legislative advocacy: new players new rules, new realities

LEGISLATIVE ADVOCACYNew Players, New Rules, New Realities

NDSU Extension Service/Research Extension CenterFall ConferenceBismark, North DakotaOctober 15, 2015

© Marshall Stewart Institute, LLC

Perspective


New Players


New Players

Democrats Republicans


New Rules1. Shrink Government2. Grow Reserves3. Cut Taxes4. Lower Tax Burden/Tax Reform – “Close Loop Holes”5. Resist New Investments6. Cap the State Budget7. Privatization of Services8. School Choice9. Reduce Regulation10. State Impact – “National/International is Secondary”


New Realities• Graying of America

• America’s Baby Boomers are retiring and have changed their priorities

• Browning of America• America is becoming more ethnically diverse

• Shifting of America• America is migrating

• Urbanization of America• America’s rural areas are losing population

• Polarization of America• American’s are on the extremes

• Media-Sensationalism of America• American’s listen/read only their own ideology


The Pivot•3 Lessons Learned

1. What We Did & We Don’t Do Anymore.

2. What We Did & We Still Do.3. What We Do Now.


The Pivot• Lesson #1

• What We Did & We Don’t Do Anymore!• Organize to…

• Turn up the “HEAT”• Pressure by…

• The “MASSES”• Turn the “DOGS” loose• “WEAR” them out



• What We Did & We Still Do!• Ground game…

•Build Good Will & Relationships•Build Strong Communications/Messaging•Doing Quality Work with Economic Impact



• What We Do Now!• Surgical Politics• Internal and External Strategy• Big Ideas (Topics)

•Signature Issue - Differentiation from the Past/They can put their Stamp on It

•Broad Economic Impact for the State’s Taxpayers


New Strategy• 4 Tactics

1. Ground Game• Relationship-Building

• Elevator Pitch and Stump Speech2. Big Ideas (Topics)

• Signature Issue - Differentiation from the past so they can put their Stamp on It

• Broad Economic Impact for the State’s Taxpayers – how will everyone gain?

3. Surgical Politics• Core Group of Advisors• Fewer, Bigger Targets

4. Internal and External Strategy• Inside Politics – Bring Them With You.• Outside Politics – Show Them The Path. © Marshall Stewart Institute, LLC

New Strategy• Tactic #1

• Ground Game• Relationship-Building

• Elevator Pitch & Stump Speech

• 6 Practices• 3 Know’s

• Know who you are.• Know who you are

talking to.• Know what is important

to who you are talking to.• 3 Be’s

• Be flexible.• Be relentless.• Be honest.


New Strategy•Tactic #2

•Big Ideas (Topics)•Signature Issue•Differentiation from the past so they can put their Stamp on It

•Broad Economic Impact for the State’s Taxpayers•How will everyone gain?


New Strategy

• Tactic #3• Surgical Politics•Core Group of Advisors

•Fewer, Bigger Targets


New Strategy• Tactic #4

• Internal and External Politics• Inside Politics

•Bring Them With You.• Outside Politics

•Show Them The Path.


Learning by Doing (Application)• Ground Game

• Relationship-Building• Elevator Pitch & Stump Speech• To Do List:

1. List 5 influencers to know this year.2. Develop an Elevator Pitch (30 sec.).3. Develop a Stump Speech (3 min.).

Economy – Education – Health © Marshall Stewart Institute, LLC

Learning by Doing (Application)

•What’s the Big Idea…


New Players, New Rules, New Realities

• Reminders…• Advocating, Educating, Lobbying – know your role, stay in your lane

• Stakeholders and Volunteers Development• Build Relationships• Use Caution with Trigger Words and Ideas• Build Partnerships for a Cause Bigger than You

• Economic Impact of Public Investments


New Players, New Rules, New Realities• Remember…

THE

WHY


New Players, New Rules, New Realities

• Thank you for the opportunity!• Stay connected with Marshall Stewart:
