LECTURE – IXLECTURE – IXe-COMMERCEe-COMMERCE

İstanbul Commerce University Vocational Schoolİstanbul Commerce University Vocational School

BUSINESS PLANBUSINESS PLAN

Business plans are an essential part Business plans are an essential part of doing business. Business plan is a of doing business. Business plan is a written document that identifies a written document that identifies a company's goals and outlines how company's goals and outlines how the company intends to achieve the the company intends to achieve the goals. goals.

Outline of Business PlanOutline of Business Plan

CoverCover ContentContent Executive SummaryExecutive Summary Mission StatementMission Statement ManagementManagement Marketing & SalesMarketing & Sales Financial ProjectionsFinancial Projections

ExecutiveExecutive Summary Summary

Many prospective investors use the Many prospective investors use the summary as a way to decide whether summary as a way to decide whether your plan is worth additional time.your plan is worth additional time.

An outstanding executive summary is An outstanding executive summary is an absolutely essential element in an absolutely essential element in winning investment from venture winning investment from venture capital.capital.

Mission Statement Mission Statement

The organization’s reason for The organization’s reason for

existence.existence. Mission statement expresses your Mission statement expresses your

philosophy, motivation, and goals philosophy, motivation, and goals with regard to your business.with regard to your business.

ManagementManagement

It is critical that you detail and define It is critical that you detail and define your own management background your own management background and vision. and vision.

Define division of responsibility Define division of responsibility between management team between management team members.members.

You should list your qualifications.You should list your qualifications.

Marketing & SalesMarketing & Sales

Definition of product ( or service)Definition of product ( or service)

(Reason of your product being (Reason of your product being preferred)preferred)

Target customersTarget customers Competitors Competitors Marketing strategyMarketing strategy Selling operation and logisticsSelling operation and logistics

Financial ProjectionsFinancial Projections

Cost sheetCost sheet

On this table you should list your On this table you should list your prospective expenses prospective expenses