let’s get together let’s get together copy · pt9: november 8, 2015 - november 29, 2015 let’s...

PT

9: Novem

ber 8, 2015 - N

ovember 29, 20

15L

et’s Get Together

3 WEEK PROMOTIONMarketing & Product GuideNovember 8, 2015 - November 29, 2015

LET’S GETTogether

PEriod 9

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Period 9 Features

Black Friday Sale (November 27-29) 81Black Friday has traditionally been one of the biggest sale days and we would like to entice with great savings.

Beaujolais Nouveau 87Beaujolais Nouveau wines are released around the world on the third Thursday of November every year. The 2015 selection includes wines from France, italy and ontario. Products are available while supplies last.

Cognac & Brandy, Eau-de-Vie Descriptors 89Starting in Period 9, LCBo will post Cognac, Brandy, Eau‑de‑Vie descriptors so that whether customers want to experience a different cocktail, occasion or even while sipping neat, these descriptors will help make those choices and guide them to products that are compatible with their taste preference.

Deflate The Elephant 113LCBo’s social responsibility campaign, deflate the Elephant, promotes hosting for safe and enjoyable celebrations with family and friends. The campaign’s website deflatetheelephant.com is a one‑stop source for hosting tips, ideas and entertaining advice.Tra

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Seasonal Signage Gallery 3Specific to Experiential Stores 13Specific to Transactional Stores 19Specific to Non-Image Stores 25On Shelf 27

Gifting 31Holiday Vessel 37Holiday Gift Bags & Boxes 39Gift Packaging - Merchandising 43Holiday Gift Cards 49

Let’s Get Together (LGT) Fixture 55

Special Promotions Fixture 63

Deal of the Month 67

Advertising 69

Holiday Block Piles 73

Black Friday Sale 81

Beaujolais Nouveau 87

Cognac, Brandy & Eau-de-Vie Descriptors 89

Mini Thematic –Cognac 93

The Loonie Challenge 97Case Sales 98Spirited Pick 100Gift Bag Bonanza 102

Front End Merchandiser 103

Seasonal & New Product Fixture Program 109

Bonus AIR MILES® rewards miles 111

Deflate the Elephant 113

Social Responsibility In-store Signage 115

Exterior Springer Sign 119

Shopping Cart Sign 121

Signature Collection 123

Wine Fridge 125

Ontario Wine Programs 127

Beer Programs 141

“Vintages Superstars” Program 145

BAM & LTO Signage 147

FOOD & DRINK 149

Nesting Table Merchandising Guidelines 155

Participating Stores 159

Sold Space Program 167

Marketing & Product Guide

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2 Promotional Turn 9 - Let’s Get Together

To respect the solemness of Remembrance Day on November 11, please do not display Block Pile Pole Topper signs (pg 73) until November 12. Build Block Piles around empty Pole Topper holders, and insert Pole Topper signs on November 12.

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MUSIC CD REORDER# DMS-MusicCD

All Seasonal Signage components are available for re-order using their corresponding re-order numbers.

If a sign component is missing or damaged, please call helloLCBO @ 416.365.5932 or toll free @ 1.877.522.6411 and quote the re-order number provided in this guide.

Please have a copy of this Marketing & Product Guide on hand for reference.

Thank you.

Seasonal Signage Gallery

We would like to hear your comments about this Period’s music. Please provide your feedback to helloLCBO.

Seasonal Signage will remain the same for Periods 9 & 10Take Down: January 2, 2016

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Seasonal Signage Gallery – Exterior Banners

Exterior BannersDimensions: 43½”w x 90”hInstall: Exterior on building.

Re-Order# P0916-EXB-106EnglishLet’s Get Together

Re-Order# P0916-EXB-107EnglishCouple setting table

Re-Order# P0916-EXB-108EnglishChampagne and oysters

Re-Order# P0916-EXB-130FrenchC’est bon d’etre ensemble

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Marketing & Product Guide 5

Seasonal Signage Gallery – Exterior TransparencyOnly for stores #452, #538, #568

Exterior TransparencyDimensions: 28”w x 45”hInstall: Only for stores #452, #538, #568. These are installed by the vendor at the beginning of Period 9.

EnglishLet’s Get Together

EnglishCouple setting table

EnglishChampagne and oysters

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Seasonal Signage Gallery – Perimeter Banner

Perimeter BannerDimensions: 30”w x 33”hInstall: On the hangers around the periphery of the store. Alternate every other one.

Re-Order# P0916-PRB-098EnglishFRONT: Let’s Get Together BACK: Girl with drinks

Re-Order# P0916-PRB-099FrenchC’est bon d’etre ensemble

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Power Aisle BannersDimensions: 45”w x 33”hInstall: Over the Power Aisle, closest to the entrance. Alternate every other one.

Re-Order# P0916-PAB-100EnglishFRONT: Let’s Get Together BACK: Girl with drinks

Re-Order# P0916-PAB-101 FrenchC’est bon d’etre ensemble

Seasonal Signage Gallery – Power Aisle Banners

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Seasonal Signage Gallery – Horizontal Perimeter Transparency

Perimeter Transparency – HorizontalDimensions: 45”w x 28”hInstall: All Transparency signs are vendor installed between November 8 - November 11, 2015. If not installed by end of day November 11, 2015, please contact helloLCBO @ (416) 365-5932 or toll free @ 1-877-522-6411.

English Let’s Get Together

EnglishGirl with drinks

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Seasonal Signage Gallery – Square Perimeter Transparency

Perimeter Transparency – SquareDimensions: 28 ½”w x 28 ½”hInstall: All Transparency signs are vendor installed between November 8 - November 11, 2015. If not installed by end of day November 11, 2015, please contact helloLCBO @ (416) 365-5932 or toll free @ 1-877-522-6411.


EnglishGirl with drinks

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Seasonal Signage Gallery – Vertical Perimeter Transparency

Perimeter Transparency – VerticalDimensions: 28”w x 54”hInstall: All Transparency signs are vendor installed between November 8 - November 11, 2015. If not installed by end of day November 11, 2015, please contact helloLCBO @ (416) 365-5932 or toll free @ 1-877-522-6411.


EnglishCouple setting table

EnglishChampagne and oysters

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Seasonal Signage Gallery – Window Show Cards

Window Show CardsDimensions: 28”w x 45”hInstall: In the windows on the hanger.

Re-Order# P0916-WSC-102EnglishLet’s Get Together/Couple setting table

Re-Order# P0916-WSC-103EnglishLet’s Get Together/Champagne and oysters

Re-Order# P0916-WSC-104EnglishC’est bon d’etre ensemble

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Seasonal Signage Gallery

Backlit Tasting Bar SignDimensions: 21 15/16”w x 32 9/16”hInstall: In the frame on the portable Tasting Bar.

Some stores will be supplied a backlit sign holder.

Re-Order# P0916-TBS-105EnglishLet’s Get Together

Seasonal Banner InsertDimensions: 20”w x 70”hInstall: In the Thematic Banner Stand (store entrance).

Re-Order# P0916-SBI-109EnglishLet’s Get Together

Beer Fridge PosterDimensions: 22 ¾”w x 53 ¾”hNOTE: This sign is for Store 486 Beer Fridge ONLY.

Re-Order# DMS-P0916-BFP-123EnglishLet’s Get Together

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Experiential Stores

1, 3, 4, 5, 10, 12, 15, 17, 18, 19, 21, 25, 26, 31, 35, 36, 38, 40, 41, 60, 102, 106, 115, 130, 132, 140, 143, 148, 149, 154, 156, 163, 164, 168, 179, 182, 185, 187, 191, 195, 202, 207, 212, 214, 217, 223, 226, 234, 243, 253, 265, 278, 288, 295, 298, 311, 325, 326, 334, 341, 344, 346, 353, 355, 360, 367, 371, 381, 383, 385, 386, 390, 391, 392, 393, 394, 397, 398, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 453, 456, 457, 481, 485, 486, 491, 494, 495, 497, 499, 500, 505, 511, 521, 522, 523, 526, 528, 532, 534, 536, 540, 542, 545, 546, 551, 553, 554, 556, 566, 568, 569, 573, 580, 587, 590, 593, 609, 616, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 645, 653, 657, 658, 694, 695, 698, 699, 702, 703, 776

Promotional Signage Specific to Experiential Stores

FLS designated stores are required to display the bilingual side of the signage.

IMPORTANT: End Aisle 11-20 Backer Cards are to be displayed for the entire season (Period 9-Period 10). Products still change every Promotional Turn.

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Experiential End Aisle Backer Cards Engagement End Aisles: 1 to 10

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In the unlikely event that an LTO or BAM offer changes after the backer cards have printed, stores will be required to make the appropriate updates by placing the sticker over the SAVE/BAM image that is printed on the backer card.

Re-order CodesEnglish: DMS-ENGSTICKER Bilingual: DMS-BILSTICKER

End Aisle Products Re-order Code

1 Gabbiano Chianti Classico Docg, The Dreaming Tree Crush Red Blend P0916-BCE-001

2Masi Campofiorin Igt, Strewn Chardonnay Barrel-Aged VQA, Beringer Founders Estate Chardonnay

P0916-BCE-002

3Wayne Gretzky Chardonnay VQA, Jacob’s Creek Double Barrel Shiraz, Moët & Chandon Imperial Champagne

P0916-BCE-003

4 Cîroc Red Berry, Cîroc Original Unflavoured, Cîroc P0916-BCE-004

5Mill Street Cobblestone Stout, Beau’s The Tom Green Beer, French Press Vanilla Stout

P0916-BCE-005

6Cupcake Red Velvet, Forward Malbec Cabernet, Masi Masianco Pinot Grigio & Verduzzo

P0916-BCE-006

7 Bacardi Gold Rum, Bacardi Gold Rum, Bacardi Oakheart Spiced Rum P0916-BCE-007

8Latour Pinot Noir, Megalomaniac Homegrown Red VQA, Dona Paula Estate Malbec

P0916-BCE-008

9Criollo Bourbon Dark Chocolate Liquor, Kahlua Coffee Liqueur, Kahlua Coffee Liqueur

P0916-BCE-009

10 Tanqueray Dry Gin, Tanqueray Dry Gin, Tanqueray London Dry Gin P0916-BCE-010

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Experiential End Aisle Backer Cards Engagement End Aisles: 1 to 10

Engagement End Aisle Backer Cards

End Aisle 1 End Aisle 2 End Aisle 6 End Aisle 7

End Aisle 8 End Aisle 9 End Aisle 10

Destination End Aisle Backer Cards

End Aisle 3 End Aisle 4 End Aisle 5E

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End Aisle Product Re-order Code

11Jacob’s Creek Shiraz/Cabernet, Pasqua Pinot Grigio Delle Venezie, French Cross Merlot Bag In Box

English/Bilingual: Let’s Get Together/Bilingual

P0916-BCG-021

Image Only:Drinks Overhead

P0916-BCG-022

12Trapiche Broquel Malbec, Leonardo Chianti Fiasco, Pelee Island Gewürztraminer

13Forty Creek Cream Liquor, Forty Creek Cream Liquor, Forty Creek Spike Honey Spiced

14 Laura Secord Chocolate Cream Liqueur, Amarula Cream

15Yellow Tail Shiraz, Pelee Pebbles Baco-Gamay Noir Zweigelt, Luccarelli Primitivo Puglia Igt

16Sandbanks Mouton Noir VQA, B & G Partager Domiane La Gardie Merlot, Two Oceans Moscato

17 Iceberg Vodka, Iceberg Vodka, Iceberg Vodka

18 Grand Sud Merlot, Coyote’s Run Five Mile Red VQA, Revolution Red

19 Grand Marnier, Grand Marnier Louis-Alexandre, Grand Marnier

20 Fireball Whisky Shooter, Fireball Whisky Shooter, Fireball Whisky Shooter

**Please rotate Backer Cards between “Let’s Get Together” and the lifestyle image.

Experiential End Aisle Backer CardsSeasonal End Aisles: 11 to 20

IMPORTANT: End Aisle 11-20 Backer Cards are to be displayed for the entire season (Period 9 - Period 10). Products still change every Promotional Turn.

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Experiential End Aisle Backer CardsSeasonal End Aisles: 11 to 20

Seasonal End Aisle Backer Cards

End Aisles 11 – 20 **Please rotate between “Let’s Get Together” and the lifestyle image.


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Destination End Aisle WrapsDestination Aisles: 3 to 5

Destination End Aisle WrapsStore Staff will be required to assemble End Aisle Wraps for the Destination End Aisles (End Aisles 3 – 5) for the duration of the Holiday season (Period 9 – Period 10).

Merchandising InstructionsDO NOT start building the product display before proceeding with the following steps:

1. Assemble the flat packed End Aisle Wraps. Assembly is the same process as building a 3-sided box (please peel the double sided tape to ensure the folds stay attached on the inside panels).

2. Place the End Aisle Wrap on the End Aisle base.

3. Proceed with building the product display on the end.

Re-order CodesLargeEnglish Reorder# P0916-DEW-126Bilingual Reorder# P0916-DEW-127

Small - Store 217 + 580 onlyEnglish Reorder# P0916-DEW-128Bilingual Reorder# P0916-DEW-129

IMPORTANTPlease assemble and install the End Aisle Wraps BEFORE building product display on the End Aisle.

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Transactional Stores

6, 8, 11, 13, 14, 20, 22, 23, 24, 27, 28, 30, 32, 33, 34, 43, 44, 45, 47, 49, 50, 51, 54, 55, 56, 57, 58, 59, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 103, 109, 110, 125, 136, 144, 145, 152, 153, 155, 165, 167, 171, 175, 183, 186, 188, 190, 192, 196, 197, 198, 199, 200, 201, 209, 210, 211, 216, 218, 221, 222, 225, 227, 228, 229, 232, 233, 236, 237, 242, 244, 246, 247, 248, 249, 250, 252, 255, 260, 263, 266, 268, 269, 270, 276, 279, 286, 287, 300, 302, 304, 310, 312, 321, 324, 327, 329, 340, 343, 345, 351, 359, 361, 362, 363, 366, 373, 378, 382, 384, 387, 388, 389, 400, 401, 402, 404, 406, 408, 416, 420, 425, 426, 427, 428, 434, 436, 444, 454, 458, 459, 465, 467, 469, 470, 477, 484, 490, 501, 507, 509, 517, 518, 529, 533, 539, 544, 549, 552, 555, 559, 563, 564, 571, 572, 575, 578, 579, 584, 586, 601, 602, 605, 617, 618, 633, 640, 642, 646, 649, 652, 654, 655, 700, 706, 741, 771

Promotional SignageSpecific to Transactional Stores

FLS designated stores are required to display the bilingual side of the signage.

IMPORTANT: End Aisle 11-20 Backer Cards are to be displayed for the entire Holiday season (Period 9- Period 10). Products still change every Promotional Turn.

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Transactional End Aisle Backer CardsEngagement End Aisles: 1 to 10

In the unlikely event that an LTO or BAM offer changes after the backer cards have printed, stores will be required to make the appropriate updates by placing the sticker over the SAVE/BAM image that is printed on the backer card.

Re-order CodesEnglish: DMS-ENGSTICKER Bilingual: DMS-BILSTICKER

End Aisle Products Re-order Code

1 Mike Weir Cabernet Merlot VQA, Sterling Vintner’s Merlot P0916-BCT-011

2Folonari Valpolicella Doc, Penfolds Koonunga Hill Shiraz/Cabernet, Jackson-Triggs Sauvignon Blanc

P0916-BCT-012

3Blu Giovello Prosecco, Jackson-Triggs Merlot, Nobilo Regional Collection Sauvignon Blanc

P0916-BCT-013

4 Cîroc Red Berry, Cîroc Original Unflavoured, Cîroc P0916-BCT-014

5 Guinness Draught Beer P0916-BCT-015

6Robert Mondavi Woodbridge Chardonnay, Black Tower Rivaner, Jackson-Triggs Pinot Grigio, Bacardi Gold Rum

P0916-BCT-016

7 Bacardi Gold Rum, Bacardi Oakheart Spiced Rum, Ruffino Orvieto Classico Doc P0916-BCT-017

8Yellow Tail Red Moscato Bubbles, Pelee Island Late Harvest Vidal VQA, Criollo Bourbon Dark Chocolate Liquor

P0916-BCT-018

9 Kahlua Coffee Liqueur P0916-BCT-019

10 Smirnoff Vodka P0916-BCT-020

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Engagement End Aisle Backer Cards

End Aisle 1 End Aisle 2 End Aisle 6 End Aisle 7


Destination End Aisle Backer Cards


Transactional End Aisle Backer CardsEngagement End Aisles: 1 to 10

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End Aisle Product Re-order Code

11Jacob’s Creek Shiraz/Cabernet, Pasqua Pinot Grigio Delle Venezie, French Cross Merlot Bag In Box

English/Bilingual: Let’s Get Together/Bilingual

P0916-BCG-021

Image Only:Drinks Overhead

P0916-BCG-022

12Trapiche Broquel Malbec, Leonardo Chianti Fiasco, Pelee Island Gewürztraminer

13Forty Creek Cream Liquor, Forty Creek Cream Liquor, Forty Creek Spike Honey Spiced

14 Laura Secord Chocolate Cream Liqueur, Amarula Cream

15Yellow Tail Shiraz, Pelee Pebbles Baco-Gamay Noir Zweigelt, Luccarelli Primitivo Puglia Igt

16Sandbanks Mouton Noir VQA, B & G Partager Domiane La Gardie Merlot, Two Oceans Moscato

17 Iceberg Vodka, Iceberg Vodka, Iceberg Vodka

18 Grand Sud Merlot, Coyote’s Run Five Mile Red VQA, Revolution Red

19 Grand Marnier, Grand Marnier Louis-Alexandre, Grand Marnier

20 Fireball Whisky Shooter, Fireball Whisky Shooter, Fireball Whisky Shooter

**Please rotate between “Let’s Get Together” and the lifestyle image.

Transactional End Aisle Backer CardsSeasonal Aisles: 11 to 20


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Seasonal End Aisle Backer Cards

End Aisles 11 – 20 **Please rotate between “Let’s Get Together” and the lifestyle image.


Transactional End Aisle Backer CardsSeasonal Aisles: 11 to 20

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Destination End Aisle WrapsDestination Aisles: 3 to 5

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Destination End Aisle WrapsStore Staff will be required to assemble End Aisle Wraps for the Destination End Aisles (End Aisles 3 – 5) for the duration of the Holiday season (Period 9 – Period 10).

Merchandising InstructionsDO NOT start building the product display before proceeding with the following steps:

1. Assemble the flat packed End Aisle Wraps. Assembly is the same process as building a 3-sided box (please peel the double sided tape to ensure the folds stay attached on the inside panels).

2. Place the End Aisle Wrap on the End Aisle base.

3. Proceed with building the product display on the end.

Re-order CodesLargeEnglish Reorder# P0916-DEW-126Bilingual Reorder# P0916-DEW-127

IMPORTANTPlease assemble and install the End Aisle Wraps BEFORE building product display on the End Aisle.

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Non-Image Stores

Promotional Signage Specific to Non-Image Stores

2, 7, 9, 16, 29, 39, 42, 46, 48, 52, 53, 66, 67, 71, 75, 76, 77, 83, 84, 87, 89, 92, 94, 96, 98, 104, 105, 107, 108, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 124, 126, 127, 128, 129, 131, 133, 134, 135, 137, 138, 139, 141, 142, 146, 147, 151, 157, 158, 159, 160, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 203, 204, 205, 208, 213, 219, 220, 224, 230, 231, 235, 238, 239, 240, 241, 245, 251, 254, 256, 257, 258, 259, 261, 262, 264, 267, 271, 272, 273, 274, 275, 277, 280, 281, 282, 283, 284, 285, 289, 290, 291, 292, 293, 294, 296, 297, 299, 301, 303, 305, 306, 307, 308, 309, 313, 314, 315, 316, 317, 318, 319, 320, 322, 323, 328, 330, 331, 332, 333, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 354, 358, 364, 365, 368, 369, 370, 372, 374, 375, 376, 377, 379, 380, 395, 399, 403, 405, 409, 410, 413, 414, 418, 419, 421, 422, 423, 424, 429, 430, 433, 435, 439, 440, 441, 442, 446, 447, 448, 449, 450, 451, 455, 460, 461, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 483, 487, 488, 489, 492, 493, 496, 498, 502, 503, 504, 506, 510, 512, 513, 514, 515, 516, 519, 520, 524, 527, 530, 531, 535, 537, 538, 541, 543, 547, 548, 550, 557, 558, 560, 561, 562, 565, 567, 570, 574, 576, 577, 581, 582, 583, 588, 589, 591, 594, 595, 596, 597, 598, 599, 603, 604, 606, 607, 608, 610, 611, 612, 613, 614, 615, 621, 622, 626, 636, 637, 639, 650, 677, 697

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Non-Image End Aisle Backer Cards

Products Re-order Code

Mike Weir Cabernet Merlot VQA, Sterling Vintner’s Merlot P0916-BCT-011

Folonari Valpolicella Doc, Penfolds Koonunga Hill Shiraz/Cabernet, Jackson-Triggs Sauvignon Blanc

P0916-BCT-012

Blu Giovello Prosecco, Jackson-Triggs Merlot, Nobilo Regional Collection Sauvignon Blanc P0916-BCT-013

Cîroc Red Berry, Cîroc Original Unflavoured, Cîroc P0916-BCT-014

Guinness Draught Beer P0916-BCT-015

Robert Mondavi Woodbridge Chardonnay, Black Tower Rivaner, Jackson-Triggs Pinot Grigio, Bacardi Gold Rum

P0916-BCT-016

Bacardi Gold Rum, Bacardi Oakheart Spiced Rum, Ruffino Orvieto Classico Doc P0916-BCT-017

Yellow Tail Red Moscato Bubbles, Pelee Island Late Harvest Vidal VQA, Criollo Bourbon Dark Chocolate Liquor

P0916-BCT-018

Kahlua Coffee Liqueur P0916-BCT-019

Smirnoff Vodka P0916-BCT-020

English/Bilingual Re-order# P0916-BCG-021

Let’s Get Together/Bilingual

Image Only Re-order# P0916-BCG-022

Drinks Overhead

**Please rotate between “Let’s Get Together” and the lifestyle image .

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On Shelf

Location MessageComponent Specifications Re-Order# Images

On Shelf“SAVE” Shelf Talkers Pre-Printed (Limited Time Offer Program)

6.5” w x 1.75” h English/No PricePrice/No Price

DMS-P0916-ONS-060

On Shelf“SAVE/ ÉPARGNEZ” Shelf Talkers Pre-Printed (Limited Time Offer Program)

6.5” w x 1.75” h Bilingual/No PricePrice/No Price

DMS-P0916-ONS-061

On ShelfBonus AIR MILES® Shelf Talker Pre-Printed (Bonus Air Miles Program)


DMS-P0916-ONS-062

On Shelf

BONUS AIR MILES® reward miles de récompense AIR MILES® in prime Shelf Talkers Pre-Printed (Bonus Air Miles Program)


DMS-P0916-ONS-063

On ShelfMore Miles! Shelf Talkers Pre-Printed (BAM Program)(3 versions)


DMS-P0916-ONS-059

On Shelf“NEW” Shelf Talkers Pre-Printed (New Product Program)


DMS-P0916-ONS-064

On Shelf“NEW/NOUVEAU” Shelf Talkers Pre-Printed (New Product Program)


DMS-P0916-ONS-065

On Shelf“In The Spotlight” Shelf Talkers Pre-Printed (IMAGE Program)


DMS-P0916-ONS-066

On Shelf“In The Spotlight/EN VEDETTE” Shelf Talkers Pre-Printed (IMAGE Program)

6.5” w x 1.75” h Bilingual/No Price DMS-P0916-ONS-132

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On Shelf


On ShelfPre-printed Experiential Branded Shelf Talkers EA 1A-20A (Set of 29)

Shelf Talkers6.5” w x 1.75” h

DMS-P0916-ONS-047

On ShelfPre-printed Transactional Branded Shelf Talkers EA 1B-20B (Set of 29)

Shelf Talkers6.5” w x 1.75” h

DMS-P0916-ONS-048

On ShelfPre-printed Branded Shelf Talkers EA 11-20 (Set of 30)

Shelf Talkers6.5” w x 1.75” h DMS-P0916-ONS-049

On ShelfPre-printed(Regular Program – 65 versions)

Extender strips 12” x 2.5” DMS-P0916-ONS-053

On ShelfPre-printed(Community Program–10 versions)


On ShelfPre-printed(Discovery Program – 9 versions)


On ShelfPre-printed Go Green Extender (1 version)


On Shelf Blank Extender Strips (15 per bundle)

Extender strips Blank – 12” x 2.5” DMS-P0916-ONS-057

On Shelf Blank Bin Tags for General Use (25 per bundle)

Bin Tags Blank – 6” x 1.75”

Central Supply Shopping Cart# 749358Tra

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30 Promotional Turn 9 - Holiday

On Shelf


Cut Cases

Pre-printed ExperientialBranded Pricer CardsEA 1A-20A (Set of 29)

Pricer Cards 8” x 7”

DMS-P0916-ONS-050

Cut Cases

Pre-printed TransactionalBranded Pricer CardsEA 1B-20B (Set of 29)

Pricer Cards 8” x 7” DMS-P0916-ONS-051

Cut Cases

Pre-printedBranded Shelf TalkersEA 11-20 (Set of 30) Pricer Cards

8” x 7” DMS-P0916-ONS-052

Cut Cases

Blank Pricer Cards (50 per bundle)

Pricer Cards Blank – 8” x 7” DMS-P0916-ONS-056Tra

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Gifting

Participating Stores

Please refer to the seasonal inventory site for distribution details on the amount of boxes and fabric bags your store will receive.

http://home.lcbo.com/SAM/Merchandising/HolidayGiftingProgram/Pages/Quantity-and-Delivery-Schedules.aspx

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Gifting

Overview The Period 9 Gifting program will focus on gifting options for the Holidays. Stores will receive an updated Category Sign insert, Shelf Talkers and Gift Tags. Please remove and recycle all Period 8 Featured Gift signage.

Key DatesProgram Start Date: November 8, 2015Take Down Date: January 2 , 2015

Featured GiftsAll participating stores will receive the featured gifting components (Holiday Knit Bottle Gift Bag +43811, Holiday Felt Bottle Gift Bag +434803 and Holiday Vessel +435081).

These gifts are an excellent wrap solution for any Holiday gathering as a host gift.

Holiday Knit Bottle Gift BagCase packed 12 (6 per design)LCBO# 434811 • $5.95

Felt Double Bottle BagCase packed 12LCBO# 434795 • $6.95

Holiday Felt Bottle Gift BagCase packed 12LCBO# 434803 • $5.95

Holiday VesselCase packed 6LCBO# 435081 • $6.95

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Stores With Promotional Fixture Gifting End Participating Stores1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 51, 55, 57, 58, 60, 61, 62, 63, 64, 65, 68, 72, 74, 79, 80, 82, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132, 140, 145, 148, 149, 150, 153, 154, 155, 156, 164, 165, 166, 168, 171, 177, 179, 182, 185, 187, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 227, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 311, 324, 325, 326, 329, 333, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 485, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 592, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 640, 641, 643, 644, 645, 649, 652, 653, 654, 655, 658, 694, 697, 698, 699, 700, 702, 706, 741, 771, 776

Participating ProductsPlease select from the following list of Participating Products that are featured in the Period 9 Shopping Guide to merchandise on the Gifting Promotional Fixture End.

LCBO# Product Name291203 Moët & Chandon Impérial Golden Sleeved Magnum

Products featured in the Period 9 Shopping Guide

427286 The Kraken Ceramic427005 Hennessy XO Tom Dixon

590000 Cesari Amarone Valpolicella & Mara Ripasso Olive Oil Gift Set

222315 Winterbeard Double Chocolate Cranberry Stout

426288 Disaronno Roberto Cavalli Limited Edition with Glasses

Gifting Promo End Signage

Holiday Category SignRe-order# P0916-PFG-028

Holiday Shelf TalkersRe-order# DMS-P0916-PFG-031

Cheers! Gift TagRe-order# DMS-P0916-PFG-030

Gifting

Merchandise the Perpendicular Gift Card Shelf Talkers throughout your store using the Perpendicular Shelf Talker Clip (PSTC201404)

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Gifting

Stores With Promotional Fixture Gifting End Merchandising Instructions

Location Instructions

Top Shelf Merchandise the Holiday Fabric Bags (+434811), Holiday Felt Bags (+434803) and a selection of products on the top shelf of the Promotional Fixture End. Remove 1-2 bags from their packaging and display them with the recommended products. The balance of the bags must be merchandised in the fabric bag self merchandiser and/or the acrylic fabric bag merchandiser.

Middle Shelf Merchandise the recommended products on this shelf.

Bottom Shelf Merchandise the Holiday Pail with seasonal products. When assembling the Holiday Pails (+435081) use the Holiday Wrap Kits (+441808) provided. We recommend making 6 gifts at a time as there is sufficient fill in each wrap kit to prepare 6 pails.

When assembling the pails please ensure that you include the following information on the label by using Kwik Price.

Product Name(s)Product LCBO #(s)Product Price(s)Pail LCBO # +435081Wrap Kit # +441808Wrap Kits Charge $3.50TOTAL PRICE

Affix the label to the gift tag with the ribbon provided in the Wrap Kits.

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Gifting

Stores with Nesting Table #1Participating stores will receive new "Make It Special” Nesting Table Sign (Re-order# DMS-P0916-DTS-067) for the Nesting Table #1.

Participating Stores1, 4, 10, 22, 23, 35, 38, 41, 51, 55, 74, 82, 115, 130, 149, 156, 164, 187, 200, 211, 212, 217, 226, 227, 248, 249, 250, 263, 329, 334, 340, 346, 351, 355, 359, 360, 371, 378, 390, 391, 393, 394, 401, 404, 412, 417, 438, 445, 453, 459, 486, 490, 495, 497, 500, 523, 542, 545, 554, 555, 556, 568, 573, 579, 580, 587, 590, 601, 602, 617, 619, 623, 624, 627, 631, 632, 633, 640, 643, 649, 652, 653, 655, 658, 699, 741, 771

Participating Products For Nesting Table #1Please display the following products on the Nesting Table #1 only.

LCBO# Product Name Size426270 Crystal Head Vodka Martini Gift Pack GIFT PACK590000 Cesari Amarone Valpolicella & Mara Ripasso Olive Oil Gift Set* GIFT PACK426288 Disaronno Roberto Cavalli Limited Edition with Glasses* GIFT PACK426999 Hennessy VS Pinifarina Gift Pack GIFT PACK346635 Rémy Martin VSOP Gift Pack GIFT PACK427005 Hennessy XO EC8 Tom Dixon* 750 mL423582 Piper Heidsieck Rare w Flue Gift Pack GIFT PACK291203 Moët & Chandon Golden Sleeved Magnum* 1500 mL310441 Armand de Brignac Brut Rose 750 mL184648 Glenmorangie Whisky Boutique GIFT PACK287581 The Glenlivet 12-Year Old GIFT PACK397588 Grey Goose VX 750 mL384412 Veuve Clicquot Ponsardine Brut Mailbox 750 mL222315 Winterbeard Double Chocolate Cranberry Stout * 750 mL427286 The Kraken Ceramic 750 mL898478 Freixenet Cordon Negro 750 mL

37069 Veuve Clicquot Brut Ice Jacket 750 mL

385641 Black Tower Pink Bubbly 750 mL

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For an up-to-date list of stores that are to receive the holiday vessels, please visit the LCBO Portal (http://home.lcbo.com/SAM/Merchandising/HolidayGiftingProgram).

Holiday Vessels are not available for re-order, but if the holiday vessels are depleted or if vessels are needed, year-round vessels can be ordered from your store’s supplying warehouse.

Holiday Vessel

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Holiday Vessel

Featured Gift Preparation GuidelinesPre-wrap the featured gift vessels with products recommended from Shari’s Pick (pg.33) and merchandise on the Promotional Fixture End.

Do not sell the vessels without products. If the holiday vessels sell through, assemble pre-wrapped gifts with inventory of other gift vessels.

Holiday Vessel 435081 $6.95Wrap Kits 441808 $3.50(Per Gift Wrapped) Case Packed 6.

Use the Holiday wrap kit (cello bag, red fill, red ribbon). We recommend making 6 gifts at a time as there is enough to fill in each wrap kit to prepare 6 vessels.

Include the following on the label by using KWICK Price:Product Name(s)Product LCBO #(s)Product Price(s)Pail LCBO # +435081Wrap Kit # +441808Wrap Kits Charge $3.50TOTAL PRICE

Affix the Label to the gift with the ribbon. Tie the ribbon with a simple bow.

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Please refer to the seasonal inventory site for distribution details on the amount of boxes and fabric bags your store will receive.


