leon waisbein marketing plan rs

7/29/2019 Leon Waisbein Marketing Plan RS

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Part 1

From Distributor to Supervisor

Marketing Plan and Distributors first steps


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Our goal is to helpmorepeople to improve their nutrition, loseweight, look and feel good

Means to achieve the goal attracting and training newWellness coaches who will help us bring the ideas of goodnutrition to a larger number of people.

Our mission


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To understand our Marketing Plan, lets introduce the

main notion of volume points (further on VP)

Volume points


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Volume points (VP) is a universal currency adopted by our Company toindicate the value of products. The reason behind this notion is aninternational character of our Company and the need to take account ofthe distributors activity in different countries.

The more VP does the distributor accumulate during a given month, thehigher is his discount, and consequently, his retail profit (when sellingproducts to the end consumer).

Customers (end consumers) pay full customer price for the products, asseen from the pricelist.

Distributors purchase products at 25-42% discount depending on the VPaccumulated in the given month and status in the Company. In the pricelistyou will find information about the VP, prices and discounts for all theproducts.

Volume points


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By accumulating volume points, you will be able to move up theMarketing Plan and eventually achieve the highest level of thefirst part of the Marketing Plan the level of Supervisor

Volume points


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Supervisor level allows to have the maximum advantagesstipulated by the first part of the Marketing Plan.

Supervisor level


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Advantages:

50% discount on products independent of the amount of the order

50% profit from selling products to the end consumer

8-25% wholesale profit from distributors orders

Supervisor pin and diploma

Participation in Supervisor schools, Leadership trainings andExtravaganzas

Supervisor level


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Part 1: Basic Levels of Marketing Plan

Distributor

VIPDistributor

SuccessBuilder

25%

35%

42%

Supervisor

50%

The next levels of the Marketingplan are discussed in detail atSupervisor schools andLeadership trainings


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Step 1: Purchasing an International BusinessPack

The International Business Packincludes:Formula 1, Thermojetics original 50 g,

Formula 2 Multivitamin, Fiber & Herbs,Distributor application (contract with theCompany), IBO career manual, Producttraining DVD, Marketing plan DVD, productbrochure, shaker, measuring spoon, retailorder form, core products distributor flyer,core products customer flyer, Loose Weight

Now Ask me How Button.The price of the International BusinessPack is Rand 795.

How to begin


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International Business Pack includes a distributor application which allowsyou to order products directly from the Company by using the 25-50%discount depending on your status.

This application also allows you to build your own customer and distributornetwork and earn money.

Signing a contract with the Company

How to begin


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To develop a plan of action, you need first to determine yourgoals for this stage.

At the next stage your goals may change, and then you willrevise your plan of action accordingly.

So, variants of goals are:

Step 2: Lets define out goals


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For yourself: improve nutrition, lose weight, feel better.

Its simple: work with your coach and follow his instructions

Variant 1

Step 2: Lets define the goals


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For the family: learn the nutrition issues and help your family andrelatives.

Join a Weight Loss Challenge and a Success Academy. With the help ofyour coach (sponsor) chose a nutritional program for your family

members.

Step 2: Lets define the goals

Variant 2


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Finance your program. With a 35% retail discount you can easilyfinance your own program by having 4-5 customers at full customerprice.

Compile a list of acquaintances and consider who else needs to be told

about our program. Discuss your list of acquaintances with the sponsorand develop a joint plan of action

Step 2: Lets define our goals

Variant 3


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Become a Wellness coach and start earning money in your free time.

Wellnesscoach is an occupation and needs to be mastered like any other. Yourcoach (sponsor) will help you to develop your plan of action to build and serviceyour customer base.

More satisfied customers means more money. Working in your free time, you canearn up to $1,500. If you make it full time, you can earn $2,000-3,000 a month.


Variant 4


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Build a business and a career. Building a distributor network means much higherincome.

More information about it you can get at special Leadership trainings.


Variant 5


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Step 3: Register for Weight LossChallenge

Weight Loss Challenge is a 12-week educational and practical course which willhelp you and your family to learn all the aspects of nutrition.

For those who want to lose weight, Weight Loss Challenge is an ideal solution. An

average weight loss in the WLC support groups is 9 kilos and 27 cm accompaniedby an improved general well being.

How to begin


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Step 4: Register for participation inSuccess Academy

Success Academy is a weekly distributor training where new distributors receiveknowledge and skills necessary for building their business.

Between the Academy trainings distributors work with their sponsors to implementthe knowledge they acquired. As a result, their knowledge base grows with everypassing week, they get their first customers and first profits and the new distributorgradually becomes a coach himself.

How to begin


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Step 5: Order products for personal use

Begin with good breakfast and if you wantto lose weight, add the necessary weightloss elements to your basic program.

Discuss your program with your coach (sponsor) and order the productsfrom the Company.

How to begin


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Distributors order products from the Company on their

registration number(I.D.

application number)

Ordering products and accumulating volume


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All the orders placed directly with the Company, are counted for

your Supervisor qualification.

Having accumulated 5,000 VP in 3 to 12 months, you

automatically achieve Supervisor status with all its advantages.

Product order and volume accumulation


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Use more products

Teach your family and relatives the basics of good nutrition andtell them about our good breakfast and weight control program

Make a list of acquaintances, and you will see how manypeople around want to lose weight and improve nutrition. Thesepeople will become your customers and you will have morevolume and profit from sales.

