Let the Social Bowl Begin

Sarah Aagesen

Alysia Furman

Article

• Companies are trying to get more out of Super Bowl ads by involving social media

• Ads cost $3 million for 30 seconds

Audi

• Adding hash tag (#Twitter) to ads

• Commercials needs to be “obviously humorous and creative, that cause a conversation…that can only be sustained through social media” -Audi CMO

Budweiser

• Has had 15 second to be continued… commercials in AFC and NFC games

• Had 3 still shots on Facebook page and if fans could guess the theme of the commercial it would be aired during the Super Bowl!

Others…

• Mercedes Benz Tweet race

• KIA giveaway

• Volkswagen YouTube takeover

Connection to class

• Trying to use commercials as a starting point to build social community

• Want higher level of customer involvement

• Ideally want to become “cult product”

Involvement

• 2/3 viewers age 18-34 that plan to watch the Super Bowl also plan to make use of their smart phone during the game

Thank You!

References:http://adage.com/superbowl/article?article_id=148568

http://www.lostremote.com/2011/01/31/super-bowl-tv-ads-to-unleash-social-media-campaigns/

http://www.facebook.com/kfiegi?ref=ts#!/Budweiser

http://www.facebook.com/kfiegi?ref=ts#!/mercedesbenzusa?v=app_171625276202183