Holiday Gift Bags & Boxes

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Holiday Gift Bags and Boxes

Holiday Knit Bottle Gift BagCase packed 12 (6 per design)LCBO# 434811$5.95

Felt Double Bottle BagCase packed 12LCBO# 434795$6.95

Holiday Felt Bottle Gift BagCase packed 12LCBO# 434803$5.95

LCBO Holiday Single Bottle Gift BoxCase packed in 24(12 per design)LCBO# 435057$2.50

LCBO Holiday Double Bottle Gift BoxCase packed in 12(6 per design)LCBO# 435065$3.50

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LCBO Holiday 95¢ BagCase packed 100 (50 per design)LCBO# 438325$0.95Tra

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Holiday Gift Bags and Boxes

Vintages Double Bottle Gift BoxCase Packed 12LCBO# 437160$3.50

Vintages Single Bottle Gift BoxCase Packed 24LCBO# 437145$2.50

Vintages Year-Round Wooden Box (1 Bottle)Case Packed 12LCBO# 435230$6.95

Vintages Year-Round Wooden Box (2 Bottles)Case Packed 6LCBO# 435248$10.95

Vintages Year-Round Wooden Box (6 Bottles)Case Packed 2LCBO# 435305$23.95

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sVintages Year-Round Wooden Box (3 Bottles)Case Packed 4LCBO# 435255$14.95Tra

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Vintages 95¢ BagCase packed 100 (70 of V1/ 30 of V2)LCBO# 438366$0.95

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Please refer to the seasonal inventory site for distribution details on the amount of boxes and fabric bags your store will receive. http://home.lcbo.com/SAM/Merchandising/HolidayGiftingPro-gram/Pages/Quantity-and-Delivery-Schedules.aspx


Gift Packaging - Merchandising

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Gift Packaging Merchandiser (Metal)Stores will receive Holiday sign inserts for the Metal Gift Packaging Merchandiser.

• There are two versions - LCBO & Vintages. Stores will receive insert signs according to how many Metal Stand Merchandisers they have.

• Place the merchandiser in a prominent, high-traffic location (near the cash desks, Customer Service desk, Seasonal & New Product Fixture, etc.) Please replenish throughout the promotion.

• After the Holiday season, the metal gift packaging merchandiser will be used for year-round folding boxes.

• Stores that do not have a metal gift packaging merchandiser should merchandise the folding boxes on the hooks at the cash desk.

Re-order CodesLCBO Holiday Gift Packaging Merchandiser Insert Sign - P0916-PFM-134Vintages Holiday Gift Packaging Merchandiser Insert Sign - P0916-PFM-135

Please remove all year-round packaging from the sales floor and store in the back room until the inventory of the Holiday gift packaging is sold through or until the end of PT10.

Fabric Gift Bag MerchandiserStores receiving fabric bags will also receive either a large (three section), or a small (two section self-merchandiser to place on the top shelf of the Promotional Fixture.

Additional merchandisers can be ordered from helloLCBO.

Re-order Codes

Fabric Gift Bag Merchandiser Small- P0916-PFG-140

Fabric Gift Bag Merchandiser Large- P0916-PFG-141

LCBO Holiday Gift Packaging Merchandiser

Vintages Holiday Gift Packaging Merchandiser

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Gift Packaging Merchandiser (Wood)Remove the existing year round sign and all the year round packaging currently merchandised on the fixture and replace with the “Wrap It Up” sign insert. The sign slides into the top of the frame.

Additional signs may be ordered through helloLCBO Wrap It Up insert sign - Re-order# P0916-PFM-136

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Vintages Wooden Boxes

Holiday Gift Cards & Presenters

Holiday 95¢ bags

Single & Double Bottle Gift Boxes

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LCBO Holiday 95¢ BagCase packed 100 (50 per design)LCBO# 438325$0.95

OverviewAll stores are receiving signs to promote the price of our Holiday 95¢ bags.

Install the Holiday 95¢ Bag Hot Button Sign at each cash end with the existing clip. Install one sign on all cash ends (even if there are two baskets).

Select stores are to merchandise the 95c Bags on End Aisles in the Metal 95c Bag Holders. A separate communication will be sent to participating stores.

Install signs upon receipt.

Replacement signs and clips can be ordered from helloLCBO 416.365.5932.

Description Reorder #

95¢ Bag Hot Button Signs DMS-P0916-PFM-034

95¢ Bag Hot Button Sign Clip NIHK102

Stores in FLS designated areas MUST display the bilingual side of the sign.

Please remove all the Autumn & Year-Round 95¢ bags to encourage full sell through of the new Holiday Program.

ClipNIHK102

Sign (English Over Bilingual)DMS-P0916-PFM-034Tra

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Vintages 95¢ BagCase packed 100 (70 of V1/ 30 of V2)LCBO# 438366$0.95

OverviewAll stores are receiving signs to promote the price of our Vintages 95¢ bags.

Install the Vintages Hot Button Sign upon receipt at each cash end with the existing clip. Install one sign on all cash ends (even if there are two baskets). Install signs upon receipt.

Replacement signs and clips can be ordered from helloLCBO 416.365.5932.

Description Reorder #

95¢ Bag Vintages Hot Button Signs DMS-P0916-GFT-035

95¢ Bag Hot Button Sign Clip NIHK102

Stores in FLS designated areas MUST display the bilingual side of the sign.

Please remove Year-Round & Autumn 95¢ bags to encourage full sell through of the new Holiday Program.

ClipNIHK102

Sign (English Over Bilingual)DMS-P0916-GFT-035

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An important incremental sales opportunity!For customers who aren’t sure of what to buy – don’t let them leave empty-handed. Recommend an LCBO or Vintages gift card. Our gift card sales are growing at an exponential rate. Our research tells us that gift cards are highly valued by customers, and when redeemed, customers spend an average of 50% more than the value of the card and often splurge by buying higher priced premium brands.

Participating Stores - ALL STORES

Holiday Gift Cards

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Holiday Gift Cards

OverviewThis year’s holiday themed gift cards and presenters arrived in stores beginning the week of October 13th. Gift Card Merchandising signage will arrive in the October 26th mailbag.

Please ensure that gift cards and presenters are merchandised properly and are continuously replenished to keep them fully stocked at all times. Only display cards from previous years when current inventory is low.

LCBO Holiday Gift Card (Red)Case packed 25LCBO# 436782 Min $10/Max $500 per card

LCBO Holiday Gift Card (Green)Case packed 25LCBO# 436808Min $10/Max $500 per card

LCBO Holiday Gift Card Presenter (Cheers!)Case packed 25LCBO# 436824

LCBO Holiday Gift Card Presenter (Santé !) Case packed 25LCBO# 436832

Vintages Gift Card PresenterCase packed 25LCBO# 415760

Vintages Gift CardCase packed 25LCBO# 415752Min $10/Max $500 per card

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Holiday Gift Cards

Merchandising InstructionsMerchandise gift cards and presenters on the following fixtures:

• Small or large acrylic gift card merchandisers at cash desk

• Acrylic gift card holders on the top row of the wooden gift packaging merchandiser (if your store has one)

• Vintages hanging gift card merchandiser, which is affixed to the metal gift packaging merchandiser (display old Vintages gift cards only, if your store has one)

Acrylic Gift Card Merchandiser (Large)

Acrylic Gift Card Merchandiser (Small)

Vintages Hanging Gift Card Merchandiser (Acrylic/Metal)

(Select stores only)

Vintages Metal Gift Packaging Merchandiser

Card Allocations & Receivals (Vintages)Stores will receive an e-mail indicating the quantity of gift cards and presenters shipped along with their corresponding LCBO numbers. Receive gift cards and presenters into inventory as you would any other Vendor Direct Receivals using Givex distributor 6230. Vendor Direct Receivals procedures are available on the intranet portal (search Vendor Direct Receivals).

Gift Card Batch ActivationsGift Card Batch Activation is available for customers purchasing large orders. Complete batch activation instructions are available on the intranet portal. Search Gift Card Program and select Batch Activation form on the right hand side of the Gift Card Program page. Alternatively, customers can conveniently order gift cards online in bulk quantities for a nominal fee at www.lcbo.com/giftcards.

Re-order Codes• Large Acrylic Gift Card Merchandiser for cash desk – GFT099

• Large Acrylic Gift Card Merchandiser sign extender – GFT119

• Large Acrylic Gift Card Merchandiser insert sign (2 pieces) – DMS-P0916-PFM-036

• Small Acrylic Gift Card Merchandiser for cash desk – GFT105

• Small Acrylic Gift Card Merchandiser insert sign LCBO (2 pieces) – DMS-P0916-PFM-037

• Small Acrylic Gift Card Merchandiser insert sign Vintages (2 pieces) – DMS-P0916-PFM-038

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Gift Card Floor Merchandiser

Participating Stores1, 10, 21, 23, 35, 57, 58, 145, 148, 149, 154, 156, 164, 171, 187, 195, 200, 217, 234, 250, 253, 265, 287, 288, 311, 325, 326, 329, 334, 344, 346, 355, 360, 361, 367, 371, 373, 378, 381, 383, 385, 390, 391, 393, 397, 398, 404, 407, 412, 416, 417, 432, 434, 438, 443, 445, 452, 457, 459, 465, 481, 486, 494, 495, 497, 499, 505, 511, 523, 528, 536, 542, 545, 553, 554, 555, 566, 573, 575, 580, 587, 590, 616, 618, 619, 623, 624, 627, 629, 630, 631, 632, 635, 641, 642, 658, 698, 700, 771, 776

Merchandising InstructionsBeginning the week of November 2nd, participating stores will receive a memo with merchandising instructions, along with the following items:

• One partially assembled and pre-packed cardboard floor merchandiser

• 300 LCBO Holiday Gift Cards

• 300 LCBO Holiday Presenters

• Assembly instructions

Receive gift cards and presenters into inventory as you would any other vendor direct receivals using Givex distributor 6230. Vendor direct receivals procedures are available on the intranet portal (search Vendor Direct Receivals).

The Floor Merchandiser will be shipped pre-merchandised with LCBO Holiday Gift Cards and Presenters. 150 cards and 150 presenters fit on each side of the merchandiser, for a total of 300 cards and 300 presenters.

The Floor Merchandiser should be placed in a prominent location in the store, preferably at the front of the Engagement Aisle and near the cash desks. If the Floor Merchandiser becomes damaged or you require more gift cards and presenters due to greater than expected sales, please contact helloLCBO.

NOTE: Additional inventory of LCBO Holiday Gift Cards and Presenters for your Acrylic Merchandisers at cash desk and Wooden Gift Packaging Merchandiser are shipped separately to your store, around the same time.

Holiday Gift Card Floor Merchandiser

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Holiday Peggable Gift Card & Presenters

Holiday Peggable Gift Card & Presenter End Aisle Metal Peg Hook Holiday Peggable Gift Card Display

Participating Stores1, 10, 21, 23, 35, 57, 58, 145, 148, 149, 154, 156, 164, 171, 187, 195, 200, 207, 217, 234, 250, 253, 265, 287, 288, 311, 325, 326, 329, 334, 344, 346, 355, 360, 361, 367, 371, 373, 378, 381, 383, 385, 390, 391, 393, 397, 398, 404, 407, 412, 416, 417, 432, 434, 438, 443, 445, 452, 457, 459, 465, 481, 494, 495, 497, 499, 505, 511, 523, 528, 536, 542, 545, 553, 554, 555, 566, 573, 575, 580, 587, 590, 616, 618, 619, 623, 624, 627, 629, 630, 631, 632, 635, 641, 642, 658, 698, 700, 771, 776


• Extra End Aisle Metal Peg Hooks (for stores that indicated they required them) NOTE: These may be sent separately from the rest of the items in this kit

• 5 Backer Cards

• 200 Holiday Peggable Gift Card & Presenters (8 bundles)

End Aisle Metal Peg Hook (5 per store)• Please check your back room/warehouse for End Aisle Metal Peg Hooks from last year as stores who

participated in this program last year were asked to store them away for future use.

• Merchandise the Holiday Peggable Gift Card and Presenters on the Metal Peg Hook on alternating ends in the Engagement Aisle (5 End Aisles minimum).

• Hang the Backer Card onto the hook before hanging the Peggable Gift Card and Presenters.

• Display a minimum of 10 Peggable Gift Card and Presenters per hook.

Re-order Codes• End Aisle Metal Peg Hook – GFT GC PEG HK-EA

• Holiday Metal Peg Hook Backer Card – DMS-P0916-GFT-161-LCBO

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Vintages Year-Round Peggable Gift Card & Presenters

Vintages Year-Round Peggable Gift Card & Presenter In-section Metal Peg Hook Stand

Vintages Year-Round Peggable Gift Card Display

Participating Stores1, 4, 5, 10, 15, 17, 19, 57, 58, 140, 149, 171, 187, 226, 237, 243, 311, 325, 329, 344, 346, 355, 359, 367, 373, 383, 385, 397, 398, 416, 443, 494, 495, 512, 523, 544, 555, 579, 590, 624, 630, 698, 700, 706


• Extra In-section Metal Peg Hook Stands (for stores that indicated they required them)

• 3 Backer Cards

• 150 Vintages Year-Round Peggable Gift Card & Presenters (6 bundles)

In-section Metal Peg Hook Stands (3 per store)• Please check your back room/warehouse for In-section Metal Peg Hook Stands from last year as stores who

participated in this program last year were asked to store them away for future use.

• Merchandise the Vintages Peggable Gift Card and Presenters on the Metal Peg Hook Stands throughout the Vintages section of the store (3 In-sections minimum). Place the metal stand on the top or middle shelf and position two bottles on the base of the metal stand. Display the stands at the beginning or end of each facing where there are at least 8 or more facings of the same product, or sections where products are sold out.

• Hang the Backer Card onto the hook before hanging the Peggable Gift Card and Presenters.

• Display a minimum of 10 Peggable Gift Card and Presenters per hook.

• Vintages Year-Round Peggable Gift Card and Presenters are to be displayed year-round.

Re-order Codes• In-section Metal Peg Hook Stand – GFT GC PEG HK-IN SEC

• Vintages Metal Peg Hook Backer Card – DMS-P0916-GFT-162-Vintages

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Let’s Get Together (LGT) Fixture


1, 10, 15, 17, 21, 23, 31, 38, 41, 44, 51, 55, 57, 65, 74, 82, 115, 130, 148, 149, 156, 171, 185, 187, 191, 195, 198, 211, 217, 221, 226, 227, 228, 233, 250, 252, 253, 263, 269, 279, 288, 298, 300, 326, 329, 344, 346, 351, 355, 359, 361, 367, 373, 378, 381, 383, 390, 391, 392, 394, 397, 401, 404, 407, 412, 416, 427, 428, 437, 438, 443, 445, 457, 459, 470, 481, 490, 491, 497, 500, 522, 523, 528, 536, 542, 545, 551, 554, 569, 575, 579, 580, 584, 587, 602, 605, 609, 619, 623, 624, 627, 630, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 694, 698, 699, 700, 703, 706, 741, 776

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Signage Components

“Spice Up The Holidays” Enhanced SignLarge Table Small Table

English: P0916-LGT-040Bilingual: P0916-LGT-041

English: P0916-LGT-042Bilingual: P0916-LGT-043

Shelf Talker (Set of 12)Re-Order# DMS-P0916-LGT-044


OverviewEach Period, a unique social occasion will be highlighted to help inspire customers to entertain with our products. This fixture will feature a selection of 12 products as well as a recipe book for customers to take home with them.

Key DatesInstall: November 8, 2015Take Down: November 29, 2015

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"Spice Up The Holidays" Customer Takeaway Overview Our Period 9 recipe booklet will help customers get into the holiday spirit with a delicious Moroccan inspired menu.

Please merchandise the “Spice Up The Holidays” Customer Takeaway in the designated brochure holders on the LGT fixture and replenish as needed.

Components• “Spice Up The Holidays” Customer Takeaway

Re-Order# P0916-LGT-046

• “Pick Up Your Free Brochure” Header Card Re-Order# DMS-P0916-LGT-045

Merchandising Instructions:• The recipe books are to be merchandised on the

LGT Fixture in their designated holders.

• Replenishment is key and we need your support to ensure that this takeaway is available to customers at all times. Please re-stock the customer takeaway throughout the promotional Period.

“Spice Up The Holidays” Customer Takeaway Re-order# P0916-LGT-046

“Pick Up Your Free Brochure” Header Card Re-order# DMS-P0916-LGT-045

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Group 1 – Large 7' Table + 2 Small End Tables

Participating ProductsLocation LCBO# Description Size

A 317057 Masi Costasera Amarone Classico DOC 750 mL

B 402867 Chic Choc Spiced Rum 750 mL

C 377556 Valpantena Valpolicella DOC 750 mL

D 419994 The Entertainer Red Blend 750 mL

E 319673 Bombay Sapphire East 750 mL

F 357418 Megalomaniac Local Squeeze Riesling VQA 750 mL

G 363465 Rhyme & Reason Pale Ale 6 x 355 mL

H 229583 Kronenbourg 1664 Blanc 6 x 330 mL

I 255380 Pilsner Urquell 500 mL

J 404368 Muskoka Detour 473 mL

K 550715 Forty Creek Barrel Select Whisky 750 mL

L 380865 Rumchata 750 mL

Group 1 Participating Stores17, 23, 31, 41, 44, 51, 55, 65, 74, 82, 130, 148, 156, 171, 191, 195, 198, 211, 221, 226, 227, 228, 233, 250, 279, 288, 298, 300, 326, 344, 351, 361, 381, 383, 391, 397, 401, 407, 427, 437, 438, 443, 445, 470, 481, 490, 491, 497, 528, 536, 542, 551, 569, 575, 579, 587, 602, 605, 609, 623, 627, 630, 633, 634, 640, 643, 649, 652, 653, 655, 658, 694, 698, 699, 703, 706, 741

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Group 2 Participating Stores1, 10, 15, 21, 38, 57, 115, 149, 185, 187, 217, 252, 253, 263, 329, 346, 355, 359, 367, 373, 378, 390, 392, 394, 404, 412, 416, 459, 522, 523, 545, 554, 619, 624, 632, 641

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Group 2 – Large 7' Table + 4 Side Tables


A 319673 Bombay Sapphire East 750 mL

B 255380 Pilsner Urquell 500 mL

C 402867 Chic Choc Spiced Rum 750 mL

D 380865 Rumchata 750 mL

E 404368 Muskoka Detour 473 mL

F 550715 Forty Creek Barrel Select Whisky 750 mL


H 229583 Kronenbourg 1664 Blanc 6 x 330 mL

I 317057 Masi Costasera Amarone Classico DOC 750 mL

J 377556 Valpantena Valpolicella DOC 750 mL

K 419994 The Entertainer Red Blend 750 mL

L 357418 Megalomaniac Local Squeeze Riesling VQA 750 mL

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Let's Get Together (LGT) Fixture

Group 3 Participating Stores500, 776

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Group 3 – Small 5' Table + 2 Small End Tables Participating Products

Location LCBO# Description Size

A 317057 Masi Costasera Amarone Classico DOC 750 mL

B 377556 Valpantena Valpolicella DOC 750 mL

C 419994 The Entertainer Red Blend 750 mL

D 357418 Megalomaniac Local Squeeze Riesling VQA 750 mL

E 380865 Rumchata 750 mL

F 229583 Kronenbourg 1664 Blanc 6 x 330 mL

G 550715 Forty Creek Barrel Select Whisky 750 mL

H 255380 Pilsner Urquell 500 mL

I 319673 Bombay Sapphire East 750 mL

J 404368 Muskoka Detour 6 x 355 mL

K 402867 Chic Choc Spiced Rum 750 mL

L 363465 Rhyme & Reason Pale Ale 6 x 355 mL

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Let's Get Together (LGT) Fixture

Group 4 Participating Stores269, 428, 457, 580, 584, 700

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Group 4 – Small 5' Table + 4 Side Tables


A 319673 Bombay Sapphire East 750 mL

B 402867 Chic Choc Spiced Rum 750 mL

C 380865 Rumchata 750 mL

D 550715 Forty Creek Barrel Select Whisky 750 mL

E 404368 Muskoka Detour 473 mL

F 229583 Kronenbourg 1664 Blanc 6 x 330 mL


H 255380 Pilsner Urquell 500 mL

I 317057 Masi Costasera Amarone Classico DOC 750 mL

J 377556 Valpantena Valpolicella DOC 750 mL

K 419994 The Entertainer Red Blend 750 mL

L 357418 Megalomaniac Local Squeeze Riesling VQA 750 mL

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Special Promotions Fixture

Key Dates: Install: November 8, 2015 Take Down: November 29, 2015


10, 15, 17, 21, 22, 23, 31, 34, 35, 38, 41, 44, 51, 55, 65, 74, 82, 102, 106, 115, 130, 132, 145, 148, 149, 156, 164, 168, 171, 185, 187, 191, 195, 198, 211, 212, 221, 226, 227, 228, 233, 243, 250, 252, 253, 263, 279, 288, 298, 300, 325, 326, 329, 334, 344, 346, 351, 355, 359, 361, 367, 378, 381, 383, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 412, 416, 427, 428, 437, 438, 443, 445, 452, 457, 459, 470, 481, 490, 491, 497, 500, 522, 523, 528, 536, 542, 544, 545, 546, 551, 554, 555, 566, 569, 575, 579, 580, 584, 587, 590, 601, 602, 605, 609, 617, 619, 623, 624, 627, 629, 630, 631, 633, 632, 634, 640, 641, 643, 649, 652, 653, 655, 658, 694, 698, 699, 700, 702, 703, 706, 741

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Special Promotions Fixture #1 – Shari’s Pick – Wine

Shari’s Pick – Wine Participating ProductLCBO# Description Size Retail Offer

137810 Campo Viejo Rioja Reserva 750 mL $17.95 10 BAM

Merchandising Instructions• Replace the Period 8 “Sibling Rivalry Red VQA” poster with the Period 9 "Campo Viejo Rioja Reserva" poster.

• Replace the Period 8 “Shari’s Pick” drum sign with the Period 9 "Shari's Pick" drum sign.

• Ensure sufficient stock is ordered to maintain this program for the duration of Period 9.Tra

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Special Promotions Fixture #2 – Shari’s Pick – Beer & Spirits

Shari’s Pick – Beer & Spirits Participating ProductsLCBO# Description Size Retail Offer

346197 St. Bernardus Abt 12 750 mL $9.10

409425 Black Bottle Blended Scotch Whisky 750 mL $32.95 10 BAM

Merchandising Instructions• Replace the Period 8 “Brickworks Batch: 1904 Cider/J.P. Wiser’s Hopped Canadian Whisky” poster with the Period 9

“St. Bernardus Abt 12/ Black Bottle Blended Scotch Whisky" poster.

• Replace the Period 8 “Shari’s Pick” drum sign with the Period 9 "Shari's Pick" drum sign.

• Ensure sufficient stock is ordered to maintain this program for the duration of Period 9.

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Special Promotions Fixture – Signage

ComponentsShari’s Pick Drum Signs

English: P0916-SPD-096 Bilingual: P0916-SPD-097

Shari’s Pick Posters

Shari’s Pick Poster – WineEnglish/Bilingual: P0916-SPP-095

Shari’s Pick Poster – Beer & SpiritsEnglish/Bilingual: P0916-SPP-094Tra

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Deal of the Month


1, 5, 10, 11, 15, 17, 18, 19, 20, 21, 22, 23, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 43, 44, 50, 51, 55, 57, 62, 63, 64, 65, 68, 73, 74, 79, 80, 82, 85, 86, 90, 95, 101, 102, 106, 115, 125, 130, 132, 140, 148, 149, 152, 154, 156, 163, 164, 165, 167, 168, 171, 179, 182, 185, 187, 188, 190, 191, 195, 196, 198, 200, 201, 207, 209, 211, 212, 216, 217, 218, 221, 226, 227, 228, 233, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 311, 321, 324, 325, 326, 329, 334, 340, 344, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 404, 407, 408, 412, 415, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 445, 452, 457, 458, 459, 465, 467, 470, 481, 485, 490, 491, 494, 495, 497, 499, 500, 501, 505, 511, 518, 521, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 563, 564, 566, 568, 569, 572, 573, 575, 579, 580, 584, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 694, 698, 699, 700, 702, 703, 706, 741, 771, 776

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Deal of the Month

OverviewThe Deal of the Month display will be utilized to drive volume by highlighting a value offer on a popular product each promotional turn. Participating ProductLCBO# Product Description Size Retail Offer Now

456095 Ketel One Vodka 750 mL $33.95 $4.00 $29.95


Signage ComponentsDeal of the Month BannerEnglish – “For Your Holiday Mixer” Re-Order# P0916-DOM-023

Bilingual – “For Your Holiday Mixer | Pour Vos Cocktail des fêtes” Re-Order# P0916-DOM-024

Pricer Card Re-Order# DMS-P0916-DOM-025

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Advertising

Period 9 Shopping Guide - Happy Holidays

This Shopping Guide features all the key programs taking place this promotional turn by way of product highlights. This includes features on the Deal of the Month product, End Aisle products, a Let’s Get Together brochure teaser, local products, LTO and BAM offers and much more.

The Period 9 Shopping Guide offers dinner party wines, ultra-fast appetizers, local winemaker favourites and more.

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Advertising - Shopping Guide

Participating ProductsLCBO# Description Size

Deal of the Month456095 Ketel One Vodka 750 mL

OCCASION: Luxe Gifts291203 Moët & Chandon Golden Sleeved Magnum 1500 mL

427286 The Kraken Ceramic 750 mL

427005 Hennessy XO Tom Dixon 750 mL

590000 Cesari Amarone Valpolicella & Mara Ripasso Olive Oil Gift Set 2 x 750 mL

222315 Winterbeard Double Chocolate Cranberry Stout 750 mL

426288 Disaronno Roberto Cavalli Limited Edition with Glasses 750 mL

Mini Thematic: Cognac9902 Courvoisier VSOP 750 mL

65623 Martell Medallion VSOP 750 mL

410803 D’Usse VSOP 750 mL

Seasonal Feature: Holiday Wine Guide109 Mike Weir Cabernet /Merlot VQA 750 mL

31062 Ruffino Orvieto Classico 750 mL

69914 Latour Pinot Noir 750 mL

155051 Masi Campofiorin 750 mL

260364 Meglomaniac Homegrown Red VQA 750 mL

310391 The Dreaming Tree Crush Red Blend 750 mL

394783 Dona Paula Malbec 750 mL

399410 Jackson Triggs Sauvignon Blanc 750 mL

Shari's Picks 137810 Campo Viejo Rioja Reserva 750 mL

346197 St. Bernardus Abt 12 750 mL

409425 Black Bottle Blended Scotch Whisky 750 mL

Monthly Pick Wine 63826 Wayne Gretzky Chardonnay VQA 750 mL

85316 Blu Giovello Prosecco 750 mL

383711 Jackson-Triggs Merlot 750 mL

415745 Nobilo Regional Collection Sauvignon Blanc 750 mL

419986 Jacob's Creek Double Barrel Shiraz 750 mL

453084 Moet & Chandon Imperial Champagne 750 mL

Monthly Pick Spirits334128 Ciroc Red Berry 750 mL

417295 Ciroc Original Unflavoured (Limited Edition Gift Tin) 750 mL

437475 Ciroc Orignal Unflavoured 375 mL

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Monthly Pick Beer 270447 Guinness 500 mL

296244 Guinness 4 x 440 mL

312850 Mill Street Cobblestone Stout 440 mL

365627 Beau's The Tom Green Beer 600 mL

400572 French Press Vanilla Stout 473 mL

554469 Guinness 8 x 440 mL

LGT: Spice up the Holidays402867 Chic Choc Spiced Rum 750 mL

550715 Forty Creek Barrel Select Whisky 750 mL

Local Feature215632 Girls Night Out Sparkling VQA 750 mL

360941 Girls Night Out Sparkling Rose VQA 750 mL

VQA Feature177485 Sandbanks Estate Cabernet Franc VQA 750 mL

250209 Vintage Ink Mark of Passion Merlot-Cabernet VQA 750 mL

284539 Trius Brut VQA 750 mL

505610 Hidden Bench Terroir Cache 2011 750 mL

Vintages352583 Beringer Knights Valley Cabernet Sauvignon 750 mL

356220 Tommasi Amarone Della Valpolicella Classico 750 mL

936039 Silver Oak Cabernet Sauvignon 750 mL

BAM Deals42 Canadian Club Premium 750 mL

1925 Courvoisier Vs 750 mL

50203 Beronia Reserva 750 mL

56622 Beefeater Dry 1750 mL

91751 Jacob's Creek Reserve Cabernet Sauvignon 750 mL

94771 Forty Creek Double Barrel Reserve Whisky 750 mL

179457 Hennessy Black Cognac 750 mL

207662 Ballantine's Finest Blended Malt Scotch Whiskey 1140 mL

216929 Smirnoff Vodka 1140 mL

259432 Belvedere Pure Vodka 1750 mL

277004 Plymouth English Gin 750 mL

292466 Café Culture Pinotage 750 mL

294520 Spearhead Hawaiian Style Pale Ale 2130 mL

307710 Ebeia Roble Ribera Del Duero 750 mL

313007 Grey Goose Cherry Noir 750 mL

319202 Hofbrau Original Lager 500 mL

401307 Maestro Dobel Tequila 750 mL

401885 Stolichnaya Gold Vodka 750 mL

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Participating ProductsLCBO# Description Size404301 Mad Tom IPA 2046 mL

415307 Dan Aykroyd Cabernet Sauvignon VQA 750 mL

558999 Kittling Ridge Icewine & Brandy 375 mL

669085 Blu Giovello Pinot Grigio 1500 mL

LTO Deals5959 Baileys Irish Cream 750 mL

9902 Courvoisier VSOP 750 mL

36855 Baron Otard VSOP Cognac 750 mL

45898 Bacardi Superior 1750 mL

64659 Captain Morgan Private Stock Rum 750 mL

107235 Panama Jack's Butter Caramel Cream 750 mL

141952 Pasqua Passimento Rosso Igt 750 mL

149047 Taylor Fladgate 20-Year-Old Tawny Port 750 mL

216655 Absolut Vodka 1750 mL

217422 Havana Club Anejo Reserva 750 mL

226514 Bear Flag Smooth Red Blend 750 mL

247007 Sawmill Creek Pinot Grigio Chardonnay Bag In Box 4000 mL

251082 B & G Partager Domiane La Gardie Merlot 750 mL

274753 Hidden Bench Pinot Noir 750 mL

292243 Wiser's Spiced Vanilla Canadian Whisky 750 mL

321786 Smirnoff Ice 1320 mL

322586 Montes Alpha Cabernet Sauvignon 750 mL

338392 Lake of Bays Rock Cut Lager 473 mL

352104 Aberlour 12YO Single Malt Scotch Whisky 750 mL

363465 Rhyme & Reason Pale Ale 2130 mL

366559 Bacardi Oakheart Spiced Rum 1140 mL

390260 Appleton Estate V/X Signature Blend 1750 mL

400267 Running With Bulls Tempranillo 750 mL

426718 Cesari Amarone Classico DOC 750 mL

487264 Stella Artois 500 mL

569400 Mott's Clamato Caesar Extra Spicy 1420 mL

572875 Peter Lehmann Barossa Shiraz 750 mL

600551 Meukow Feline VSOP Cognac 750 mL

605600 Grand Marnier 1140 mL

623678 Carolans Irish Cream 1140 mL

659607 Mitolo Jester Shiraz 750 mL

681411 Sleeman Honey Brown Lager 2046 mL

705418 El Dorado Special Reserve 15 Year Old Rum 750 mL

906628 Coors Light 2130 mL

911396 Moosehead Lager 2046 mL


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Holiday Block Piles

SPECIAL NOTICE:To respect the solemness of Remembrance Day on November 11, please DO NOT display Block Pile Pole Topper signs until November 12. Build Block Piles around empty Pole Topper holders, and insert Pole Topper signs on November 12.

All distribution lists for the Holiday gift packaging, Bag & Boxes and Spirit Pre-Wrap are posted on the LCBO Portal. You can view gift photos and pricing information on the Holiday Gifting Program website:


These Gifts will be allocated to your store. The Holiday Gifting Team calculates the appropriate quantity and each District Manager reviews the total allocation to ensure the overall quantity suitable for your store. These items cannot be re-ordered from the warehouses.

Let’s Get Together Staff Guide This guide is meant to help our staff (both Customer Service Representatives and seasonal staff) with this year’s line up of gift products and gift packaging.

Direct inquiries to helloLCBO at 416-365-5932 Toll Free at 1-877-522-6411

PT9 & 10

HOLIDAY GIFT GUIDE November 8, 2015 - January 2, 2016

LET’S GETTogether

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Holiday Block Piles

Supplier Gift Packs and Holiday Block PilesCareful planning and merchandising of Holiday Block Piles is crucial to increase sales of products. Holiday Block Piles will be organized by themes to provide customers with easy solutions for gift-giving.

