leo marketing plan 1st jan 2013 (detailed)
TRANSCRIPT
Understanding
Compensation Plan
1st January 2013
LEO compensation model
Product packages
Membership status
Status qualification period
How to promote your status
Status promotion examples
Compensation categories
Bonuses
Career awards
Entrepreneur awards
Contents
LEO compensation model Buy or promote LEO products
Each product carries Bonus points (BP) & Rank points (RP) & Status points (SP)
Accumulate BPs to earn bonus Accumulate RPs to advance your LEO
Rank Accumulate SPs to promote your
Membership Status
And ENJOY the world of LEO!
BP: Bonus Points – Used for Bonus paymentRP: Rank Points – Used for Rank advancementSP: Status Points – Used for Membership Status promotion
Product Packages
Lion Code
Product Packages
BP: Bonus Points – Used for Bonus paymentRP: Rank Points – Used for Rank advancementSP: Status Points – Used for Membership Status promotion
Product Packages
Startup
BP: Bonus Points – Used for Bonus paymentRP: Rank Points – Used for Rank advancementSP: Status Points – Used for Membership Status promotion
Product Packages
BP: Bonus Points – Used for Bonus paymentRP: Rank Points – Used for Rank advancementSP: Status Points – Used for Membership Status promotion
Product Packages
Business
BP: Bonus Points – Used for Bonus paymentRP: Rank Points – Used for Rank advancementSP: Status Points – Used for Membership Status promotion
Product Packages
BP: Bonus Points – Used for Bonus paymentRP: Rank Points – Used for Rank advancementSP: Status Points – Used for Membership Status promotion
BP: Bonus Points – Used for Bonus paymentRP: Rank Points – Used for Rank advancementSP: Status Points – Used for Membership Status promotion
Product Packages
Professional
BP: Bonus Points – Used for Bonus paymentRP: Rank Points – Used for Rank advancementSP: Status Points – Used for Membership Status promotion
Product Packages
Membership Status
Note: LEO does not sell its membership status. You have to work your way up and accumulate SPs to achieve higher membership status.
SPs in30 days
on Joining 125 SP 500 SP 1,000 SP 5,000 SP
Status Qualification Period
Joined
Day 1 Day 30
Accumulate SPs from the product sales within 30 days to promote your membership status.
How to promote your Status
- Personal purchase: 100% SPs
- Direct Sales:
Basic Status: 25% SPs
Bronze Status: 25% SPs
Silver Status: 50% SPs
Gold Status: 100% SPs
Platinum Status: 100% SPs
Status promotion – Example 1
- 100% SPs of the products personally purchased
- 25% SPs of the products purchased by personally sponsored members.
YOU
- You joined LEO team with the Lion Code package
Personal purchase: 100% of 10 SP = 10 SP 10 SP
- Lion Code package = 10 SP
YOU
A
- You joined LEO team with the Lion Code package
- You sponsored Mr. A who purchased Professional package
Personal purchase: 100% of 10 SP = 10 SPPersonally sponsored (A): 25% of 1000 SP = 250 SP
Status promotion – Example 1
260 SP
- 100% SPs of the products personally purchased
- 25% SPs of the products purchased by personally sponsored members.
- Lion Code package = 10 SP
- Professional package = 1000 SP
- 100% SPs of the products personally purchased
- 25% SPs of the products purchased by personally sponsored members.
YOU
A
B
Personal purchase: 100% of 0 SP = 10 SPPersonally sponsored (A): 25% of 1000 SP = 250 SPPersonally sponsored (B): 25% of 1000 SP = 250 SP
- You joined LEO team with the Lion Code package
- You sponsored Mr. A who purchased Professional package
- You sponsored Mr. B & C who purchased Professional package
Status promotion – Example 1
510 SP
- Lion Code package = 10 SP
- Professional package = 1000 SP
Status promotion – Example 2
- 100% SPs of the products personally purchased
- 50% SPs of the products purchased by personally sponsored members.
YOU
- You joined LEO and purchased Business package
Personal purchase: 100% of 500 SP = 500 SP 500 SP
- Business package = 500 SP
- 100% SPs of the products personally purchased
- 50% SPs of the products purchased by personally sponsored members.
YOU
A
- You sponsored Mr. A who purchased Professional package
Personal purchase: 100% of 500 SP = 500 SPPersonally sponsored (A): 50% of 1000 SP = 500 SP
Status promotion – Example 2
- You joined LEO team and purchased Business package
1000 SP
- Business package = 500 SP
- Professional package = 1000 SP
- 100% SPs of the products personally purchased
- 100% SPs of the products purchased by personally sponsored members.
