Legacy vs S.P.E.A.R. based infrastructure

Small scale Deployment 300 RU of equipment each.Simon RohrichElliptical Mobile Solutionswww.ellipticalmedia.comwww.youtube.com/ellipticalmobileSimonR@ellipticalmedia comSimonR@ellipticalmedia.com480‐924‐0547888‐924‐0628

The greater the percentage of total budget associated with Infrastructure, the greater the expense will be as Infrastructure costs increase into the future. This is compounded by the expense of cooling high density equipment racks. The falling cost of computer power is driving demand.²q p g p p g

7 0

8.0

Operational

Cost in M$

¹

5.0

6.0

7.0 Operational Expenseincreases every year

3.0

4.0

5.0

1.0

2.0

0.0

2009 2010 2011 2012 2013 2014 2015

Data Center growth Legacy OpExg g y p

S.P.E.A.R. OpEx¹Uptime Institute ²Mission Critical Magazine

S.P.E.A.R. Mobile Datacenter Fact Sheet12,000 BTU AC

8000 BTU AC

Propulsion C t l

Optional Wireless Antennae

Extruded Aluminum Outer Frame

Shock/Vibration Isolated EIA Standard 

19” Form FactorControl Module

19  Form Factor

¼” Aluminum Plate

Secure Weather Proof Patch 

Panel 

4000KVA Isolation Transformer/Line 

Conditioner 

•Portable•Energy Efficient•ModularModular•Scalable•Self Contained•FlexibleT k•Turnkey

•Secure•Disaster Tolerant

•Enables Fast Deployment of a Fully Functional Cost, Space and Energy Efficient

Benefits of SPEAR

Data Center in minutes.

•Provides Increased Flexibility to install a datacenter in Virtually any Working Environment

• Scales to Meet Changing Business Needs

•Delivers the Power, Cooling, Security and Monitoring needed for Optimal Server Performance

•Typically enables 50 Percent Lower Operating Costs than Traditional Datacenter design and Build¹

• Provides a High-Quality, Complete Turnkey Solution from Planning to Startup

•Smaller Footprint, Higher Density 300W-800W/square ft vs. Legacy 150W-200W/square ft Datacenter¹

•Vertically Increases Datacenter Compute Density without Increasing Overall Facility Footprint ($25,000/square foot¹)

¹Uptime Institute "True TCO of Datacenters" 2008

•Merges “Facilities” and “IT” Equipment into one Easy to Manage Appliance

•Modularity and Scalability Increases Efficiency 10%-15% by Preventing Over Builds.¹

•Affordable, Scalable Infrastructure allows Enterprise to have Tighter Control on IT/Facility Budget

•Single user Datacenter Relocation

•Turnkey Solution for HIPPA and SAR/OX Data Security Compliance

•Goes Through Doorways

•Earthquake Proof

•Disaster Tolerant

•Future Proof Infrastructure

¹Uptime Institute "True TCO of Datacenters" 2008

“Legacy” traditional datacenter SPEAR Based Infrastructure

Introduction.This presentation compares the same 300 rack units of equipment deployed in p p q p p y

two different ways. Using Uptime Institute’s “True TCO” calculator, EMS has contrasted a traditional or “Legacy” datacenter facility to a SPEAR based build (including a metal shell building). The purpose of this comparison is to show the savings potential afforded by a S.P.E.A.R. based infrastructure. The recent Uptime Institute study reveals that the True p yCost of Ownership of a tier III-IV datacenter is $25,000/square foot. The Uptime institute has determined that each 42U rack of equipment requires 100 square feet of raised floor/ support equipment allocated per rack. The SPEAR has 30 square feet allocated for floor space/ergonomic considerations despite its actual physical foot print of 14 square feet, all p g p p y p q ,support equipment is onboard.

“Current costs to develop traditional data center facilitiesTier III to IV is upwards of 15M per Megawatt and climbing”¹– “Data center facilities spend (CapEx and OpEx) is a large, quickly growing and very inefficient portion of the total

IT budget in many technology intensive industries such as financial services and telecommunications. Some intensive data center users will face meaningfully reduced profitability if current trends continue”²

- “Facility costs are growing more rapidly (20%) than overall IT spend (6%)”²

• “Installed base on server is growing by 16% and projected to grow to 41-43 million servers worldwide by 2010”• “Energy consumption per server is growing by 9% as growth in performance pushes demand for energy”• “Energy unit price has increased an average of 4%” ³

What does this mean?

Datacenters will become a much larger piece of the overall Enterprise Budget. How much increased overhead is dependent upon how much total budget is spent on “facilities” and “infrastructure” as these are the factors that are inflating rapidly. Furthermore, as computer performance increases, the costs to cool the equipment increases as well compounding the problem These problems will notequipment increases as well ,compounding the problem. These problems will not go away as computer power and efficiencies increase. Demand is outstripping gains in performance. It is driven by the falling price of computer power.