Pole Toppers• Dream Gifts for Wine Lovers

• Most Coveted Spirits

• Gifts That Make Beer Lovers Cheer

• Gifts Worth The Splurge

• Original Gifts

• Budget-friendly Gifts

• Staff Favourites

Block Pile Signage PackagePole Toppers (7 versions)Pricer Cards (136 versions)Shelf Talkers (136 versions)

Re-order Codes:

Key DatesShip Date: Week of October 26, 2015Install: Week of November 12, 2015

Building Block PilesBuild Block Piles by theme. The themes provide customer solutions.

Theme Where to Build

Dream Gifts for Wine Lovers In Available Space

Most Coveted Spirits In Available Space

Gifts that Make Beer Lovers Cheer In Available Space

Gifts Worth the Splurge In Available Space

Original Gifts In Available Space

Budget-friendly Gifts In Available Space

Staff Favourites In Available Space

• Build Block Piles around empty Pole Topper Holder, and insert Pole Topper signs on November 12th.

• “Stadium Cut” as many cases as possible to maximize product facings.

• Place the tallest stack of cases in the middle of the Block Pile.

• Height: Minimum - 3 cases (use dummy cases if necessary) Maximum - 4 cases.

• Building Block Piles with four to ten SKUs is ideal. Too many SKUs on a Block Pile can be overwhelming for the customer.

• Place the signs amongst the cases to visually break up large Block Piles. Try to avoid long “walls of product”.

• Include Vintages gift packs on the Block Piles.

English Pole Toppers Re-order# P0916-BPP-138

French Pole Toppers Re-order# P0916-BPP-139

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Holiday Block Piles

Entrance

= Possible display locations

Block Pile Configuration• Do not cover the sign’s message with product.

• Build out and cascade product if you need to maximize the amount of product on the floor.

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Block Pile Themes

Dream Gifts for Wine Lovers

LCBO# Product Name Size Retail*127852 Taylor Fladgate Late Bottled Vintage Port 750 mL $13.95

187914 Bottega Rosé Gold Brut Sparkling 750 mL $26.95

190066 Fuzion Alta Duo 2 x 750 mL $19.90

253682 Bouchard Père & Fils Duo Gift Pack 2 x 750 mL $39.95

291377 Masi Masianco & Campofiorin Gift Set 2 x 750 mL $37.95

297721 Mike Weir VQA Holiday Gift Pack 2 x 750 mL $31.95

347963 Santa Carolina Reserva Duo Gift Pack 2 x 750 mL $23.90

348326 Inniskillin Holiday Duo Gift Pack 2 x 750 mL $27.90

348334 Jackson-Triggs VQA Holiday Gift Pack 2 x 750 mL $26.90

356618 Lakeview Cellars VQA Vidal Icewine 200 mL $27.95

384487 Piper Heidsieck Brut Light Box 750 mL $37.95

384651 Martini Prosecco Gift Box 750 mL $13.95

384669 Martini Rosé Sparkling Gift Box 750 mL $13.95

424671 Jacob’s Creek Holiday Trio 3 x 750 mL $29.95

424838 Trapiche Extravaganza Sparkling 750 mL $25.95

424937 Wolf Blass Yellow Label Duo 2 x 750 mL $29.95

424952 Beringer Founders’ Estate Duo Gift Pack 2 x 750 mL $34.95

425199 Blue Nun Sparkling 22K Gold Edition Sparkling 750 mL $14.95

425207 Hat Trick Holiday Gift Pack 750 mL $17.95

426569 Wayne Gretzky VQA Gift Tin 750 mL $29.95

427021 Ménage à Trois Prosecco DOC 750 mL $17.95

898478 Freixenet Cordon Negro 750 mL $18.25

898882 Kittling Ridge Icewine & Brandy 375 mL $29.95

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Block Pile Themes

Most Coveted Spirits

LCBO# Product Name Size Retail*3236 Tequila Rose Gift Pack 750 mL $29.95

18945 St Remy VSOP Brandy 1140 mL $38.25

49304 Canadian Club Classic Small Batch Gift Tin 375 mL $18.95

131565 Pravda Vodka Gift Pack 375 mL $24.95

141853 Crown Royal with Gift Bag 750 mL $19.45

194068 Canadian Club Premium 750 mL $26.35

210104 Kahlúa Peppermint Mocha 375 mL $16.95

222885 Crown Royal Deluxe 750 mL $28.95

222893 Crown Royal Deluxe 1140 mL $39.95

222992 St Remy VSOP Brandy 750 mL $25.45

245043 Cortel Brandy XO Chinese Symbol Gift Box 750 mL $29.95

248237 Jack Daniel's Tin with 2 Glasses 750 mL $34.95

287045 Canadian Club Premium Gift Pack 750 mL $29.95

287102 El Dorado 12 YO 750 mL $44.95

290148 Crazy Uncle Blood Orange & Rosemary Maple Punch 1000 mL $18.95

290932 Forty Creek Barrel Select 750 mL $26.95

341206 Forty Creek Cream Liquor Gift Pack 750 mL $32.95

343012 Jägermeister Gift Pack 750 mL $29.95

386441 J.P. Wiser's Deluxe 750 mL $27.45

386482 Jameson Irish Whiskey Gift Pack 750 mL $37.95

386516 Jack Daniel's Honey Liqueur Gift Pack 750 mL $34.95

386524 Gibson's Finest 12-Year Old Gift Set 750 mL $33.45

426312 Bacardi 8 YO Gift Pack 750 mL $36.45

426338 BacardiI Fuego Gift Pack 750 mL $34.95

427203 RumChata Gift Pack 750 mL $31.95

433300 Canadian Club 100% Rye Gift Tube 750 mL $27.95

450064 J.P. Wiser's Canadian Whisky Gift Pack 750 mL $32.45

461962 Crown Royal Deluxe Gift Pack 375 mL $19.45

603688 Forty Creek Barrel Select Gift Pack 750 mL $29.95

643619 Baileys Original Irish Cream 750 mL $32.95

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Block Pile Themes

Dream That Make Beer Lovers Cheer

LCBO# Product Name Size Retail*222315 Winter Beard Double Chocolate Cranberry Stout 750 mL $13.95

254136 6 Exclusive Belgian Ales 6 x 330 mL $18.95

345504 Czechvar Mini Keg 5000 mL $22.95

385476 St. Bernardus Selection 6-Pack 6 x 330 mL $19.95

385484 Holiday Loot 6-Pack 6 x 473 mL $15.95

385518 Railway City Brewing Co. Holiday 3-Pack 3 x 473 mL $13.65

385542 Wychwood Brewery Beers of Character Collection 4 x 500 mL $12.95

405084 Mill Street Tankhouse Ale & Bierschnaps Gift Pack 2 x 355 mL + 100 mL $19.95

426742 Mill Street Seasonal Sampler 6-Pack 6 x 355 mL $13.85

426759 Innis & Gunn Holiday 4-Pack 4 x 330 mL $14.95

426767 Petrus Winter #9 750 mL $9.95

426775 Unibroue Sommelier Section 6-Pack 6 x 341 mL $13.95

426783 Pilsner Urquell 6-Pack Gift Set 6 x 330 mL $14.95

426791 Molson Canadian Skate Boot Gift Pack 4 x 355 mL $15.95

426809 Coors Banquet Heritage Gift Pack 3 x 473 mL $14.95

676213 Fuller's Vintage Ale 2015 500 mL $7.95

696658 Samuel Smith's Selection 3-Pack 3 x 550 mL $17.95

891622 Bitburger Premium Mini Keg 5000 mL $24.95

893719 Historic Ales From Scotland 4 x 330 mL $11.95

Gifts Worth The Splurge

LCBO# Product Name Size Retail*37069 Veuve Clicquot Brut Ice Jacket 750 mL $68.00

184648 Glenmorangie Whisky Boutique 750 mL $78.85

243444 Courvoisier VS 750 mL $55.95

287581 The Glenlivet 12 YO 750 mL $57.95

291203 Moët & Chandon Golden Sleeved Magnum 1500 mL $136.50

346635 Rémy Martin VSOP Gift Pack 750 mL $94.95

384412 Veuve Clicquot Ponsardine Brut Mailbox 750 mL $69.20

386565 Grey Goose Martini Gift Pack 750 mL $59.95

424770 Moët & Chandon Rosé Unfurl the Box Canister 750 mL $78.50

426270 Crystal Head Vodka Martini Gift Pack 750 mL $69.95

426304 Dillon's The Ultimate Barkeeps Spirits Kit 2 x 375 mL + 100 mL $79.95

426346 Courvoisier VS Gift Pack 750 mL $59.95

426999 Hennessy VS Pinifarina Gift Pack 750 mL $66.35

427005 Hennessy XO EC8 Tom Dixon 750 mL $306.80

432799 Belvedere Vodka Metallic Silver with Light 750 mL $49.95

590000 Cesari Amarone Valpolicella & Mara Ripasso Olive Oil Gift Set 2 x 750 mL $62.95

601344 Chivas Regal 12 YO 750 mL $57.95

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Block Pile Themes

Original Gifts

LCBO# Product Name Size Retail*

3822 Bah Humbug Christmas Cheer Ale 500 mL $3.50

84186 Moselland Vanguard Pinot Grigio Blue Bottle 750 mL $15.95

185884 Evan Williams Original Southern Egg Nog 750 mL $14.95

187666 Vodka Mudshake Spiced Egg Nog 4-Pack 4 x 270 mL $11.95

256297 Unibroue 17 Grand Reserve 750 mL $9.95

265934 Skate Canadian Whisky 750 mL $49.95

286930 Kahlúa Gift Pack 750 mL $31.95

287011 Crown Royal Toronto Maple Leaf 750 mL $39.95

288753 St. Peter's Golden Ale Mini Keg 5000 mL $30.00

348524 Warm'n Cozy Mulled Wine 750 mL $11.95

363200 Ciroc Amaretto Spirit Drink 750 mL $49.95

385435 St. Bernardus Christmas Ale 750 mL $9.95

385641 Black Tower Pink Bubbly 750 mL $9.95

408005 Samuel Smith Winter Welcome Ale 550 mL $3.95

425090 Year of the Monkey Riesling 750 mL $14.95

425108 Year of the Monkey Pinot Noir 750 mL $14.95

425157 Girls's Night Out Chocolate Raspberry Truffle 750 mL $8.95

426254 Absolut Electrik 750 mL $26.95

426288 Disaronno Roberto Cavalli Limited Edition 750 mL $33.95

426353 Leffe Royale 750 mL $8.95

426379 Evan Williams Cider 750 mL $14.95

426700 Mein Aventinus Barrique 750 mL $8.95

427286 Kraken Black Spiced Rum Ceramic 750 mL $39.95

430744 Hpnotiq Sparkle 750 mL $34.95

440578 Smirnoff Vodka Maple Leaf 750 mL $26.35

447730 Old Tom's Original Egg Nog 750 mL $13.95

589929 Moselland Ars Vitis Riesling Hockey Scene 750 mL $11.50

593533 Jazz Vodka 700 mL $29.95

890079 St Peter's Winter Ale 500 mL $3.95

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Block Pile Themes

Budget-friendly Gifts

LCBO# Product Name Size Retail*251694 Sapporo Holiday Gift Pack 2 x 650 mL $9.95

272179 Stella Artois 750 mL $6.95

286971 Vodka Mudshake Chocolate Candy Cane 4 x 270 mL $11.95

291252 Two Oceans Duo Gift Pack 2 x 750 mL $20.50

291807 Moselland Vanguard Dornfelder Red Bottle 750 mL $15.95

292417 Grolsch 1.5L 1500 mL $11.95

295386 Mrs. Beachley's Mulled Wine 750 mL $12.95

348318 Bottega White Gold Brut Sparkling 750 mL $24.95

353359 Jack Daniel's Winter Jack 750 mL $23.95

384628 Arbor Mist Cranberry Twist White Merlot 750 mL $7.50

424036 Joiy Sparkling 4-Pack 4 x 250 mL $19.95

424739 Woodbridge by Robert Mondavi Brut Sparkling 750 mL $14.95

424846 Gato Negro Tri-Pack 3 x 750 mL $24.95

424945 Penfolds Bin 9 Gift Box 750 mL $24.95

426098 Heineken Holiday Bottle 650 mL $4.95

534966 Lily Sparkling Gift Set 750 mL $24.95

561662 Moselland Riesling Cat Bottle 500 mL $10.95

604181 Gianduia Liquore Bottega 750 mL $24.95

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Black Friday Sale3 Day SaleNovember 27–29

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Black Friday Sale (November 27-29)

Overview16 products will be participating in the Period 9 Black Friday Sale. The promotion will be advertised in 900,000 copies of a Free Standing Insert (FSI) distributed throughout the province. The promotion will be valid at ALL stores while supplies last.

Stores are recommended to order additional stock of participating products. Stores that do not normally carry these products should consider bringing them in for this promotion.

Key DatesStart Date: November 27, 2015End Date: November 29, 2015

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Black Friday Sale - Cut Case Display

Key DatesShip Date: November 23 , 2015Start Date: November 27, 2015Take Down Date: November 29, 2015

Participating StoresAll Stores

Signage Components• Cut Case Backer Card

• Branded Pricer Cards

• Branded Shelf Talkers

• Riser Wrap

Participating ProductsLCBO# Description Size Regular Save Now

251876 Wolf Blass Yellow Label Cabernet Sauvignon 750 mL $16.95 $4.25 $12.70

373027 Russian Standard Platinum Vodka 750 mL $32.95 $8.00 $24.95

234583 Cave Spring Riesling VQA 750 mL $14.95 $3.00 $11.95

331371 French Cross Cabernet Sauvignon Bag In Box 4000 mL $39.95 $4.00 $35.95

419978 Apothic White 750 mL $16.15 $4.00 $12.15

302380 Mezzacorona Pinot Grigio 750 mL $13.95 $3.00 $10.95

684597 Santa Carolina Reserva de Familia Cabernet Sauvignon 2010 (V) 750 mL $18.95 $4.00 $14.95

403519 Crown Royal Apple 750 mL $29.95 $4.00 $25.95

416693 Jack Daniel’s Tennessee Fire 750 mL $32.95 $5.00 $27.95

352104 Aberlour 12 YO Single Malt Scotch Whisky 750 mL $59.95 $6.00 $53.95

53140 Havana Club Dry 7 YO Rum 750 mL $32.95 $4.00 $28.95

417253 Bacardi Fuego 750 mL $29.95 $4.00 $25.95

110056 Absolut Vodka 750 mL $26.95 $1.60 $25.35

611400 Mott’s Clamato Caesar Original 6 x 341 mL $15.45 $3.00 $12.45

191296 Sapporo Premium Beer 4 x 500 mL $10.25 $1.00 $9.25

339770 Molson Canadian Cider 473 mL $2.95 $0.45 $2.50

Cut Case Display Components

Cut Case Backer CardPricer Card

Shelf Talker

Riser Wrap

Sign components subject to change

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Black Friday Sale - Wine Case Sale Display

Key DatesShip Date: November 23, 2015Start Date: November 27, 2015Take Down Date: November 29, 2015

Signage Components• Cut Case Backer Card

• Branded Pricer Cards

• Bin Tag Extenders

• Riser Wrap

Participating Stores1, 3, 4, 5, 6, 8, 10, 11, 12, 13, 15, 17, 18, 19, 20, 21, 22, 23, 25, 26, 31, 34, 35, 36, 38, 40, 41, 44, 45, 55, 57, 58, 59, 62, 64, 65, 68, 72, 82, 83, 95, 99, 101, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 154, 155, 156, 163, 164, 165, 167, 171, 179, 182, 185, 187, 188, 192, 195, 198, 200, 201, 207, 209, 211, 212, 214, 217, 218, 221, 226, 228, 233, 234, 237, 242, 243, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 295, 298, 300, 310, 311, 312, 325, 326, 329, 334, 340, 344, 346, 351, 353, 355, 359, 360, 361, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 404, 407, 412, 415, 416, 417, 425, 426, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 485, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 586, 587, 589, 590, 593, 602, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 638, 641, 643, 694, 698, 702, 703, 706, 771, 776

Stores that would like to participate in the promotion of cases sales but are not on the list to receive the appropriate signage can use their generic sign package from the Big Case Savings Loonie Challenge. See page 97 of your Marketing & Product Guide.

Wine Case Sale Display Components

Cut Case Backer Card

Pricer Card Bin Tag Extender

Riser Wrap

Sign components subject to change

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Wine Case Sale Display Merchandising InstructionsPlease use the following recommendation chart and illustrations to build the display(s) your store needs, or simply chose the type of display to best suit your store. Sign the display with the Cut Case Backer Card and pre-printed Pricer Cards that clearly highlight both the single bottle saving and case saving.

NOTE: Please build displays in accordance with LCBO Health and Safety standards. Customers are required to ask staff for assistance in obtaining cases.

Participating ProductsLCBO# Description Size Regular Save Now

251876 Wolf Blass Yellow Label Cabernet Sauvignon 12 x 750 mL $203.40 $48.00 $155.40

234583 Cave Spring Riesling VQA 12 x 750 mL $179.40 $36.00 $143.40

419978 Apothic White 12 x 750 mL $193.80 $48.00 $145.80

302380 Mezzacorona Pinot Grigio 12 x 750 mL $167.40 $36.00 $131.40

684597 Santa Carolina Reserva de Familia Cabernet Sauvignon 2010 (V)

12 x 750 mL $227.40 $48.00 $179.40

Suggested Case OrderBelow are the case amounts stores are encouraged to order for the above participating SKUs

Cases Stores

30 Cases 10, 38, 83

20 Cases 1, 21, 164, 187, 212, 217, 243, 346, 412, 499, 624, 630

15 Cases 5, 15, 31, 40, 154, 288, 355, 367, 371, 385, 393, 394, 438, 443, 445, 481, 641

10 Cases 35, 148, 163, 171, 214, 295, 407, 417, 431, 437, 494, 511, 556, 569, 572, 619, 623

6 Cases 3, 19, 22, 25, 36, 41, 57, 95, 106, 115, 140, 143, 149, 156, 195, 198, 200, 207, 226, 228, 233, 234, 252, 253, 263, 265, 287, 298, 300, 311, 325, 326, 329, 334, 344, 351, 360, 378, 387, 388, 390, 391, 398, 404, 416, 432, 434, 452, 459, 465, 486, 490, 495, 497, 501, 522, 523, 528, 534, 540, 542, 544, 568, 573, 575, 579, 587, 593, 602, 609, 614, 616, 631, 632, 771, 776

5 Cases 4, 6, 8, 11, 12, 13, 17, 18, 20, 23, 26, 34, 44, 45, 55, 58, 59, 62, 64, 65, 68, 72, 82, 99, 101, 102, 125, 130, 132, 145, 155, 165, 167, 179, 182, 185, 188, 192, 201, 209, 211, 218, 221, 237, 242, 248, 249, 250, 255, 269, 278, 279, 310, 312, 340, 353, 359, 361, 373, 381, 382, 383, 384, 386, 389, 392, 397, 400, 401, 415, 425, 426, 428, 444, 453, 456, 457, 470, 485, 491, 505, 521, 532, 536, 545, 546, 549, 551, 553, 555, 559, 566, 580, 586, 589, 590, 617, 627, 629, 634, 638, 643, 694, 698, 702, 703, 706Tra

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Stores that would like to participate in the promotion of cases sales but are not on the list to receive the appropriate signage can use their generic sign package from the Big Case Savings Loonie Challenge (page 97).

Generic Signage

Branded Signage

Suggested Display Guidelines


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1, 2, 3, 4, 5, 6, 7, 8, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 32, 33, 34, 35, 36, 38, 40, 41, 42, 44, 45, 46, 47, 48, 49, 50, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 74, 75, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 90, 91, 92, 93, 94, 95, 97, 98, 99, 101, 102, 103, 106, 108, 109, 110, 112, 113, 115, 117, 122, 123, 124, 125, 128, 129, 130, 132, 133, 136, 137, 139, 140, 141, 143, 144, 145, 148, 149, 151, 152, 153, 154, 155, 156, 160, 163, 164, 167, 168, 170, 171, 175, 178, 179, 182, 183, 184, 185, 187, 188, 189, 191, 192, 193, 194, 195, 196, 198, 199, 200, 201, 202, 203, 205, 207, 208, 209, 210, 211, 212, 214, 216, 217, 218, 221, 222, 223, 224, 225, 226, 227, 228, 229, 230, 233, 234, 236, 237, 238, 239, 241, 242, 243, 244, 245, 247, 248, 249, 250, 252, 253, 255, 260, 261, 263, 265, 266, 268, 269, 270, 271, 275, 276, 277, 278, 281, 286, 287, 288, 295, 297, 298, 300, 301, 303, 306, 310, 311, 312, 313, 314, 320, 321, 324, 325, 326, 327, 329, 330, 331, 333, 334, 338, 340, 341, 343, 344, 345, 346, 348, 351, 353, 354, 355, 358, 359, 360, 361, 362, 363, 365, 367, 368, 370, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 395, 397, 398, 400, 401, 402, 403, 404, 405, 406, 407, 412, 415, 416, 417, 418, 419, 420, 425, 426, 427, 428, 431, 432, 434, 435, 437, 438, 441, 443, 444, 445, 446, 452, 453, 454, 456, 457, 459, 461, 465, 466, 467, 470, 474, 477, 481, 483, 486, 489, 490, 491, 494, 495, 496, 497, 499, 501, 505, 507, 509, 511, 512, 513, 515, 517, 518, 521, 522, 523, 526, 528, 529, 532, 533, 534, 536, 537, 538, 539, 540, 542, 544, 545, 546, 547, 549, 550, 551, 552, 553, 554, 555, 556, 558, 559, 562, 563, 564, 566, 568, 569, 572, 573, 575, 576, 578, 579, 580, 581, 582, 584, 586, 587, 589, 590, 593, 596, 598, 599, 601, 602, 605, 606, 609, 612, 614, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 636, 637, 638, 639, 640, 641, 642, 643, 644, 645, 649, 650, 651, 655, 677, 694, 695, 697, 698, 699, 700, 702, 703, 706, 741, 771, 776

Beaujolais Nouveau

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Beaujolais Nouveau

Celebrate the harvest on November 19th!

OverviewBeaujolais Nouveau wines are released around the world on the third Thursday of November every year.

The Nouveau program offers customers a taste of the first wines from this year’s harvest. The style of Nouveau wines is typically light-bodied and fruity. The 2015 selection includes wines from France, Italy and Ontario. Products are available while supplies last.

Note: Not all stores will receive all SKUs.

Key Dates:Ship Date: November 16, 2015Start Date: November 19, 2015End Date: December 14, 2015 (or until depleted)

Merchandising Instructions:• Build a Block Pile display in a prominent location

with the provided signage.

• Use dummy cases or risers if requried.

Participating Products:LCBO# Product Name Size

113266 Joseph Drouhin Beaujolais-Villages Nouveau 750 mL

932780 Georges Duboeuf Beaujolais-Villages Nouveau 750 mL

220483 The Fool Reif Estate Gamay Nouveau VQA 750 mL

408013 Reif Estate Kerner Nouveau (The Hanging Man) 750 mL

366476 Beaujolais Primeur Nouveau Art’s 750 mL

891846 Gamay Nouveau Dubœuf 750 mL

507569 Petit Marcel Beaujolais Nouveau 750 mL

220533 Catalans Primeur Syrah Merlot IGP 750 mL

897934 Mommessin Beaujolais Nouveau 750 mL

507586 Mezzacorona Novello, Trentino 750 mL

899955 Negrar Novello Del Veneto IGT 750 mL

Signage Components:• Cut-case Backer Card (1 version)

• Generic Pricer Card (1 version)

• Branded Pricer Cards (11 versions)

Generic Pricer Card Branded Pricer Card Cut-case Backer Card

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Cognac, Brandy & Eau-de-Vie Descriptors

Think you know Cognac? Think again!

Cognac was the original spirit of choice for most classic cocktails before the turn of the 19th century. In the past, customers have historically looked to its luxurious image and full flavour to make Sidecars, Brandy Alexanders or sipped it warmed in a snifter. We want customers to find their style whether they want to enhance cocktails by trading up from a Brandy to a Cognac or explore the wide variety of Eau-de-Vie available – there is a flavour for everyone.

Each one is different, some using superior ingredients, distinctive distilling and aging processes which make them unique. The right Cognac or Brandy can make a good cocktail great, and Eau-de-Vies are often used to make very specific cocktails that no other spirit can be substituted for.

Starting in Period 9, LCBO will post Cognac, Brandy, Eau-de-Vie descriptors so that whether customers want to experience a different cocktail, occasion or even while sipping neat, these descriptors will help make those choices and guide them to products that are compatible with their taste preference.

Explore the category again yourself, and be confident in helping your customers do the same.

Marijke McLeanCategory Manager – Brown SpiritsTra

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OverviewAs a very refined, aged spirit, Cognac/Brandy is often described as full in aroma and flavour; They may all be made with grapes, however the distillation and production methods lead to nuances of flavour, aroma and texture that give each brand an unique identity. Eau-de-vie, because it is a widely defined category has its own on-shelf support so customers are aware of what it is and how it is different than Cognac & Brandy.

Cognac & Brandy can be light with fruity flavours, or bold with spicy notes and a full mouthfeel, while Eau-de-Vie can be a completely different experience with very bold and fruit forward flavours. New Cognac, Brandy & Eau-de-Vie descriptors will help customers find the products that are right for them.

Introducing Cognac, Brandy & Eau-de-Vie DescriptorsThe bin tag will now display a two-word description, which organizes our wide selection of Cognac, Brandy & Eau-de-Vie into groups that have similar aroma, flavour and texture profiles.

These descriptors will guide customers to products that are compatible with their taste and cocktail preferences, allowing a confident exploration of the category.

FRANCE

MED

IUM

& F

RUIT

YM

I-CO

RSÉ

ET F

RUIT

É

Refined, elegant and harmonious; savour neat at room temperature or try in a cocktail

Courvoisier VS Cognac

1925 750 mL

$55.75+20 ¢ Deposit =

$55.95

FRANCE

How to Use the New Descriptors With CustomersDetermine whether the customer you are serving is new to the Cognac, Brandy, Eau-de-Vie, starting to seek newdiscoveries or a well-travelled spirits explorer.

New to the Cognac, Brandy, Eau-de-Vie experience…The Cognac, Brandy, Eau-de-Vie descriptors will engage your customers. By identifying broad flavour groups such as Fruity or Spicy, the customers seeking to discover their style have a clear guide to follow. Once they have established some favourites, the Cognac, Brandy, Eau-de-Vie descriptors can offer an easy route to discover other brands that align with their palate preference.

Looking for new discoveries…Customers who already have some Cognac, Brandy, Eau-de-Vie favorites can explore other flavour groups. For example, if their preference is for SPICY, they could look to the FLORAL and HERBAL categories for new products to purchase.

The well-travelled explorer…Cognac, Brandy, Eau-de-Vie experts can use the new descriptors for inspiration and ideas, as they look for new and premium Cognac, Brandy, Eau-de-Vie to experience. The descriptors help to identify products that will complement specific cocktails, as well as those that reward savouring on their own.

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Cognac, Brandy & Eau-de-Vie Decriptors Explained

Choose an Intensity

SUBTLE Light, slightly delicate… these cognacs/brandys/eau-de-vie have versatility to stand on their own or provide the ideal base for mixed drinks and cocktails.

MEDIUMWell-rounded and balanced, these can hold their own with a wide range of aromas and flavours that may be more in the foreground. The impression is one of harmony.

BOLD Vivid and confident, these may reveal more of their origins, making a real impact savoured on their own; in a cocktail, they add layers of complexity.

Choose Your Flavour/Aroma

FLORAL SWEET SPICY HERBAL FRUITYOrange Blossom

VioletRoseSoap

HoneyDried FlowersVine Flowers

LavenderUndergrowth

Hummus

CaramelToffee

ChocolateButteryCreamBriocheHoneySherry

Madeira

VanillaNutmeg

CloveGinger

CinnamonPepperLicoriceFennelAnise

BalsamicRancioSaffron

SandalwoodCigar Box

TeaGrassyMint

EucalyptusHay

FernsChamomile

CedarResinPine

Truffle

AppleCooked AppleBinned Apple

PearPlum

RaspberryStrawberryBlueberry

QuinceCherryPrunePeach

ApricotRaisinCitrus

Citrus ZestGrapy

PassionfruitFresh Pomace

SherryNUTTY TOASTY

NuttyBitter Almond

PecanWalnutAlmondCoconut

CoffeeToast

SmokeTobaccoIncense

Oaky

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Cognac & Brandy, Eau-de-Vie Perpendicular Shelf TalkersMerchandise the Perpendicular Shelf Talkers in corresponding sections and on the Mini Thematic Promo Fixture .

Key DatesShip Date: Week of November 2, 2015 Install Date: November 9, 2015

Re-order CodesEnglish/French

DMS-P0916-PFM-142

Cognac & Brandy Descriptors Shelf Talker Eau-de-Vie Descriptors Shelf Talker

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Mini Thematic –Cognac


1, 4, 5, 11, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 51, 55, 57, 60, 62, 63, 64, 65, 68, 72, 74, 79, 80, 82, 83, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 227, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 509, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 633, 632, 634, 635, 638, 640, 641, 643, 644, 649, 652, 653, 654, 655, 658, 694, 698, 699, 700, 702, 703, 706, 741, 771, 776

PARTICIPATION IS MANDATORY

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Mini Thematic – Cognac

This is a supplier paid program and stores must merchandise all SKU's on the Mini Thematic Promotional Fixture End

Products are force-allocated. The 1-in/1-out rule does not apply on the Promotional Fixture.

The Period 9 Mini–Thematic Customer Takeaway features Cognac.

To support the sales and marketing strategy, it is recommended to feature all SKUs participating in the program.

If bringing in all participating products is not conductive to your individual store, the following guidelines must be met:

• The Promotional Fixture must be fully merchandised at all times. This may mean increasing the number of cases per SKU or increasing the number of SKUs brought in for the promotion.

• All brands must be featured to ensure a healthy looking display that is ready-for business.

• Featured products are force-allocated.

• If a feature product is currently carried by your store, additional stock is to be ordered to support the secondary display space on the Promotional Fixture.

• If a store is bringing in a featured product to support the Promotional Fixture Program, the 1-in/1-out rule does not apply during the promotional Periods.

• If a store decides to list a featured product AFTER the promotional Period has concluded, the 1–in/1–out rule does apply.

Detailed Merchandising InstructionsThe Mini-Thematic Program is designed to highlight products which are new, engaging or niche product categories.

Special InstructionsMerchandise products by like size and colour to create an impactful display.

Location Fixture Components Signage Components SKU Count

• Refer to your store floor plan

• Category Sign Holder

• Brochure Holder

• Category Sign (long or short)

• Shelf Talkers

• Occasional Customer Takeaway

• 6 min, 12 max


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Participating ProductsLCBO Product Description Size

4101 Remy Martin VSOP 750 mL

43703 Hennessy VSOP Cognac 750 mL

65623 Martell Medallion VSOP 750 mL

9902 Courvoisier VSOP 750 mL

8284 Hennessy VS Cognac 750 mL

382580 Meukow Cognac VS 750 mL

410803 D'Ussé VSOP 750 mL

384867 Cognac Gautier VS 750 mL

600551 Meukow Feline VSOP Cognac 750 mL

Customer Takeaway Re-order# P0916-PFM-033


OverviewThe Period 9 Mini Thematic explores the wide range of Cognacs that we carry. We’re also introducing customers to our new style descriptors, making it even easier to discover a new favourite.

Cognac is one of life’s simple pleasures. It’s smooth and delicious on its own, yet versatile enough to elevate a variety of cocktails. Customers will learn the different styles and discover new cocktails to explore while learning all about the luxurious and iconic spirit.


Merchandising Instructions• Insert the provided “My Cognac / My Cognac – Mon Cognac” sign

into the sign band on the Mini Thematic fixture.

• Install the pre-printed Shelf Talkers in front of the participating products on the promo fixture and install in section. Clips can be re-ordered at Central Supply #691451

• Merchandise the Period 9 “My Cognac” Customer Takeaway (re-order# P0916-PFM-033) in the Mini Thematic Promo End brochure holder.

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ComponentsComponent Where to install Re-Order#

Promo Fixture Sign – Short (English/Bilingual)

Dimensions: 28”w x 6 3/8”h

Promotional Fixture P0916-PFM-026

Promo Fixture Sign – Long (English/Bilingual) Dimensions: 43”w x 6 3/8”h

P0916-PFM-027

Promo Fixture Branded Shelf Talker (English & French)

(2 bundles to each participating store)

Dimensions: 6”w x 1 3/4”h

Merchandise on the Promotional Fixture with participating products.

P0916-PFM-032

AdvertisingThe Period 9 Cognac Mini Thematic will be supported with TTC Subway car advertising from November 16 to December 13.


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The Loonie Challenge

What do a loonie & a pizza have in common?

What does $219,000,000 mean?It equals the total incremental sales increase forecast for the 2015-2016 fiscal year.

