Lesson Program

•Average 1200 students a week

•Lesson Coordinators schedule

•General outline: 30 min. once a week

•Instructors are Independent Contractors

•Hiring Process

•Lesson Policies

Promoting Lessons & Instructors

•Hire instructors with good credentials who are still involved in the local music scene

•Include bios and videos on website

•Put testimonials on website

•Showcase your instructors

•Offer “Free Lesson” deals during the holidays

•Advertise with eblasts, website & flyers

Outside Events

•Sponsor a large local music festival

•Sponsor a Battle of the Bands Contest

•Get affiliated with local sports teams

Pointfest Concert

This was seen by 25,000 + people

10 in ’10Band Competition

Students Playing The National

Anthem

Community Service

•Back-Pack Attack Sale

•Food Drive

•Clothing Drive

•Sponsorships: Golf tournaments, Trivia Nights, etc.

•Not-for profit charities

Back to School

PromotionTeamed up with a local

church to give back packs and school supplies to under-resourced youth.

Local Schools

•Marching Percussion Competition

•Science of Sound Clinics

•Show your passion

•Have Road Reps advertise events and lessons

In-Store Non-Music Events

•Guitar Hero Competition

•FREE pictures with Santa

In-Store Music Events

•Student Recitals and Performance Opportunities

•Group Classes - beginning & advanced

•FREE Jam Sessions

•Professional Clinicians

Student Recital Flyer

FREE Monthly Jam

Sessions

BluegrassDrum/PercussionAcoustic Guitar

Takeaways•Use social media and technology to

promote your teachers and special events

•Eblasts

•Website - Facebook

•Radio - Television

•Text campaigns/offers

•Think outside the box and look for ways to get involved in the community. Think of places where you don’t think music will fit and find a way to gain exposure there!

•Build excitement for music with special events. It brings customers through the door and drives them to the website. It isn’t always a money maker in the beginning.