lecturing and training progamme by michaela christine wolf

Michaela Christine WolfL u x u r y M a r k e t i n g

© copyright 2016 Michaela Christine Wolf Ltd

The Cus tomer Transformat ion Processfor brands and s takeholders

I n t roduct ion to Mic haela Chr i s t i ne Wolf


Michaela Christine Wolf is the founder and director of Michaela Christine Wolf Ltd, a luxury marketingconsultancy, which specializes in working with luxury brands to acquire and retain high-net worthcustomers whilst managing change internally.The consultancy covers Marketing research, strategy, planning, implementation result evaluation andtraining.Michaela uses a leading qualitative research methodology called “Jobs-to-be-done” to identifycustomer decision journeys and develops integrated customer-centric marketing strategies which deliverdirect return of investment.She has also developed a unique CRM Retail Trainings Programme for retail staff, marketing/sales andmanagement teams to help companies to change to a customer-centric organisation.Michaela is giving guest lectures at London College of Fashion, British School of Fashion and workingclosely with Imperial College and their Master Graduates.Michaela has extensive knowledge of the luxury and premium industry – across hospitality, jewellery,fashion, beauty, interiors, luxury services - with nearly 20 years experience working on client-side andconsultancy initiatives. Previously Michaela has worked as Head of Marketing and Global ProjectManagement for Georg Jensen as well as consulting for Roksanda, Temperley London, William & Son,Mappin & Webb, Georg Jensen, Rebus Signet Rings, Upper Street, Rituals Cosmetics, Only Fingers &Toes, Copyright David Bailey, Nanny & Butler, Pet-Fi.net, Goat Fashion, MyShoppingSpy.com, KurtSalmon, The Rug Company, Dorotheum Juwelier, Wedgwood, Waterford, Royal Albert and RoyalDoulton.

Mic haela Chr i s t i ne Wolf, Luxury Marketer


Apart from her luxury marketing role,Michaela is also a Director of ChinaEdge, a collaboration of Chinese &Luxury Retail experts to help luxurybrands to acquire and retain high-net-worth Chinese.

Michaela works with an extensivenetwork of associates in the fields ofretail, digital, e-commerce, socialmedia, VIP events etc. and has alsodeveloped a vast network of contactsin the luxury, #fashtech & internationalarena.

‘I believe that to excite customers and translate brand values and ideas companies should look to new technology and digital experiences to set themselves apart in the market.’


Mic haela Chr i s t i ne Wolf, Luxury Marketer

The Cus tomer Relat ions Retai l Tra in ings Programme

Exc lus ive ly by

Mic haela Chr i s t i ne Wolf


No new brand, j u s t brand new so lu t ions


An innovative way to transform your business

Across the changing retail landscape the powerful idea of 'the brand’ is crumbling. Instead, thedesires of the consumer are now not only paramount, but rich, varied and very much their own.This training workshop looks at how to address your customer's needs with innovation that’s rightfor them. Empowering you and the people who work for you to understand them better willensure that the individuality of your customers stays at the centre of everything you do.

The Cus tomer Re lat ions Retai l Tra in ing Programme - Benef i t s


The 4 part CRM Retail Training Programme is executed exclusively by Michaela Christine Wolf herselfand based on nearly 20 years of CRM, sales, marketing and management expertise.

The 4 x two hour workshop sessions are completely tailored to your brand, product & teamrequirements. The investment delivers direct return of investment for your brand, including the following

- Increase turnover

- Turn leads into customers

- Increase number of new customers

- Build long-lasting and profitable customer relationships

- Become a customer-centric business, which stands the test of time

- Build brand value and equity

1. Discover your target customer

2. Develop your strategy for customer

acquisition

3. Attention, please!Customer arrives!

4. Grow your business successfully

1. Discover your target customer


2. Develop your strategy for customer

acquisition

3. Attention, please!Customer arrives!

Close deals successfully

Content• Get to know your

customers• Understand their

values and purchase behaviour

• Learn how to present your unique brand values

• Get customers to buy your product/service

Content• Explore avenues

how to find new profitable customers by understanding their needs and social environments

• Empower your team to find new customers

• Agree on a team action plan and responsibilities

Content• Explore and find

relevant and effective ways to keep your customers

• Empower your team to build strong and lasting relationships with your valuable customers customers

The Cus tomer Re lat ions Retai l Tra in ing Programme

4. Grow your business successfully

Content• Manifest the

learnings from part 1-3

• Motivate your team to successfully find new customers and keep them

• Define how team and personal success can be measured and results can be evaluated.

Immediately increase your turnover

Keep and grow your loyal customers

.

Motivate your team for effective execution

.

Lec tur ing & Teac h ing

By Mic haela Chr i s t i ne Wolf


The Pass ion for Shar ing Exper ienceLec tures & Educat ion


Michaela Christine Wolf has enjoyed giving guest lectures to Strategic Fashion Master Students fromLondon College of Fashion, British School of Fashion as well as working with Imperial College London andtheir Marketing Master Graduates on their Final Strategy projects.

Topics include:

- Practical tools for successful digital/retail & wholesale marketing

- How to develop a successful and customer-centric luxury marketing strategy (online & offline),using leading research methodologies.

- Create a customer-centric digital marketing strategy and a creative executional plans, and standout from competition

- Who is my customer? How to acquire new luxury customers?

- How to build long-lasting and profitable customer relationships?

- Become a customer-centric business, which stands the test of time

- How to build brand equity and value?

We al so offer cus tomer-cent r i c Market ing

Researc h-St rategy-P lann ing- Implementat ion

Kindly reques t fur ther in format ion


Michaela Christine WolfLuxury Marketer

Michaela Christine Wolf Ltd. T: +44(0) 7818 683 117E: [email protected]: michaela.c.wolfTwitter: @wolfmichaelalinkedin.com/in/michaelachristinewolf

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