How are we going to achieve this?A new game called the "The Loonie Challenge," which focuses on three core initiatives:

1. Big Case Saving2. Boost Basket Sales3. Gift Bag Bonanza

Who can play?The Retail Store network.

Is there a prize?Yes - Pizza lunch for the Store Staff paid for by SMi.

How do you win?It's a Regional competition and prizes are awarded for the following:

•Q3 (Periods 7, 8 & 9)- Boost Basket Sales• Q4 (Periods 10,11, 12 & 13)-Gift

Bag Bonanza

How do you enter?You're already entered. Now all you have to do is focus on the three ways to win. The store with the largest per period increase in the Quarterly category, as arranged by the Store Manager, will be lunching pizza on SMi's tab.

Official Rules and more details, please visit: http://home.lcbo.com/Retail/Store_Operations_Support/Customer_Service_Support_Training/LoonieChallenge/Pages/default.aspx

If you have any questions, please contact ACESS [email protected].

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Big Case Savings (for wine products only)Each Promotional Turn, a LTO wine product is selected to participate in the Big Case Savings Program. Branded signs will be provided. Stores are strongly encouraged to participate in the program using the signs.

Key DatesInstall Date: November 8, 2015 Take Down: November 29, 2015

Product:

LCBO# Product Name Size

107235 Panama Jack’s Salted Caramel Cream *formerly Panama Jack’s Butter Caramel Cream 750 mL

Bottle Savings: Case Savings:

REG SAVE NOW REG SAVE NOW

$19.95 $2.00 $17.95 $239.40 $24.00 $215.40

Signage Components:•CutCaseBackerCard•PricerCard•BinTagExtension

Re-order Code:•BrandedPackageEnglish:P0916-CSB-140•BrandedPackageBilingual:P0916-CSB-141

Branded Cut Case Backer Card

Branded Pricer Card

Bin Tag Extension

Loonie Challenge- Big Case Savings

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Loonie Challenge- Big Case Savings

Big Case Savings (wine products only, store Manager's Discretion) Store Managers are also encouraged to select wine products on LTO and highlight the case savings. A generic sign package was delivered to stores in Period 4, please use this package to support the initiative.

Merchandising InstructionsCut Case Display(For stores that have available floor space)•Pleasesetupacutcasedisplayusingtheprovided

generic signage. Please handwrite selected product information on the Generic Blank Pricer Card using a black Sharpie marker.

On Shelf Display•PleaseinsertcorrespondingGenericBinTagExtension

next to product’s Bin Tag for selected product.•Please retain all unused generic blank signage for

future use.

LTO Denominations Available:

Bottle LTO Case LTO

$1.00 $12.00

$1.50 $18.00

$2.00 $24.00

$3.00 $36.00

$4.00 $48.00

Signage Components:•CutCaseBackerCard(5Options)•GenericPricerCard:Storesarerequireduseablack

Sharpie marker to write information.•BinTagExtension(5Options)

Re-order Code:•GenericPackageEnglish:P0416-CSG-142•GenericPackageBilingual:P0416-CSG-143

Generic Cut Case Backer Card

Generic Pricer Card

Bin Tag Extension

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Loonie Challenge - Boost Basket Sales (Spirited Pick)

Spirited Picks - Basket MerchandisingBasket Fixtures are an extremely effective way of increasing sales of any product. To promote the Spirited Picks program, participating products are to be wrapped and merchandised in the woven baskets located near cash. Stores will receive two (2) cello wrap kits per period. Each wrap kit includes cello bags, ribbon and a tag that features a cocktail recipe using the selected product.

Key DatesPeriod 9: week of November 5Period 10: week of November 23

Participating ProductsPeriod 9

Merchandise the following products in a basket located net to the cash desk. Wrap every other bottle in the basket with the Cello Wrap Kit & Recipe Tag provided. LCBO# Description Retail Offer Now Mix With Size366534 The Kraken Black Spiced Rum $16.85 $1.00 LTO $15.85 Ginger Beer 375 mL9522 J.P. Wiser’s Deluxe $14.95 $0.80 LTO $14.15 Gingerale 375 mL265199 Absolut Vodka $14.75 $14.75 White Cranberry 375 mL74393 Bailey’s Irish Cream $17.95 $17.95 Ice 375 mL

Period 10Merchandise the following products in a basket located net to the cash desk. Wrap every other bottle in the basket with the Cello Wrap Kit & Recipe Tag provided.LCBO# Description Retail Offer Now Mix With Size

Cîroc Original Unflavoured Sparkling Wine 375 mL31864 Disaronno Amaretto Orange Juice 375 mL207621 Kahlua Coffee Flavoured Liqueur $16.95 $16.95 Fresh Coffee 375 mL466854 Appleton Estate V/X Signature Blend $14.95 $14.95 Egg Nogg 375 mL

Signage Re-order CodeSigns will be shipped to participating stores for this program and will be available for re-ording.

Basket Sign Re-order# DMS-P0916-BSH-169

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Loonie Challenge - Boost Basket Sales (Spirited Pick)

Merchandising InstructionsFor stores participating in the Spirited Picks program

• For a list of participating stores, please refer to the Front End Merchandiser section of this guide.

• Please use a White Marker (Central Supply# 749945) to fill in production information on signs. Please be sure to include on the sign the Name, Size, and Price of the participating product

• Please wrap products with cello, ribbon and recipe tag.

• Merchandise participating products in baskets at cash to encourage impulse purchases for key incremental sales during holiday.

• The recipe tag attached includes a simple recipe solution to help our customers create in a quick and simple cocktail during holiday gatherings.

For non-FEM stores • Stores are encouraged to merchandise these great offers if baskets and space are available. Please try to

re-purpose existing baskets. No additional baskets are available for ordering at this time.

• Please follow all Health and Safety regulations.

Components Each kit contains:• 100 clear cello bags 20 x 8.25’’ h• 100 pre-cut 7/8’’w red ribbon pieces

(34’’ length)• 100 cocktail recipe gift tags• Memo

Additional Cello Wap kits will not be available for reordering

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“

Loonie Challenge - Gift Bag Bonanza

Gift Bag BonanzaPlease display gift bags in prominent areas and watch their sales grow! And at cash, ask your customers if their purchase is a gift, and suggest a gift bag!

Would you like a gift bag with that?

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Front End Merchandiser Sold Space Implementation GuideEffective: May 27, 2012

1483

6-13

Questions?

The following contacts are available to answer questions or resolve issues you might have in executing this program.

Stacee Roth Category Manager,

White Spirits, Ready-to-Drink and Accessories416-864-6347

helloLCBO416-365-5932

This guide is printed on 100% recycled paper.By the LCBO’s Print Digital Copy Centre (Dept. 890)

Front End MerchandiserThis is a Sold Program and participation is mandatory.


1, 4, 5, 6, 10, 11, 12, 14, 17, 18, 19, 20, 21, 23, 24, 26, 31, 33, 35, 36, 38, 41, 50, 51, 55, 58, 59, 63, 64, 65, 68, 70, 74, 79, 80, 82, 86, 90, 93, 95, 97, 101, 102, 106, 115, 130, 140, 143, 148, 149, 153, 154, 156, 164, 165, 185, 186, 188, 190, 192, 195, 198, 200, 201, 207, 209, 210, 211, 216, 217, 218, 221, 226, 227, 228, 233, 243, 248, 249, 250, 252, 253, 263, 270, 278, 279, 288, 295, 298, 300, 311, 312, 321, 325, 326, 334, 343, 344, 346, 351, 353, 359, 360, 362, 366, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 391, 392, 397, 400, 401, 404, 415, 420, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 481, 485, 486, 490, 491, 494, 495, 500, 501, 521, 522, 523, 528, 533, 540, 542, 544, 545, 549, 551, 554, 555, 556, 563, 564, 572, 573, 580, 587, 590, 593, 602, 605, 609, 617, 624, 627, 629, 630, 631, 633, 632, 640, 641, 643, 649, 652, 653, 655, 658, 694, 699, 741

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FEM Sold Space Program - Stocking StuffersThe Front End Merchandiser program (FEM) has proven to generate incremental sales, create consistency across the stores, and encourage customers to discover new products.

This is a sold program and participation is mandatory. Signage will be shipped to participating stores each Period.


Merchandising InstructionsFor Period 9, the Sold Space Program will feature a selection of “Perfect Stocking Stuffers”. It is imperative that stores reconfigure the shelves on the sold space display in order to feature these products effectively.

• Merchandise the box sign “Perfect Stocking Stuffers” on the top shelf.

• Merchandise the Featured Products (group A Participating Products) on the centre 3 shelves plus the plinth/base.

• Merchandise the Stocking Stuffers (group B Participating Products) on the first three shelves on either side of the display. (Store Manager’s discretion). These products DO NOT replace Front End Merchandiser (FEM) or CORE PPG products.

• If space is available, merchandise the Stocking Stuffers (group B Participating Products) in 1 basket on either side of the display. Sign the baskets with a Stocking Stuffers Basket Signs, make sure to clearly write the product NAME, SIZE and PRICE in white marker.

Signage Components

Perfect Stocking Stuffers Box SignRe-Order# DMS-P0916-FEM-039

Stocking Stuffers Basket Signs Re-order# DMS-P0916-BSH-170

Front End Merchandiser (FEM)PARTICIPATION IS MANDATORY

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Front End Merchandiser (FEM)

Participating ProductsManager’s discretion for merchandising from the following products.

Group A - Featured Products

LCBO# Description Size9043 Crown Royal 375 mL

74393 Baileys Irish Cream 375 mL

500504 Captain Morgan Spiced Rum 375 mL

604934 Grey Goose Vodka 375 mL



240 Smirnoff Vodka 375 mL

31864 Disaronno Amaretto 375 mL

207621 Kahlua Coffee Flavoured Liqueur 375 mL

466854 Appleton Estate V/X Signature Blend 375 mL

Group B - Stocking StuffersLCBO# Description Size386284 Chianti Fiasco Mignon Montelonti 100 mL

424812 Mini Black Vintage Edition by Freixenet Cava 200 mL

426015 Villa Jolanda Baby Asti DOCG Dolce 200 mL

424630 Villa Maria Private Bin Sauvignon Blanc 375 mL

426726 Red Racer Gingerhead Gingerbread Stout 650 mL

428474 Glenmorangie Taster 4-Pack 4 x 100 mL

427039 Grey Goose Mini Flavour 4-Pack 4 x 50 mL

341537 Kahlúa Gingerbread 375 mL

389304 The Kraken Black Spiced Rum 50 mL

624221 Mozart Trio Pack 3 x 50 mL

Group AFeatured Products

Group BStocking Stuffers





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REMINDER: Stores participating in the Front End Merchandiser Program must also set up the core 200 mL Spirits Program.

Core 200 mL Spirits PPG ProgramThe top 10 selling 200 mL Spirits, sorted by Product Profile Grouping (PPG), are to be set up on priority cash #2 (i.e. the cash desk that receives the second highest traffic). See the sample floor plans in your Front End Merchandiser Sold Space Implementation Guide for the location of the display. The display does not change from Period to Period as it is intended to protect the majority of sales generated from the Front End Merchandisers. Stores MUST list the Core SKUs that are associated to the PPG (Core 200 mL’s DO NOT count against a store’s total approved SKU count). The Core SKUs cannot be delisted.

For the Core 200 mL Spirits feature, stores are required to use four shelves and plinth/base (i.e. two products per shelf, total five shelves are required).

PPG(See facing page)










Above example is based on Type 3.

200 mL & 375 mL discretionary displays

Staff Picks Basket

Think Shrink 750 mL MerchandiserThis is the New Think Shrink 750 mL Merchandiser that is replacing the oval (surfboard) Customer Service counters. The current direction for merchandising varies by region so the stores are to contact their District Managers for direction in each district. Participating stores should have received fixtures for the Think Shrink 750 mL Merchandiser.

Participating Stores4, 10, 13, 17, 22, 23, 41, 55, 63, 65, 95, 97, 102, 125, 132, 144, 145, 153, 156, 168, 191, 198, 201, 210, 211, 229, 233, 237, 244, 252, 253, 260, 270, 286, 288, 298, 300, 325, 326, 344, 359, 367, 371, 381, 383, 386, 390, 392, 394, 397, 398, 401, 417, 427, 437, 443, 452, 459, 469, 470, 486, 490, 491, 495, 497, 511, 523, 536, 544, 546, 549, 551, 555, 564, 569, 573, 579, 580, 587, 601, 605, 617, 619, 627, 632, 634, 635, 638, 641, 643, 644, 694, 698, 699, 703, 706, 776


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LCBO# Description Size

Beer and Chasers217968 Crown Royal 200 mL


245944 Alberta Premium 200 mL


271965 Smirnoff Vodka (P.E.T) 200 mL


413716 Wiser’s Deluxe 200 mL

447961 Fireball Whisky Shooter 200 mL

586180 Iceberg Vodka 200 mL

587816 Forty Creek Barrel Select 200 mL

Cool Convenience217968 Crown Royal 200 mL









602128 Polar Ice Vodka 200 mL

Premium Destination215624 Jack Daniel’s Tennessee Whiskey 200 mL

217968 Crown Royal 200 mL

251371 Canadian Club Premium 200 mL



298729 St Remy Brandy 200 mL



476382 Grant’s Family Reserve 200 mL


Mainstream Spirits217968 Crown Royal 200 mL

251397 Walker’s Special Old 200 mL









LCBO# Description Size

Big Brands217968 Crown Royal 200 mL


251397 Walker’s Special Old 200 mL








Global Roots215624 Jack Daniel’s Tennessee Whiskey 200 mL

217968 Crown Royal 200 mL






476382 Grant’s Family Reserve 200 mL



Up-spend Mainstream217968 Crown Royal 200 mL









Front End Merchandiser Core List – 2014/15

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Seasonal & New Product Fixture Program

Participating stores are grouped based on the Seasonal & New Product Fixture size.

NOTE: Not all stores on the Seasonal & New Product Fixture Program will receive the new listings as the force list does not necessarily go to those stores.

1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 35, 36, 38, 40, 41, 44, 49, 50, 51, 55, 57, 62, 63, 64, 65, 70, 74, 82, 82, 83, 93, 95, 97, 102, 106, 115, 125, 130, 132, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 195, 198, 200, 207, 209, 211, 211, 212, 217, 221, 226, 227, 228, 229, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 269, 270, 276, 278, 279, 286, 288, 295, 298, 300, 325, 326, 329, 334, 340, 341, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383, 384, 385, 386, 387, 388, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 412, 416, 417, 420, 425, 427, 428, 431, 432, 437, 438, 443, 445, 449, 452, 453, 456, 457, 459, 465, 469, 470, 474, 477, 481, 483, 490, 491, 494, 495, 497, 499, 500, 505, 509, 511, 516, 522, 523, 526, 528, 532, 534, 536, 539, 540, 542, 544, 545, 546, 549, 550, 551, 553, 554, 555, 556, 559, 564, 566, 569, 571, 573, 575, 579, 580, 587, 590, 593, 601, 602, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 638, 641, 642, 644, 645, 646, 649, 652, 653, 654, 655, 657, 658, 677, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771, 776

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ComponentsStores will receive one (1) kit which contains:

•One(1)“HolidayGifts”CategorySign(English/Bilingual)•TwoblankallredCategorySigns•Three(3)OnShelfBoxSign“HolidayGifts”

Seasonal & New Product Fixture Program

OverviewDuring Period 9 and Period 10 the New and Seasonal Product Fixture will transition into the Holiday Gifts fixture.

Key DatesInstall Date: November 8, 2015Take Down Date: January 3, 2016

Merchandising Instructions•Removethe“RecentArrivals”CategorySigninsertsandOnShelfBoxSignsfromPeriod8,and

replace with the Period 9 “Holiday Gifts” Category Sign inserts.

•Pleaseremoveallnewlyreleasedproductsandplaceinappropriatelocationswithinyourstore.Usethe fixtre to merchandise supplier gift packs from the Spirits, Wines and Beer holiday gift program.

•Pleasedisplaytheholidaygiftsbyproductcategoryforeasycustomershopping.Thefixturewilltransition back to New and Seasonal Products in Period 11.

•UsetheOnShelfBoxSignstocreateavisualbreakonshelfbetweenproductcategories.

•EachkitcontainsthreeCategorysigns,twoblankredandone“HolidayGifts”.Placethetwoblankcolour inserts into the sign slot and center the Holiday Gifts sign over the top of the blank inserts.

•StoresmayusetheShelfTalkersprovidedfortheBlockPileprogramtosignappropriateproductsmerchandised on the fixture.

Re-order CodesAdditional signage kits are available for re-order. The kit comes with 3 of the same signs.

Category Signs Re-order# P0916-SPF-124Box Sign Re-order# P0916-SPF-125

“Holiday Gifts” Category Sign

Blank Category Sign “Holiday Gifts” Box Sign

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Bonus AIR MILES® rewards miles

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Bonus AIR MILES® reward miles

OverviewStarting in Period 8, all stores received the following signage components to increase the awareness of the Bonus AIR MILES® reward miles program.

Components & Re-order#’sComponent Installation Image

Parking Lot SignRe-order# P0816-PLS-090

1 Version • English/Bilingual

Window DecalEnglish Re-order# P0816-BWD-177 Bilingual Re-order# P0816-BWD-178


Generic Backer CardRe-order# P0816-BCG-041


Perpendicular Shelf TalkerRe-order# DMS-P0816-ONS-176

1 Version • English/Bilingual20/per bundle

At Store Managers discretion, merchandise the AIR MILES® Perpendicular Shelf Talkers throughout the store using Perpendicular Shelf Talker Clips (PSTC201404).

Key DatesInstall: ImmediatelyTake Down: This is permanent signage.

Please keep installed until further notice.

PERMANENT SIGNAGE

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•ParkingLotSign•ShoppingCartSign•POSScreen


Deflate the Elephant

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Deflate the Elephant

OverviewLCBO’s social responsibility campaign, Deflate the Elephant, promotes hosting for safe and enjoyable celebrations with family and friends. The campaign’s website deflatetheelephant.com is a one-stop source for hosting tips, ideas and entertaining advice.

Key DateInstall: November 8, 2015Take Down: November 27, 2015

Please note that the Period 10 Giving Back campaign starts on November 27th. It is imperative that stores remove Deflate the Elephant signage and replace with Giving Back on November 27th, 2015.

Signage Components & Merchandising Instructions

Parking Lot Sign•seepage119

Shopping Cart Sign•seepage121

POS Screens•DeflatetheElephantPOSscreenswillautomaticallybeupdatedonthecashscreensforthedurationof

the campaign.

artwork is subject to change

artwork is subject to changeTra

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Participating Stores – ALL STORES

Social Responsibility In-store Signage

Check 25 (25 or Younger) Program• Rear Cash Register Sign

• Window Showcard

• Metal Floor Stand Sign

• Tent Card

• Perpendicular Shelf Talker (3” x 3”)

Second-Party Purchase Program• Perpendicular Shelf Talker (3” x 6”)

Both Programs• Front End Merchandiser Sign

• Poster

• POS Screen

• PA Announcement

2015 Provincial Donation Box ProgramThrough our provincial Donation Box Program, the LCBO is helping to improve the lives of countless Ontarians in the communities where we work and live.

For Period 9 Our featured charities on the Donation Box program are: Assaulted Women’s Hotline and Osteoporosis CanadaTra

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CHECK 25 (25 or YOUNGER) PROGRAMThe Check 25 (25 or Younger) Program requests that customers who are 25 or younger, or appear to be, to have their valid I.D. ready to be checked. The aim is to build further awareness among our customers, encourage individuals to be proactive by having their I.D.’s ready if they are 25 or younger, and to help LCBO staff ensure that alcohol is not sold to minors.

SECOND-PARTY PURCHASE Preventing sales to minors and those who are intoxicated is a year-round responsibility that we take very seriously. When staff has reasonable grounds to believe someone is buying for a minor, the Liquor Licence Act gives them the right and responsibility to refuse the sale. The “Did you know…19+” in-store signage program informs customers about this policy and reinforces our commitment to responsible service.

CHECK 25 (25 OR YOUNGER) PROGRAM1. Rear Cash Register Sign (Bilingual)

• Affix the four Velcro dots in each corner on the back of the sign, as well as on the back of each cash monitor.

• Please ensure the creative is facing the customers.

The following stores and all new stores will not receive this signage component as it will not fit on the back of the new cash monitors (4, 144, 351, 378, 465, 532, 551, 580, 587, 600, 609, 627, 644).

Re-order# SR 15007

2. Window Show Card (Bilingual)

This sign was shipped to stores with three or more Window Show Card fixtures.

• Install the sign on every third show card as part of the rotation with the current promotion turn’s show cards.

Do not discard or replace this show card at the end of the promotional turn; it is to stay installed until further notice.

Re-order# SR 15001

Signage Components and Merchandising InstructionsPlease ensure that all signage components are replaced when they start peeling, begin to fade or look worn out. All stores should have received the updated signage components and are displaying them. There was a change made to the LCBO logo which now includes Always Taking Care. Please ensure the correct signage version is on display.

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CHECK 25 (25 OR YOUNGER) PROGRAM3. Metal Floor Stand Sign (English/French)

• Place metal stand with the 25 or Younger sign in a prominent location near the entrance of the store (but not in the vestibule as that’s where the parking lot sign is sometimes displayed) or at the front of the cash – where you might see the Deal of the Month display.

• The stand should not go behind the cash, but rather in front of the cash as customers approach to check out.

Re-order# SR 15002

4. Tent Card (Bilingual)

• Display the Tent Card on the Tasting Bar and/or in the special events kitchen for all in-store tastings and events.

Re-order# SR 15008

5. Perpendicular Shelf Talker 3" x 3" (English/French)

• At Store Manager’s discretion, display the Perpendicular Shelf Talker in sections where customers 25 years of age and younger most frequently shop.

• Each kit contains 20 pieces.• Clips can be ordered through Central Supply #691451

Re-order# SR 15012

SECOND-PARTY PURCHASE PROGRAM1. Perpendicular Shelf Talker 3" x 6" (English/French)

• Store Manager’s discretion, display the Perpendicular Shelf Talker in-section.

• Each kit contains 10 pieces.• Clips can be ordered through Central Supply #691451

Re-order# SR 15011

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Social Responsibility In-store SignageDO NOT REMOVE UNTIL FURTHER NOTICE

SIGNS FOR BOTH PROGRAMS1. Front End Merchandiser Sign (Bilingual) • This sign is to be alternated between

both the 25 or Younger and Second-party Purchase program on all Front-End Merchandisers.

• Affix the Velcro dots on the sign, on the bottom corners, and on the wall of the Front-End Merchandiser Fixture.

Check 25 Program Re-order# SR 15005

Second-party Purchase Program Re-order# SR 15006

2. Poster (English/French) • At Store Manager’s discretion, display

both 25 or Younger and Second-Party Purchase posters on the Community Board or within the customers’ line of vision as they approach the cash counter.

Re-order CodesCheck 25 or Younger: Re-order# SR 150032nd-party Purchase: Re-order# SR 15004

Check 25 or Younger Second-party Purchase

3. POS Screen (Bilingual)• POS screens displaying the Check 25 Program, as well as the Second-party Purchase Program

message, are included as part of the existing rotation.

Check 25 or Younger Second-party Purchase

4. PA Announcements (Bilingual) • The in-store music includes Check 25, Second-Party Purchase and Giving Back program

announcements.• The announcements rotate every 15 minutes, in English and French, between music.

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Participating Stores – ALL STORES

Exterior Springer Sign


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Exterior Springer Sign

Key DatesDeflate The Elephant Install: November 8, 2015Take down: November 27, 2015

Bonus AIR MILES Install: October 11, 2015Take down: keep until further notice.

Components & Re-orderingDeflate The Elephant Exterior Springer Sign (English/French)Re-order#: P0916-PLS-089

Bonus AIR MILES Exterior Springer Sign (English/French)Re-order#: P0816-PLS-090

Merchandising Instructions• If you have one Exterior Springer Sign fixture, please display the

"Deflate The Elephant" sign.

• If you have more than one Exterior Springer Sign fixture, please display both the "Deflate The Elephant” and the "Bonus AIR MILES" signs.

• Please ensure the sign placement does not pose a potential health and safety risk.

• Please do not display the signs outside when there are strong winds. The display may tip over and cause injury.

Deflate the Elephant Bonus AIR MILES



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Shopping Cart Sign

The inside of the shopping cart should always feature the Sold Supplier Program and the outside is always reserved for Social Responsibility messaging. The Social Responsibility sign is bilingual. The supplier sign are English and Bilingual depending on your store. Signs are to be installed by the start of the promotion.

Participation is mandatory for the following designated stores.


1, 4, 5, 6, 10, 15, 17, 21, 22, 23, 24, 26, 31, 33, 34, 35, 36, 38, 39, 41, 44, 45, 48, 49, 51, 55, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79, 80, 82, 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132, 140, 144, 145, 148, 149, 154, 156, 163, 164, 166, 167, 168, 171, 179, 185, 187, 190, 191, 195, 198, 200, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 226, 227, 228, 229, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 267, 270, 276, 279, 286, 287, 288, 300, 310, 311, 312, 325, 326, 329, 340, 344, 345, 346, 351, 353, 355, 359, 360, 361, 365, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 399, 401, 402, 404, 407, 412, 416, 417, 420, 428, 432, 437, 438, 443, 444, 445, 446, 449, 453, 454, 456, 459, 465, 467, 474, 477, 481, 486, 490, 491, 494, 495, 497, 499, 500, 502, 505, 507, 509, 511, 518, 521, 522, 523, 534, 536, 539, 540, 542, 544, 546, 549, 550, 551, 554, 555, 556, 559, 566, 569, 571, 572, 573, 575, 579, 580, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 633, 632, 634, 635, 640, 641, 643, 644, 645, 651, 652, 653, 654, 655, 657, 658, 694, 695, 698, 699, 702, 703, 706, 741, 771, 776



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Shopping Cart Sign

Thematic Sign (Sold to the Trade)


Re-order# DMS-P0916-SCS-069

Participating ProductsLCBO# Description Size Retail Save Now

911396 Moosegead Lager 6 x 341 mL $12.95 $1.00 $11.95

Social Responsibility Sign Key DatesInstall: Upon receipt Take down: November 27, 2015.

Deflate the Elephant Shopping Cart SignsRe-order# DMS-P0916-SCS-086

Merchandising Instructions• Remove the Period 8 "Canadian Club 100% Rye" sign and replace with the Period 9 "Moosegead Lager" sign

on the inside of the frames of the shopping cart.

• Merchandise the Deflate the Elephant Shopping Cart Signs in the frames on the outside of the Shopping Carts.


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The Signature Collection program is a permanent program; please continue to merchandise the pre-printed Shelf Talkers in-section at all times.


1, 2, 5, 10, 15, 17, 18, 19, 21, 25, 26, 31, 35, 36, 37, 38, 40, 83, 106, 115, 140, 143, 148, 149, 154, 156, 163, 164, 171, 179, 182, 187, 195, 198, 212, 214, 217, 226, 243, 252, 253, 265, 287, 288, 295, 298, 311, 325, 326, 329, 333, 334, 344, 346, 355, 360, 367, 371, 378, 383, 384, 385, 386, 390, 393, 394, 398, 403, 404, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 457, 481, 483, 485, 486, 494, 495, 497, 499, 511, 521, 522, 523, 528, 532, 534, 536, 542, 545, 547, 553, 556, 566, 568, 569, 573, 579, 590, 593, 614, 616, 619, 623, 624, 629, 630, 631, 632, 634, 636, 641, 643, 698, 702, 771, 776

Signature Collection

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Merchandising Instructions• Signature Collection products are to be merchandised

on the TOP SHELF of their respective country of origin sections. This helps tell their premium story and create high visibility in section.

• Merchandise the Shelf Talkers in front of participating products in section.

• If you have the Signature Collection brochure it is no longer relevant and can be recycled.

Signature Collection

OverviewThe Signature Collection is a curated assortment of wines originating from premium wine growing regions around the world. The goal is to take advantage of the customers who are looking to purchase wines at a more premium price point in the LCBO Wines section.

This program allows us to build customer confidence while shopping the premium end of the Wines section and bridge them to eventually shop Vintages. The Signature Collection products are priced premium relative to the other products within the category sets and over deliver in terms of quality, price, and value.


289124 Laroche Chablis Saint Martin 750 mL

390872 Wolf Blass Grey Label Shiraz 750 mL

350454 Rodney Strong Alexander Valley Cabernet Sauvignon 750 mL

310409 Robert Mondavi Chardonnay Napa Valley 750 mL

399543 Wolf Blass Gold Label Chardonnay 750 mL

160143 Castello di Neive Barbaresco 750 mL

317057 Masi Costasera Amarone Classico 750 mL

178541 Batasiolo Barolo 750 mL

212761 Stone Dwellers Cabernet Sauvignon 750 mL

56580 Bouchard Père & Fils Pouilly-Fuissé 750 mL

350462 Kenwood Zinfandel Sonoma County 750 mL

319657 Guy Saget Sancerre Blanc 750 mL

245696 Whitehaven Pinot Noir 750 mL

278689 Brancott Letter Series B Sauvignon Blanc 750 mL

325142 Bouchard Beaune De Château Premier Cru 750 mL

394783 Dona Paula Estate Malbec 750 mL

45195 Ruffino Chianti Classico Riserva Ducale 750 mL

392720 Santa Rita Medalla Real Gran Reserva Carmenere 750 mL

213934 Georges Duboeuf Beaujolais Brouilly 750 mL

55533 Latour Chardonnay Bourgogne 750 mL

404012 Graham's 10 Year Old Tawny Port 750 mL

375097 Lustau Los Arcos Amontillado Dry Sherry 750 mL

421073 Chateauneuf-Du-Pape Chapoutier Les Grands Merisiers 750 mL

420000 Chateau Canteloup, Medoc Aoc 750 mL

428060 Rioja Bordon, Rioja Gran Reserva 750 mL

Signage Components• Shelf Talkers (English/Bilingual)

Re-order# DMS-P0816-SCS-176Trade

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Wine Fridge

For product and Planoguide questions please call:

Astrid BrummerProduct ManagerOntario Wines416.864.6743

Bobby PanchuProduct ManagerEuropean Wines416.864.6801

Courtney DawsonProduct ManagerNew World Wines416.864.6868

This is a Sold Program and participation is mandatory.

For complete details pertaining to the Wine Fridge Sold Space Program, please refer to the Wine Fridge Sold Space Program Guide and/or on the LCBO Portal under Sales & Marketing home page.

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Wine Fridge Turn 2 (PT7-PT11)

This is a Sold Program and participation is mandatory. Participating products have paid for premium shelf positioning. Stores must bring in participating products for display in the wine fridge.

Participating StoresGroup A Stores1, 5, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 185, 195, 198, 207, 212, 214, 217, 226, 228, 234, 242, 243, 269, 279, 288, 295, 311, 326, 329, 334, 346, 355, 360, 362, 371, 384, 385, 388, 390, 391, 393, 394, 398, 412, 428, 431, 432, 434, 437, 438, 443, 445, 452, 453, 457, 470, 486, 494, 497, 499, 500, 505, 511, 528, 534, 536, 542, 545, 555, 556, 566, 568, 569, 572, 573, 587, 590, 614, 619, 623, 624, 627, 629, 630, 631, 632, 641, 658, 697, 698, 702, 741, 771, 776

Group B Stores14, 22, 23, 24, 26, 27, 33, 34, 35, 41, 43, 44, 45, 50, 51, 52, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, 74, 77, 79, 80, 81, 82, 86, 87, 93, 95, 97, 101, 102, 106, 110, 115, 124, 125, 130, 132, 144, 145, 152, 154, 155, 168, 175, 177, 179, 183, 187, 188, 190, 191, 192, 194, 197, 200, 201, 202, 205, 209, 210, 211, 213, 216, 218, 219, 221, 222, 225, 229, 233, 237, 244, 248, 249, 252, 255, 263, 266, 268, 270, 278, 287, 297, 300, 302, 310, 312, 313, 321, 325, 340, 341, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378, 381, 382, 386, 387, 392, 395, 397, 399, 400, 401, 402, 406, 407, 415, 416, 417, 427, 456, 458, 459, 465, 490, 491, 495, 501, 502, 518, 521, 522, 526, 532, 533, 539, 540, 544, 546, 549, 550, 553, 554, 559, 564, 575, 579, 580, 582, 584, 586, 593, 599, 601, 602, 605, 616, 617, 618, 626, 633, 634, 635, 637, 638, 642, 643, 644, 649, 653, 660, 694, 695, 699, 700

Group C Stores2, 3, 4, 7, 9, 11, 12, 13, 17, 32, 39, 49, 73, 85, 94, 96, 99, 103, 105, 109, 112, 119, 122, 137, 153, 157, 160, 161, 167, 181, 186, 193, 199, 223, 224, 227, 230, 231, 238, 239, 251, 253, 254, 259, 261, 264, 273, 275, 281, 284, 286, 289, 299, 305, 306, 314, 316, 318, 324, 327, 333, 335, 345, 349, 354, 366, 370, 372, 374, 380, 403, 404, 418, 419, 423, 430, 435, 436, 454, 461, 473, 481, 496, 504, 509, 517, 537, 552, 562, 578, 581, 596, 598, 609, 640, 645, 651, 656, 677, 703, 706

Group D Stores6, 28, 29, 30, 42, 46, 47, 48, 53, 54, 56, 69, 71, 78, 88, 90, 91, 98, 107, 113, 116, 123, 128, 136, 139, 158, 165, 166, 169, 174, 178, 196, 208, 220, 232, 246, 247, 250, 258, 260, 265, 276, 293, 294, 296, 298, 301, 320, 323, 330, 331, 363, 364, 365, 369, 383, 389, 408, 411, 414, 420, 425, 426, 429, 446, 449, 450, 455, 462, 467, 468, 469, 471, 477, 482, 483, 484, 492, 510, 516, 519, 523, 527, 529, 530, 538, 547, 551, 561, 571, 589, 594, 612, 639, 646, 650, 652, 654, 655, 657

Re-ordering Hot ButtonsFor additional signage, please call helloLCBO @ 416-365-5932 to place an order.

