lecture history of consumption v5

8/16/2019 Lecture History of Consumption v5

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CONSUMPTION IN THE UNITED STATES: FROM W EDGWOOD TO W AL-M ART LOUIS H YMAN, [email protected]

Whether buying at a general store, shopping at a department store, or loiteringat a mall, consumption has always formed an important part of the Americanexperience. More than just commodities bought and sold, consumption is also

about the institutions, social practices, cultural meanings, and economicfunctions that have surrounded the merchandise. This course will look at thechanging meanings consumption has had for life, politics, and economy in the !over the past "## years.

R EQUIRED R EADING:$awrence %lickman, ed, Consumer Society in American History Michael &akim, Ready-Made Democracy: A History of Men's Dress in the American Republic'athy (eiss, Cheap AmusementsWilliam $each, Land of Desire

$endol )alder, inancin! the American Dream *ackson $ears, ables of Abundance$ary May, Recastin! America: Culture and "olitics in the A!e of Cold #ar $i+abeth )ohen, A Consumers' Republicruce !chulman, $he Se%enties Andy Warhol, $he "hilosophy of Andy #arhol

GRADING:-# !ection (articipation-# Midterm"# Ten page paper

"# /inal exam

SECTIONS0!ections are a crucial part of this class. 1n section, you will discuss the readingfor the week as well as the important themes of the lecture. (articipation andattendance are mandatory.

P APERS0 All sources must be footnoted in the proper Chica!o Manual of Style format. /ormore information on footnoting, please seehttp022www.chicagomanualofstyle.org2tools3citationguide.html and 'ate Turabian

A Manual for #riters of $erm "apers, $heses, and Dissertation. (lagiarism willnot be tolerated.

LECTURES: Week 1: Co!"#$%&o & H&!%o'( *anuary "#0 Why !tudy )onsumption4

http://www.chicagomanualofstyle.org/tools_citationguide.html

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6eading0T.7. reen, 8An 9mpire of %oods: &ournal of ritish Studies, ;<ct., 5=>?@0 ?BC==$awrence %lickman, 8orn to !hop4: Consumer Society in American History

Week ): Co!"#$%&o & %*e E&+*%ee%* Ce%"'( /ebruary 0 )onsumption and 9mpire/ebruary ?0 )onsumption, 6evolution, and )ounterC6evolution6eading0

T.7. reen, (Darrative of )ommercial $ife: Consumer Society in American History )CSAH*

*ames Axtell, 8The /irst )onsumer 6evolution,: CSAH

Week : Co!"#$%&o & A%ee"# A#e'&/0

/ebruary 550 $uxury and )lass (erformance/ebruary 5"0 )onsuming 6ace6eading0

Michael &akim, Ready-Made Democracy: A History of Men's Dress in the American Republic

Week : Co!"#$%&o & %*e L0%e 12%* Ce%"'( /ebruary 5>0 7<$1EAF/ebruary -#0 )atalogues and the Eepartment !tore6eading0

William $each, Land of Desire

Week 3: I T*e C&%(/ebruary -G0 Eancing and Erinking in the )ity/ebruary -B0 )onsumer 6eform in the (rogressive Age0 /ood $aws and )hild$abor6eading0

'athy (eiss, Cheap Amusements/ind three contemporary reviews of pton !inclairHs $he &un!le ;5=#?@

using (roIuest

P APER A SSIGNMENTS IN CLASS, FE4RUARY )5

Week 6: P'o+'e!!&7e Co!"#$%&oMarch "0 /rom Jread and 6osesJ to JDo eer, Do WorkJ0 WorkingC)lass)onsumption and (rotestMarch G0 !elling the %oods0 Eistribution and Advertising6eading0

*ackson $ears, ables of Abundance, parts 5 and -.



/ind a 5=-#s advertisement and bring to section using (roIuest

Week 5: T*e 12)8!March 5#0 (aying for the %oods0 The 1nstallment )redit 6evolutionMarch 5"0 The Movies0 !ilents, Talkies, and 9veryday )onsumption6eading0

$endol )alder, inancin! the American Dream, "C->, 5G?C-G?/ilms0 +t ;5=-B@

Week 9: T*e 128!March 5B0 Mass (roduction, Mass )onsumption, and the Dew Eeal

March -#0 Mid-Term 6eading0$i+abeth )ohen, 89ncountering Mass )ulture at the %rassroots,: CSAH Andrew 7ein+e, 8/rom !carcity to Abundance,: CSAH )heryl %reenberg, 8EonHt uy Where Fou )anHt Work,: CSAH /ilm0 $he $hin Man ;5="@

M0'/* )): S$'&+ 4'e0k M0'/* )3: S$'&+ 4'e0k

Week 2: W0' 0 Po!%;0' March "50 ecoming White0 )onsumption, 9thnic Assimilation, and *im )rowfrom the %reat Eepression to the (ostwar April - 0 Mobili+ing )onsumption, uying /reedom6eading0

9laine May, 89xplosive 1ssues,: Recastin! America)liKord )lark, 86anchC7ouse !uburbia,: Recastin! America *ackson $ears, 8A Matter of Taste,: Recastin! America

Week 18: W0%/*&+ 0 4"(&+

April B0 1nventing Television April =0 7istorici+ing the Mall6eadings0

Thomas 7anchett, 8.!. Tax (olicy ...: American Historical Re%ie ;<ct.5==?@0 5#>-C555#.

/ilm0 "relin!er Archi%es, selections$he Man in the ray lannel Suit ;5=G?@



Week 11: Po!%;0' L&<e=S""'0 L&<e April 50 /rom %reensboro to the Afro0 )onsumption, )ulture, and )ivil 6ights April 5?0 )onsumer 6evolts and %hetto 6ebellions6eading0

$i+abeth )ohen, Consumers' Republic, "arts .-/

'im Moody, (#hen Hi!h #a!e &obs 01 CSAH 6obert Weems, ($he Re%olution #ill e Mar2eted,1 CSAH

Week 1): T*e Po&%&/! o< Co!"#$%&o April -50 )onsumer 6eform in the Age of Lolatility April -"0 Warhola2Warhol, Eisco 6iots, and Eeindustriali+ation

P APER DUE IN CLASS, A PRIL )

6eading0$i+abeth )ohen, Consumer's Republic, "art 3 Andy Warhol, $he "hilosophy of Andy #arhol/ilm0 Dan of the Dead ;5=B>@

Week 1: Co!"#e' Ie%&%( & Po!%-Fo'&!% A#e'&/0, 1258-)888 April ->0 $atte $iberals vs WalCMart4 April "#0 )onsumption, )apitalism, and Eemocracy6eading0

ruce !chulman, $he Se%enties, chapters -, ", , ?/ilm0 i!ht Club ;5===@

lecture history of consumption v5

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