leggage launch strategy v3
TRANSCRIPT
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Introduction to LEGGAGE™
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What is LEGGAGE™• LEGGAGE is a revolutionary laptop case
with massage exterior surface• LEGGAGE is primarily designed for long
distance business travelers• The massage surface allows up to 9
different massaging and foot rest positions• LEGGAGE is made of durable and light
weight polycarbonate shell, polyester and neoprene pockets
• A video of LEGGAGE™ in use can be found in LEGGAGE Facebook page which can be accessed by clicking Facebook icon on website
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LEGGAGE™ Vision• Our vision is to think “outside the box”
and create innovative yet simple solutions that make a difference in everyday life
• Everyone knows how uncomfortable long distance travel can be and it is this problem that inspired us to find a solution
• LEGGAGE™ has been in development phase for more than 2 years and we are now ready to launch this product
• During these 2 years about 12 iterations were tested and fine tuned before the current LEGGAGE™ design was finalized
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Following are four key features of LEGGAGE™
1. Massaging Surface2. Stylish and Sleek Design3. Comfort4. Protection
Each of these features are described in detail in the next few slides
Key Features
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Key Feature 1: Massaging Action– Unique ergonomic design with
massaging surface to provide relaxation and improve blood circulation
– Ideally suited for long flights and long sitting position
– Allows 9 massaging positions
– Individuals will have fun playing with these positions during long flights
– Is a travel buddy during a long flight !
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LEGGAGE in Use during Flight
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Feature 2: Aesthetics
– Eye catching, sleek and stylish laptop case
– Elegant surface finish
– Business individuals will feel proud to carry into boardroom meetings
– Aesthetically modern and sleek looking
– Analogy: IPAD; Excellent functionality with looks
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Feature 3: Comfort• Comfort: Pass through zipper pocket design to
slide over carryon luggage
• Makes it very convenient to carry on top of rolling luggage
• Do not have to hold laptop case and carryon handle separately
• LEGGAGE has total of 10 pockets to carry essentials • (including one see-through pocket for Passport
and two dedicated pockets for Pens)
• LEGGAGE has 4 zippers to segregate different sections
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Feature 4: Protection
• Waterproof shell is made of durable and light weight polycarbonate
• Total weight of only 3.1 pounds (1.4 kg)
• Provides added protection to impact damage
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Technical Specifications• Dimensions
– Length: 16.0 inches (41.0 cm)– Width: 12.0 inches (30.0 cm)– Depth: 5.3 inches (13.5 cm)
• Weight: 3.1 pounds (1.3 kg)
• Carries up to 15.6 inch laptop
• Materials– Polycarbonate– Polyester– Neoprene– Leather
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Next Generation LEGGAGE™• Multiple color options with different
trims and shades
• Option to add battery operated heating pad with cushion for added comfort during long distance travel
• Option to add battery powered massager for additional massaging action
• Alternate designs to allow more massaging and leg elevation positions