“Available Chilled” Re-order# DMS-OP16-HBW-350 (for General List products) Re-order# DMS-OP16-HBW-351 (for Vintages products)

"Available Chilled" Hot Buttons (Vintages Products)Re-order# DMS-OP16-HBW-351

"Available Chilled" Hot Button(General List Products)Re-order# DMS-OP16-HBW-350

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Ontario Wine Programs

Our Wine Country Ontario Superstars

Popular Pick

Our Wine Country FSI

VQA Staff Tasting Program

VQA Staff Picks Backer Card

Ontario Customer Favourite Shelf Talker (no changes)2015 Ontario Wine Awards (no changes)

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GROUP 1: Cut Case Displays

Participating Stores1, 3, 5, 8, 10, 11, 12, 13, 14, 15, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 54, 56, 57, 58, 59, 60, 61, 62, 63, 64, 68, 72, 73, 77, 79, 80, 83, 85, 86, 90, 95, 97, 101, 102, 103, 106, 124, 125, 132, 140, 143, 145, 148, 149, 153, 154, 155, 160, 163, 165, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 192, 195, 196, 198, 199, 200, 201, 202, 203, 209, 210, 212, 214, 216, 217, 218, 226, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 265, 268, 269, 270, 287, 288, 289, 295, 298, 300, 306, 311, 312, 313, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 354, 355, 359, 360, 361, 362, 366, 367, 371, 373, 374, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 393, 394, 397, 398, 400, 402, 406, 407, 408, 411, 412, 415, 416, 419, 425, 426, 427, 428, 429, 431, 432, 434, 438, 444, 445, 446, 450, 452, 456, 457, 458, 459, 461, 465, 467, 469, 470, 485, 491, 494, 495, 499, 501, 502, 505, 511, 518, 521, 523, 528, 533, 534, 536, 537, 540, 542, 544, 545, 546, 549, 552, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 584, 586, 589, 590, 601, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 637, 638, 641, 642, 643, 698, 700, 702, 703, 771, 776

Merchandising Instructions• Use selected product to build a cut case display next to VQA Cube Fixture.

• Install the pre-printed Cut Case Backer Cards onto the Cut Case display.

• Install pre-printed Pricer Cards into the front of the Cut Case display.

• Install pre-printed Shelf Talkers in-section in front of the participating products.

Cut Case Display

Ontario Wines SuperstarsThe Ontario Wine Superstars program was updated to have a brand new look. The program remains the same, however the signage design has changed. This is a sold space program and participation is mandatory. The Our Wine Country Ontario Superstars Program is updated every promotional Period. Each turn, two high volume Ontario VQA products are featured. Stores must order products required (minimum of three cases per SKU).


Participating ProductsLCBO# Product Size135939 Pelee Island Pinot Noir VQA 750 mL

234583 Cave Spring Riesling VQA 750 mL

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GROUP 2: Shelf Talkers Only

Participating Stores2, 7, 9, 32, 48, 49, 53, 71, 84, 139, 275, 309, 315, 320, 333, 358, 363, 365, 403, 410, 418, 436, 512, 515, 526, 535, 583, 598, 697

Merchandising Instructions• Install pre-printed Shelf Talkers in-section in front

of the participating products.

Re-ordering• Ontario Superstars:

Pre-printed Shelf Talkers Re-Order# P0916-OWS-03

Shelf Talker

Group 1: Signage and Re-orderingOntario Wines Superstars Cut Case Display Kit:• Cut Case Backer Cards x 2

• Pricer Cards x 2

• Shelf Talkers x 2

Re-Order# P0916-OWS-01

Cut Case Backer #1 Cut Case Backer #2

Pricer Cards

Shelf Talker

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VQA Gondola Fixture

Double Bottle Backer CardSingle Bottle Backer CardSingle Bottle Backer Card

GROUP 3: VQA Gondola Fixture

Participating Stores4, 6, 17, 33, 41, 49, 55, 65, 74, 82, 93, 130, 144, 156, 164, 177, 207, 211, 221, 227, 228, 229, 233, 234, 250, 263, 276, 278, 279, 286, 341, 351, 384, 391, 404, 417, 420, 437, 443, 444, 449, 453, 474, 477, 481, 483, 486, 500, 509, 516, 526, 538, 539, 550, 551, 554, 556, 563, 564, 571, 580, 587, 593, 602, 609, 627, 633, 640, 644, 645, 646, 649, 652, 653, 654, 655, 657, 677, 694, 695, 699, 706, 741

Merchandising Instructions1. Stores that have ONE VQA Gondola Fixture, install the

double bottle Backer Card on a single End Aisle display.

2. Stores that have TWO VQA Gondola Fixtures, install each wine Backer Cards on 2 separate End Aisle displays.

3. Merchandise each participating product on the top shelf of the VQA gondola fixture along with the corresponding pre-printed Shelf Talkers provided.

Group 3 Signage Components and Re-orderingOntario Superstars (x2):

• Our Wine Country Ontario Superstars/Double Bottle Backer Card (double-sided)

• Pre-printed Shelf Talkers

Re-Order# P0916-OWS-04


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Popular Pick

Shelf TalkersCut Case Backer Card

OverviewThis is a sold space program and participation is mandatory. Each turn, one International Canadian Blend product is featured, supported by a LTO or BAM offer. Stores must order the featured Popular Pick product (minimum of three cases).

Key DatesInstall: November 9, 2015 Take Down: November 30, 2015

Participating ProductLCBO# Product Size

387167 Black Cellar Merlot 750 mL

Participating Stores16, 29, 30, 42, 46, 52, 66, 67, 69, 70, 75, 76, 78, 81, 83, 87, 88, 89, 91, 92, 94, 96, 98, 99, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 126, 127, 128, 129, 131, 133, 134, 136, 137, 138, 141, 142, 146, 147, 151, 152, 157, 158, 159, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 197, 204, 205, 208, 213, 219, 220, 222, 223, 224, 225, 230, 231, 232, 235, 236, 239, 240, 241, 245, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 270, 271, 272, 273, 274, 276, 277, 280, 281, 282, 283, 284, 285, 290, 291, 292, 293, 294, 296, 297, 299, 301, 302, 303, 304, 305, 307, 308, 310, 314, 316, 317, 318, 319, 322, 323, 327, 328, 330, 331, 332, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 355, 364, 368, 369, 370, 372, 375, 377, 379, 380, 395, 399, 405, 409, 413, 414, 421, 422, 423, 430, 433, 435, 439, 440, 441, 442, 447, 448, 449, 451, 454, 455, 460, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 484, 487, 488, 489, 492, 493, 496, 504, 506, 507, 509, 510, 514, 516, 517, 519, 520, 524, 527, 529, 530, 531, 541, 543, 547, 548, 557, 558, 560, 561, 562, 565, 567, 570, 574, 576, 577, 578, 581, 582, 588, 591, 594, 595, 596, 597, 599, 603, 604, 606, 607, 610, 612, 613, 615, 622, 626, 631, 700

Merchandising Instructions• Install the Cut Case Backer Card and merchandise display near the

front of store, next to VQA Cube Fixture.

• Merchandise the Ontario Wine Superstars participating products in-section with the pre-printed Shelf Talkers provided.

Popular Pick Components and Re-orderingPopular Pick: Cut Case Backer CardOntario Wine Superstars: pre-printed Shelf Talkers x 2Re-Order# P0916-OWP-02

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Our Wine Country Cube FixtureThis is a sold space program, participation is mandatory.

•Features four Ontario VQA products.

• Stores must order the products required (minimum of one case per SKU)

Participating Stores1, 2, 3, 5, 7, 8, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 38, 39, 43, 44, 45, 46, 47, 50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 73, 77, 83, 86, 90, 95, 97, 102, 106, 110, 125, 132, 140, 143, 145, 148, 149, 153, 154, 155, 163, 167, 168, 171, 175, 179, 182, 183, 185, 188, 191, 194, 195, 196, 198, 199, 200, 201, 202, 209, 210, 212, 214, 216, 217, 218, 226, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 260, 265, 266, 268, 269, 270, 287, 288, 295, 297, 298, 300, 310, 311, 312, 313, 320, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 355, 358, 359, 360, 361, 366, 367, 368, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 390, 393, 394, 397, 398, 400, 402, 406, 407, 408, 412, 416, 425, 427, 428, 431, 432, 434, 438, 445, 452, 454, 456, 457, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 505, 511, 518, 521, 523, 528, 533, 534, 536, 540, 542, 544, 545, 546, 549, 552, 553, 555, 559, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 589, 590, 601, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 698, 700, 702, 703, 771, 776


Our Wine Country – Group 1: VQA Cube Fixture

Cube Fixture


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Our Wine Country – Group 1: VQA Cube Fixture

Participating ProductsLCBO# Product Size


215632 Girls' Night Out Sparkling VQA 750 mL


177485 Sandbanks Estate Cabernet Franc VQA 750 mL

Merchandising Instructions• Continue to merchandise the four participating products and pre-printed Shelf Talkers on the top shelf of

the VQA Cube Fixture.

• Keep the Our Wine Country Cube Sign installed until further notice.

• Replace the 100% Ontario Side Signs with the VQA 100% Ontario Side Signs (provided in Period 7) within their respective fixtures.

• Keep the VQA 100% Ontario Category Signs installed on either side of the Cube Sign until further notice.

Signage Components• Our Wine Country Cube Sign (Permanent Signage)

• VQA 100% Ontario Cube Side Sign x 2 (Permanent Signage) (Re-order# NIVQA060)

• Our Wine Country pre-printed Shelf Talkers x 2 (Re-order# P0916-OWF-05)

Only stores belonging to this group can order these signs.

VQA 100% Ontario Cube Side Sign

Our Wine Country Cube Sign

Shelf Talker (Re-order# P0916-OWF-05)


THIS IS PERMANENT SIGNAGE

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Our Wine Country – Group 2: VQA Gondola Fixture

Participating Stores4, 6, 17, 33, 40, 41, 65, 74, 82, 93, 115, 130, 144, 156, 164, 187, 207, 211, 221, 227, 228, 229, 233, 234, 250, 252, 263, 278, 279, 286, 351, 392, 401, 404, 417, 420, 437, 443, 444, 453, 481, 483, 486, 490, 497, 500, 509, 522, 532, 538, 539, 550, 551, 554, 556, 563, 564, 571, 580, 587, 593, 602, 609, 624, 627, 633, 640, 644, 646, 649, 651, 653, 654, 655, 658, 677, 694, 695, 699, 706, 741

Participating ProductsLCBO# Product Size


215632 Girls' Night Out Sparkling VQA 750 mL


177485 Sandbanks Estate Cabernet Franc VQA 750 mL

Merchandising Instructions• Keep the Our Wine Country Backer Card installed on the Free Standing Insert Gondola Fixture.

• Merchandise the four participating products on the top shelf of the VQA Gondola along with the pre-printed Shelf Talkers.

Signage Components• Our Wine Country pre-printed Shelf Talkers x 2 (Re-order# P0916-OWF-05)

• Our Wine Country Backer Card (Permanent Signage)

Only stores belonging to this group can order these signs.

Our Wine Country FSI VQA Gondola Fixture

Our Wine Country FSI Backer Card

Shelf Talker (Re-order# P0916-OWF-05)


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VQA Staff Pick Backer Card

Key DatesInstall Date: Upon ReceiptTake Down Date: Until further notice

Merchandising Instructions:• Please replace the old “VQA STAFF PICKS”

Backer Card with the new “Our Wine Country STAFF PICKS” Backer Card immediately.

• Bilingual designated stores must display the bilingual side of the sign facing customer.

• Be sure to let us know if your store requires an English or Bilingual version

Participating Stores33, 41, 49, 51, 55, 65, 82, 130, 144, 177, 207, 211, 221, 227, 229, 233, 234, 250, 263, 276, 278, 341, 351, 384, 391, 404, 420, 437, 443, 453, 477, 500, 509, 526, 550, 551, 554, 556, 571, 580, 587, 602, 609, 627, 633, 640, 644, 645, 646, 649, 652, 653, 654, 655, 694, 695, 699, 706, 741

Components• VQA Staff Picks Backer Card

Re-order# English: DMS-STBK001 Bilingual: DMS-STBK002

Staff Picks Backer Card English Staff Picks Backer Card Bilingual



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VQA Staff Tasting Program Full-bodied Reds

Participating StoresAll Stores

Key DatesInstall Date: Upon tasting selections madeTake Down Date: November 29, 2015

Participating ProductsThis months theme is: Full-bodied Reds

LCBO# Product Size Retail

110049 Sandbanks Baco Noir VQA 750 mL $14.95

270926 Henry Of Pelham Baco Noir VQA 750 mL $14.95

485128 Pelee Island Baco Noir VQA 750 mL $11.95

357145 Open Smooth Red VQA 750 mL $11.95

587907 Trius Merlot VQA 750 mL $14.95

371575 Colio Bricklayer's Predicament Cab Merlot VQA 750 mL $14.95

565713 Reif Estate Cabernet Merlot VQA 750 mL $14.95

415307 Dan Aykroyd Cabernet Sauvignon VQA 750 mL $14.95

404947 Burnt Ship Bay Cabernet Merlot VQA 750 mL $14.95

414508 Pelee Island Baco Noir Reserve VQA 750 mL $14.95

NOTE: Select only two (2) products from the list for tasting

Merchandising Instructions:• Install your TWO handwritten, My Ontario Pick shelf talker in front of the endorsed product, on shelf

during Period 9 only. This is a monthly program, so shelf talkers must be taken down and replaced each Period.

Components• My Ontario Pick Shelf Talkers (English & French)

English Version Re-order# DMS-MYPICK-01 French Version Re-order# DMS-MYPICK-011

• Perpendicular Shelf Talker Clip Re-order# PSTC201404 (10 clips/pkg)

OverviewThis initiative provides all store staff the opportunity to taste and endorse Ontario wines, helping us in our commitment to promoting the Ontario Wine Industry. For specific VQA TASTING SETUP instructions please see the following page.

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VQA Staff Tasting Program

OverviewEvery month, in conjunction with the Wine Council of Ontario, store staff are now going to have more opportunity to taste great VQA wines to share with. This enhances the program to give staff the confidence to endorse our great Ontario Wines.

How it Works1. At the beginning of the Promo Period a list of products will be loaded into the stores Location Map under

a new ‘Node’ VT (VQA Tasting). Note: The minimum for all SKU's is initially set at 0 units for the promotion.

2. The WOW Leader, Product Consultant or designated staff member will select up to two of the suggested wines downloaded to the VQA Tasting node and arrange for a staff tasting.

3. Once the two selections have been made for endorsement staff are required to follow two steps. I. Delete all SKU's not being used for the promotion from the Location Map. II. IST the product at POS on the cash register .

4. To Delete the remaining SKU's from the node, open the VT level name on the Location Map, highlight the SKU and click <DELETE>. Select <Yes> when the confirmation pop-up appears. Repeat this step for all SKU's not being promoted for the Period. Note: This is an important step to follow for tracking any uplift in sales that may occur for the selected SKU's as result of the promotion.

5. To reconcile the product being used for the VQA Tasting, create an IST using the <Tasting Update> key on the register (new Option #7).

6. The Cash Register steps are documented in POS-0101-07. Note: Because the default Location Min. is applied as 0 units, be sure to monitor your selected promotional SKU's for any uplift in sales that may occur.

In order to provide consistency in the data submitted we require that all stores use the same “T” number, 000001 when processing VQA tastings. If you have any questions please contact POS Services and Support.

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Ontario Customer Favourite Shelf Talker

OverviewResearch has identified that customers are influenced by recommendations, specifically from others who drink wine. The “Ontario Customer Favourite” Shelf Talker has been introduced to help them make a confident purchase in VQA Ontario wines.

This is a PERMANENT in-store Shelf Talker that MUST be merchandised until further notice.

Participating Products

LCBO# Product Size

110049 Sandbanks Baco Noir VQA 750 mL

134965 Open Riesling-Gewürztraminer VQA 750 mL

135939 Pelee Island Pinot Noir VQA 750 mL

183061 Megalomaniac Homegrown Riesling VQA 750 mL

219543 Inniskillin Late Autumn Riesling VQA 750 mL

234583 Cave Spring Riesling VQA 750 mL

276170 Pelee Island Blanc de Blanc VQA 750 mL

326413 Pelee Island Pinot Grigio VQA 750 mL

433714 Pelee Island Cabernet Franc VQA 750 mL

485128 Pelee Island Baco Noir VQA 750 mL

582825 Peller Estates Family Series Chardonnay VQA 750 mL

Merchandising InstructionsPlease install the perpendicular Ontario Customer Favourite Shelf Talker in front of the featured products using the appropriate plastic clip.

ComponentA fresh set of Shelf Talkers were sent to stores in Period 1.

• 3” x 3” Perpendicular Shelf Talker (English or Bilingual based on store) English Re-order# – DMS-FAVST1 Bilingual Re-order# – DMS-FAVST2

• Perpendicular Shelf Clips Re-order# PSTC201404 (10 clips/pkg)

NO CHANGES FROM LAST PERIOD

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2015 Ontario Wine AwardsThe following Ontario wines have recently been recognized by the 2015 Ontario Wine Awards. The Shelf Talkers are to support the 2015 Ontario Wine Award winners for both LCBO and Vintages products. Please highlight these wines in stores with shelf talkers.

Key DatesInstall: On receiptTake Down: January 30, 2016

LCBO# Product Size418657 Lily Sparkling Wine VQA 750 mL

219279 Konzelmann Pinot Blanc VQA 750 mL

613471 Henry Of Pelham Rosé VQA 750 mL

200535 Konzelmann Chardonnay VQA 750 mL

57349 Château Des Charmes Gamay Noir VQA 750 mL

414508 Pelee Island Baco Noir Reserve VQA 750 mL

24133 Thirty Bench Riesling* 750 mL

*Vintages product

2015 Ontario Wine Awards

Merchandising InstructionsPlease install the 2015 Ontario Wine Awards Shelf Talkers in front of corresponding products using the appropriate plastic clip.

Components•3”x3”PerpendicularLCBOProductShelfTalkers

(English or Bilingual based on store) (set of 6)

•3”x3”PerpendicularVintagesProductsShelfTalkers (English or Bilingual based on store) (1 version)

•PerpendicularShelfTalkerClips Re-order# PSTC201404 (10 clips/pkg)

Participating StoresALL STORES


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Ontario Craft Beer End Aisle

Craft Beer Program

Ontario Craft Beer (Quarterly Program)

Beer Programs



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Ontario Craft Beer End Aisle

OCB End Aisle Backer CardRe-order# OCBEA01

OCB Shelf Talker

Participating ProductsBrewer LCBO# Brand Size Distributor Code

Flying Monkeys 368589 The Chocolate Manifesto 473 mL 6309

Wellington 296269 Wellington Imperial Russian Stout 4 x 341 mL 4826

Camerons 439562 Brewmaster Selection V6 341 mL 413

NOTE: FLS designated stores must display Bilingual version of the product Shelf Talkers.


Participating Stores1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702

Components Pre-Printed Shelf Talkers (English) Re-Order# DMS-P0316-OCB-087

Pre-Printed Shelf Talkers (French) Re-Order# DMS-P0316-OCB-088

End Aisle Backer Card Re-order# OCBEA01

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Craft Beer Program

Key DatesInstall: September 13, 2015Take Down: November 29, 2015

Participating Stores1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 132, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 404, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776

ComponentsPre-Printed Shelf Talkers (English)—DMS-CRBEER-ST-ENGPre-Printed Shelf Talkers (Bilingual)—DMS–CRBEER-ST-BIL

Participating ProductsItem# Product Name Size

415950 Hofbrau Dunkel 500 mL

420323 Tree Brewing Old School Stout 650 mL

420331 Amager Sundby Stout, Danish Ale 500 mL

420349 Viking Chili Stout, Premium Danish Ale 500 mL

333898 Samuel Smith Organic Chocolate Stout 550 mL

421768 Scaldis Amber, Extra Strong Belgian Ale 330 mL

417873 Viven Porter 330 mL

429480 Stewart Cauld Reekie Stout 500 mL

429498 Epic Coffee & Fig Imperial Oatmeal Stout 750 mL

265140 Weihenstephan Vitus 500 mL

NOTE: FLS designated stores must display Bilingual versions of the product Shelf Talkers.


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Ontario Craft Beer (Quarterly Program)NO CHANGES FROM LAST PERIOD

Key DatesInstall: September 13, 2015Take Down: November 29, 2015

Participating StoresMandatory Participation5, 6, 15, 18, 19, 35, 38, 40, 115, 143, 149, 187, 212, 217, 243, 295, 334, 355, 393, 417, 445, 452, 495, 528, 568, 624

Optional Participation 1, 2, 3, 4, 9, 11, 14, 20, 21, 25, 31, 36, 60, 95, 106, 130, 156, 163, 171, 185, 200, 209, 214, 288, 298, 300, 329, 346, 346, 360, 367, 371, 373, 378, 385, 407, 420, 432, 437, 438, 457, 485, 499, 522, 532, 544, 545, 549, 553, 572, 573, 575, 579, 629, 630, 700, 702, 771, 776

ComponentsPre-Printed Shelf Talkers (English)—DMS–OCB-ST-ENGPre-Printed Shelf Talkers (Bilingual)—DMS–OCB-ST-BIL

Participating ProductsBrewery Item# Description Size Distributor Code

Black Oak Brewing Company 422121 Nut Brown Ale 473 mL 5262

Underdog’s Brewhouse 417543 All or Nothing Hopfenweisse 473 mL 6653

The Publican House Brewery 376293 Square Nail Pale Ale 473 mL 2183

Church Key Brewing Company 315655 Holy Smoke Scotch Ale 650 mL 6133

NOTE: FLS designated stores must display Bilingual versions of the product Shelf Talkers.

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Kit 1 (Shelf Talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 44, 60, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 97, 99, 102, 124, 144, 145,154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209,211, 214, 218, 223, 233, 237, 244, 248, 260, 265, 268, 269, 278, 296, 311, 324, 340, 353, 354, 359, 372, 373, 381, 386, 391, 392, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 485, 497, 499, 501, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 601, 602, 637

Kit 2 (All Signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 33, 36, 38, 40, 41, 55, 57, 58, 74, 93, 95, 106, 115, 130, 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 200, 210, 212, 217, 221, 223, 226, 243, 249, 253, 255, 263, 279, 287, 288, 298, 300, 325, 326, 329, 333, 334, 344, 346, 249, 351, 355, 359, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 407, 412, 416, 417, 437, 438, 445, 457, 459, 465, 470, 481, 486, 491, 494, 495, 505, 511, 512, 522, 523, 532, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 641, 645, 677, 698, 699, 700, 702, 703, 706, 771, 776

Kit 3 (Our Wine Country Stores)252, 401, 490

“Vintages Superstars” Program

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“Vintages Superstars” Program

OverviewThe Vintages Superstars program promotes great local products, while pairing them with delicious recipes. Each Period there will be three Ontario Superstars: two LCBO wines and one Vintages Essential. This is a mandatory program and is being added to participating store’s location maps each Period. The program is set with a suggested minimum of one case to support the program, i.e. one case will be forced to each participating store. Stores should replenish as required.

Participating ProductLCBO# Product Description Size Retail

274753 Hidden Bench Pinot Noir 750 mL $29.95

Key DatesStart: November 8, 2015Take Down: November 29, 2015

Components and Merchandising Instructions

Basket Sign Insert• Merchandise the participating

product in a basket next to/near the LCBO Ontario VQA wines section.

• Insert the basket sign insert into the Large Metal Sign Holder. Central Supply #691089

• Display the fully merchandised basket in the LCBO Ontario VQA wines section next to the VQA fixture.

Pre-printed Shelf Talker• Install the pre-printed

Shelf Talker in front of the featured product, in its on-shelf position within the Vintages section, using a Miracle Stick Central Supply #692012

Available Chilled Hot Button• Signs should be used on shelf

to indicate that the Superstar product is also available in the fridge. Superstar Shelf Talkers should be placed in the fridge to highlight the Superstar products there. Re-Order# DMS-OP16-HBW-351Tra

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1, 2, 3, 4, 5, 6, 9, 10, 12, 14, 15, 16, 18, 19, 20, 21, 22, 25, 26, 29, 31, 35, 36, 37, 38, 40, 44, 55, 57, 58, 58, 60, 61, 62, 64, 68, 70, 72, 79, 80, 82, 83, 85, 93, 95, 97, 102, 106115, 124, 130, 132, 140, 143, 144, 145, 148, 149, 153, 154, 156, 163, 164, 168, 171, 179, 182, 185, 187, 197, 198, 200, 202, 207, 209, 210, 212, 214, 216, 217, 218, 226, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 295 298, 300, 311, 321, 324, 325, 326, 329, 333, 334, 340, 346, 351, 353, 355, 359, 360, 361, 365, 367, 371, 373, 378, 383, 384, 385, 386, 387, 389, 390, 393, 398, 403, 404, 407, 411, 412, 415, 416, 417, 420, 425, 426, 427, 430, 431, 432, 437 438, 441, 443, 444, 445, 452, 457, 459, 461, 465, 481, 482, 485, 490, 494, 495, 499, 501, 505, 512, 515, 521, 521, 522, 523, 525, 526, 528, 532, 533, 536, 538, 540, 542, 544, 545, 546, 547, 549, 553, 555, 555, 556, 566, 568, 572, 573, 575 579, 586, 589, 590, 593, 601, 602, 612, 616, 617, 623, 624, 629, 629, 630, 631, 632, 693, 697, 700, 702, 705, 742, 771, 776, 619, 636, 486

BAM & LTO Signage

LTO Shelf Talkers

BAM Shelf Talkers

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BAM & LTO Signage

OverviewThe Vintages BAM & LTO signage will arrive in the mailbag the week before each promotional Period starts. This is a mandatory supplier program. All Shelf Talkers for the participating products should be installed at the start of the Period.

If you do not receive your kit please call helloLCBO to request a kit. If a Shelf Talker is damaged or misplaced please print a new Shelf Talker using the in-store printing templates.

Participating Products

LCBO# Description Was Now Promotion

951319 *Bollini Pinot Grigio $16.95 $16.95 BAM (8)

50203 *Beronia Reserva $19.95 $19.95 BAM (6)

342436 Bonterra Chardonnay $19.95 $17.95 $2.00 LTO

573147 Malivoire Chardonnay $19.95 $17.95 $1.00 LTO

352583 Beringer Knights Valley Cabernet Sauvignon $37.95 $32.95 $5.00 LTO

328567 Cathedral Cellar Cabernet Sauvignon $15.95 $13.95 $2.00 LTO

210047 Columbia Crest H3 Cabernet Sauvignon $19.95 $17.95 $2.00 LTO

521021 Francis Coppola Diamond Collection Cabernet Sauvignon $24.95 $21.95 $3.00 LTO

274753 Hidden Bench Estate Pinot Noir 2012 $29.95 $27.95 $2.00 LTO

438390 Lakeview Cellars Cabernet Sauvignon 2012 $29.95 $26.95 $3.00 LTO

659607 Mitolo Jester Shiraz $22.95 $19.95 $3.00 LTO

69377 Monte Antico $15.95 $14.45 $1.50 LTO

650713 Monte Zovo Sa' Solin Ripasso Valpolicella $17.95 $15.95 $2.00 LTO

322586 Montes Alpha Cabernet Sauvignon $19.95 $16.95 $3.00 LTO

177345 Muga Reserva $23.95 $21.95 $2.00 LTO

998716 Ortas Tradition Rasteau 2013 $17.95 $16.95 $1.00 LTO

741769 Rocca delle Macìe Chianti Classico $18.95 $15.95 $3.00 LTO

913780 Rocca delle Macìe Rubizzo 2013 $14.95 $13.95 $1.00 LTO

54239 Rolf Binder Hales Shiraz 2012 $19.95 $17.95 $2.00 LTO

204016 Talamonti Tre Saggi Montepulciano d'Abruzzo 2012 $15.95 14.95 $1.00 LTO

433417 Tedeschi Amarone della Valpolicella Classico $42.90 $37.90 $5.00 LTO

637801 Bartenura Malvasia KPM $18.90 $17.90 $1.00 LTO

729392 *Foss Maraï Extra Dry Prosecco $19.95 $17.95 $2.00 LTO

149047 Taylor Fladgate 20-Year-Old Tawny Port $68.95 $61.95 $7.00 LTO

*Products participating in the Wine Fridge program

Key DatesBAMInstall: November 8, 2015Take Down: November 28, 2015

LTOInstall: November 9, 2015Take Down: November 29, 2015

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Features

• Alternative Mains: Not a turkey fan? You have delicious options.

• First Impressions: Welcoming drinks to start the party.

• The Big Finish: Dessert recipes for a grand finale.

• Christmas Party 101: Essential tips from food to music and décor

The Holiday issue of FOOD & DRINK is to be distributed in stores Wednesday, November 4, 2015.

PLEASE DO NOT DISPLAY THE ISSUE PRIOR TO NOVEMBER 4, 2015.

Shipments: Due to weight of Holiday issue, and its popularity with customers, many larger stores in certain regions will receive their allocations in 2 shipment waves. District Managers will be provided with wave information for their stores.

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FOOD & DRINK

OverviewThis issue should be merchandised prominently in the magazine stands. The stands should be positioned in the selling area of the store. If your store does not have a stand, please display FOOD & DRINK at all checkouts, customer service and the Info centre.

Once your supply has been depleted, please store the stand until the next issue arrives in store. Do not use the stand to display other materials.

To request additional copies once your original supply has run out, please email [email protected].

Your email should include the following information:

Store # and contact name # Of additional copies and why English or French edition

We will distribute the magazines equitably among all stores who request additional copies 10 days after original distribution. As supply is limited, please understand that stores may not receive the quantity requested.

Watch for the Winter 2016 issue of FOOD & DRINK, which will be in stores on Wednesday, January 13, 2016.