YOU
Personal purchase: 100% of 1000 SP = 1000 SP
Status promotion – Example 3
- You joined LEO team and purchased Professional package
1000 SP
- Professional package = 1000 SP
- 100% SPs of the products personally purchased
- 100% SPs of the products purchased by personally sponsored members.
YOU
A
B
Personal purchase: 100% of 1000 SP = 1000 SPPersonally sponsored: 100% of 1000 SP=1000 SP × 4 5000 SP
Status promotion – Example 3
- You sponsored A, B, C & D who purchased Professional package
- You joined LEO team and purchased Professional package
- Professional package = 1000 SP
C
D
- 100% SPs of the products personally purchased
- 25% SPs of the products purchased by personally sponsored members.
- Startup package = 125 SP
- You joined LEO team and purchased Startup package
Status promotion – Example 4
125 SPPersonal purchase: 100% of 125 SP = 125 SP
YOU
- 100% SPs of the products personally purchased
- 25% SPs of the products purchased by personally sponsored members.
- Startup package = 125 SP
- Business package = 500 SP
- You then purchased Business package
- You joined LEO team and purchased Startup package
Status promotion – Example 4
625 SPPersonal purchase: 100% of 125 SP = 125 SPPersonal purchase: 100% of 500 SP = 500 SP
YOU
- 100% SPs of the products personally purchased
- 50% SPs of the products purchased by personally sponsored members.
- Startup package = 125 SP
- Business package = 500 SP
- Professional package = 1000 SP
- You then purchased Professional package
- You then purchased Business package
- You joined LEO team and purchased Startup package
Status promotion – Example 4
15125 SPPersonal purchase: 100% of 125 SP = 125 SPPersonal purchase: 100% of 500 SP = 500 SPPersonal purchase: 100% of 1000 SP = 1000 SP
YOU
- 100% SPs of the products personally purchased
- 100% SPs of the products purchased by personally sponsored members.
- Startup package = 125 SP
- Business package = 500 SP
- Professional package = 1000 SP
- You sponsored A, B, C & D who purchased Professional package
- You then purchased Professional package
- You then purchased Business package
- You joined LEO team and purchased Startup package
Status promotion – Example 4
50625 SPPersonal purchase: 100% of 125 SP = 125 SPPersonal purchase: 100% of 500 SP = 500 SPPersonal purchase: 100% of 1000 SP = 1000 SP
Personally sponsored: 100% of 1000 SP = 1000 SP × 4
YOU
A
B
C
D
Qualification: When you join LEO team by invitation of a LEO member you gain Basic Status straightaway.
Benefits:
Team Building Bonus – 5% on Level 1 BPs
Qualification: Accumulate 125SP within any 30 days Benefits:
Bonuses:
Team Building Bonus – 5% Level 1 + 5% on Level 2
Network Bonus – 10% on lesser team BPs
Matching Bonus – Up to 10% of 4 levels* Network Bonus
Network+Matching Bonus Cap: £500 weekly
*Upon full qualification
Qualification: Accumulate 500SP within any 30 days Benefits:Bonuses:Team Building Bonus – 5% Level 1 + 5% on Level 2Network Bonus – 10% on lesser team BPsMatching Bonus – Up to 15% of 6 levels* Network BonusReverse Matching Bonus – Up to 25% of 7 Uplines Network BonusNetwork+Matching Bonus Cap: £2,000 weeklyAwards:Business Ownership Award – £500Fast Start Award – £500 (first 30 days)Seed Award – 10% of your Network Bonus
*Upon full qualification
Qualification: Accumulate 1,000SP within any 30 days Benefits:Bonuses:Team Building Bonus – 5% Level 1 + 5% on Level 2Network Bonus – 10% on lesser team BPsMatching Bonus – Up to 20% of 8 levels* Network BonusReverse Matching Bonus – Up to 25% of 7 Uplines Network BonusNetwork+Matching Bonus Cap: £10,000 weeklyAwards:Business Ownership Award – £2,500Fast Start Award – £2,500 (first 30 days)Seed Award – 15% of your Network Bonus
