876637841321.html

    Job fairs: Attended by company recruiters seeking resumes and

    info from qualified candidates

    Virtual online job fairs could bring employers and job seekers

    together online by logging into a specific Web site at a certaintime. Some sites use avatars as candidates and recruiters.

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    http://work.secondlife.com/worksolutions/meetings/http://work.secondlife.com/worksolutions/meetings/http://online.wsj.com/article/SB118229876637841321.htmlhttp://online.wsj.com/article/SB118229876637841321.htmlhttp://work.secondlife.com/worksolutions/meetings/

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    External recruitment

    Professional organizations:

    publish rosters of vacancies

    run placement services at meetings

    control the supply of prospective applicantslabor unions are also in this category

    Unsolicited applicants (walk-ins):

    may provide a stockpile of prospective applicants ifthere are no current openings

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    Online sources

    Employer Websites - recruit new employees by adding a “careers”section to their website. E.g. Ooredoo Careers

    Job Boards - provide employers the opportunity to recruit for a wide

    variety of positions with worldwide exposure. www.moster.com

    Social Media - recruiting candidates by using social platforms as

    talent databases or for advertising. E.g. www.LinkedIn.com

    External recruitment

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    http://careers.ooredoo.qa/ooredoo/VacancySearch.aspx?businessunitid=651&pageid=8100http://www.moster.com/http://www.linkedin.com/http://www.linkedin.com/http://www.moster.com/http://careers.ooredoo.qa/ooredoo/VacancySearch.aspx?businessunitid=651&pageid=8100

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    Online Recruitment

    Advantages

    Can reach an even wider

    range of possible applicants

    than advertising.

    Quicker and cheaper thantraditional methods of

    advertising.

    More details of jobs and firms

    can be supplied on the site,

    CVs can be matched andapplications can be submitted

    electronically

    Disadvantages

    May produce too many

    irrelevant or poor

    applications.

    Still not the first choice ofmany job seekers.

    Will not reach those who do

    not have access to the

    internet.

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    Recruiting alternatives

    Temporary help services:

    temporary employees help organizations meet short-term

    fluctuations in HRM needs older workers can also provide high-quality help

    Employee leasing:

    trained workers are employed by a leasing company, whichprovides them to employers when needed for a flat fee

    typically remain with an organization for longer periods of timeIndependent contractors:

    do specific work either on or off the company’s premises

    costs of regular employees (i.e. taxes and benefits costs) are notincurred

    External recruitment

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    CIPD - Hays

    Resourcing Talent Planning 2015

    The role of education institutions in equipping youngpeople for work

    Over a third (36%) believe that schools, colleges and

    universities are poor at equipping young people with the skills

    their organisation needs.

    The use of new media/technology to recruit is

    increasing, although not as rapidly as anticipated.

    Social networking sites (such as Facebook) are seen to be less

    effective.

    25% or more include professional networking sites (such as

    LinkedIn) among their top methods of attracting higher-level

    candidates.

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    CIPD - Hays

    Resourcing Talent Planning 2015

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    Most effective methods for attracting applicationsRecruitment Methods %

    Own corporate website 50

    Recruitment consultants 37

    Commercial job boards 25

    Professional networking sites, for example LinkedIn 19Search consultants 13

    Local newspaper 13

    Encourage speculative applications/word of mouth 13

    Specialist journals/trade press 11

    Professional referral schemes 8

    Jobcentre Plus 8National newspaper 8

    Social networking sites, for example Facebook 6

    Apprenticeships 4

    Links with schools/colleges/ universities 4

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     A Global Perspective

    For some positions, the whole world is a relevantlabor market. So, HR can recruit;

    home-country nationals when searching for someonewith extensive company experience to launch a product

    in a country where it has never sold before

    host-country nationals when a foreign subsidiary is beingestablished and HQ wants to retain control yet hiresomeone with local market knowledge

    candidates of any nationality, creating a trulyinternational perspective

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    The need for effective recruitmentThe need for effective recruitment

    The personnel department will aim to attract the

    ‘best’ candidate for the job

    If the wrong person is recruited, this can cause

    problems for a business For any reason, if the new employee leaves,

    there will be administrative costs and other

    costs too

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    Selection

    • The aim of selection is to assess the suitability of candidatesby predicting the extent to which they will be able to carry out

    a role successfully.

    • It involves deciding on the degree to which the characteristics

    of applicants in terms of their competencies, experience,qualifications, education and training match the person

    specification.

    • It also involves using this assessment to make a choice

    between candidates• The key principles underlying the process of selection

    • Measuring individual differences

    • Prediction of performance

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    The Selection Process

    Initial screening

    completed application

    employment test

    comprehensive interviewconditional job offer 

    medical/physical examination

    (conditional job offer made)

    permanent job offer  Reject applicant

    background examination

    if required

    Passed

    Passed

     Able to perform essential

    elements of the job

    Passed

    Passed

    Passed

    Problems encountered

    Failed to impress interviewer and/or

    meet job expectations

    Failed test

    Failed to complete application or

    failed job specifications

    Failed to meet minimum qualifications

    Unfit to do essential

    elements of job

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    Criteria for Choosing Candidates

    Fit with work environment Person –Environment (PE) fit theories propose that positive

    responses occur when individuals fit or match the environment

    1. Fit with defined job

    Person-Job fit (PJ) fit is the match between individual

    knowledge, skills, and abilities (KSA) and demands of the job

    2. Fit with organisation

    Person –organization fit (PO fit), is the match between anindividual’s personality, attitudes and values and the

    organization’s values, goals, structures, processes, and

    culture.

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    Selection criteria for the post to be filled

     Acceptability and appropriateness of the methods

     Abilities of the staff involved in the selection process

     Administrative ease

    Time factors

     Accuracy

    Cost

    Factors considered when deciding upon a

    selection method

    Factors considered when deciding upon a

    selection method

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    Selection Methods: Choices

    Classic Trio:  Application Forms

    References

    Interviews

    CV

    Panel interviews

     Ability & Aptitude tests

    Work samples eg in-tray

    exercise

    Skills tests

    Personality assessments  Assessment centres

    Group exercises

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     Application forms Application forms

    Individual pieces of information are validated againstperformance and turnover measures and given

    appropriate weights

    Useful for screening large

    number of candidates and

    shortlisting for interviews.

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    Selection interviewing

    Selection interviews aim to provide answer to these

    questions:

    Can individual do the job – are they competent?

    Will individuals do the job – are they well motivated?

    How will individuals fit into the organization?

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    Interview approaches

    Unstructured interviews  An interview in which questions are not prearranged.

    Structured interviews This is one that is built around a set of predetermined questions

    related to a person specification, which sets out the knowledge and

    skills required, and indicates the type of experience that will bemost appropriate.

    Structured situational-based interviews

    questions are based on the premise that past behaviour is thebest predictor of future behavior 

    Structured behavioural (competency) based interviews Competency-based interviews are structured around the

    competencies required for the post as defied in the personspecification.

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    Interviews

     A subjective tool, but

    - essential tool as it is an opportunity for a two-way

    communication

    - Flexible compared to other methods of assessment

    Could be made more useful by:

    - Training interviewers

    - Having a panel of interviewers

    - Including a broad array of questions

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    Selection interviewing skills

    1• Establishing rapport

    2• listening

    3 • Maintaining continuity

    4• Keeping control

    5 • Note taking

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    TestingTesting

    Various tests such as personality and intelligent testing areused to assess person performance than jumping straight into conclusions based on interviews.

     Advocates of this technique usually says it is a betterpredictor of performance, more accurate, and the objectivity

    of test data are achieved Tests may not be outstanding predictor of future

    performance, especially when it is expressed in a correlationcoefficient.

    Validation procedures are very time consuming, but areessential to the effective use of test. There is a growingconcern that new types of test are used with out adequatevalidation

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    Problems with use of testing method as a

    selection technique

    Problems with use of testing method as a

    selection technique

    The criteria that are used to define good jobperformances in developing the tests are often

    inadequate.

    Tests are often too specific. If the job for which the testis used changes, than test can no longer be assumed

    to relate to job performance in the same way.

    Tests may not be fair as there may be a social, gender

    or racial bias in the questions and scoring system

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    Perceptual biases in interviews

    • Selective perception• Self-centred bias

    • Early information bias

    • Stereotyping

    (Rees and French, 2010, pg: 174)

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     Assessment Centers

     Assessment centers usually requires a lengthy design process toselect the appropriate activities to ensure that every competency is

    measured via more than one task.

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    G l ti th d d

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    Group selection methods and

    assessment centers

    Group Methods

    The use of group tasks to select candidates are

    not new concepts to HR managers. The reasons

    for using group methods is to provide candidatesability to:

    Get on with others

    Influence other and the way they do this

    Express themselves verbally

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    Work sampling/portfolios

    Work sampling of potential candidates for permanent jobs can take place by assessing candidate’s work in

    temporary posts or in government training schemes in

    the same organisation.

    For some jobs a sample of work in the form of a

    portfolio is expected to be presented at the time of

    interview

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    Reliability

    • Does the test measure what it sets out to?

    • The ability of the selection tool to measure an attribute

    consistently.

    • Temporal or ‘re-test’ stability where the effectiveness of

    a selection tool is assessed by consistency of results

    obtained over time.

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    The relationship between scores on a selection tool and arelevant criterion, such as job performance.

    Face validity How applicants perceive, accept and react to a selection process

    Candidates usually interpret the selection process as signals ofan organisation’s characteristics

    Predictive Validity How the process is able to correctly measure or predict the

    future job performance of those selected The central concern of any selection method is to pick out the

    best candidates in order to maximise the utility

    Validity

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    Predictive accuracy Pilbeam & Corbridge (2006: 173)

    1.0 (perfect prediction = 1.0)

    0.9

    0.8

    0.7 Assessment centres for development

    0.6 Skilful & structured interviews

    0.5 Work sampling / Ability tests

    0.4 Assessment centres / Personality assessment

    0.3 Unstructured interviews

    0.2

    0.1 References

    0.0 Graphology

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    F i i it t d

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    Fairness in recruitment andselection

    Procedural justice

    How far the selection

    methods were seen bycandidates to be related

    to the job and the extent

    to which procedures

    were explained to them

    Distributive justice

    How equitably

    candidates felt they weretreated and whether the

    outcome of the selection

    was perceived to be fair 

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    Selection is a two way process

    Social exchange theory

    Selection is a two-way process.

    Exchange is between both candidate and the employer

    and both decide

    Reaction of candidates is important to consider

    (Hausknecht, 2004, cited in Bratton and Gold, 2007) If selection is invasive, attraction may be diminished

    People with negative experience can dissuade others

    Negative experience can affect job acceptance Selection is fraught with legal issues

    Mistreatment may have an effect on buying behaviour ofcandidates

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