Component Where to install sign Re-order Code Images

FOOD & DRINK Header CardEnglish/Bilingual

FOOD & DRINKMetal Fixture

P0916-FDH-070

FOOD & DRINK “A” Frame Sign

FOOD & DRINK“A” Frame Fixture

English/English: P0916-FDA-071

English/French: P0916-FDA-072

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FOOD & DRINK

LCBO # STORY/ PRODUCT SIZE

MATCHMAKER MATCHES - all matches from stories1784 Grand Marnier 750 mL

12047 Newcastle Brown Ale 500 mL

13565 Williams & Humbert Dry Sack Sherry 750 mL

27375 Casa Dos Vinhos 5 Year Old Madeira 750 mL

31146 Mill Street Coffee Porter 6 x 341 mL

44628 Sperone Marsala Fine I.P. 750 mL

46946 Taylor Fladgate Late Bottled Vintage Port 750 mL

61671 Cremant Cidrerie St-Nicolas 750 mL

66654 Creekside Syrah VQA 750 mL

107276 Frescobaldi Chianti Nipozzano Riserva DOCG 750 mL

112789 Alvear Medium Dry Montilla-Moriles 750 mL

(VE) 121749 Taylor Fladgate 10-Year-Old Tawny Port 750 mL

142331 Amsterdam Downtown Brown Ale 473 mL

(VE) 149237 The Foreign Affair The Conspiracy 750 mL

(VE) 162073 Louis Jadot Bourgogne Pinot Noir 750 mL

165845 Chivite Gran Feudo Rosé 750 mL

169441 Frangelico 750 mL

183061 Megalomaniac Homegrown Riesling VQA 750 mL

195974 Sandeman Late Bottled Vintage Port 750 mL

(VE) 198853 Tawse Quarry Road Riesling 750 mL

201715 Erdinger Weissbier 500 mL

(VE) 208702 Norman Hardie Unfiltered Niagara Pinot Noir 750 mL

211466 De Chanceny Crémant de Loire Rosé Brut 750 mL

216960 Segura Viudas Brut Reserva Cava Sparkling 750 mL

225698 The Kraken Black Spiced Rum 750 mL

227009 Angel’s Gate Archangel Sparkling Chardonnay 750 mL

245696 Whitehaven Pinot Noir 750 mL

250498 Castello Del Poggio Moscato Frizzante 750 mL

253948 Martini & Rossi Asti 750 mL

255380 Pilsner Urquell 500 mL

262337 G.A. Schmitt Niersteiner Late Harvest 750 mL

265157 Jacob’s Creek Moscato 750 mL

266668 Carione Brunello di Montalcino DOCG 750 mL

273516 Ron Zacapa 23 Centenario Rum 750 mL

276816 Fonseca White Port 750 mL

277004 Plymouth English Gin 750 mL

277194 Batasiolo “Bosc Dla Rei” Moscato D’asti 750 mL

281378 Forty Creek Cream Liquor 750 mL

(VE) 286377 Cave Spring Estate Riesling 750 mL

295006 Cave Spring Dry Rosé VQA 750 mL

295931 Ironstone Obsession Symphony 750 mL

296228 Calvados Boulard Pays D’Auge 750 mL

(VE) 302083 Bachelder Niagara Chardonnay 750 mL

303040 Fielding Fireside White VQA 750 mL

307769 Rosehall Run Defiant Pinot Noir VQA 750 mL

326009 Knob Creek Bourbon 750 mL

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LCBO # STORY/ PRODUCT SIZE333583 Thornbury Premium Apple Cider 473 mL

338392 Lake Of Bays “Rock Cut” Lager 473 mL

341024 Southbrook Framboise QC 375 mL

360941 Girls’ Night Out Sparkling Rosé VQA 750 mL

361683 Joseph Drouhin Pouilly-Fuissé 750 mL

369520 HopCity 8th Sin Black Lager 473 mL

369637 Tsarine Grand Cru Blanc de Blancs Vintage Champagne 750 mL

370841 Dolin Vermouth De Chambery Rouge 750 mL

374520 Angry Orchard Hard Cider 6 x 355 mL

375097 Lustau Los Arcos Amontillado Dry Sherry 750 mL

383422 Alvear Solera 1927 Pedro Ximenez Montilla 375 mL

385674 Side Launch Wheat Beer 473 mL

392308 Baileys Vanilla Cinnamon 750 mL

395228 Henry of Pelham Select Late Harvest Vidal VQA 375 mL

416248 Creemore Springs Lot 9 Pilsner 473 mL

421073 Chapoutier “Les Grands Merisiers” Chateauneuf du Pape AOC 750 mL

422121 Black Oak Nut Brown Ale 473 mL

428060 Bordon Rioja Gran Reserva 750 mL

469643 Rossi D’Asiago Limoncello 750 mL

(VE) 522672 Lakeview Cellars Vidal Icewine 200 mL

525261 Grand Marnier Louis-Alexandre 750 mL

537605 Nicolas Feuillatte Brut Champagne 750 mL

(VE) 545004 Mission Hill Reserve Chardonnay 750 mL

(VE) 559088 Malivoire Ladybug Rosé 750 mL

566174 Warre’s Otima 10 Year Old Tawny Port 500 mL

572875 Peter Lehmann Barossa Shiraz 750 mL

(VE) 591313 Malivoire Gamay VQA 750 mL

605048 Patron XO Café Tequila Liqueur 750 mL

605063 Buffalo Trace Kentucky Straight Bourbon Whiskey 750 mL

(VE) 606541 Antinori Pèppoli Chianti Classico 750 mL

619551 Blackthorn Cider 500 mL

620641 Graham’s 20-Year-Old Tawny Port 500 mL

621888 Relax Riesling 750 mL

(VE) 687582 Santa Margherita Brut Valdobbiadene Prosecco Superiore 750 mL

897702 Bottega Vino Dei Poeti Prosecco 750 mL

(V) 964254 Armagnac de Montal 1996 700 mL

A SPLASH OF ICEWINE(VE) 18564 Peller Estates Private Reserve Vidal Icewine 200 mL

(V) 56689 Stratus Red Icewine 200 mL

WHAT’S NEW(V) 84996 WYNNS COONAWARRA ESTATE BLACK LABEL CABERNET SAUVIGNON 750 mL

(V) 145920 MARCHESI DE’ FRESCOBALDI TENUTA DI CASTIGLIONI 750 mL

225664 MOUNT GAY 1703 OLD CASK SELECTION 750 mL

404939 BURNT SHIP BAY PINOT GRIGIO VQA 750 mL

409508 WISER’S HOPPED CANADIAN WHISKY 750 mL

414946 BREWDOG PUNK IPA 500 mL

420000 CHÂTEAU CANTELOUP MÉDOC AOC 750 mL

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LCBO # STORY/ PRODUCT SIZE428847 ENIGMA CABERNET SAUVIGNON 750 mL

432880 CRAZY UNCLE WHISKEY, CIDER & CHAI TEA COCKTAIL 1000 mL

TRENDSPOTTING: DRINK330803 Bowmore 12 Year Old Islay Single Malt 750 mL

SPANISH ACCENTS31120 Osborne Santa Maria Cream Sherry 750 mL

36822 Marqués de Riscal Rueda 750 mL

216887 Freixenet Carta Nevada Brut Cava 750 mL

399568 Faustino VII Blanco Rioja 750 mL

BEER & BITES90845 Great Lakes Winter Ale 750 mL

143891 Peroni Nastro Azzurro 500 mL

224881 Innis and Gun Rum Finish 330 mL

254656 Ayinger Celebrator Doppelbock 330 mL

288837 Muskoka Mad Tom IPA 473 mL

331298 Goose Island Sofie 765 mL

362772 Highlander Blacksmith Smoked Porter 650 mL

365601 Samuel Adams Boston Lager 473 mL

366070 Schneider Weisse 500 mL

369173 Fuller’s Extra Special Bitter 4 x 500 mL

379305 Affligem Blonde 330 mL

379966 Collective Arts Brewing Saint of Circumstance 6 x 355 mL

385674 Side Launch Wheat Beer 473 mL

398677 St Ambroise Oatmeal Stout 473 mL

409854 Sierra Nevada Pale Ale 6 x 355 mL

414946 BrewDog Punk IPA 500 mL

416818 Left Field Eephus Oatmeal Ale 473 mL

419747 Beau’s Gigantic La Formidable 600 mL

457663 Marston’s Oyster Stout 500 mL

927392 Unibroue Blanche de Chambly 6 x 341 mL

BEST OF 2015(VE) 158550 Laurent-Perrier Cuvée Rosé Brut Champagne 750 mL

(V) 203737 Fielding White Conception 750 mL

211466 De Chanceny Crémant de Loire Rosé Brut 750 mL

(VE) 286377 Cave Spring Estate Riesling 750 mL

304022 Santa Carolina Chardonnay Reserva 750 mL

368811 Nugan Estate Alfredo Second Pass Shiraz 750 mL

372177 Raimat Tempranillo 750 mL

394718 Erath Pinot Noir 750 mL

395962 Primus-Zitsa White 750 mL

404483 Lagaria Chardonnay Vigneti delle Dolomiti 750 mL

(V) 415901 Cave Spring Indian Summer Riesling 375 mL

(VE) 985002 Catena Cabernet Sauvignon 750 mL

GOING WITH CHOCOLATE1784 Grand Marnier 750 mL

14944 Marquis De Villard VSOP Brandy 750 mL

46946 Taylor Fladgate Late Bottle Vintage Port 750 mL

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FOOD & DRINK

LCBO # STORY/ PRODUCT SIZE94094 Domaine Pinnacle Ice Cider 375 mL

217505 Henry of Pelham Cuvée Catharine Rosé Brut VQA 750 mL

326009 Knob Creek Small Batch Bourbon 750 mL

334078 Macallan Amber 750 mL

341024 Southbrook Framboise 375 mL

350462 Kenwood 2012 Sonoma County Zinfandel 750 mL

367151 Mill Street Vanilla Porter 440 mL


(VE) 388306 Inniskillin Vidal Icewine VQA 375 mL

395715 Mount Gay Black Barrel Rum 750 mL

676569 Rochefort 8 330 mL

ARRIVING IN STYLE1784 Grand Marnier 750 mL

61671 Crémant Cidrerie St-Nicolas 750 mL

144493 Montecillo Crianza Rioja 750 mL

214981 Paul Delane Crémant de Bourgogne Reserve 750 mL

241810 Alpine Valley Sauvignon Blanc 750 mL

266023 Mionetto Prosecco Treviso 750 mL

281311 The Pavillion Chenin Blanc 750 mL

282277 Pimm’s No. 1 Cup 750 mL

296228 Calvados Boulard Pays D’Auge 750 mL

297234 Brumont Gros Manseng Sauvignon 750 mL

(V) 310334 Featherstone Joy Premium Cuvée Sparkling 750 mL

(V) 322297 Lillet Blanc 750 mL

338079 Alizé Gold Passion 750 mL

341024 Southbrook Framboise 375 mL

359828 Benedictine & Brandy Liqueur 750 mL

370858 Dolin Vermouth De Chambery Dry 750 mL

372169 Reynac Pineau des Charentes 750 mL

375105 Lustau Don Nuño Dry Oloroso 750 mL

PARTY PIECES253302 Luksusowa Vodka 750 mL

394015 Brickworks Batch: 1904 Cider 473 mL

550715 Forty Creek Barrel Select Whisky 750 mL

894014 El Dorado 5 Year Old Rum 750 mL

EXTRAVAGENT GESTURES38307 Veuve Clicquot Demi-Sec Champagne 750 mL

317057 Masi Costasera Amarone Classico 750 mL

(V) 324103 Bachelder Saunders Vineyard Chardonnay 750 mL


421073 Châteauneuf-du-Pape Chapoutier Les Grands Merisiers AOC 750 mL

(V) 505610 Hidden Bench Terroir Caché Meritage 750 mL

(VE) 608653 Sonoma-Cutrer Russian River Ranches Chardonnay 750 mL

(VE) 996405 Stags’ Leap Cabernet Sauvignon 750 mL

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List of stores


This section now details the product and merchandising information for the Nesting Table program only.

Please contact helloLCBO @416.365.5932 or toll free @1.877.522.6411 if you have any questions.

Nesting Table Merchandising Guidelines

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Merchandising Display Tables

Display Table Themes• The Nesting Table Map is used for all of the Nesting Table Layouts.

• The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

• Please merchandise the tables according to the themes provided. These themes have been selected to highlight the gift giving opportunities in our customers lives.

Example of colour, size, type

Example of “like with like”

Nesting Table Baskets• All nesting tables must have a basket on each corner of the table.

• Select one product to merchandise in each basket to complement the theme. Sign the product with metal sign holders and black sign inserts.

• Each medium-sized basket holds two cases of 750 mL product or one case of 1000 mL/1500 mL product.

Product Placement• Too many facings of the same product will make the display seem cluttered, dulling

the impact of the products being promoted.

• By following the basic principle of ‘like product with like product’, you will accomplish a themed, fully stocked and customer friendly fixture.

• Remember to consider the colour, size, and type when building your display.

• Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not ‘compete’ with each other.

Signage Re-order Numbers for Period 9

Component Re-Order#

Nesting Table sign for Gifting and Occasions DMS-P0916-DTS-067

Nesting Table #2 DMS-NT-OWC

Example of basket with sign

Product Orders• For each Nesting Table, please order two or three cases of each of the 12-18 participating products.

• The Store Manager may modify product selections, based on customer buying patterns and demographics however, alternative products should match the theme.

Nesting Table Sign

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Participating ProductsLocation LCBO# Description SizeA 426270 Crystal Head Vodka Martini Gift Pack GIFT PACKB 590000 Cesari Amarone Valpolicella & Mara Ripasso Olive Oil Gift Set GIFT PACKC 426288 Disaronno Roberto Cavalli Limited Edition with Glasses GIFT PACKD 426999 Hennessy VS Pinifarina Gift Pack GIFT PACKE 346635 Rémy Martin VSOP Gift Pack GIFT PACKF 427005 Hennessy XO EC8 Tom Dixon 750MLG 423582 Piper Heidsieck Rare w Flue Gift Pack GIFT PACKH 291203 Moet & Chandon Golden Sleeved Magnum 1500MLI 310441 Armand de Brignac Brut Rose 750MLJ 184648 Glenmorangie Whisky Boutique GIFT PACKK 287581 The Glenlivet 12-Year Old GIFT PACKL 397588 Grey Goose VX 750MLM 384412 Veuve Clicquot Ponsardine Brut Mailbox 750MLN 222315 Winterbeard Double Chocolate Cranberry Stout 750MLO 427286 The Kraken Ceramic 750ML

Nesting Table Theme: N1Holiday Gifts

Participating Stores1, 4, 10, 22, 23, 35, 38, 41, 51, 55, 74, 82, 115, 130, 149, 156, 164, 187, 200, 211, 212, 217, 226, 227, 248, 249, 250, 263, 329, 334, 340, 346, 351, 355, 359, 360, 371, 378, 390, 391, 393, 394, 401, 404, 412, 417, 438, 445, 453, 459, 486, 490, 495, 497, 500, 523, 542, 545, 554, 555, 556, 568, 571, 573, 579, 580, 587, 590, 601, 602, 617, 619, 623, 624, 627, 631, 632, 633, 640, 643, 649, 652, 653, 655, 658, 699, 741, 771

SIGNAGE SOFT DRESSING

F3 Facings

G3 Facings

H3 Facings

A3 Facings

B3 Facings

C3 Facings

EK

I3 Facings

FRONT OF STORE

DJ

Baske

t

1 Cas

e

N

Basket

1 Case

M

Basket

1 CaseL

Basket

1 Case

O

F3 Facings

G3 Facings

H3 Facings

I3 Facings

A3 Facings

B3 Facings

C3 Facings

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Participating ProductsLocation LCBO# Description SizeA

Manager’s Discretion of Red And White Ontario Wines.

BCDEFGHIJKLMNOPQR

Alternate Products

N2N2

NOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.

Signage Re-Order# DMS-NT-OWC

Participating Stores10, 38, 248, 334, 346, 355, 417, 554, 590, 631

Nesting Table Theme: N2Our Wine Country 100% Ontario

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Column Heading KeyStore #

Banner Inserts H= Deal of the Month (formerly Hero display) T= Thematic Banner Insert

LGT (Pod) Program Y if store participates in program

Sold End Aisles Number of sold End Aisles and (P)remium or (S)tandard Flight

End Aisle Backer Cards # Of signs shipped

Regular ExtendersNumber of Regular and Community Extenders in Store (see Sold Space Program Extender Section for a number of participating extender location.)

Discovery Extenders Spirits # Of Extenders

Discovery Extenders Wine # Of Extenders

Discovery Extenders BSM # Of Extenders

Green Extender # Of Extenders

Exterior Banner # Of Number of signs shipped

Show Cards # Of Number of signs shipped

Power Aisle Banners # Of Number of signs shipped

Perimeter Banners # Of Number of signs shipped

FLSFF = LCBO stores located in FLS designated areas FF = LCBO FLS designated stores SEE back/inside

cover for definitions

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Participating StoresSt

ore

#

Ban

ner i

nser

t

Sold

End

Ais

le

End

Ais

le B

/C

LGT

(Pod

)Pro

gram

reg

ular

Ext

ende

rs

dis

c. E

xten

ders

Sp

irits

dis

c. E

xten

ders

W

ine

dis

c. E

xten

ders

B

SM

Exte

rior B

anne

r

Show

Car

d

Pow

er A

isle

Ban

ner

Perim

eter

Ban

ner

Lang

uage

(FLS

)

1 H 20S 45 Y 65 3 3 5 3 8 F

2 10 6 F

3 8P 15 40 2 F

4 10P 15 40 8 1 F

5 H 5 P 20 55 9 5 4 F

6 8S 12 40 6 5 F

7 20 5 2 16 FF

8 T 10S 10 40 5 2 6 F

9 T 10 5 3 4 6 F

10 H 20P 40 Y 55 3 3 7 8 FF

11 H 8S 15 40 2 6 12 F

12 T 8P 15 40 1 4 F

13 5 20 10 1 4 F

14 8S 15 40 3 2 F

15 H 15P 25 Y 40 10 7 4 F

16 0 F

17 H 10S 30 Y 40 6 3 6 F

18 H 5 20 40 3 F

19 H 15S 25 65 3 6 5 4 FF

20 H 8S 15 40 3 3 4 F

21 H 20P 40 Y 55 3 3 4 7 6

22 H 20S 40 65 3 3 6 1 4

23 H 15S 30 Y 50 7 4 4 FF

24 8S 20 40 3 1 4 FF

25 8P 20 45 3 5 3 6

26 H 10P 25 40 3 3 6 F

27 H 15S 25 45 1 F

28 T 5 10 10 2 6 12

29 10 10 1 10

30 T 5 15 10 2 6 8

31 H 15P 30 Y 55 3 6 6

32 5 10 5 4 4 F

33 H 10S 20 40 4 6 6

34 H 15S 25 40 4 5 6 F

35 H 10P 20 40 3 7 7 4

36 H 15S 20 50 3 3 4 8 4 FF

38 H 20P 30 Y 55 12 1 FF

39 15 5 3

40 H 20P 25 40 3 3 4 19 6 FF

41 H 10S 20 Y 45 6 3 4 FF

42 T 10 5 3 4 4

43 H 10S 15 40 2 6

44 H 10S 25 Y 40 3 3 5 4

45 5 15 5 2 3 6

46 10 10 1

47 10S 10 40 2 2 4

48 10 4 6

49 5 10 20 2 2 FF

50 H 10S 15 40 6 3 6 FF

Stor

e #

Ban

ner i

nser

t

Sold

End

Ais

le

End

Ais

le B

/C

LGT

(Pod

)Pro

gram

reg

ular

Ext

ende

rs

dis

c. E

xten

ders

Sp

irits

dis

c. E

xten

ders

W

ine

dis

c. E

xten

ders

B

SM

Exte

rior B

anne

r

Show

Car

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Pow

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Ban

ner

Perim

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Ban

ner

Lang

uage

(FLS

)

51 H 10S 20 40 14 6

52 FF

53 5 5 3 1

54 5 10 5 3 F

55 H 10S 20 Y 40 6 4 4 FF

56 T 5 10 10 3 4

57 H 15S 25 Y 60 3 3 6 6

58 8S 20 40 4 1 FF

59 5 10 40 3

60 5 15 45 3 3

61 5 10 10 3

62 H 15S 20 40 4 4 4

63 H 10S 20 50 8 4 F

64 H 10S 30 45 3 3 4 6

65 H 10S 25 Y 45 6 4 4

66 T 10 5 2 4 6 FF

67 5 5 3 4 4 FF

68 H 15S 25 40 3 1 6 12

69 5 10 5 6 8

70 8S 20 40 4 2 6

71 T 5 10 2 1 6 12

72 10S 15 55 3 6

73 H 8S 15 40 3

74 H 10S 20 Y 45 4 5 4

75 T 5 5 2 4 6 FF

76 3 5 2 4 FF

77 T 15 10 2 6 8 FF

78 5 10 5 1 4 6 FF

79 H 8S 10 50 1 10

80 H 10S 15 45 1

81 T 5 15 5 3 2 4 6 FF

82 H 10S 20 Y 50 6 5 3

83 20 10 2 2 4 FF

84 T 5 10 2 4 6

85 H 10S 20 40 3 4

86 H 8S 20 40

87 T 10 5 6 12

88 T 5 20 5 1 6 8

89 5 5 1 4 FF

90 H 10S 15 40 1

91 T 5 15 5 3 6 8 FF

92 T 10 5 3 4 4 F

93 10S 20 30 4 6 4

94 T 10 10 2 6 8

95 H 10S 30 55 3 3 3 3 4

96 T 5 5 2 4 6

97 10S 25 40 6 2 4

98 T 5 10 3 6 12 FF

99 5 10 10 5 4 FF

Trade

Cop

y Only



ore

#

Ban

ner i

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t

Sold

End

Ais

le

End

Ais

le B

/C

LGT

(Pod

)Pro

gram

reg

ular

Ext

ende

rs

dis

c. E

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Sp

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dis

c. E

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W

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Show

Car

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Pow

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isle

Ban

ner

Perim

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Ban

ner

Lang

uage

(FLS

)

101 H 10S 25 40 3 4

102 H 10S 25 45 4 2 4

103 T 5 10 5 3 FF

104 T 10 5 2 4 F

105 5 10 1 4

106 H 15S 30 55 3 4 6

107 T 5 1 4 6

108 T 15 5 3 4 FF

109 T 5 10 10 1 4 6

110 5 15 10 3 4 6

111 T 5 10 3 4 4

112 10 5 4 4 6 FF

113 T 5 5 2 6 8

114 5 5 4

115 H 20P 40 Y 55 3 3 5 8 6

116 T 5 2 4 4

117 T 10 5 3 4 6 FF

118 T 5 5 2 4 6 FF

119 5 5 1 4

120 1 4

121 5 1 FF

122 T 5 5 2 4 4 FF

123 T 10 10 3 6 8 FF

124 3

125 H 10S 25 40 4 4 4 FF

126 10 5 1 FF

127 10 10 1 4 F

128 T 10 5 2 4 6 F

129 5 5 1 4 4 FF

130 H 15S 25 Y 50 6 4

131 5 5 1 4

132 H 10S 25 40 7 1 4

133 10 5 1 4

134 3 5 2 4 FF

135 T 15 10 2 6 8

136 T 5 10 10 2 4

137 10 5 4

138 5 1 4

139 T 10 10 2 4 6

140 H 10P 20 55 4 3 4 FF

141 5 10 1 4

142 10 10 1 4

143 8P 25 40 4 4 F

144 10S 20 40 6 4 4

145 15S 30 40 6 2 4

146 5 5 1

147 5 5 1 4

148 H 15P 45 Y 55 3 3 4

149 H 20P 30 Y 55 10 6 F

Stor

e #

Ban

ner i

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Sold

End

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End

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/C

LGT

(Pod

)Pro

gram

reg

ular

Ext

ende

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dis

c. E

xten

ders

Sp

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dis

c. E

xten

ders

W

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B

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rior B

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Show

Car

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Pow

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isle

Ban

ner

Perim

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Ban

ner

Lang

uage

(FLS

)

151 5 5 1 4 4 FF

152 H 10S 20 40 2 6 12

153 8S 20 40 6 4 6

154 H 15S 40 40 6 4 6 F

155 8S 15 40 3 4 3

156 H 20P 30 55 3 3 4 5 4

157 T 15 5 3 4

158 T 10 5 3 4

159 T 5 5 1 4

160 5 5 1 4

161 T 5 5 4 4

162 T 10 5 2 4 4 FF

163 H 8S 15 40 3 2 5 6 F

164 H 15P 30 65 3 3 3 7 5 6 FF

165 H 5S 20 45 1 4 4 F

166 T 10 10 3 6 12

167 H 10S 20 45 3 3 4 6 F

168 H 10P 20 40 3 5 4

169 T 10 10 3 6 8

170 T 10 5 4 6

171 H 20S 25 Y 60 3 3 2 8 6 F

172 5 5 1 4 6

173 5 5 1 FF

174 T 10 10 3 6 8

175 10S 15 45 3 3 4 4

176 5 10 1 4

178 T 10 10 1 6 12

179 H 15P 25 55 4 3 4

180 5 5 1 4 FF

181 5 10 1 6 8

182 H 15P 25 40 2 3 6 12 F

183 5 15 10 3 4 4 F

184 T 10 5 3 4 4 FF

185 H 15P 25 Y 55 3 4 2 6 F

186 T 8S 10 40 1 4 F

187 H 20S 40 Y 65 3 3 4 8 8

188 H 10S 20 40 3

189 5 5 1 4 4 FF

190 H 10S 15 40 2 1 10 F

191 H 15S 30 Y 40 3 3 5 4 4

192 8S 10 40 2 6 12 F

193 10 10 1 4 6 FF

194 T 10 10 2 6 8

195 H 20S 40 Y 60 4 3 4 F

196 H 8S 15 40 3 6 12

197 T 5 15 10 2 4 6

198 H 15S 25 Y 55 6 3 4 F

199 5 10 10 4

200 H 20S 25 65 3 3 5 7 4 F

Trade

Cop

y Only



ore

#

Ban

ner i

nser

t

Sold

End

Ais

le

End

Ais

le B

/C

LGT

(Pod

)Pro

gram

reg

ular

Ext

ende

rs

dis

c. E

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Sp

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dis

c. E

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W

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B

SM

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Show

Car

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isle

Ban

ner

Perim

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Ban

ner

Lang

uage

(FLS

)

201 H 15S 25 55 2 6

202 5 10 5 3 6 12

203

204 5 5 2 4 FF

205 T 10 10 3 6

207 H 8S 20 40 7 F

208 T 10 10 1 6 12

209 H 15S 20 60 6 6 4

210 10S 30 40 5 2 4

211 H 10S 20 Y 40 6 5 4 FF

212 H 15P 30 40 7 8 4 F

213 T 15 5 3 6 8

214 10S 25 40 2 6 FF

216 H 8S 15 40 2 5 4

217 H 20P 30 Y 55 3 3 6 7 FF

218 H 10S 25 55 3 5 F

219 T 10 5 2 4 6

220 T 10 5 3 4 FF

221 H 10S 20 Y 40 6 5 4

222 T 5 10 10 3

223 T 5 15 10 2 6

224 T 10 10 0 4 4

225 T 5 10 5 2 2 4 FF

226 H 20S 30 Y 55 3 3 3 8 9 6

227 H 10S 20 Y 40 4 5

228 H 15S 25 Y 55 8 5 4 F

229 10S 20 40 4 5 4

230 15 5 1 6 12

231 T 10 10 2 4

232 T 5 10 5 3 6 8

233 H 15S 30 Y 55 6 4 4 F

234 10S 20 40 8 4 4 F

235 5 5 1 4

236 T 5 10 5 1 4 6 FF

237 10S 25 40 7 3 4

238 10 10 1 6 8

239 T 10 10 2 4 6

240 5 5 1 4 4

241 5 5 1 4 4 FF

242 H 15S 25 45 4 7 4 F

243 H 20P 30 55 3 3 8 8 FF

244 H 15S 25 40 5 3 4

245 5 5 1 4 FF

246 T 5 10 5 3 6 12

247 T 5 15 10 3 6 8

248 H 15P 25 40 3 2 6 6

249 H 10S 20 Y 40 3 4 F

250 H 15S 25 Y 45 10 5

251 5 5 1

Stor

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Ban

ner i

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End

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End

Ais

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/C

LGT

(Pod

)Pro

gram

reg

ular

Ext

ende

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c. E

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ders

Sp

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dis

c. E

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ders

W

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B

SM

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Show

Car

d

Pow

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isle

Ban

ner

Perim

eter

Ban

ner

Lang

uage

(FLS

)

252 H 20S 30 Y 40 7 2 3

253 H 20P 30 Y 55 3 6 2 4 FF

254 T 10 10 3 6 8

255 H 10S 20 55 6 2 6 F

256 5 5 1 4 F

257 5 5 1 4 4

258 T 10 5 1

259 10 5

260 5 25 10 4 2 6

261 T 10 10 1 4

262 10 5 1 4 F

263 H 20S 40 Y 60 4 7 6

264 T 10 5 3 6 8

265 H 15S 20 40 3 3 6 6 4

266 T 5 15 10 3

267 T 10 5 3

268 5 15 5 3

269 H 20S 25 Y 40 8 18 4 F

270 5 25 10 4 4 6

271 5 5 1 10

272 5 5 1 FF

273 T 5 4 6

274 5 1 4 4

275 T 10 10 3 4

276 3 10 20 4 4 6

277 T 15 10 3 6 12

278 H 8S 20 40 7 3 4 FF

279 H 15S 25 Y 50 5 10 4 F

280 5 5 2 4 F

281 T 10 5 3 4 6

282 T 10 5 3 6 12

283 5 5 1

284 T 10 2 6 12

285 3 5 3 4

286 3 10 20 6 4 4

287 H 15S 20 55 3 3 6 FF

288 H 20P 30 Y 65 3 6 5 4

289 T 15 10 2 3 4

290 3 5 1 4

291 T 10 5 2 6 8 FF

292 5 5 4 4

293 T 5 5 1 4 4

294 T 10 5 3 6 12

295 10P 20 40 3 5 F

296 T 10 3 4 6

297 T 15 10 4 3 4

298 H 20P 30 Y 40 3 6 6 4

299 T 15 5 2 4 4

300 H 15S 30 Y 55 6 5 4

Trade

Cop

y Only



ore

#

Ban

ner i

nser

t

Sold

End

Ais

le

End

Ais

le B

/C

LGT

(Pod

)Pro

gram

reg

ular

Ext

ende

rs

dis

c. E

xten

ders

Sp

irits

dis

c. E

xten

ders

W

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dis

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B

SM

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Show

Car

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Pow

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isle

Ban

ner

Perim

eter

Ban

ner

Lang

uage

(FLS

)

301 10 5 1 4 6

302 5 5 10

303 T 10 10 3 4 6 F

304 T 5 15 10 3 4 6

305 10 10 1

306 T 10 10 2 4 4

307 5 5 1

308 10 5 1 4 FF

309 5 5 1 4 F

310 5 10 10 2 4 F

311 H 10P 20 55 5 3

312 8S 20 40 2 4 F

313 10 10 2

314 T 10 5 3 4

315 10 5 1

316 T 10 10 3 4 6

317 T 5 5 1 4

318 10

319 5 1 4

320 10 10 1 6 8 F

321 H 8S 20 45 3 4 F

322 5 5 1 4 FF

323 T 10 5 3 6

324 H 8P 15 40 3 6 8 F

325 H 15S 30 50 3 5 3 4

326 H 15S 30 Y 50 1 4

327 T 5 10 5 3 4 FF

328 T 5 5 2 4 4

329 H 20P 45 Y 55 3 8 F

330 T 3 5 5

331 5 10 1

332 5 1 4 FF

333 F

334 H 20S 30 65 3 3 3 6 8 F

335 T 5 5 3 6 8

336 5 5 1

337 5 1

338 5 1 4 FF

339 10 5 1 4 4

340 H 10S 20 40 6 5 4

341 3 10 10 6 F

343 15S 20 45 4 3 4

344 H 15S 30 Y 50 6 3 4

345 5 15 5 2

346 H 20P 45 Y 65 3 3 6 6 6

347 5 5 1 4

348 5 10 4

349 5 1 4 FF

350 10 5 1 4 4

Stor

e #

Ban

ner i

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Sold

End

Ais

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End

Ais

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/C

LGT

(Pod

)Pro

gram

reg

ular

Ext

ende

rs

dis

c. E

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ders

Sp

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dis

c. E

xten

ders

W

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dis

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B

SM

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rior B

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Show

Car

d

Pow

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isle

Ban

ner

Perim

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Ban

ner

Lang

uage

(FLS

)

351 H 15S 30 Y 45 6 4 4

352 T 10 5 2 4 4

353 H 8P 15 60 5 4

354 3 5 4 4

355 H 20P 30 Y 65 3 3 3 11 10 F

358 3 3 4

359 H 20S 40 Y 65 6 6 4 FF

360 H 10P 25 55 3 3 3 5 4 F

361 H 15S 25 Y 45 6 4

362 H 20S 20 60 3 3 6 12 F

363 5 10 10 1 4 6 F

364 T 10 5 3 6 8

365

366 H 10S 20 40 5 F

367 H 20P 40 Y 65 3 3 3 10 6 4 FF

368 10 10 2 3 4 F

369 T 10 4

370 10 5 2 3 FF

371 H 10S 25 60 3 3 7 4 F

372 T 15 5 2 4

373 H 15S 20 Y 60 5 4 4

374 T 15 5 2 6 12

375 5 5 1 4 FF

376

377 5 10 1 4 4

378 H 20S 45 Y 65 3 3 7 8

379 T 3 5 3 6 8

380 T 10 10 4 6

381 H 15S 30 Y 40 6 3 4

382 H 15S 20 45 3 1 6

383 H 15S 25 Y 40 5 2 4

384 8S 15 30 3 6 FF

385 H 20S 30 65 3 3 3 7 4 FF

386 H 15S 30 Y 40 3 3 6 3 8

387 H 15S 20 55 7 3 4 FF

388 H 10P 15 40 3 8 4 4 F

389 H 15S 25 40 4 3 4 F

390 H 15P 25 Y 65 3 5 5 4

391 H 15S 25 Y 45 6 4 4

392 H 10S 25 Y 45 8 4

393 H 20P 25 65 3 3 3 6 6 FF

394 H 20P 40 Y 55 6 5 4 FF

395 10 5 2 10 FF

397 H 15S 30 Y 40 4 4

398 H 15S 40 Y 55 6 3 4 F

399 20 5 1

400 15S 20 40 2 4 FF

401 H 20S 30 Y 45 6 6 4

402 H 10S 15 45 3 6 12

Trade

Cop

y Only



ore

#

Ban

ner i

nser

t

Sold

End

Ais

le

End

Ais

le B

/C

LGT

(Pod

)Pro

gram

reg

ular

Ext

ende

rs

dis

c. E

xten

ders

Sp

irits

dis

c. E

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ders

W

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B

SM

Exte

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Show

Car

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Pow

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Ban

ner

Perim

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Ban

ner

Lang

uage

(FLS

)

