leslie gros realtor in carlsbad,ca listing presentation

Marketing Market Info Pricing

Your HomeChosing an

AgentMisc

Preparing Your Home

FAQ

A Guide to Selling Your Home

Nobody Moves the Market Like Keller | Williams

LESLIE GROS 760-420-3110

The Process

NOW the Largest Real Estate

Franchise in the US

Our Job is to Sell YOUR Home!

& Make You the Most Amount of MONEY


Your HomeChosing an

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Preparing Your Home

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The Process


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The Process


Your HomeChosing an

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Preparing Your Home

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The Process


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2Sign Listing Agreement

3Place The Sign

in Yard!4

I Instantly Start Marketing your Home

1 Market Research

5Schedule Open

House6

Receive Showings

7I follow up with Clients and

Realtors on Showings received and gain feedback

8Review feedback with you and see how its

going!


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9 Receive Offers 10 Counteroffer if needed!

11 Contract Accepted!!

12 Receive Earnest Money

13Inspection!! &

Appraisal14

Choose Closing

Company!

15Assemble Paper Work!

16The Closing !!!


Your HomeChosing an

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Preparing Your Home

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The Process


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MArketing


Your HomeChosing an

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REALTOR.com®

Facts That Matter• Visitors on REALTOR.com

®

stay longer than on other comparable sites. They take another look at a property and really comb through the details

• Visitors on REALTOR.com®

also come back more often than on any other comparable site

Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased.

Most ViewedWhy Realtor.com?


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Each month, REALTOR.com® attracts more than 13.7 million visits per month* from consumers interested in buying a home. No other real estate site even comes close to that number. The most comprehensive national collection of homes for sale, REALTOR.com® is the powerful site of its kind, is No. 1 in page views, No. 1 in time spent searching and your No. 1 online sales tool, and it’s getting stronger all the time. Nearly 14 million people don’t visit a Web site by accident. It takes a great deal of work, as REALTOR.com® is increasing awareness and driving traffic with its public awareness campaignsInitiatives include providing locally-themed real estate statistics and Top 10 lists to print, TV and Internet media outlets in cities both big and small, as well as investing capital to ensure that REALTOR.com® listings show up higher in online search engines that those of the competition.

That’s 287,000,000 Minutes in January!

Why Realtor.com?


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Realtor.com® is the industry’s most engaging real estate search site.*

• More Minutes

• More Visits

• More Pages Viewed


Your HomeChosing an

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• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date

Why Realtor.com?

90%

Home Buyers And Sellers

• 90% of home buyers and sellers use the internet to search for their home1

• Reach the widest audience of potential buyers

• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012

Importance of internet home search


Your HomeChosing an

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Why Realtor.com?

How will I showcase your home to the most buyers?

• I will help your home rise to the top of the search, above other homes, by adding more photos.


Your HomeChosing an

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Preparing Your Home

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Franchise in the US

Why Realtor.com?

How will I showcase your home to the most buyers?

• I place my cell phone number at multiple points to increase buyer calls for your property.


Your HomeChosing an

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Preparing Your Home

FAQ




The Process


Franchise in the US

Why Realtor.com?

Realtor.com® tracking report shows how many buyers are looking at your home.


Your HomeChosing an

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Preparing Your Home

FAQ




The Process


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Brokerage Websites

National Portals

Realtor.comSearch

Engines

Social Media

With KWLS I will get the lead and that is best for you since I will know the most about the property and be able to sell it better than anyone else!


Your HomeChosing an

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The Process


Franchise in the US

Source: National Association of REALTORS®

90% 88%

53%

45%

27%

18%17%

4% 4% 4%

88% 88%

55%

45%

30%

19%

16%

3% 5%

2012 2011

Why do I focus my marketing in these areas?

Info Sources Used in Home Search


Your HomeChosing an

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Franchise in the US

2002: Internetsurpassed print ads

2004: More buyers found their home on internet than from signs

2009: The internet is THREE TIMES as powerful as signs

HOW BUYERS FOUND THEIR HOME

Why do I focus my marketing in these areas?