How to accelerate volume accumulation


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And now three questions for the audience:

Question #1: Would you like to continue using our products, maintain yourweight and feel good?

Question #2:Would you like to have the cost of your products covered soyou get your products for free?

Question #3:Are you ready to share your own results with your family tohelp them to improve nutrition, lose weight, look and feel better?

If your answer is YES to all the questions, then you want to become

VIP Distributor.

VIP Distributor


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How to become VIP Distributor:

One time order of 500 VP (35% discount)

Accumulate 500 VP during a month through your personal

orders for yourself, your family and customers

VIP Distributor


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What this gives you:Get products for personal use and the first customers

Get 35% discount (with one-time order)

Finance your program

VIP Distributor pin and diploma

Start your supervisor qualificationNow you can train a new distributor yourself

Your next step is Success Builder

VIP Distributor


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Congratulations to the new VIP Distributors!

VIP Distributor


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500 VP is enough for 6 programs: one for yourself and 5 foryour customers

VIP Distributor


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Program Products VP 35% Customerprice

Retail profit

Mine Formula 1 2

Thermojetics original 50 g 1

Aloe 1

85.35 681.50

Customer 1 Formula 1 2


Aloe 1

85.35 681.50 970 289



Aloe 1

85.35 681.50 970 289



Aloe 1

85.35 681.50 970 289



Aloe 1

85.35 681.50 970 289



Aloe 1

85.35 681.50 970 289

Total Formula 1 12


Aloe 6

512.1 4,089 4,850 1,445

In this example your program at 35% discount costs R681. Retail profit from selling 5programs is R1,445 which covers the cost of your program and also gives you some income

Example of 500 VP order and income calculation


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So lets order the products

VIP Distributor


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Get your orderand get to work!

VIP Distributor


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Plan for the first 2 weeks

Compile a list of acquaintances

Together with the sponsor schedule and conduct meetings

Aim: find 5 customers

500


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Plan for the second fortnight

Repeat the success of the first two weeks find 5 more newcustomers

Generate demand for 1,000 VP of products (10 customers +your own program)

Among those customers (or acquaintances) find one personwho will also want to repeat your first two weeks and become aVIP Distributors

Heres how it looks

VIP Distributor


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Plan for the second fortnight repeat your success

You will need 500 VP for the first 5 customers for their second

month Another 500 VP are needed for the 5 new customers for their firstmonth

In this way you generate demand for 1,000 VP of products

1000New customers

500


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Plan for the third fortnight

Plan for the third fortnight repeat the basic amount of the firsttwo weeks of work yourself and help your distributor do thesame. In this way you will have a downline VIP distributor

As a result, you have a growing number of consumers,Distributors, income and volume.

In this way you have generated demand for more than 1,000VP of products.

And what is most important, you become a coach and a

sponsor yourself!


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Success Builder

So the next logical step of your progress is the level of SuccessBuilder.

Qualification: one-time order of 1,000 VP

Discount (or profit from sale to the end consumer) is 42%


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Success Builder

Example of 1,000 VP order and calculation of income

1,000 VP is enough to create 11 programs: one for yourself and 10 for thecustomers. You will be able not only to cover your own program (a very good one)but also earn more than R2,300.

Program Products VP 42%Customerprice

Retailprofit

MINE

Formula 1 3Thermojetics original 50 g 1

Aloe 1

Herbalifeline 1

Protein powder - 1

153 1,150

Customer

(10 programs)

Formula 1 2


Aloe 1

85.35 620 x 10 970 x 10 350 x 10

Total

Formula 1 - 23

Thermojetics original 50 g - 11

Aloe - 11

Herbalifeline 1

Protein powder - 1

1,006.50 7,350 9,700 3,500


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So in the first 6 weeks you will have achieved

the following results:

Got your first product results

Achieved 35% or 42% discount (income)

Got customers and are helping them to achieve results

Learned how to finance your program and earn profit

Got referrals which will help you to find new customers

Are helping a new Distributor to achieve the same resultsbecome VIP Distributor

Your volume is accumulated towards your Supervisorqualification


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Now lets answer the question:

Do you think it would be achievable to do the followingsimple actions (working together with your sponsor):

Create a list of acquaintances

Conduct several meetings with them (together with your

sponsor) and tell about healthy breakfast

Invite them to Nutrition club or Weight Loss Challenge orSuccess Academy

and as a result, find 5 customers among your

acquaintances or even strangers


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If the answer is YES:

Then your next step is VIP Distributor

or Success Builder


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If the answer is NO:

There is no need to hurry.

In this case here is your plan:

Focus on achieving your own resultHelp your family improve their nutrition, start good breakfastand weight loss programCreate a list of acquaintances and think who else might needyour helpRegister for Weight Loss Challenge, Success Academy and

attend STS


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Basic levels of Marketing Plan

Distributor

VIPDistributor

SuccessBuilder

25%

35%

42%

Supervisor

50%

Whatever pace you choose,your volume continues to accumulatetowards your Supervisor qualification!


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Choose your pace and get to work!

Identify your goals

Choose your own pace

Follow the planWork with your sponsor

leon waisbein marketing plan rs

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