lecture 6 - recruitment and selection
TRANSCRIPT
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HRM201 – Human Resource Management
Lecture 6
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Recruitment and Selection
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Recruitment and selection: theimportance of getting it right
• To gain competitive advantage
• To play a potentially pivotal role in shaping
organisational effectiveness and performance
• To attract and retain high-calibre employeeswith the potential to develop
• To reduce undesirable costs such as those
associated with high turnover, poor
performance and customer dissatisfaction
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Recruitment
Recruiting brings together
those with jobs to fill those seeking jobsand
Once an organization identifies its human resource
needs through employment planning, it can begin
recruiting candidates for actual or anticipated vacancies.
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Recruiting Goals
Recruiting provides information that will attract a
significant pool of qualified candidates and discourage
unqualified ones from applying
Recruiters promote the organization to prospectiveapplicants
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The recruitment process
1. Defining requirements – preparing role profiles and person
specifications; deciding terms and conditions of employment.
2. Planning recruitment campaigns.
3. Attracting candidates – reviewing and evaluating alternative
sources of applicants, inside and outside the company:
advertising, e-recruiting, agencies and consultants.
4. Selecting candidates – sifting applications, interviewing,
testing, assessing candidates, assessment centres, offering
employment, obtaining references; preparing contracts of
employment.
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People Resourcing Strategy
People resourcing strategy defies the longer-term plans anorganization needs for the acquisition, retention, development and
use of its human resources.
Its rationale is the concept that the strategic capability of a firm
depends on its resource capability in the shape of people.
The aim of people resourcing strategy is to ensure that a firm
achieves competitive advantage by attracting and retaining more
capable people than its rivals and employing them more effectively.
The organization attracts and retains such people as an ‘employerof choice’ by offering a compelling ‘employee value proposition’
and ‘employer brand’, and by providing better opportunities and
rewards than others.
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Employer Branding
Employer brand;
a set of attributes and qualities
often intangible
that make an organization distinctive,
promise a particular kind of employment experience and appeal
to people who will thrive and perform their best in its culture.
Employer branding is the creation of a brand image of
the organization for prospective employees.
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Employer Branding
CIPD and Hays Survey 2015 Widespread focus on improving employer brand
Most organisations have made efforts to improve their
employer brand over the last two years (86%).
Most common ways to improve employer brand
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Internal Sources
faster, cheaper,
more certainty
External Sources
new ideas & approaches
Direct Applicants& Referralsself selection, low cost
Newspaper Advertising -large volume, low qualityrecruits
Electronic Recruiting
Internet
Social Networking Sites
Public & PrivateEmployment Agencies -headhunters can be
expensive
Colleges & Universities
campus placement services
JOBSJOBS
Recruiting Sources
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Internal Recruitment
Promoting from Within
Advantages good public relations
morale building
encouragement of employees and members of protected groups knowledge of existing employee performance
cost-savings
candidates’ knowledge of the organization
opportunity to develop mid- and top-level managers
Disadvantages possible inferiority of internal candidates
infighting and morale problems
potential inbreeding
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Internal Recruitment
Employee referrals
Current employees can be asked to recommend recruits.
Advantages:
the employee’s motivation to make a good recommendation
the availability of accurate job information for the recruit
employee referrals tend to be more acceptable applicants, morelikely to accept an offer, and have a higher survival rate
Disadvantages: the possibility of friendship being confused with job performance
the potential for nepotism
the potential for adverse impact
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External recruitment
External searches
Must decide type and location of ad, depending on job;
decide whether to focus on job ( job description) or on
applicant ( job specification).
Three factors influence the response rate:
identification of the organization
labor market conditions
the degree to which specific requirements are listed.
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External recruitment
External recruitment is when someone is
appointed from outside the business
Main advantages are:
Bringing in experience of working in differentorganizations can often be helpful in keeping a
business competitive
The employer has more choice of whom to appoint
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External recruitment
Employment Agencies: public or state employment services focus on helping
unemployed individuals with lower skill levels to find jobs
www.careeronestop.org
Private employment agencies provide more comprehensive
services and are perceived to offer positions and applicants of a
higher caliber
Management consulting firms (“headhunters”) research
candidates for mid- and upper-level executive placement
Executive search firms screen potential mid/top-level
candidates while keeping prospective employers anonymous
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http://www.careeronestop.org/http://www.careeronestop.org/
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External recruitment
See:http://work.secondlife.com/worksolutions/meetings/
From the WSJ:
http://online.wsj.com/article/SB118229876637841321.html
Job fairs: Attended by company recruiters seeking resumes and
info from qualified candidates
Virtual online job fairs could bring employers and job seekers
together online by logging into a specific Web site at a certaintime. Some sites use avatars as candidates and recruiters.
