BRAND & BREATHE

New Naming

Team procedures

Environment assessment

10 Hypothesis

Readings

New Naming

BRAND & BREATHE

Team procedures

Assignments

Elise George Madalena Tomás

“Crowdfunding is slowly becoming more popular”lack of specific regulations towards the figure of social enterprise

General unemployment = 13,5%<25 years old = 34,8%

GDP growth = 1,5% in 2015 and 1,6% in 2016

European political instabilityFiscal consolidation

Portugal Inovação Social = 150M€

Portugal 2020 = 120M€

SocialMindBrands for the HeartBanco de Valores SocialsBanco de Inovação SocialCASESFundação EDP

5099 social enterprises

Lack of knowledge

Market Forces

5099

”A major challenge therefore exists on internal barriers to growth as there is a lack of

knowledge of how draft business plans, assure accountability, achieve sustainable

revenues, monitoring and evaluation of projects and processes.”(1)

(1)“A map of social enterprises and their eco-systems in Europe”, European Comission

Key Trends/RegulationsRegulations: “Private sector initiatives that would have a social aim while being sustainable in time. Without recognising social enterprises, it may be more difficult to break the excessive dependence on public or international and/or private donations subsidies.

"Crowdfunding is slowly becoming more popular”(2)

(2)“A map of social enterprises and their eco-systems in Europe”, European Comission

Industry forces

Macro environment

Opportunities

General unemployment = 13,5% <25 years old = 34,8%

GDP growth = 1,5% in 2015 and 1,6% in 2016

Portugal Inovação Social = 150M€

Portugal 2020 = 120M€

Rate of entrepreneurial activity increased 86% in 2013 in relation to 2010

Threats

European political instability

Fiscal consolidation

“Taxa de desemprego: total e por grupo etário (%)”, Pordata“A map of social enterprises and their eco-systems in Europe”, European Comission“Projecções para a economia portuguesa:2014-2016”, Banco de Portugal“Portugal Inovação Social”, Inova Portugal“Portugal 2020”, Jornal de Negócios

Key activities Customer Segment

Key partners

Readings 40% of the workforce in this sector comes down to volunteers(4)

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Our Vision: “We have never had to turn away a patient for lack of funds” - Dr. Devi Shetty(5)

(4)“A map of social enterprises and their eco-systems in Europe”, European Comission(5)“Narayana Hrundayalaya Heart Hospital” case study