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Lessons in Sustainability: A Strategic Approach Deborah Hecker, VP Sustainability & CSR February 2014

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Page 1: Lessons in Sustainability: A Strategic Approach in Sustainability: A Strategic Approach ... Kraft Foods J & J Bank of America Microsoft ... NorAm Strategic Focus Through FY15Published

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Lessons in Sustainability: A Strategic Approach Deborah Hecker, VP Sustainability & CSR

February 2014

Page 2: Lessons in Sustainability: A Strategic Approach in Sustainability: A Strategic Approach ... Kraft Foods J & J Bank of America Microsoft ... NorAm Strategic Focus Through FY15Published
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3 –

A Strategic Perspective on Sustainability

1.  Know Your Marketplace

2.  Play to your Strengths

3.  Focus Drives Performance

4.  Align to Execute

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Know your Marketplace 1

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5 –

Maintaining Our Sustainability Leadership

Global Sector Leader for the 9th time

2014 Sustainability Yearbook

Sodexo’s disclosure score increased in 2013 by 8 points from 72 last year to 80

Average has increased by only one point from 48 last year to 49 this year.

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6 –

What Our Clients Are Saying

Across sectors, a majority of executives interviewed identified sustainability as either “business-critical” or “important” to their businesses.

•  Business and Industry •  Canadian Companies

Critical

•  Hospitals Critical if Cost-reducing or Important

•  Universities •  Senior Living Critical or “Nice to Have”

•  Schools “Nice to have” or critical if short term ROI

Key Issues: Energy And Waste

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Sample of International Large Accounts with Carbon Targets Coca-Cola P & G HP Kraft Foods J & J Bank of America Microsoft Cisco Citi Unilever Nokia Orange Lafarge …

25% 100% 20% 15% 20% 30% 100% 40% 25% 50% 28% 20% 33%

7 –

What our Clients are Doing

55% of clients include

sustainability in contracts or as part of the RFP, up from

25% in 2010

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8 –

What Our Managers Are Saying Sustainability and CSR are Important to our Clients because:

1.  Communication/PR/Reputation (60%)

2.  Operational savings issue (53%)

3.  Regulatory compliance (34%)

4.  Global environment concern (33%)

5.  Student/employee attraction and retention (27%)

6.  Indoor environmental health (22%)

7.  Boardroom issue (21%)

8.  Security of supply (10%)

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Presentation Title Here– February 2014 9 –

What Third Party Research is Finding

The Conference Board October 2013 Report “The Link Between Brand Value and Sustainability” Study shows strong correlation between brand strength and sustainability

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10 –

CEOs See the Benefits and Opportunities

•  93% of CEOs see sustainability as important to the future success of their business

•  78% see sustainability as an opportunity for growth and Innovation

•  And 80% see these issues as a route to competitive advantage in their industry

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11 –

CEOs See the Benefits and Opportunities

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12 –

What Can We Learn From Market Research

•  Sustainability is of growing importance to our clients in all segments

•  Energy and Waste are key issues •  Clients are interested in potential for reputational benefits

and operational savings •  Our clients look to us as a source of best practices to

achieve these benefits •  Sustainability is another opportunity to help our clients

meet their strategic challenges

Page 13: Lessons in Sustainability: A Strategic Approach in Sustainability: A Strategic Approach ... Kraft Foods J & J Bank of America Microsoft ... NorAm Strategic Focus Through FY15Published

Play to your strengths 2

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14 – Brand Identity Webinar – February 2013

Our mission, which has remained unchanged for 45 years, is twofold: • Improve Quality of Daily Life of our employees and all whom we serve • Contribute to the economic, social and environmental development of the communities, regions and countries in which we operate

In our DNA

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15 –

Sustainability approach designed to leverage unique strengths

Global Scale and Scope Service Spirit

A People Company

With Over 100 Services

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Focus Drives Performance 3

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17 –

A Global Plan

BETTER TOMORROW PLAN

Contribute to local communities

Develop our employees and

promote diversity

Promote nutrition, health and wellness

Protect the environment

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18 –

NorAm Strategic Focus Through FY15

SEAFOOD

ENERGY

WASTE

COMMUNITY PURCHASES

30% of food is purchased in your community from local producers or small businesses

100% of fish and seafood is sustainable

EGGS

100% of shelled eggs are cage-free (July, 2014)

