Lessons in Marketing

Ace the Mini Enterprise Sale

with these 7 Weird Tips!

Most people think Marketing is about...

Working hard

Having ideas

Making money

BUT...

What it’s really about is...

People! Starry eyed kid by Henti Smith (Creative Commons licensed)

To sell you must know your customer

“The first step in exceeding your customer’s expectations is to know those expectations.”

Roy H. Williams So let’s get to know them...

Who is your customer?

1. Are they male or female?

2. How old are they?

3. Where do they live? City,

suburbs, countryside?

His n hers by Nicole Vaughn(Creative Commons licensed)

What is your customer like?

4. What are their likes?

5. What are their dislikes?

6. How do they spend their

time? (Where might you

meet them?) His n hers by Nicole Vaughn(Creative Commons licensed)

How can you appeal to them?

7. How can you make your product appeal to them? Appearance, language and more...

Knead Dough? by Kyle Strickland(Creative Commons licensed)

Congratulations!

You’ve completed your first ever customer profile

and you’re ready to ace the Mini Enterprise sale.

Good luck Year 4!