403 10 10 4 4

404 H 10S 20 40 3 4 5 4

405 5 5 1 4 FF

406 5 15 10 5 3 4 FF

407 H 20P 30 Y 45 3 7 5 4 F

408 H 10S 20 50 3 3 6 4 F

409 5 5 1 4

410 10 10 2 4 4

412 H 15P 25 Y 55 10 10 4 F

413 3 5 2

414 T 10 10 1 4 4

415 H 10P 20 40 2 6 F

416 H 20S 25 Y 55 3 3 3 11 7 6 F

417 H 15P 40 55 3 3 10 5 6

418 T 5 10 2 4 4

419 T 3 5 3 4 6

420 8S 20 30 3 F

421 5 5 1 F

422 5 5 1 4 FF

423 10 5 2 4

424 3 1 4 FF

425 H 10S 20 40 3 6 4 4 F

426 H 8S 15 40 5 1 6 12 F

427 H 15S 30 Y 40 7 6 6

428 H 20S 40 Y 65 3 3 3 10 3 6 F

429 5 2 4 6

430 5 5 1 4 4

431 H 15S 20 55 3 3 3 6 5 4 FF

432 H 20S 25 55 3 3 6 4 4

433 5 1 4

434 H 15S 20 45 3 1 6

435 5 5 1 4 FF

436 5 25 10 3 6 12 F

437 H 10S 25 Y 40 6 4

438 H 20S 30 Y 55 3 3 9 4 6 F

439 1

440 T 10 5 4 4 4

441 10 5 3 4 6 FF

442 5 2 4

443 H 15P 30 Y 45 6 5 4 FF

444 H 15S 25 40 3 3 3 6 8 F

445 H 15S 30 60 3 3 9 8

446 T 10 5 1 6 8

447 5 5 1 6 2

448 T 5 5 1 4 4

449 5 10 6 3

450 T 5 5 4 4

451 5 5 1 4 4

452 H 15P 20 65 7 1 FF

Stor

e #

Ban

ner i

nser

t

Sold

End

Ais

le

End

Ais

le B

/C

LGT

(Pod

)Pro

gram

reg

ular

Ext

ende

rs

dis

c. E

xten

ders

Sp

irits

dis

c. E

xten

ders

W

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dis

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B

SM

Exte

rior B

anne

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Show

Car

d

Pow

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isle

Ban

ner

Perim

eter

Ban

ner

Lang

uage

(FLS

)

453 10P 15 40 10

454 5 25 10 2 4

455 T 10 10 6 8

456 10S 30 40 7 5 4

457 H 10P 20 Y 55 3 7 4 6 F

458 H 8S 20 45 2 2 4 6 F

459 H 20S 30 Y 60 5 7 4

460 3 1 4

461 T 10 10 3 6 8

462 T 10 5 2 4 6

463 3 5 1 4 FF

464 5 5 1

465 H 15S 30 55 3 3 5 6

466 1 4 FF

467 H 10S 15 40 3

468 T 15 10 3 4

469 5 20 5 4 4 6

470 H 15S 30 Y 55 6 6 4 FF

471 10 10 3 10

472 10 5 1 4

473 5 5 1 4

474 5 10 4 4

475 10 10 1

476 1 4

478 T 10 5 3 6

477 7S 10 20 4 5 4

479 3 1

480 5 5 1 4

481 H 15P 20 Y 45 2 2

482 5 5 1

483 10 10 6 F

484 5 15 5 3 4 4 F

485 H 15P 20 Y 40 1 6 12 F

486 10P 20 40 3

487 5 5 1 4 F

488 3 5 1 4 4 FF

489 10 10 3 10

490 H 10S 20 Y 55 6 4 4 F

491 H 15S 30 Y 50 4 7 4

492 T 5 5 1 4 4 F

493 3 5 1 4

494 H 15P 25 55 2 4 F

495 H 15S 25 55 3 3 6 9 4

496 T 3 2 6 8

497 H 15S 30 Y 50 4 6

498

499 H 20P 40 60 3 3 7 3 4 F

500 H 15S 25 Y 40 2 4 F

501 H 15S 25 45 4 4

Trade

Cop

y Only


Stor

e #

Ban

ner i

nser

t

Sold

End

Ais

le

End

Ais

le B

/C

LGT

(Pod

)Pro

gram

reg

ular

Ext

ende

rs

dis

c. E

xten

ders

Sp

irits

dis

c. E

xten

ders

W

ine

dis

c. E

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ders

B

SM

Exte

rior B

anne

r

Show

Car

d

Pow

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isle

Ban

ner

Perim

eter

Ban

ner

Lang

uage

(FLS

)

502 10 2 4

503 3 1

504 T 10 10 2 4 6

505 H 20P 30 55 3 7 3 6 F

506 5 5 1 4 FF

507 T 5 15 10 2 6 12 FF

509 T 8S 20 4 5 3

510 5 5 1 4 6

511 H 15S 25 Y 45 4 5 F

512 3 10 1 F

513 5 5 1

514 5 5 1

515 10 8 FF

516 15 5 5 5

517 T 5 15 10 3

518 H 10S 25 40 3 1 4 F

519 5 5 1 F

520 T 5 3 4 4

521 H 10P 20 45 3 1 4 FF

522 10P 25 Y 55 5 4 4

523 H 20P 45 Y 40 3 6 3 4

524 T 5 2 6 12 FF

526 5 20 20 2 FF

527 T 10 10 3 6 12

528 H 15P 30 Y 40 6 F

529 T 5 15 5 3 6 12

530 T 10 3 6 8

531 T 3 5 4 F

532 8P 20 20 3 FF

533 10S 20 40 3 1 6 F

534 H 10S 25 Y 40 6 4 4 F

535 5 5 1

536 H 15P 25 Y 40 10 7 4

537 10 5 2 4

538 FF

539 T 3 10 20 4 6 F

540 H 15S 20 55 3 5 4 FF

541 5 5 1 4 4

542 H 20P 30 Y 55 3 4 6 F

543 T 10 5 1 4 4

544 H 10S 20 60 3 3 6 7 4

545 H 15S 40 Y 55 5 6 4

546 H 15S 30 40 5 7 4 F

547 F

548 5 5 4

549 H 20S 30 60 5 9 4

550 10 10 4 4

551 H 10S 20 Y 40 6 8 4

552 8S 15 40 3 3 FF

Stor

e #

Ban

ner i

nser

t

Sold

End

Ais

le

End

Ais

le B

/C

LGT

(Pod

)Pro

gram

reg

ular

Ext

ende

rs

dis

c. E

xten

ders

Sp

irits

dis

c. E

xten

ders

W

ine

dis

c. E

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ders

B

SM

Exte

rior B

anne

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Show

Car

d

Pow

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isle

Ban

ner

Perim

eter

Ban

ner

Lang

uage

(FLS

)

553 H 15P 25 55 3 6 8 F

554 H 20S 30 Y 65 6 5 6

555 H 8S 30 40 6 4 F

556 H 15P 25 45 6 4 F

557 5 5 1 4

558 10 5 1 6 8

559 H 10S 20 40 6 3 4

560 T 5 5 1

561 T 5 10

562 T 5 5 1 4

563 H 10S 20 40 2

564 H 10S 20 45 3 F

565 5 5 1 4 FF

566 H 20P 30 Y 55 8 6 4

567 10 5 1 4 4

568 H 8P 20 60 10 FF

569 H 15S 30 Y 40 6 6 4 F

570 5 5 1

571 5 10 20 2 F

572 H 8S 15 40 2 4 F

573 H 10P 25 55 4 4 4

574 5 1 FF

575 H 15S 25 Y 40 3 7 4 F

576 T 10 5 4 FF

577 5 5 1 4 FF

578 T 5 10 5 3 4 6 FF

579 H 10S 25 45 6 4 4

580 H 15S 30 Y 40 4 4

581 T 5 5 3 4 4

582 T 5 5 3 6 8

583 5 1 4 4

584 H 15S 15 Y 40 3 3 3 4 F

586 15S 20 40 3 5 3 6

587 H 10S 25 Y 40 4 5 3

588 5 5 1 FF

589 20 10 1 6 FF

590 H 20P 30 60 3 3 5 8

591 3 1 4

593 H 10S 20 45 2 5 4 F

594 T 15 5 3 4 4

595 T 5 5 1

596 T 10 5 2 4 6

597 1 F

598 FF

599 T 15 10 2 4 6

601 H 15S 30 55 3 7 4 F

602 H 20S 25 65 6 7

603 10 5 1 6 8

604 3 5 1 FF


Trade

Cop

y Only


Stor

e #

Ban

ner i

nser

t

Sold

End

Ais

le

End

Ais

le B

/C

LGT

(Pod

)Pro

gram

reg

ular

Ext

ende

rs

dis

c. E

xten

ders

Sp

irits

dis

c. E

xten

ders

W

ine

dis

c. E

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B

SM

Exte

rior B

anne

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Show

Car

d

Pow

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isle

Ban

ner

Perim

eter

Ban

ner

Lang

uage

(FLS

)

605 H 15S 30 Y 40 6 7 4

606 3 5 1

607 5 5 1

608

609 H 15S 25 Y 50 6 4 4

610 3 1 4

611

612 T 15 10 3 6 12

613 5 5 1

614 10 5 3 3 3 3 F

615 1

616 H 10S 15 40 3 4 7 4

617 H 15S 25 55 5 6 4

618 H 10S 25 40 3 4

619 H 20S 40 Y 65 3 1 4 F

621 10 1

622 5 1

623 H 20P 25 Y 55 3 3 6 4 4

624 H 20P 45 Y 55 3 4 6 FF

626 3 5 1 FF

627 H 15S 30 Y 45 5 4 F

629 H 15S 25 45 3 3 3 9 4

630 H 20P 45 Y 55 3 3 3 8 6 4

631 H 20S 40 50 4 6 F

632 H 20S 50 Y 65 3 3 6 4 4

633 H 10S 20 Y 45 4 5 4 F

634 H 15S 30 Y 45 7 4 4

635 10S 30 40 10 4 4

636 10 3 4 F

637 15 10 2 3 4 F

638 10S 20 40 6 2 4 FF

639 10 5 1 F

640 H 10S 25 Y 40 4 4 FF

641 H 20S 40 Y 55 6 6

642 5 15 5 4 7 6 F

643 H 10S 20 Y 40 6 7 3 F

644 8S 15 20 4 4 4

645 3 15 30 6 F

646 3S 15 20 6 F

649 H 15S 25 Y 45 6 4 4

650 10 10 2 F

651 10 F

652 H 10S 15 Y 40 12 5 FF

653 H 10S 20 Y 40 6 6

654 10S 15 40 4 3 FF

655 H 10S 20 Y 50 5 4 F

657 5 10 20 4 F

658 H 15S 20 Y 45 6 7

Stor

e #

Ban

ner i

nser

t

Sold

End

Ais

le

End

Ais

le B

/C

LGT

(Pod

)Pro

gram

reg

ular

Ext

ende

rs

dis

c. E

xten

ders

Sp

irits

dis

c. E

xten

ders

W

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c. E

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Exte

rior B

anne

r

Show

Car

d

Pow

er A

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Ban

ner

Perim

eter

Ban

ner

Lang

uage

(FLS

)

677 10 5 4 F

694 H 10S 25 Y 40 6 5 4 FF

695 10S 20 45 4 3 6

697 5 5 4 F

698 H 15S 30 Y 40 2 4 F

699 H 10S 20 Y 40 6 5 4 F

700 H 20S 30 Y 50 3 3 3 4 F

702 H 15P 25 40 3 4 4

703 H 20S 40 Y 55 3 3 3 8 3 4 F

706 H 8S 15 Y 30 6 8 4

741 H 15S 25 Y 45 5 5 4 F

771 H 15P 30 55 5

776 H 20S 40 Y 65 3 3 6 7 4


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Sold Space ProgramsDisplay Programs - Support Programs

An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site. Follow the “quick link” published each week at the top of the Sales & Marketing Newsletter.

The Electronic version of the worksheets includes:• Retail Price (as of publication date)

• Agent Names

The products participating in the Deal of the Month Display, the Pod Program and the sold End Aisles are included in the Display Programs – Participating Products Table.

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Display Programs – Participating Products

Location LCBO# Description Size (mL) Support Programs

Deal of the Month 456095 Ketel One Vodka 750 LTO

1219808 Gabbiano Chianti Classico Docg 750 LTO

310391 The Dreaming Tree Crush Red Blend 750 LTO

2

155051 Masi Campofiorin Igt 750 LTO

522730 Strewn Chardonnay Barrel-Aged VQA 750 LTO

534230 Beringer Founders Estate Chardonnay 750 LTO

3

63826 Wayne Gretzky Chardonnay VQA 750 LTO, FSI

419986 Jacob's Creek Double Barrel Shiraz 750 LTO

453084 Moet & Chandon Imperial Champagne 750 Value Add

4

334128 Ciroc Red Berry 750 Value Add

417295 Ciroc Original Unflavoured 750 Value Add

437475 Ciroc 375

5

312850 Mill Street Cobblestone Stout 440 LTO

365627 Beau's The Tom Green Beer 600

400572 French Press Vanilla Stout 473

6

260851 Cupcake Red Velvet 750 LTO

427351 Forward Malbec Cabernet 750 LTO

620773 Masi Masianco Pinot Grigio & Verduzzo 750 LTO, Wine Fridge

7

1206 Bacardi Gold Rum 750 LTO

216812 Bacardi Gold Rum 1140 Value Add

364570 Bacardi Oakheart Spiced Rum 750

8

69914 Latour Pinot Noir 750 LTO

260364 Megalomaniac Homegrown Red VQA 750 LTO, FSI

394783 Dona Paula Estate Malbec 750 LTO

9

428425 Criollo Bourbon Dark Chocolate Liquor 375 LTO

577957 Kahlua Coffee Liqueur 750 Value Add

605790 Kahlua Coffee Liqueur 1140 LTO

10

2691 Tanqueray Dry Gin 750 LTO

96263 Tanqueray Dry Gin 1750 Value Add

216721 Tanqueray London Dry Gin 1140

Experiential Stores1, 3, 4, 5, 7, 10, 12, 15, 17, 18, 19, 21, 25, 26, 31, 35, 36, 38, 40, 41, 60, 102, 106, 115, 130, 132, 140, 143, 148, 149, 154, 156, 163, 164, 168, 179, 182, 185, 187, 191, 195, 202, 207, 212, 214, 217, 223, 226, 234, 243, 253, 265, 278, 288, 295, 298, 311, 325, 326, 334, 341, 344, 346, 353, 355, 360, 367, 371, 381, 383, 385, 386, 390, 391, 392, 393, 394, 397, 398, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 453, 456, 457, 481, 485, 486, 491, 494, 495, 497, 499, 500, 505, 511, 516, 521, 522, 523, 526, 528, 532, 534, 536, 540, 542, 545, 546, 551, 553, 554, 556, 566, 568, 569, 573, 580, 587, 590, 593, 609, 616, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 637, 638, 639, 641, 643, 644, 645, 653, 657, 658, 677, 694, 695, 697, 698, 699, 702, 703, 776

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Display Programs – Participating ProductsContinued


11

19612 Jacob's Creek Shiraz/Cabernet 1500 LTO

119388 Pasqua Pinot Grigio Delle Venezie 1500 LTO

430025 French Cross Merlot Bag In Box 4000 LTO

12

234385 Trapiche Broquel Malbec 750 LTO

372391 Leonardo Chianti Fiasco 750 LTO

622068 Pelee Island Gewurztraminer 1500 LTO

13

281378 Forty Creek Cream Liquor 750 BAM

350561 Forty Creek Cream Liquor 1140 Value Add

397109 Forty Creek Spike Honey Spiced 750 Value Add

14

380865 RumChata 750 LTO

407379 Laura Secord Chocolate Cream Liqueur 750 LTO

605857 Amarula Cream 1140 LTO

15

20289 Yellow Tail Shiraz 1500 LTO

441519 Pelee Pebbles Red 1500 LTO

409631 Luccarelli Primitivo Puglia Igt 1500 LTO

16

164087 Sandbanks Mouton Noir VQA 750 LTO

251082 B & G Partager Domiane La Gardie Merlot 750 LTO

420463 Two Oceans Moscato 750 LTO

17

227413 Iceberg Vodka 1140

400754 Iceberg Vodka 750 LTO

544155 Iceberg Vodka 1750 Value Add

18

171314 Grand Sud Merlot 1000 Value Add

283416 Coyote's Run Five Mile Red VQA 750 LTO

292037 Revolution Red 750 LTO

19

1784 Grand Marnier 750 Value Add

525261 Grand Marnier Louis-Alexandre 750

605600 Grand Marnier 1140 LTO

20

314856 Fireball Whisky Shooter 1140 BAM



FSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST= Shelf TalkerVA = Value Added

BAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward MilesSCP = Shopping Cart ProgramTra

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Location LCBO# Description Size (mL) Support ProgramsDeal of the

Month 456095 Ketel One Vodka 750 LTO

1109 Mike Weir Cabernet Merlot VQA 750 BAM, FSI

622837 Sterling Vintner's Merlot 750 LTO

2

828 Folonari Valpolicella Doc 750 LTO

285544 Penfolds Koonunga Hill Shiraz/Cabernet 750 LTO

399410 Jackson-Triggs Sauvignon Blanc 750 LTO, FSI

3

85316 Blu Giovello Prosecco 750 BAM

383711 Jackson-Triggs Merlot 750 LTO, FSI

415745 Nobilo Regional Collection Sauvignon Blanc 750 LTO, Wine Fridge

4

334128 Ciroc Red Berry 750 Value Add

417295 Ciroc Original Unflavoured 750 Value Add

437475 Ciroc 375

5

270447 Guinness Draught Beer 500 LTO

296244 Guinness Draught 4 x 440

554469 Guinness Draught 8 x 440 LTO

6

99408 Robert Mondavi Woodbridge Chardonnay 750 LTO, Wine Fridge

336529 Black Tower Rivaner 1500 BAM, Wine Fridge

621110 Jackson-Triggs Pinot Grigio 750 LTO

7

1206 Bacardi Gold Rum 750 LTO

216812 Bacardi Gold Rum 1140 Value Add

364570 Bacardi Oakheart Spiced Rum 750

8

31062 Ruffino Orvieto Classico Doc 750 BAM, Wine Fridge

429951 Yellow Tail Red Moscato Bubbles 750 LTO

594184 Pelee Island Late Harvest Vidal VQA 750 LTO

9

428425 Criollo Bourbon Dark Chocolate Liquor 375 LTO

577957 Kahlua Coffee Liqueur 750 Value Add

605790 Kahlua Coffee Liqueur 1140 LTO

10

31757 Smirnoff Vodka (P.E.T.) 750 Value Add

38505 Smirnoff Vodka 1750 Value Add

216929 Smirnoff Vodka 1140 BAM


Transactional Stores:6, 8, 11, 13, 14, 20, 22, 23, 24, 27, 28, 30, 32, 33, 34, 43, 44, 45, 47, 49, 50, 51, 54, 55, 56, 57, 58, 59, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 103, 109, 110, 125, 136, 144, 145, 152, 153, 155, 165, 167, 171, 175, 177, 183, 186, 188, 190, 192, 196, 197, 198, 199, 200, 201, 209, 210, 211, 216, 218, 221, 222, 225, 227, 228, 229, 232, 233, 236, 237, 242, 244, 246, 247, 248, 249, 250, 252, 255, 260, 263, 266, 268, 269, 270, 276, 279, 286, 287, 300, 302, 304, 310, 312, 321, 324, 327, 329, 340, 343, 345, 351, 359, 361, 362, 363, 366, 368, 373, 378, 382, 384, 387, 388, 389, 400, 401, 402, 404, 406, 408, 416, 420, 425, 426, 427, 428, 434, 436, 444, 449, 454, 458, 459, 465, 467, 469, 470, 474, 477, 484, 490, 501, 507, 509, 517, 518, 529, 533, 539, 544, 549, 552, 555, 559, 563, 564, 571, 572, 575, 578, 579, 584, 586, 601, 602, 605, 617, 618, 633, 640, 642, 646, 649, 652, 654, 700, 706, 741, 771

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11

19612 Jacob's Creek Shiraz/Cabernet 1500 LTO

119388 Pasqua Pinot Grigio Delle Venezie 1500 LTO

430025 French Cross Merlot Bag In Box 4000 LTO

12

234385 Trapiche Broquel Malbec 750 LTO

372391 Leonardo Chianti Fiasco 750 LTO

622068 Pelee Island Gewurztraminer 1500 LTO

13

281378 Forty Creek Cream Liquor 750 BAM

350561 Forty Creek Cream Liquor 1140 Value Add

397109 Forty Creek Spike Honey Spiced 750 Value Add

14

380865 RumChata 750 LTO

407379 Laura Secord Chocolate Cream Liqueur 750 LTO

605857 Amarula Cream 1140 LTO

15

20289 Yellow Tail Shiraz 1500 LTO

441519 Pelee Pebbles Red 1500 LTO

409631 Luccarelli Primitivo Puglia Igt 1500 LTO

16

164087 Sandbanks Mouton Noir VQA 750 LTO

251082 B & G Partager Domiane La Gardie Merlot 750 LTO

420463 Two Oceans Moscato 750 LTO

17

227413 Iceberg Vodka 1140

400754 Iceberg Vodka 750 LTO

544155 Iceberg Vodka 1750 Value Add

18

171314 Grand Sud Merlot 1000 Value Add

283416 Coyote's Run Five Mile Red VQA 750 LTO

292037 Revolution Red 750 LTO

19

1784 Grand Marnier 750 Value Add

525261 Grand Marnier Louis-Alexandre 750

605600 Grand Marnier 1140 LTO

20




FSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST= Shelf TalkerVA = Value Added

BAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward MilesSCP = Shopping Cart Program

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Extender Location LCBO# DescriptionSize

(mL)Support

Programs 15 20 30# of Extenders40 45 50 55 60 65

R1 Vodka A 374231 Ungava Premium Gin 750 Value Add Y Y

R2 Vodka B 211110 Wyborowa Vodka 1140 LTO Y Y Y Y Y

R3 Vodka C 131391 Smirnoff Vodka (P.E.T) 1140 BAM Y Y Y Y Y Y

R4 Vodka D 604926 Prince Igor Extreme Vodka 750 LTO Y Y Y Y Y Y Y Y Y

R5 Vodka E 637504 Hendrick's Gin 750 Value Add Y Y Y Y Y Y Y Y Y

R6 Rum A 217422 Havana Club Anejo Reserva 1140 LTO Y

R7 Rum B 366559 Bacardi Oakheart Spiced Rum 1140 LTO Y Y Y Y Y

R8 Rum C 337667 Havana Club Anejo 3 Anos 750 LTO Y Y Y Y Y Y

R9 Rum D 217653 Captain Morgan Spiced Rum 1140 LTO Y Y Y Y Y Y Y

R10 Rum E 45898 Bacardi Superior 1750 LTO Y Y Y Y Y Y Y Y Y

R11 Canadian Whisky A 173351 Proof Whisky 500 LTO Y Y

R12 Canadian Whisky B 57091 Glenrothes Select Reserve Single Malt 750 LTO Y Y Y Y Y

R13 Canadian Whisky C 285254 Forty Creek Copper Pot Reserve 750 BAM Y Y Y Y Y Y Y

R14 Canadian Whisky D 350629 Forty Creek Barrel Select Whisky 1140 BAM Y Y Y Y Y Y Y Y

R15 Canadian Whisky E 15354 Grant's Sherry Cask Reserve 750 LTO Y Y Y Y Y Y Y Y Y

R16 Scotch A 949172 Te Bheag Unchilfiltr Whisky 700 BAM Y Y Y Y Y Y

R17 Scotch B 71746 Tullamore Dew Irish Whiskey 750 LTO Y Y Y Y Y Y Y Y Y

R18 Gin A 217281 Bombay Sapphire London Dry 1140 LTO Y Y Y Y Y Y Y

R19 Liqueurs A 409425 Black Bottle Blended Scotch Whisky 750 BAM Y Y Y Y

R20 Liqueurs B 2253 Disaronno Amaretto 750 LTO Y Y Y Y Y Y

R21 Liqueurs C 605956 Baileys Irish Cream Liquor 1140 LTO Y Y Y Y Y Y Y Y

R22 Liqueurs D 5959 Baileys Irish Cream 750 LTO Y Y Y Y Y Y Y Y Y

R23 Brandy A 36855 Baron Otard VSOP Cognac 750 LTO Y

R24 Brandy B 116038 Metaxa Seven Star 750 LTO Y Y Y Y Y Y Y

R25 Tequila A 217125 Sauza Silver 1140 LTO Y Y Y Y

R26 Ontario Blend A 621219 Pelee Island Pinot Grigio 750 LTO Y Y Y Y Y Y

R27 Ontario Blend B 485128 Pelee Island Baco Noir VQA 750 LTO Y Y Y Y Y Y Y

R28 Ontario Blend C 393405 Pelee Island Monarch Vidal VQA 750 LTO Y Y Y Y Y Y Y Y Y

R29 Ontario Non-VQA A 414748 Sandbanks Summer White VQA 750 LTO Y Y Y Y Y

R30 Ontario Non-VQA B 26 Mike Weir Chardonnay VQA 750 LTO Y Y Y Y Y Y

R31 Ontario Non-VQA C 200584 Konzelmann Pinot Noir VQA 750 LTO Y Y Y Y Y Y Y Y Y

R32 Ontario Non-VQA D 349126 Pillitteri Gewurztraminer/Riesling VQA 750 LTO Y Y Y Y Y Y Y Y Y

R33 Ontario VQA A 590109 Strewn Two Vines Cabernet/Merlot VQA 750 LTO Y Y Y

R34 Ontario VQA B 65342 Strewn Rogue’s Lot Cab Sauv/Cabernet/France VQA 750 LTO Y Y Y Y

Shelf ExtendersRefer to the Participating Stores Section of this guide to determine how many extenders your store implements.

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Shelf ExtendersRefer to the Participating Stores Section of this guide to determine how many extenders your store implements.

Extender Location LCBO# DescriptionSize

(mL)Support

Programs 15 20 30# of Extenders40 45 50 55 60 65

R35Australia/ New Zealand A

572875 Peter Lehmann Barossa Shiraz 750 LTO Y Y Y

R36Australia/ New Zealand B

521021V. Cab Sau Coppola Diamond (Francis Ford Coppola)

750 LTO Y Y Y Y

R37Australia/ New Zealand C

619452 Matua Hawkes Bay Sauvignon Blanc 750LTO, Wine

FridgeY Y Y Y Y Y Y

R38Australia/ New Zealand D

413062 Two Oceans Cabernet Sauvignon/Merlot 1500 LTO Y Y Y Y Y Y Y Y Y

R39 USA A 272393 Smoking Loon Old Vine Zinfandel 750 LTO Y Y Y Y Y Y Y Y

R40 USA B 226514 Bear Flag Smooth Red Blend 750 LTO Y Y Y Y Y Y Y Y Y

R41 Chile A 169052 Carmen Reserva Carmenere 750 LTO Y Y Y Y

R42 Chile B 278416 Casillero Del Diablo Rsv Cab/Sav 750 LTO Y Y Y Y Y Y Y Y Y

R43 France Blend A 28506 Fat Bastard Cabernet Sauvignon Pays D'Oc 750 LTO Y

R44 France Blend B 31898 Calvet Reserve Des Remparts Saint Emilion Aoc 750 LTO Y Y Y Y Y Y Y Y Y

R45 France South A 385385 Les Dauphins Cotes Du Rhone Reserve Red 750 LTO Y Y

R46 France South B 621995 J.P. Chenet Prem De Cuvee Mer Cab Pays D' Oc 750 LTO Y Y Y Y Y Y Y

R47 France Bordeaux/Burgundy A 51573 Bouchard Pere & Fils Macon-Lugny St-

Pierre 750 LTO Y Y Y

R48 Italy Central A 426718 Cesari Amarone Classico Doc 750 LTO Y Y

R49 Italy Central B 298505 La Vieille Ferme Cotes Du Luberon Aoc 750 LTO Y Y Y Y Y Y Y Y Y

R50 Italy North A 501080 Bend In The River Qualitatswein 750 LTO Y Y Y Y Y

R51 Italy North B 230797 Fontella Chianti Docg 750 LTO Y Y Y Y Y Y Y Y

R52 Southern Europe A 75663 Alianca Vinho Verde 750 BAM Y

R53 Southern Europe B 433417 V. Amarone (Az Agr Fratelli Tedeschi) 750 LTO Y Y Y

R54 Germany A 589010 Mezzacorona Pinot Grigio Trentino 1500 LTO Y Y Y Y Y Y Y

R55 Sparkling A 365205 Cono Sur Sparkling Rose 750 LTO Y Y Y

R56 Sparkling B 153379 Martini & Rossi Asti 1500 Value Add Y Y Y Y Y Y

R57 Ontario Beer A 398263 Lone Pine IPA 473 BAM Y Y

R58 Ontario Beer B 413849 Strongbow Gold Apple Cider 440 LTO Y Y Y Y Y Y Y Y Y

R59 Beer 1 415042 Cause & Effect 473 Y

R60 Beer 2 74591 Tuborg Gold Beer 500 LTO Y Y Y Y Y Y

R61 Beer 3 268011 Tennent's Export Lager 500 LTO Y Y Y Y Y Y

R62 Beer 4 416156 Miller Lite Single Can 473 Y Y Y Y Y Y Y

R63 Party Zone 1 321786 Smirnoff Ice 4 x 330 LTO Y Y Y Y Y Y Y

R64 Party Zone 2 5280 Vodka Mudshake Chocolate 4 x 270 LTO Y Y Y Y Y Y

R65 Party Zone 3 240 Smirnoff Vodka 375 Value Add Y Y Y Y Y Y Y Y

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Community Shelf Extenders

Community Shelf Extenders

Location LCBO# DescriptionSize

(mL)Support Program Agent

C1: Community Extender 1 402008 Eristoff Vodka 750 LTO Bacardi Canada Inc.

C2: Community Extender 2 311936 Canadian Club Classic 1140 LTO Beam Global Canada

C3: Community Extender 3 107235 Panama Jack's Butter Caramel

Cream 750 LTO, FSI Andrew Peller Limited

C4: Community Extender 4 336743 Yvon Mau Merlot Vdp 750 LTO Dionysus Wines & Spirits Ltd.

C5: Community Extender 5 142117 Lindemans Bin 65 Chardonnay 750 LTO, Wine

Fridge Treasury Wine Estates

C6: Community Extender 6 64659 Captain Morgan Private Stock

Rum 750 LTO Diageo Canada Inc.

C7: Community Extender 7 311993 Canadian Club Reserve 1140 LTO Beam Global Canada

C8: Community Extender 8 407619 Bols Pomegranate 750 LTO Beam Global Canada

C9: Community Extender 9 395616 Pillitteri Canadian Gothic

Cabernet Merlot VQA 750 LTO Pillitteri Estates

C10: Community Extender 10 368811 Nugan Estate Alfredo Second

Pass Shiraz 750 LTO PMA Canada Ltd.

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Discovery & Green Extenders

Discovery Shelf Extenders



D1: Discovery Wines 1 387159 Bodacious Smooth Red 1500 LTO Constellation Brands Inc.

D2: Discovery Wines 2 216887 Freixenet Carta Nevada Brut Cava 750 LTO Dionysus Wines & Spirits Ltd.

D3: Discovery Wines 3 400267 Running With Bulls Tempranillo 750 LTO B And W Wines

D4: Discovery BSM 1 131490 Muskoka Cream Ale 473 BAM Lakes Of Muskoka Cottage Brewery

D5: Discovery BSM 2 413765 Mill St 100th Meridian Single Can 473 BAM Trillium Beverage

Inc.

D6: Discovery BSM 3 500504 Captain Morgan Spiced Rum 375 Value Add Diageo Canada Inc.

D7: Discovery Spirits 1 352021 Sortilege Maple Cream 750 LTO Mondia Alliance Canada Inc.

D8: Discovery Spirits 2 4622 Newfoundland Screech Rum 750 BAM Woodman Wines & Spirits

D9: Discovery Spirits 3 215020 El Dorado 5 Year Old Rum 1140 LTO Woodman Wines & Spirits

Green Shelf Extender



G1: Green Extender 218859 35 South Cabernet Sauvignon Merlot Organic 750 LTO Philippe Dandurand

Wines Ltd.