*Upon full qualification
Qualification: Accumulate 5,000SP within any 30 days Benefits:Bonuses:Team Building Bonus – 5% Level 1 + 5% on Level 2Network Bonus – 10% on lesser team BPsMatching Bonus – Up to 30% of 10 levels* Network BonusReverse Matching Bonus – Up to 25% of 7 Uplines Network
BonusNetwork+Matching Bonus Cap: £15,000 weeklyAwards:Business Ownership Award – £5,000Fast Start Award – £5,000 (first 30 days)Seed Award – 25% of your Network Bonus
*Upon full qualification
Membership Status summary
Team building Bonus
Network Bonus
Matching Bonus
Reverse Matching
BOA Award
Seed Award
5% (L1) 5%+5%(L1+2) 5%+5%(L1+2) 5%+5%(L1+2) 5%+5%(L1+2)
10% 10% 10% 10%
10% (4L) 15% (6L) 20% (8L) 30% (10L)
25% (7Up) 25% (7Up) 25% (7Up)
£500 £2,500 £5,000
10% 15% 25%
Network+Matching bonus cap
£500 £2,000 £10,000 £15,000
£500 £2,500 £5,000Fast Start Award
BP flushing Every Sat 12 weeks 12 weeks 12 weeks 12 weeks
Marketing Plan Categories Bonuses Career Awards Entrepreneur Awards
Bonuses Team Building Bonus Network Bonus Matching Bonus Reverse Matching Bonus
Marketing Plan Categories
Team Building Bonus Summary:- Paid on the BPs of the products purchased by personally
sponsored members and their personally sponsored members
- 5% Level 1 + 5% on Level 2
Qualification: Every member qualifies (Basic Status 5% on L1 only)
Payment Frequency: Paid instantly
Earning Cap: No cap
Commissions
Marketing Plan Categories
YOU
A
Mr. A is at your level 15% Team Building Bonus of 1000 BP = 50 BP
Team Building Bonus - Example
- You sponsored Mr. A who purchased Professional package
£50
- Startup package = 125 BP
- Business package = 500 BP
- Professional package = 1000 BP
YOU
A
Mr. B is at your level 15% Team Building Bonus of 500 BP = 25 BP
Team Building Bonus - Example
- You sponsored Mr. B who purchased Business packageB
£25
- Startup package = 125 BP
- Business package = 500 BP
- Professional package = 1000 BP
Network Bonus Summary:- Paid on the BPs of products purchased by any member in
your team
- 10% of the lesser team BP
- 1:2 (or 2:1) ratio applied
Qualification: Bronze and above members
Payment Frequency: Paid weekly
Earning Cap: As per membership status
Commissions
Marketing Plan Categories
YOU
A
10% of lesser team BP10% of 6000 BP = 600 BP £600
Network Bonus - Example
- Lets assume Mr. A and his team has total 6,000 BPB
F
E
D
C
- Lets assume Mr. B and his team has total 12,000 BP
6,000 BP
12,000 BP
- Startup package = 125 BP
- Business package = 500 BP
- Professional package = 1000 BP
Matching Bonus Summary:- Paid on the Network Bonus earned by personally
sponsored members and so on
- Up to 30% till 10 levels deep
Qualification:1: Personal membership status Bronze and/or above
2: Number of personally sponsored Silver and/or above
Payment Frequency: Paid weekly
Earning Cap: As per membership status
Network Bonuses
Marketing Plan Categories
Reverse Matching Bonus Summary:- Paid on the Network Bonus earned by your upline
- Up to 25% till 7 Upline
Qualification: Silver and above members
Payment Frequency: When reach £100, bonus can be withdrawn to either online account or Seed award account
Earning Cap: No cap
Network Bonuses
Marketing Plan Categories
Career Awards Rank Awards National Profit-share Award Regional Profit-share Award Global Profit-share Award
Marketing Plan Categories
Rank Awards Rank awards are given on achieving
LEO ranks Members receives awards & Lion pins
on the next National, Regional or Global events.