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http://work.secondlife.com/worksolutions/meetings/http://work.secondlife.com/worksolutions/meetings/http://online.wsj.com/article/SB118229876637841321.htmlhttp://online.wsj.com/article/SB118229876637841321.htmlhttp://work.secondlife.com/worksolutions/meetings/
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External recruitment
Professional organizations:
publish rosters of vacancies
run placement services at meetings
control the supply of prospective applicantslabor unions are also in this category
Unsolicited applicants (walk-ins):
may provide a stockpile of prospective applicants ifthere are no current openings
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Online sources
Employer Websites - recruit new employees by adding a “careers”section to their website. E.g. Ooredoo Careers
Job Boards - provide employers the opportunity to recruit for a wide
variety of positions with worldwide exposure. www.moster.com
Social Media - recruiting candidates by using social platforms as
talent databases or for advertising. E.g. www.LinkedIn.com
External recruitment
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http://careers.ooredoo.qa/ooredoo/VacancySearch.aspx?businessunitid=651&pageid=8100http://www.moster.com/http://www.linkedin.com/http://www.linkedin.com/http://www.moster.com/http://careers.ooredoo.qa/ooredoo/VacancySearch.aspx?businessunitid=651&pageid=8100
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Online Recruitment
Advantages
Can reach an even wider
range of possible applicants
than advertising.
Quicker and cheaper thantraditional methods of
advertising.
More details of jobs and firms
can be supplied on the site,
CVs can be matched andapplications can be submitted
electronically
Disadvantages
May produce too many
irrelevant or poor
applications.
Still not the first choice ofmany job seekers.
Will not reach those who do
not have access to the
internet.
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Recruiting alternatives
Temporary help services:
temporary employees help organizations meet short-term
fluctuations in HRM needs older workers can also provide high-quality help
Employee leasing:
trained workers are employed by a leasing company, whichprovides them to employers when needed for a flat fee
typically remain with an organization for longer periods of timeIndependent contractors:
do specific work either on or off the company’s premises
costs of regular employees (i.e. taxes and benefits costs) are notincurred
External recruitment
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CIPD - Hays
Resourcing Talent Planning 2015
The role of education institutions in equipping youngpeople for work
Over a third (36%) believe that schools, colleges and
universities are poor at equipping young people with the skills
their organisation needs.
The use of new media/technology to recruit is
increasing, although not as rapidly as anticipated.
Social networking sites (such as Facebook) are seen to be less
effective.
25% or more include professional networking sites (such as
LinkedIn) among their top methods of attracting higher-level
candidates.
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CIPD - Hays
Resourcing Talent Planning 2015
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Most effective methods for attracting applicationsRecruitment Methods %
Own corporate website 50
Recruitment consultants 37
Commercial job boards 25
Professional networking sites, for example LinkedIn 19Search consultants 13
Local newspaper 13
Encourage speculative applications/word of mouth 13
Specialist journals/trade press 11
Professional referral schemes 8
Jobcentre Plus 8National newspaper 8
Social networking sites, for example Facebook 6
Apprenticeships 4
Links with schools/colleges/ universities 4
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A Global Perspective
For some positions, the whole world is a relevantlabor market. So, HR can recruit;
home-country nationals when searching for someonewith extensive company experience to launch a product
in a country where it has never sold before
host-country nationals when a foreign subsidiary is beingestablished and HQ wants to retain control yet hiresomeone with local market knowledge
candidates of any nationality, creating a trulyinternational perspective
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The need for effective recruitmentThe need for effective recruitment
The personnel department will aim to attract the
‘best’ candidate for the job
If the wrong person is recruited, this can cause
problems for a business For any reason, if the new employee leaves,
there will be administrative costs and other
costs too
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Selection
• The aim of selection is to assess the suitability of candidatesby predicting the extent to which they will be able to carry out
a role successfully.
• It involves deciding on the degree to which the characteristics
of applicants in terms of their competencies, experience,qualifications, education and training match the person
specification.
• It also involves using this assessment to make a choice
between candidates• The key principles underlying the process of selection
• Measuring individual differences
• Prediction of performance
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The Selection Process
Initial screening
completed application
employment test
comprehensive interviewconditional job offer
medical/physical examination
(conditional job offer made)
permanent job offer Reject applicant
background examination
if required
Passed
Passed
Able to perform essential
elements of the job
Passed
Passed
Passed
Problems encountered
Failed to impress interviewer and/or
meet job expectations
Failed test
Failed to complete application or
failed job specifications
Failed to meet minimum qualifications
Unfit to do essential
elements of job
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Criteria for Choosing Candidates
Fit with work environment Person –Environment (PE) fit theories propose that positive
responses occur when individuals fit or match the environment
1. Fit with defined job
Person-Job fit (PJ) fit is the match between individual
knowledge, skills, and abilities (KSA) and demands of the job
2. Fit with organisation
Person –organization fit (PO fit), is the match between anindividual’s personality, attitudes and values and the
organization’s values, goals, structures, processes, and
culture.
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Selection criteria for the post to be filled
Acceptability and appropriateness of the methods
Abilities of the staff involved in the selection process
Administrative ease
Time factors
Accuracy
Cost
Factors considered when deciding upon a
selection method
Factors considered when deciding upon a
selection method
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Selection Methods: Choices
Classic Trio: Application Forms
References
Interviews
CV
Panel interviews
Ability & Aptitude tests
Work samples eg in-tray
exercise
Skills tests
Personality assessments Assessment centres
Group exercises
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Application forms Application forms
Individual pieces of information are validated againstperformance and turnover measures and given
appropriate weights
Useful for screening large
number of candidates and
shortlisting for interviews.
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Selection interviewing
Selection interviews aim to provide answer to these
questions:
Can individual do the job – are they competent?
Will individuals do the job – are they well motivated?
How will individuals fit into the organization?
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Interview approaches
Unstructured interviews An interview in which questions are not prearranged.
Structured interviews This is one that is built around a set of predetermined questions
related to a person specification, which sets out the knowledge and
skills required, and indicates the type of experience that will bemost appropriate.
Structured situational-based interviews
questions are based on the premise that past behaviour is thebest predictor of future behavior
Structured behavioural (competency) based interviews Competency-based interviews are structured around the
competencies required for the post as defied in the personspecification.
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Interviews
A subjective tool, but
- essential tool as it is an opportunity for a two-way
communication
- Flexible compared to other methods of assessment
Could be made more useful by:
- Training interviewers
- Having a panel of interviewers
- Including a broad array of questions
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Selection interviewing skills
1• Establishing rapport
2• listening
3 • Maintaining continuity
4• Keeping control
5 • Note taking
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TestingTesting
Various tests such as personality and intelligent testing areused to assess person performance than jumping straight into conclusions based on interviews.
Advocates of this technique usually says it is a betterpredictor of performance, more accurate, and the objectivity
of test data are achieved Tests may not be outstanding predictor of future
performance, especially when it is expressed in a correlationcoefficient.
Validation procedures are very time consuming, but areessential to the effective use of test. There is a growingconcern that new types of test are used with out adequatevalidation
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Problems with use of testing method as a
selection technique
Problems with use of testing method as a
selection technique
The criteria that are used to define good jobperformances in developing the tests are often
inadequate.
Tests are often too specific. If the job for which the testis used changes, than test can no longer be assumed
to relate to job performance in the same way.
Tests may not be fair as there may be a social, gender
or racial bias in the questions and scoring system
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Perceptual biases in interviews
• Selective perception• Self-centred bias
• Early information bias
• Stereotyping
(Rees and French, 2010, pg: 174)
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Assessment Centers
Assessment centers usually requires a lengthy design process toselect the appropriate activities to ensure that every competency is
measured via more than one task.
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G l ti th d d
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Group selection methods and
assessment centers
Group Methods
The use of group tasks to select candidates are
not new concepts to HR managers. The reasons
for using group methods is to provide candidatesability to:
Get on with others
Influence other and the way they do this
Express themselves verbally
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Work sampling/portfolios
Work sampling of potential candidates for permanent jobs can take place by assessing candidate’s work in
temporary posts or in government training schemes in
the same organisation.
For some jobs a sample of work in the form of a
portfolio is expected to be presented at the time of
interview
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Reliability
• Does the test measure what it sets out to?
• The ability of the selection tool to measure an attribute
consistently.
• Temporal or ‘re-test’ stability where the effectiveness of
a selection tool is assessed by consistency of results
obtained over time.
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The relationship between scores on a selection tool and arelevant criterion, such as job performance.
Face validity How applicants perceive, accept and react to a selection process
Candidates usually interpret the selection process as signals ofan organisation’s characteristics
Predictive Validity How the process is able to correctly measure or predict the
future job performance of those selected The central concern of any selection method is to pick out the
best candidates in order to maximise the utility
Validity
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Predictive accuracy Pilbeam & Corbridge (2006: 173)
1.0 (perfect prediction = 1.0)
0.9
0.8
0.7 Assessment centres for development
0.6 Skilful & structured interviews
0.5 Work sampling / Ability tests
0.4 Assessment centres / Personality assessment
0.3 Unstructured interviews
0.2
0.1 References
0.0 Graphology
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F i i it t d
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Fairness in recruitment andselection
Procedural justice
How far the selection
methods were seen bycandidates to be related
to the job and the extent
to which procedures
were explained to them
Distributive justice
How equitably
candidates felt they weretreated and whether the
outcome of the selection
was perceived to be fair
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Selection is a two way process
Social exchange theory
Selection is a two-way process.
Exchange is between both candidate and the employer
and both decide
Reaction of candidates is important to consider
(Hausknecht, 2004, cited in Bratton and Gold, 2007) If selection is invasive, attraction may be diminished
People with negative experience can dissuade others
Negative experience can affect job acceptance Selection is fraught with legal issues
Mistreatment may have an effect on buying behaviour ofcandidates
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