¹Turner Logistics ²Uptime Institute ³IDC, “Estimating total power consumption by servers in the US and the world” from Jonathan G. Koomey, Ph.D

Legacy Datacenter Facility300 RUInfrastructure:$13,801,555 IT Assets : $1 591 600

10%

Legacy Capital Cost¹

SPEAR Datacenter Facility300 RUInfrastructure:$5,030,000IT Assets: $3,773,600

36% IT Costs

SPEAR Capital Costs 

IT Assets : $1,591,600 Installed Capital Expense: $15,393,155Operational cost /Year: $2,332,735

90%IT costs

Infrastructure

Installed Capital Expense: $8,803,600 Operational Cost/Year:$1,527,072

36%64%

IT Costs

Infrastructure Costs

70%

Cabling costs 

Point of Presence (POP)

kW related infrastructure costs

SPEAR Capital Infrastructure Costs.Legacy Capital Infrastructure Costs¹Cabling costs 

Point of Presence (POP)

kW l t d i f t t t

26%

70%

1%

kW related infrastructure costs

Other facility costs (elect. active)

Interest during construction

Land costs9%

25%

15%38%

4%

1%7%

kW related infrastructure costs

Other facility costs (elect. active)

Interest during construction

Land costs1%

1%0%

2%0%

0%

Architectural and engineering feesWater fire suppression

9%1% Architectural and engineering fees

Water fire suppression

•Cabling costs $1,300,000•Cabling costs $1,300,000•Point of Presence (POP) $3,500,000•kW related infrastructure costs $50,000•Other facility costs (elect. active) $50,000•Interest during construction $0•Land costs $100,000

g $ , ,Point of Presence (POP) $3,500,000•kW related infrastructure costs $1,997,300•Other facility costs (elect. active) $5,236,233•Interest during construction $506,346•Land costs $100,000

¹Uptime Institute    ²Turner & Seader

•Architectural and engineering fees $10,000•Water fire suppression $20,000

Land costs $100,000•Architectural and engineering fees $161,676•Inert gas fire suppression $1,000,000

$13,801,555 $5,030,000Total Total

SPEAR IT Assets BreakdownLEGACY IT Assets Breakdown¹

24%

6% 7%1%

SPEAR IT Assets BreakdownServers

Disk storage

Tape storage

57%

14%

LEGACY IT Assets BreakdownServers

Disk storage

Tape storage 24%

1%

Networking

Rack costs

External hardwired 

57%

17%

Networking

Rack costs

External hardwired 

58%1%

2% connectionsInternal routers and switches Rack management hardware 

Rack Costs=SPEAR

3%

1%3%

3%2%

connectionsInternal routers and switches Rack management hardware 

Servers $907,200Disk storage $224,000Tape storage $266,000

Servers $907,200Disk storage $224,000Tape storage $266,000Tape storage $266,000

Networking $50,400Rack costs $27,000External hardwired connections $45,000Internal routers and switches $45,000Rack management hardware $27 000

Tape storage $266,000Networking $50,400Rack costs/SPEAR units $2,200,000External hardwired connections $18,000Internal routers and switches $90,000Rack management hardware $18 000

¹Uptime Institute and Mckinsey Group

Rack management hardware $27,000Total $1,591,600

Rack management hardware $18,000Total $3,773,600

• Energy costs, now about 10% of the average IT budget, could rise to 50% in a matter of years.²

4%10%

SPEAR Operations cost /Year Breakdown Total electricity costs

Network fees3%

5%

Legacy Operations cost/ Year Breakdown Total electricity costs

Network fees

33%

27%

IT site management staff

Maintenance

17%

13%

24%

5%IT site management staff

Facilities site management staff

Maintenance

26%

Janitorial and landscaping

Property taxes18%14%

6% Janitorial and landscaping

Security

Property taxes

Total electricity costs $94,899Network fees $500,000

IT site management staff $390,000Facilities site management

Total electricity costs $56,072Network fees $500,000

IT site management staff $390,000Facilities site management

$staff $520,000Maintenance $416,000

Janitorial and landscaping $160,000Security $702,000

Property taxes $144,735

staff $0Maintenance $416,000

Janitorial and landscaping $160,000Security $0

Property taxes $5,000

¹Uptime Institute, Turner and Seader, Mckinsey Group ² Rachael King, “Averting the IT Energy Crunch,” BusinessWeek (May, 2007

$2,332,735 $1,527,072

ConclusionConclusionRecent studies by all major players in the industry (IBM, AOL, Sun, HP, 

Dell), the EPA and engineering groups (McKinsey Group, Turner Logistics) haveDell), the EPA and engineering groups (McKinsey Group, Turner Logistics) have concluded that datacenters must make radical changes to maintain profitability in the face of increasing energy costs (4%), demand (16%) power consumption(9%) and infrastructure costs (20%) each year.  EMS’s efficient, mobile and modular datacenter makes these radical changes possible. 

The savings increase as the demands for Compute power increase. As equipment becomes more expensive, and harder to cool, the SPEAR costs remain the same. This effectively reverses the exponential rise in facility and infrastructure costs relative to compute power. SPEAR users will experience ROI through smaller facility footprint, power efficiency, land taxes, fire suppression systems, security build out and initial capital expense. As energy and infrastructure costs increase, ROI accelerates.

GlossaryGlossary•A data center is a facility used to house computer systems and associated components, such as telecommunications and storage systems. It generally includes redundant or backup power supplies, redundant data communications connections, environmental controls (e g air conditioning fire suppression) and special security devicescontrols (e.g., air conditioning, fire suppression), and special security devices

• OPEX or operating expense, operating expenditure, operational expense, operational expenditure is an on‐going cost for running a product, business, or system

•CAPEX or Capital expenditures are expenditures creating future benefits. A capital expenditure is incurred when a business spends money either to buy fixed assets or to add to the value of an existing fixed asset with a useful life that extends beyond the taxable year. Capex are used by a company to acquire or upgrade physical assets such as equipment, property, or industrial buildings

•Infrastructure is the physical hardware used to interconnect computers and users

•Modular Datacenter is a mobile and virtualized datacenter. The Modular Datacenter was designed for rapid deployment, energy efficiency and computing density. It can be shipped to anywhere in the world and set up anywhere that has a power sources. an Internet connection and an external chiller. The target market is overcrowded datacenter owners and those in need of massive mobile computing power, such as emergency relief organizations, the military, Web 2.0 providers, government, physics labs, financial institutions and disaster recovery providers.