Career Awards
Marketing Plan Categories
National Profit-share Award 5% of all national sales profit Qualification:All National Marketing Directors are qualified
Pool sharing by all National Marketing Directors
Payment frequency: Quarterly – awarded at our Global events
Career Awards
Marketing Plan Categories
Regional Profit-share Award
Career Awards
Marketing Plan Categories
2% of all regional sales profit Qualification:All Regional Marketing Directors are qualified
Pool sharing by all Regional Marketing Directors
Payment frequency: Quarterly – awarded at our Global events
Global Profit-share Award
Career Awards
Marketing Plan Categories
1% of all global sales profit Qualification:All Global Marketing Directors are qualified
Pool sharing by all Global Marketing Directors
Payment frequency: Annually – awarded at our Global events
Entrepreneur Awards Business Ownership Award Fast Start Award Seed Award Lion Award
Marketing Plan Categories
Business Ownership Award Awarded to members on achieving
different Membership Status Silver: £500 Gold: £2,500 Platinum: £5,000 Unlocked by hitting Seed Award threshold
Entrepreneur Awards
Marketing Plan Categories
Fast Start Award Awarded to members on achieving
different Membership Status in their first 30 days
Silver: £500 Gold: £2,500 Platinum: £5,000 Unlocked by hitting Seed Award threshold
Entrepreneur Awards
Marketing Plan Categories
Seed Award % on your Network Bonus paid weekly Silver: 10% Gold: 15% Platinum: 25% Threshold: £10K, £50K, £100K Early threshold: £5K (doesn’t unlock BOA and/or FSA)
Seed Award can only be given once
Entrepreneur Awards
Marketing Plan Categories
Lion Award When a member reaches Seed Award
threshold and withdraws his/her BOA, FSA & Seed Award, and is ready to start his/her own business, LEO could help them start their own business by investing in their businesses
Lion Award is given based on merit and risk assessment.
Entrepreneur Awards
Marketing Plan Categories
5%+5% Team Building Bonus (level 1 & 2)
10% Network Bonus (unlimited levels)
30% Matching Bonus (upto 10 levels)
25% Reverse Matching Bonus (7 uplines)
5% Rank Awards
8% Profit Sharing Awards (National, Regional & Global)
Business Ownership Award
Fast Start Award
Seed Award
Lion Award
Top of the world
Marketing plan highlights
BP: Stands for Bonus Points. Each product carry BPs that are used to calculate Network Bonuses
RP: Stands for Rank Points: Each product carry RPs that are used for Rank advancement
SP: Stands for Status Points: Each product carry SPs that are used for Status promotion
Accumulated BP: All the BPs from the time a member have joined till date Accumulated RP: All the RPs from the time a member have joined till date Accumulated SP: All the SPs from the time a member have joined till date Personal purchase: Products personally purchased for personal use Sponsor: A member who referred a new member to LEO Personally sponsored member: A new member whom you have referred to LEO Lion Code pack: One of the product packs offered by LEO Startup pack: One of the product packs offered by LEO Business pack: One of the product packs offered by LEO Professional pack: One of the product packs offered by LEO Membership Status: Level of membership in LEO. Achieved by accumulating SPs Bonuses: Income earned by building your network Team Building Bonus: Bonus earned on products purchased by personally
sponsored members
Glossary of terms
Network Bonus: Bonus earned on products purchased by your entire team Matching Bonus: Bonus earned based on the Network Bonus earned by your
personally sponsored and their personally sponsored team members Reverse Matching Bonus: Bonus earned based on the Network Bonus earned by
your sponsor and his/her sponsor up to 7 uplines. Earning Cap: Maximum limit of weekly earning Lesser team: The team which has lesser BPs as compared to the other Level 1: You personally sponsored members are your Level 1 Level 2: Members who are Personally sponsored by your personally sponsored
members are your Level 2 Career Awards: LEO members achieve several awards by building their career with
LEO Rank Award: On achieving higher ranks LEO awards its members with attractive
awards National Profit-share Award: On achieving the rank of National Marketing Director
you start taking share in the 5% National Profit-share pool. Regional Profit-share Award: On achieving the rank of Regional Marketing Director
you start taking share in the 2% Regional Profit-share pool. Global Profit-share Award: On achieving the rank of Global Marketing Director you
start taking share in the 1% Global Profit-share pool.
Glossary of terms
Lion Pin: Each member receive a LEO branded lapel pin as a recognition on achieving higher LEO rank
Entrepreneur Awards: LEO has designed these awards for the members to help them start their own business in the real world.
Business Ownership Award (BOA): This award provides initial investment into our members’ businesses.
Fast Start Award: This award is to reward those members who start their LEO business with great enthusiasm and speed.
Seed Award: This award provides our members with the seed money they need to help start their own business.
Lion Award: Once our members achieve their Business Ownership Award, Fast Start Award and Seed Award and are ready to start their own business they can present their business idea to LEO board for Lion Award. This award is given on the merit basis of how well written the business plan is and what is the potential of the business idea.
Glossary of terms