HOW BUYERS FOUND THEIR HOME


90%2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Internet 42%

Print Ads 1%

Signs 10%


Your HomeChosing an

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Franchise in the US

Where Buyers Found Homes

Where buyers found the home they purchased, 2001-2012 (Percentage Distribution)



Your HomeChosing an

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Website Used In Home Search

MLS

Real e

stat

e ag

ent w

ebsit

e

REALTOR.c

om

Real e

stat

e co

mpany

web

site

Other

web

site

with re

al es

tate

listin

gs

For-s

ale-b

y-ow

ner w

ebsit

e

Newsp

aper

web

site

Real e

stat

e mag

azine

web

site

Social

net

workin

g

Video

host

ing w

ebsit

es

54%

51% 47%

39%27%

13%

6%4%

1% 1%

We have invested extra money in all the top websites used for home searches to make sure you have

maximum exposure of your listing to buyers

MLS

REALTOR.com

Agent website

Co

website

Other


Your HomeChosing an

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Preparing Your Home

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The Process


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Method Used to Sell Home

2001 2003 2004 2005 2006 2007 2008 2009 2010 2011

79%

83%

82%

85%

84%

85%

84%

85%

88%

87%

13% 14% 14% 13% 12% 12% 13% 11% 9% 10%7%

3% 3% 2% 3% 2% 2% 3% 3% 2%1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Sold home using an agent FSBO Other Sold to home Buyer

Source: National Association of REALTORS® 2012


Your HomeChosing an

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Method Used to Buy Home

Sold home using an agentDirectly from builder or

builder’s agentDirectly from theprevious owner

2001 2003 2004 2005 2006 2007 2008 2009 2010 2011

67%

75% 77% 77% 77% 79% 81%77%

83%

89%

15% 14% 12% 12% 13% 12% 10% 8% 6% 7%

15%9% 9% 9% 9% 7% 6% 5% 5% 4%

2012


Your HomeChosing an

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Market Report


Your HomeChosing an

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Your HomeChosing an

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The Process


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(In Millions)

Housing activity increased 1.7% in 2011.Latest home sales pattern offers signs of finding bottom.


Home Sales Nation Wide Residential

89 90 91 92 93 94 95 96 97 98 99 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

4.4

7.1

4.64.3 4.3

4.7

2012


Your HomeChosing an

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If home prices actually grew by 4% every year from 1989, the median home price would be $211,082, which is approximately 18% above where we are today.


Home Prices National Residential (Annual Appreciation)

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

5.9%

2.9%5.5%

2.7% 3.4% 4.0% 3.1%4.8% 5.2% 5.4%

3.8% 4.3%6.3% 7.0% 7.5% 8.3%

12.2%

1.3%

(1.8%)

(9.8%)(12.5%)

0.6%

(2.7%)

6.3%


Your HomeChosing an

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Source: National Association of REALTORS® Source: National Association of REALTORS®

Mortgage rates hit a record low for the year 2012 at 3.66%.

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

10.3%10.1%9.3%

8.4%7.3%

8.4%7.9% 7.8% 7.6%

6.9%7.4%

8.1%7.0%

6.5%5.8% 5.8% 5.9%

6.4% 6.3% 6.0%5.0% 4.7% 4.5%

Mortgage Rates (30-year fixed)

3.7

2012


Your HomeChosing an

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Preparing Your Home

FAQ




The Process


Franchise in the US


Your HomeChosing an

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The Process


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Pricing


Your HomeChosing an

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Pricing vs. Potential Buyers

Properly priced, you will have the possibility of many more buyers competing for your property.

Asking Price Compared to Market Value

Percentage of Potential Buyers who will look for Property

Market Value

+10%

+15%

-15%

-10%

60%

30%

10%

90%

75%


Your HomeChosing an

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Franchise in the US

To get your home sold for the most money in the least time, we have to price it “in the market.”

The Power of Pricing


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`

Act

ivit

y

1 2 3 4 5 6 7

1 Timing is extremely important in the real estate market!

3 It has the greatest opportunity to sell when it is new on the market!

2 A property attracts the most activity from the real estate community and potential buyers when it is first listed

Weeks on the Market

Weeks


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Pricing it Right off the bat would increase your result of selling it at or above market

value vs. selling it below Market Value after you lose the new listing traffic new

listing appeal!!

If you want to be competitive.• The buying market has a short attention span.• Pricing your home right the first time is key.• Proper pricing attracts buyers.• An overpriced house will not sell.• We want to generate offers before the market moves on to newer listings.