50% of all accounts have a carbon footprint reduction program

100% of all accounts have an organic and non-organic waste reduction program

Promote WELLNESS EDUCATION

Mindful is in place at 2500 accounts

HEALTHY CHOICES

NUTRITIONAL CRITERIA

100% of accounts offer a minimum of 20% entrée choices that meet our standard nutritional criteria for sugar, salt and fat

100% of accounts have educational programming about healthy lifestyle habits

Promote Health and Wellness

Source and Promote Sustainable, Local and Fairly Traded Products

Reduce Energy and Waste

BALANCED MEALS 100% of accounts offer a minimum of 20% vegetarian entrée choices

55% of coffee and 50% of tea is fairly and responsibly traded

COFFEE AND TEA

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Align to Execute 4

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20 –

From Strategy To Action

Global BTP NORAM

Initiatives and

Objectives

Customer Comms.

Internal Education/ Alignment

Offer Design

Product Selection

Onsite Operations

w Supply Management

w Solution Center

w Facilities Management Teams

w Solution Center

Performance Measurement

Insight from Governance and

Executive Advisory

Committees

w Support from EAC, Sustainability Leads, SEED

Market and Competitive Research

External Advisory Scientific Insights

Creates value through business

development, thought

leadership, enhance and

protect the brand

w Sales Council, PR

Benefits from cost savings, increased

purchasing compliance, client service and value

Page 21: Lessons in Sustainability: A Strategic Approach in Sustainability: A Strategic Approach ... Kraft Foods J & J Bank of America Microsoft ... NorAm Strategic Focus Through FY15Published

UNDERSTANDING OUR CARBON FOOTPRINT… TODAY

21 –

INTERVENTIONSREDUCING OUR

CARBON EMISSIONS

OWNED & LEASED SPACES

1.3%  

CLIENT SITES

44%   SUPPLY CHAIN

55.3%  

Page 22: Lessons in Sustainability: A Strategic Approach in Sustainability: A Strategic Approach ... Kraft Foods J & J Bank of America Microsoft ... NorAm Strategic Focus Through FY15Published

INTERVENTIONS REDUCING OUR CARBON FOOTPRINT

22 –

INTERVENTIONSREDUCING OUR

CARBON EMISSIONS

•  Better Tomorrow Plan Carbon Footprint Reduction Program •  EndoCube + Waste Watch + Equilunch •  Roth Bros + NorAm Solution Center

projections •  Top supplier targets

Key commodity Best Management Practices

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23 –

Waste Toolkit for Daily Management Practices

Daily Management Practices

Waste Toolkit

81% of accounts in NORAM reduce organic waste through equipment and process changes, such as tracking kitchen waste, serving appropriate portions, and adjusting ordering.

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24 –

SMART: 125 Best Practices

•  Sodexo is promoting efficiency at 500 client locations with SMART.

•  From a library of 125 best practices, SMART generates a customized sustainability action plan for each account.

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25 –

SODEXO 360® A COMPLETE PERSPECTIVE ON ENERGY AND SUSTAINABILITY

Sodexo 360® is more than a “feel good” program. It is a concrete way to achieve your sustainability objectives that is adaptable, allowing us to take a more dynamic approach to ensuring your success.

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26 –

Canada Acadia University Profitably reduced carbon footprint by 4200 tonnes

United Kingdom and Ireland 19% per production tonne

China - Nokia

1,100 tonnes carbon reduction

France Le Delta

Energy savings 860 tonnes

Reducing carbon emissions to create value

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27 –

Case Study: Verizon

•  Roth partnered with Verizon to upgrade their HVAC management

•  Achieved 15% energy reductions at 50 pilot sites.

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28 –

Roth manages Office Max’s HVAC maintenance and energy monitoring.

Challenge: •  Office Max faced with

consistent utility cost increases.

Goals: •  Provide multimillion cost

savings. •  Allow Office Max to focus on

store openings and serving customers.

Case Study: Office Max

Leader in office products and services with 800 stores nationwide.

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29 –

Case Study: Simon Property Group SPG Goal: •  Install an enterprise-level energy

management system throughout its property portfolio.

Outcome: •  Potential of saving 15%

annuallyon Simon’s entire energy spend for HVAC and lighting.

•  Simon received the ENERGY STAR® “Partner of the Year” award and is the first REIT to win this in the last five years.

Simon Property Group: largest public U.S. real estate company

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30 –

Join Us: Follow Spotlight on Sustainability

Spotlight on Sustainability

Subscribe at: http://www.sodexosurveys.com/survey/72958/69c3/