Attracting Buyers


Your HomeChosing an

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Choosing an Agent


Your HomeChosing an

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Most important Factors When Choosing an Agent


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Agent Productivity

KW: 17.8%

NAR: 9.2%

INCREASE IN UNITS CLOSED – U.S. | END OF YEAR 2012


Your HomeChosing an

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20%

15%

10%

5%0%

Our agents’ businesses are growing

kw: +17.8%

Industry: 9.2%

PRODUCTIVITY PER AGENT (Increase in Avg. Volume Closed) | END OF YEAR 2012


Your HomeChosing an

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preparing your home to Sell


Your HomeChosing an

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Preparing Your Home for SaleCleanlinessMost people are turned off by even the smallest amount of dirt or odor when buying a home. Sellers lose thousands of dollars because they do notadequately clean. If your house is squeaky clean, you will be able to sell your home faster and net hundreds, if not thousands of dollarsmore. If you are planning on moving, why not get rid of that old junk now so that your house will appear larger? Make more space. Odors mustbe eliminated especially if you have dogs, cats, or young children in diapers or if you are a smoker. You may not notice the smell, but the buyersdo!ShowtimeWhen your home is being shown, please do the following:• Keep all lights on• Keep all drapes and shutters open• Keep all doors unlocked• Leave soft music playing• Take a short excursion with your children and pets• Let the buyer be at ease and let the agents do their job• Make sure that the agent showing the property uses the lock box to enter your home even if you are still home when they arrive.Let us know whenever your home is shown by any agent who does not use the lockbox and leave the showing agents name, real estateoffice, day and time of showing. Our listing coordinator will immediately fax or email the agent a showing feedback sheet which will give ususeful information to use in marketing your home.Paint & CarpetPaint is your best improvement investment for getting a greater return on your money. Paint makes the whole house smell clean and neat. If yourhouse has chipped paint, exposed wood, or the paint looks faded, it is time to paint. If your carpet is worn, dirty, outdated, or an unusualcolor, you may need to seriously consider replacing it. Many houses do not sell because of this problem. Don't think that buyers have moremoney than you have to replace carpet. They don't. They simply buy elsewhere.Curb AppealYour front yard immediately reflects the inside condition of your house to the buyer. People enjoy their yards. Make certain that the trees aretrimmed so the house can be seen from the street. Have the grass mowed, trimmed and edged. Walkways should be swept. Clean away debris.Remove parked cars. This all adds to curb appeal. If a buyer doesn't like the outside, they may not stop to see the inside.


Your HomeChosing an

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Misc


Your HomeChosing an

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F. A.Q.


Your HomeChosing an

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Will you be present at all showings?At open houses I, or a member of my team, will be there. For showings, potential buyers willbring their own agents to see your home. Most buyers prefer only their own agents be present whenevaluating a prospective new home.

What if another agent tells us they can get us more for the house?Some agents will quote a higher listing price just to get your business, but an overpriced house willnot sell. If you choose to work with me, I will conduct a comparative market analysis prior torecommending an asking price for your home. I will explain how I arrived at the price, but ultimatelythe decision is up to you. I will offer my professional opinion on how the market willvalue your home.

Do we have any responsibilities during the marketing of our home?Your primary job during the sale of your home is to keep it neat and clean for showings and openhouses. A large part of a home's appeal involves staging, which is everything from furnitureplacement to home fragrance. I will advise you on how to stage your home well, giving you easytips and quick fixes to maximize your home's appeal.

What happens once we get an offer?I will help you consider each offer and negotiate the best deal for you. Once you'veaccepted an offer, I will guide you through the entire closing process and ensure everything


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Receiving OffersPresentation of OffersWhen an offer is generated on your home, you can expect the following from us:1. Present the offer to you personally.2. Have the cooperating agent share the buyer’s qualifications.3. Go over every term in the contract with you so that you thoroughly understand what the buyers are offering and what they are asking for.4. Discuss all offers with you in private, after listening to the other agent’s input.We will give you as much information as possible regarding:

1. Current market and finance activity.2. Other sales to date.3. Competition.4. Agent comments.Negotiating the SaleWhen purchase contracts are negotiated, you will be kept informed every step of the way.Other items to expect during the selling process:1. Establish and explain guidelines prior to presentation.2. Present all offers to you—as quickly as possible.3. Review the contract with you.4. Keep you up to date on current market activity, which may affect the strength of the offer.5. Ensure that all parties in all transactions are treated fairly and with honest consideration.6. Make certain that there is compliance with disclosure laws and ordinances.


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ALL HANDS ON DECKRising to the Top in Today’s Market!

leslie gros realtor in carlsbad,ca listing presentation

Documents

largest real estate

real estate site

homefaqa guide

keller williamsleslie

home buyers

web site

powerful site

useach month