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IMAGE Shelf Talkers

LCBO# Description Size (mL)Support Program Agent

6445 Creemore Springs Premium Lager 473 Creemore Springs Brewery Ltd.

37861 Pabst Blue Ribbon 473 Sleeman Brewing & Malting Co.

84210 Mill Street Original Organic Lager 6 x 341 Trillium Beverage Inc.

89847 Girls' Night Out Merlot VQA 750 Colio Estate Wines

165308 Colio Extra Dry White 1500 Colio Estate Wines

174532 Russian Gun Imperial Stout 500 Grand River Brewing

250266 Girls' Night Out Darkberry Duet 1500 Colio Estate Wines

253856 Luccarelli Primitivo Puglia Igt 750 Noble Estates Wines & Spirits Inc.

279646 Magners Pear Cider 500 The Premium Beer Company Inc.

306019 Colio Extra Dry White Bag In Box 4000 Colio Estate Wines

318956 Mayor De Castilla Verdejo, Rueda 750 Christopher Stewart Wine & Spirits

321877 Granville Island Lions Winter Ale 473 Creemore Springs Brewery Ltd.

324848 Espolon Tequila Blanco 750 Forty Creek Distillery Ltd

324855 Espolon Tequila Reposado 750 Forty Creek Distillery Ltd

334052 Stiegl Grapefruit Radler 500 McClelland Premium Imports

361014 Latour Bourgogne Gamay 750 Mark Anthony Brands

367151 Mill Street Vanilla Porter 440 Trillium Beverage Inc.

369520 8th Sin Black Lager 473 The Premium Beer Company Inc.

371567 Colio Bricklayer's Predicament Chard P. Grigio VQA 750 Colio Estate Wines

374520 Angry Orchard Hard Cider 6 x 355 Beam Global Canada

379966 Saint Of Circumstance 6 x 355 Beam Global Canada

411686 Sam Adams Rebel IPA 6 x 355 The Premium Beer Company Inc.

436980 Golden Beach Pale Ale 473 Sawdust City Brewing

676106 Stiegl Bier 500 McClelland Premium Imports

927392 Blanche De Chambly 6 x 341 Sleeman Brewing & Malting Co.Trade

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Limited Time Offers

LCBO# Description Size (mL) LTO Display Program

26 Mike Weir Chardonnay VQA 750 $1.00 Shelf Extender828 Folonari Valpolicella Doc 750 $1.00 End Aisle1206 Bacardi Gold Rum 750 $1.00 End Aisle2253 Disaronno Amaretto 750 $2.00 Shelf Extender2691 Tanqueray Dry Gin 750 $1.00 End Aisle5280 Vodka Mudshake Chocolate 4 x 270 $1.00 Shelf Extender5959 Baileys Irish Cream 750 $2.00 Shelf Extender9522 Wiser's Deluxe 375 $0.80 9902 Courvoisier VSOP 750 $6.00 15354 Grant's Sherry Cask Reserve 750 $1.50 Shelf Extender16329 Abbot Ale 500 $0.30 16394 French Cross Pinot Grigio 1000 $1.00 19612 Jacob's Creek Shiraz/Cabernet 1500 $2.00 End Aisle20214 Fontanafredda Barolo Docg 750 $3.00 20289 Yellow Tail Shiraz 1500 $2.00 End Aisle20362 Finlandia Vodka 750 $1.00 27235 Sauza Gold Tequila 750 $2.00 28506 Fat Bastard Cabernet Sauvignon Pays D'Oc 750 $1.50 Shelf Extender31898 Calvet Reserve Des Remparts Saint Emilion Aoc 750 $2.00 Shelf Extender36855 Baron Otard VSOP Cognac 750 $8.00 Shelf Extender45898 Bacardi Superior 1750 $1.00 Shelf Extender51573 Bouchard Pere & Fils Macon-Lugny St-Pierre 750 $2.00 Shelf Extender

57091 Glenrothes Select Reserve Single Malt 750 $4.00 Shelf Extender

63826 Wayne Gretzky Chardonnay VQA 750 $1.00 End Aisle, FSI

64659 Captain Morgan Private Stock Rum 750 $3.00 Comm. Extender

65342 Strewn Rogue’s Lot Cab. Sauv/Cabernet Franc VQA 750 $1.00 Shelf Extender

69914 Latour Pinot Noir 750 $2.00 End Aisle

71746 Tullamore Dew Irish Whiskey 750 $1.50 Shelf Extender

74591 Tuborg Gold Beer 500 $0.25 Shelf Extender81521 B & G Cuvee Speciale Blanc 1500 $1.50 99408 Robert Mondavi Woodbridge Chardonnay 750 $2.00 End Aisle, Wine Fridge107235 Panama Jack's Butter Caramel Cream 750 $2.00 Comm. Extender, FSI116038 Metaxa Seven Star 750 $2.00 Shelf Extender119370 Lakefront New Grist Gluten-Free (Sorgum & Rice) 6 x 355 $1.00 119388 Pasqua Pinot Grigio Delle Venezie 1500 $4.00 End Aisle141952 Pasqua Passimento Rosso Igt 750 $2.50 142117 Lindemans Bin 65 Chardonnay 750 $1.00 Comm. Extender, Wine Fridge144493 Montecillo Crianza Rioja 750 $3.00 Necktag155051 Masi Campofiorin Igt 750 $3.00 End Aisle164087 Sandbanks Mouton Noir VQA 750 $1.00 End Aisle169052 Carmen Reserva Carmenere 750 $2.00 Shelf Extender173351 Proof Whisky 500 $1.00 Shelf Extender200584 Konzelmann Pinot Noir VQA 750 $1.50 Shelf Extender210252 Glen Garioch Founder's Reserve 750 $5.00 210286 Russian Standard Vodka 1140 $1.00 211110 Wyborowa Vodka 1140 $1.00 Shelf Extender

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Limited Time OffersContinued


215020 El Dorado 5 Year Old Rum 1140 $1.05 Discovery Extender216655 Absolut Vodka 1750 $2.60 216887 Freixenet Carta Nevada Brut Cava 750 $1.00 Discovery Extender217125 Sauza Silver 1140 $5.00 Shelf Extender217281 Bombay Sapphire London Dry 1140 $1.00 Shelf Extender217422 Havana Club Anejo Reserva 1140 $1.80 Shelf Extender217653 Captain Morgan Spiced Rum 1140 $1.80 Shelf Extender218859 35 South Cabernet Sauvignon Merlot Organic 750 $2.00 Green Extender219808 Gabbiano Chianti Classico Docg 750 $3.00 End Aisle226514 Bear Flag Smooth Red Blend 750 $2.00 Shelf Extender230797 Fontella Chianti Docg 750 $2.00 Shelf Extender234385 Trapiche Broquel Malbec 750 $2.00 End Aisle247007 Sawmill Creek Pinot Grigio Chard Bag In Box 4000 $3.00 FSI248997 Laphrpaog 10 YO 750 $4.00251082 B & G Partager Domiane La Gardie Merlot 750 $2.00 End Aisle260364 Megalomaniac Homegrown Red VQA 750 $1.00 End Aisle, FSI260851 Cupcake Red Velvet 750 $2.00 End Aisle260869 Sobieski Vodka 1140 $1.10 268011 Tennent's Export Lager 500 $0.20 Shelf Extender270447 Guinness Draught Beer 500 $0.25 End Aisle270934 Jackson-Triggs Shiraz Bag In Box 4000 $3.00 272393 Smoking Loon Old Vine Zinfandel 750 $2.00 Shelf Extender276568 Jack Daniel's Tennessee Honey 375 $1.00 278416 Casillero Del Diablo Rsv Cab/Sav 750 $1.50 Shelf Extender279521 House Wine Co. Baco Cabernet Sauvignon VQA 750 $1.00 281824 Wild Turkey 81 Proof Kentucky Straight Bourbon 750 $2.00 283416 Coyote's Run Five Mile Red VQA 750 $1.00 End Aisle283846 Bombardier Ale 500 $0.20285544 Penfolds Koonunga Hill Shiraz/Cabernet 750 $2.00 End Aisle288365 Holsten Premium Pilsner 500 $0.20 292037 Revolution Red 750 $1.00 End Aisle292177 Phillips Butter Ripple Schnapps 750 $1.00 292243 Wiser's Spiced Vanilla Canadian Whisky 750 $2.00 297119 French Cross Chardonnay Bag In Box 4000 $3.00 298505 La Vieille Ferme Cotes Du Luberon Aoc 750 $1.00 Shelf Extender309070 Sawmill Creek Sauvignon Blanc Bag in Box 4000 $3.00310391 The Dreaming Tree Crush Red Blend 750 $2.00 End Aisle311936 Canadian Club Classic 1140 $1.80 Comm. Extender311993 Canadian Club Reserve 1140 $1.00 Comm. Extender312850 Mill Street Cobblestone Stout 440 $0.20 End Aisle317057 Masi Costasera Amarone Classico Doc 750 $3.00 319673 Bombay Sapphire East 750 $3.00 320325 Granville Island English Bay Pale Ale 473 $0.25 321786 Smirnoff Ice 4 x 330 $1.00 Shelf Extender331025 Jackson-Triggs Cabernet Sauvignon 1500 $2.00 336743 Yvon Mau Merlot Vdp 750 $1.00 Comm. Extender337667 Havana Club Anejo 3 Anos 750 $1.00 Shelf Extender

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338392 Lake Of Bays Rock Cut Lager 473 $0.30 339168 Bodacious Smooth White 750 $1.00 349126 Pillitteri Gewurztraminer/Riesling VQA 750 $1.00 Shelf Extender352021 Sortilege Maple Cream 750 $1.00 Discovery Extender352104 Aberlour 12 YO Single Malt Scotch Whisky 750 $3.00 357418 Megalomaniac Local Squeeze Riesling VQA 750 $1.00 LGT, FSI363465 Rhyme & Reason Pale Ale 6 x 355 $1.00 365205 Cono Sur Sparkling Rose 750 $2.00 Shelf Extender366534 The Kraken Black Spiced Rum 375 $1.00 366559 Bacardi Oakheart Spiced Rum 1140 $2.00 Shelf Extender368811 Nugan Estate Alfredo Second Pass Shiraz 750 $2.00 Comm. Extender372391 Leonardo Chianti Fiasco 750 $2.00 End Aisle377275 Innis & Gunn Lager 500 $0.20 380865 Rumchata 750 $1.00 383711 Jackson-Triggs Merlot 750 $1.15 End Aisle, FSI385385 Les Dauphins Cotes Du Rhone Reserve Red 750 $1.00 Shelf Extender387159 Bodacious Smooth Red 1500 $2.00 Discovery Extender387167 Black Cellar Merlot 750 $1.00 Popular Pick390260 Appleton Estate V/X Signature Blend 1750 $2.00 393405 Pelee Island Monarch Vidal VQA 750 $1.50 Shelf Extender394783 Dona Paula Estate Malbec 750 $3.00 End Aisle395616 Pillitteri Canadian Gothic Cabernet Merlot VQA 750 $1.00 Comm. Extender399410 Jackson-Triggs Sauvignon Blanc 750 $1.15 End Aisle, FSI400267 Running With Bulls Tempranillo 750 $2.00 Discovery Extender400754 Iceberg Vodka 750 $1.00 End Aisle402008 Eristoff Vodka 750 $1.00 Comm. Extender402867 Chic Choc Spiced Rum 750 $4.00 405076 Pike Creek Double Barreled Canadian Whisky 750 $5.00 407379 Laura Secord Chocolate Cream Liqueur 750 $2.00 End Aisle407619 Bols Pomegranate 750 $1.00 Comm. Extender409623 Busch Light 6 x 473 $0.60 409631 Luccarelli Primitivo Puglia Igt 1500 $2.00 End Aisle413062 Two Oceans Cabernet Sauvignon/Merlot 1500 $1.00 Shelf Extender413849 Strongbow Gold Apple Cider 440 $0.20 Shelf Extender414748 Sandbanks Summer White VQA 750 $1.00 Shelf Extender415745 Nobilo Regional Collection Sauvignon Blanc 750 $2.00 End Aisle,Wine Fridge417923 Tamdhu 10 YO Speyside Single Malt Scotch Whisky 750 $5.00 419986 Jacob's Creek Double Barrel Shiraz 750 $3.00 End Aisle419994 The Entertainer Red Blend 750 $2.00 420463 Two Oceans Moscato 750 $1.00 End Aisle426718 Cesari Amarone Classico Doc 750 $3.00 Shelf Extender427351 Forward Malbec Cabernet 750 $2.00 End Aisle428425 Criollo Bourbon Dark Chocolate Liquor 375 $1.00 End Aisle429951 Yellow Tail Red Moscato Bubbles 750 $2.00 End Aisle430025 French Cross Merlot Bag In Box 4000 $3.00 End Aisle433417 V. Amarone (Az Agr Fratelli Tedeschi) 750 $5.00 Shelf Extender441519 Pelee Pebbles Red 1500 $1.00 End Aisle


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456095 Ketel One Vodka 750 $4.00 End Aisle459917 French Cross Blush 1500 $1.00 478156 Sandro Bottega Club Grappa 750 $2.00 485128 Pelee Island Baco Noir VQA 750 $1.50 Shelf Extender487264 Stella Artois 500 $0.25 501080 Bend In The River Qualitatswein 750 $1.50 Shelf Extender504241 Henry Of Pelham Cabernet/Merlot VQA 750 $1.00 521021 V. Cab Sauv Coppola (Francis Ford Coppola) 750 $3.00 Shelf Extender522730 Strewn Chardonnay Barrel-Aged VQA 750 $1.00 End Aisle534230 Beringer Founders Estate Chardonnay 750 $2.00 End Aisle554469 Guinness Draught 8 x 440 $2.00 End Aisle560680 Jackson-Triggs Blk Series Cab Fr/Cab Sauv VQA 750 $1.50 569400 Mott's Clamato Caesar Extra Spicy 4 x 355 $1.00 572875 Peter Lehmann Barossa Shiraz 750 $3.00 Shelf Extender589010 Mezzacorona Pinot Grigio Trentino 1500 $2.00 Shelf Extender589051 French Cross Dry White Bag In Box 4000 $3.00 590109 Strewn Two Vines Cabernet/Merlot VQA 750 $1.00 Shelf Extender593855 Astoria Prosecco La Robinia 750 $1.50 Wine Fridge594184 Pelee Island Late Harvest Vidal VQA 750 $1.50 End Aisle600551 Meukow Feline VSOP Cognac 750 $5.00 604926 Prince Igor Extreme Vodka 750 $1.00 Shelf Extender605600 Grand Marnier 1140 $5.00 End Aisle605790 Kahlua Coffee Liqueur 1140 $4.00 End Aisle605857 Amarula Cream 1140 $4.00 End Aisle605956 Baileys Irish Cream Liquor 1140 $3.00 Shelf Extender619452 Matua Hawkes Bay Sauvignon Blanc 750 $2.00 Shelf Extender, Wine Fridge620773 Masi Masianco Pinot Grigio & Verduzzo 750 $1.00 End Aisle, Wine Fridge621110 Jackson-Triggs Pinot Grigio 750 $1.15 End Aisle621219 Pelee Island Pinot Grigio 750 $1.00 Shelf Extender621995 J.P. Chenet Prem De Cuvee Mer Cab Pays D' Oc 750 $1.50 Shelf Extender622068 Pelee Island Gewurztraminer 1500 $1.50 End Aisle622837 Sterling Vintner's Merlot 750 $2.00 End Aisle623678 Carolans Irish Cream 1140 $4.00 681411 Sleeman Honey Brown Lager 6 x 341 $1.00 705418 El Dorado Special Reserve 15 Year Old Rum 750 $5.00 906628 Coors Light 6 x 355 $1.00 911396 Moosehead Lager 6 x 341 $1.00


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Value Added Program

Value Add Program – Warehouse Applied

LCBO# DescriptionSize

(mL) VA ApprovedVA Mother Carton#

984 Alberta Premium 750 Dark Horse 50 mL 3410816502 Cointreau 750 Glass Fizzpack 4032467617 Chivas Regal 12 YO 750 Value Add Tin 8937018219 Prince Igor Vodka (P.E.T) 750 Prince Igor Extreme 50 mL 8948738284 Hennessey VS Cognac 750 Artist Release 6223579365 Small Cask Brandy 750 Forty Creek Barrel Select 50 mL 89364434579 Prince Igor Extreme Vodka 1140 Forty Creek Barrel Select 50 mL 62234034637 Canadian Club Premium 1750 CC Rye 2 x 50 mL 43643653082 Alberta Pure Vodka (P.E.T) 1750 CC Rye 2 x 50 mL 341040208363 Amaro Averna 750 Gift Tin 897926

217687 Canadian Club Premium 1140 CC Rye 50 mL 364638242339 Alberta Pure Vodka 1140 CC Rye 50 mL 341057261768 Canada Gold Whisky (P.E.T) 1750 Forty Creek Barrel Select 100 mL 897199267302 Crystal Head Vodka 750 Cystal stopper w/3D Hologram of the Crystal Head Skull 334615286807 Buton Vecchia Romagna Brandy 750 Gift Tin Box 893990350397 Banff Ice Vodka 750 CC Rye 50 mL 893768350561 Forty Creek Cream Liquor 1140 Forty Creek Barrel Select 50 mL 354596397109 Forty Creek Spike Honey Spiced 750 Forty Creek Double Barrel 50 mL 420174398016 Dr. McGillicuddy Intense Peach 750 Fireball 50 mL 427393

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Value Added Program

Value Add Program – Sales AppliedLCBO# Description Size (mL) VA Approved

240 Smirnoff Vodka 375 Baileys 50 mL

893 Wiser's Deluxe 750 Pour Spout

935 Captain Morgan White Rum 750 Baileys Original Irish Cream 50 mL

984 Alberta Premium 750 Dark Horse 50 mL

992 Royal Reserve 1140 JP Wiser's Deluxe 50 mL

1222 Wiser's Special Blend 750 JP Wiser's Deluxe 50 mL

1784 Grand Marnier 750 Premium Cocktail Booklet

5132 Silent Sam Vodka 750 Smirnoff 50 mL

6502 Cointreau 750 Glass Fizzpack

7617 Chivas Regal 12 Year Old 750 Tin

8219 Prince Igor Vodka (P.E.T) 750 Prince Igor Extreme 50 mL

8599 Bell's Original Scotch Whisky 750 Crown Royal Deluxe 50 mL

8888 St Remy Brandy 750 St Remy XO 50 mL

9365 Small Cask Brandy 750 Forty Creek Barrel Select 50 mL

10157 Jameson Irish Whiskey 750 Pour Spout

21378 Jim Beam White Label Bourbon 750 Jim Beam Honey 50 mL

25999 Jagermeister 1140 Jagermeister Spice 50 mL

31757 Smirnoff Vodka (P.E.T.) 750 Crown Royal Apple 50 mL

34579 Prince Igor Extreme Vodka 1140 Forty Creek Barrel Select 50 mL

34637 Canadian Club Premium 1750 CC Rye 2 x 50 mL

38505 Smirnoff Vodka 1750 Captain Morgan Spiced 2 x 50 mL

46946 Taylor Fladgate Late Bottled Vintage Port 750 Branded Festive Gift Box

54866 Bulleit Bourbon Frontier Whiskey 750 Ice Mold

57075 Russian Prince (P.E.T) 750 Eristoff 40 mL

68924 Gnarly Head Cabernet Sauvignon 750 BBQ Spice Packet

94094 Domaine Pinnacle Ice Cider 375 Bleu Lavande Rebate Offer

95935 Grey Goose Vodka 750 FOC Gift Box

96263 Tanqueray Dry Gin 1750 Baileys Vanilla Cinnamon 2 x 50 mL

106377 Jacob's Creek Shiraz/Cabernet 750 Crackle Barrel Cheese Coupon

114918 Golden Wedding 750 Black Velvet Toasted Caramel 50 mL

114967 Finlandia Vodka 1750 Chambord 50 mL

122952 Hpnotiq Liquor 375 Evan Williams Bourbon 50 mL

149567 Tag No. 5 Vodka 750 Chantilly French Cream 50 mL

153379 Martini & Rossi Asti 1500 Lindt Chocolates

158014 Flor De Cana Centenario 12 YO Rum 750 Branded Glass

171314 Grand Sud Merlot 1000 Grand Sud Pen

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Value Added Program


173617 El Jimador Tequila Blanco 750 JD Honey 50 mL

177774 Santa Rita Reserva Carmenere 750 Gift Tin

195974 Sandeman Late Bottled Vintage Port 750 Gift Tube

201251 Glayva 750 Ice Cube Tray

203125 Henkell Rose 750 Chocolate

208363 Amaro Averna 750 Gift Tin

209221 Absolut Vodka 1140 Monin 50 mL

211334 The Famous Grouse 1140 Black Grouse 50 mL

215251 Cinzano Rosso Sweet Vermouth 1000 Branded Glassware

215988 Luxardo Amaretto Di Saschira 750 Sambuca 50 mL

216234 Alberta Springs 1140 Dark Horse 50 mL

216812 Bacardi Gold Rum 1140 Bacardi Oakheart 50 mL

216978 Seagrams V.O. 1140 Captain Morgan Spiced 50 mL

217687 Canadian Club Premium 1140 CC Rye 50 mL

217950 Crown Royal 1140 Crown Royal Apple 50 mL

217992 Dewar's White Label 1140 Rock Glass

226332 Dekuyper Peachtree Schnapps Liqueur 1140 Fireball 50 mL

226571 Sterling Vintner's Pinot Noir 750 Baileys Original 50 mL

230466 Sledgehammer Zinfandel 750 Sweat Band

231571 Seagrams 83 1750 Crown Royal Black 2 x 50 mL

231779 Bartenura Moscato- Kpm Igt 750 Gift Bag

238733 Sledgehammer Cabernet Sauvignon 750 Sweat Band

240143 Lamb's White Rum 1140 JP Wiser's Deluxe 50 mL

240416 Montresor Amarone Della Valpolicella Doc 750 Holiday Gift Box

253302 Luksusowa Vodka 750 Jagermeister Spice 50 mL

253872 Santa Rita Reserva Cabernet Sauvignon 750 Gift Tin

254631 Stolichnaya Elit Vodka 750 Elit Gift Box VA

258954 Spicebox 750 Mini Flask

261768 Canada Gold Whisky (P.E.T) 1750 Forty Creek Barrel Select 100 mL

269860 La Posta Tinto Red Blend 750 Spice Rub Packet

286807 Buton Vecchia Romagna Brandy 750 Gift Tin Box

298364 Black Velvet Toasted Caramel Whisky 750 Black Velvet Toasted Caramel 50 mL

298638 Glenmorangie Original Single Malt Scotch Whisky 750 Whisky Stones

305607 Seagrams 83 750 Captain Morgan Spiced 50 mL

307488 Leblon Cachaca 700 Leblon Muddler

308304 Clos Du Bois Cabernet Sauvignon 750 Scarf

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Value Added Program


311928 Canadian Club Classic 750 Gift Tin

316844 Bombay Sapphire London Dry 750 FOC Gift Box

318618 Plantation Grande Reserve 750 Plantation XO 50 mL

323725 Banfi Centine Rosso Toscana Igt 750 Holiday Gift Box

324863 Jim Beam Black Kentucky Bourbon Aged 6 Years 750 Devil's Cut 50 mL

334110 Ciroc Peach 750 Ciroc Ultra Premium 50 mL

334128 Ciroc Red Berry 750 Ciroc Original 50 mL

348359 Santa Rita Reserva Chardonnay 750 Gift Tin

350561 Forty Creek Cream Liquor 1140 Forty Creek Barrel Select 50 mL

356147 Criollo Chocolate Sea Salted Caramel Liquor 375 Gift Bag

358903 Alma Mora Cabernet Sauvignon 750 Spicebox Whiskey 50 mL

365189 Dada De Finca Las Moras Artwine 2 Merlot 750 Glass Identifiers

369967 Inception Deep Layered Red 750 Lip Balm

374231 Ungava Premium Gin 750 Domaine Pinnacle Ice Cider 50 mL

381228 Ciroc Coconut 750 Ciroc 50 mL

382028 Smirnoff Vanilla Flavoured Vodka 750 Baileys Vanilla Cinnamon 50 mL

382861 Lot No. 40 Singl Copper Pot Still Canadian Whsky 750 The Glenlivet Founder's Reserve 50 mL

385344 Smirnoff Double Black 750 Smirnoff Jigger

386789 Casamigos Tequila Blanco 750 Reposado Tequila 50 mL

390872 Wolf Blass Grey Label Shiraz 750 Riedel 15% Discount

394031 G.A. Schmitt Pinot Noir Qualitatswein 750 Collectible Holiday Bottle Cover

394320 Canadian Club Chairman's Select Maple 750 CC Rye 50 mL

395681 Dooley's Original Toffee Cream Liquor 700 Cherry Heering 50 mL

397091 Forty Creek Copper Pot Reserve 1750 Forty Creek Double Barrel 100 mL

397109 Forty Creek Spike Honey Spiced 750 Forty Creek Double Barrel 50 mL

397976 Dr. McGillicuddy Intense Peach 375 Fireball 50 mL

398016 Dr. McGillicuddy Intense Peach 750 Fireball 50 mL

399477 Wolf Blass Gold Label Syrah 750 Gift Box

399543 Wolf Blass Gold Label Chardonnay 750 Riedel 15% Discount

400549 Clos Du Bois Chardonnay 750 Scarf

406934 Opi Chardonnay 750 Spicebox Whiskey 50mL

409508 J.P. Wiser's Hopped Canadian Whisky 750 Beer Stein

414342 Dooley's Original White Chocolate Cream Liqueur 700 Dooley's Original 50 mL

417253 Bacardi Fuego 750 57ml Tabasco Sauce with Coupon

417295 Ciroc Original Unflavoured 750 Limited Edition Gift Tin

424044 Chantilly French Cream 750 Tag Double Espresso Vodka 50 mL

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432401 Frank's Redhot Caesar! Sweet Chili Lime 4 x 355 VA Magnet

432898 Frank's Redhot Caesar ! Original Heat 4 x 355 VA Magnet

435743 Hobgoblin Extra Strong Ale 500 Dog Tag Bottle Opener

437483 Bacardi Gran Reserva Maestro De Ron 750 Wallet

453084 Moet & Chandon Imperial Champagne 750 Gift Box

461434 Alberta Springs 1750 Dark Horse 2 x 50 mL

469643 Rossi D'Asiago Limoncello Snaps 750 Gift Box

487256 Stella Artois 6 x 330 Stella Artois Chalice

492520 Bacardi 8 Year Old Rum 750 Money Clip

500504 Captain Morgan Spiced Rum 375 Baileys 50 mL

521963 Chopin Potato Vodka 750 VA Tubes

526228 Jackson-Triggs Black Series Meritage VQA 750 Chocolates

535849 Ogier Heritages Cotes Du Rhone Aoc 750 Wine Charms

544155 Iceberg Vodka 1750 Flor de Cana 7YO 2 x 50 mL

569418 Mott's Clamato Caesar Original 4 x 355 Cooler Bag

577957 Kahlua Coffee Liqueur 750 Ferrero Rocher

597559 Tito's Handmade Vodka 750 Branded Gift Bag

605816 St Remy Brandy 1140 Mount Gay Rum Black Barrel 50 mL

637504 Hendrick's Gin 750 Etiquetted for Gentlemen Pocket Companion

669242 Sterling Vintner's Chardonnay 750 Baileys Original 50 mL

906560 Coors Light 6 x 341 Mystery Mansion Money Clip

927228 Rickard's Red 6 x 341 Movember Shaving Kits

Value Added Program

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LCBO# Description Size (mL) Display Program BAM42 Canadian Club Premium 750 12

109 Mike Weir Cabernet Merlot VQA 750 End Aisle 6

166 Sogrape Mateus Rose 750 4

620 Silk Tassel Canadian Whiskey 750 8

1040 Gordons Gin 750 8

1925 Courvoisier VS 750 20

2196 Captain Morgan Dark Rum 750 8

4622 Newfoundland Screech Rum 750 Discovery Extender 10

4705 20 Bees Chardonnay Unoaked VQA 750 Wine Fridge 4

5322 Aveleda Vinho Verde 750 6

6585 Torres Sangre De Toro Garnacha, Catalunya 750 8

8805 Forty Creek Barrel Select Whisky 1750 15

12476 Prince Igor Vodka (P.E.T) 1140 12

12567 Gaston De Lagrange VS 750 20

12971 Sperone Cremovo Marsala Fine Doc 750 5

15693 Ricard Pastis 750 10

26229 Canada Gold Whisky (P.E.T) 1140 12

26906 Danzante Pinot Grigio Delle Venezie Igt 750 Wine Fridge 5

28803 Misterio Malbec 750 4

31062 Ruffino Orvieto Classico Doc 750 End Aisle, Wine Fridge 5

44628 Sperone Marsala Fine Ip Doc Dry 750 5

53546 Russian Prince (P.E.T) 1140 12

53868 Jaffelin Bourgogne Aligote Aoc 750 7

56622 Beefeater Dry 1750 15

64295 Cono Sur Bicicleta Shiraz 750 6

68627 O'Darby's Irish Cream 750 8

75663 Alianca Vinho Verde 750 Shelf Extender 6

85316 Blu Giovello Prosecco 750 End Aisle 4

91751 Jacob's Creek Reserve Cabernet Sauvignon 750 10

93666 Monkey Bay Pinot Grigio 750 5

94771 Forty Creek Double Barrel Reserve Whisky 750 20

99184 Naked Grape Pinot Grigio 750 FSI 5

103341 Canadian Club Premium (P.E.T) 750 12

118737 Victoria Gin 750 15

121756 Obikwa Shiraz 1500 10

131391 Smirnoff Vodka (P.E.T) 1140 Shelf Extender 15

131490 Muskoka Cream Ale 473 Discovery Extender 1

137117 Russian Standard Vodka 750 15

137810 Campo Viejo Rioja Reserva 750 10

146845 Eastdell Black Cab VQA 1500 8

156125 Stoney Ridge Pinot Noir VQA 750 6

163444 Piat D'Or Chardonnay 750 5

163477 Piat D'Or Merlot 750 5

Bonus AIR MILES® Reward Miles

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LCBO# Description Size (mL) Display Program BAM175026 Funf 5 German Riesling 750 4

179457 Hennessy Black Cognac 750 25

195651 Forty Creek Confederation Oak Reserve Whisky. 750 20

195826 Cantina Tollo Colle Secco Mont D'Abruzzo Doc 750 4

195966 Farina Valpolicella Rip Class Superiore Doc 750 5

197152 Union Red VQA 750 4

199851 Okocim Mocne 500 1

207662 Ballantine's Finest Blended Malt Scotch Whisk 1140 12

215343 Martini & Rossi Sweet Vermouth Red 1000 4

216929 Smirnoff Vodka 1140 End Aisle 15

216937 Skyy Vodka 1140 12

217646 J&B Rare 1140 12

217679 Jackson-Triggs Methode Cuve Close Sparklg VQA 750 5

217745 Captain Morgan White Rum 1140 10

219790 Ascheri Barbera D'Alba Doc 750 9

222778 Fetzer Gewurztraminer 750 6

223537 20 Bees Grower's White VQA 1500 6

223545 20 Bees Grower's Red VQA 1500 6

226316 Hiram Walker Special Old Rye Whisky (P.E.T) 1140 10

226522 14 Hands Hot To Trot Red Blend 750 10

227140 Heering Cherry Liqueur 750 10

237313 Goats Do Roam White 750 5

238964 Sogrape Grao Vasco Dao 1500 8

239046 Alianca Foral Douro 750 4

239863 Kourtakis Apelia Moscholfilero Wht Peloponnes 1000 5

239871 Kourtakis Apelia Agiorgitiko(St George) Pelop 1000 5

240150 Polar Ice Vodka 1140 10

247486 Hacker Pschorr Weisse Bier 500 1

254300 Matervitae Negroamaro 750 3

254722 Silent Sam Vodka 1140 10

259333 McClelland's Single Malt Highland Scotch 750 15

259432 Belvedere Pure Vodka 1750 30

261776 Alpenbitter No 7 (P.E.T) 375 5

263640 La Vieille Ferme Cotes Du Ventoux Aoc 750 5

266684 Zonin Amarone Della Valpolicella Doc 750 15

268714 Dekuyper Peachtree 750 6

272401 Big House Cardinal Zin 750 6

274662 G. Marquis The Red Line Merlot VQA 750 FSI 7

277004 Plymouth English Gin 750 20

279539 Seagram Cider 473 1

280859 14 Hands Hot To Trot White Blend 750 10

281378 Forty Creek Cream Liquor 750 End Aisle 8


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LCBO# Description Size (mL) Display Program BAM281428 Wells Banana Breda 500 2

285254 Forty Creek Copper Pot Reserve 750 Shelf Extender 10

286237 Clean Slate Riesling Qualitatswein Mosel 750 6

286898 Jacob's Creek Chardonnay 750 5

287409 Cortel Napoleon VSOP Brandy 750 8

288795 Stoneleigh Marlborough Chardonnay 750 10

292466 Cafe Culture Pinotage 750 10

292557 The Wolftrap Syrah Mourvedre Viognier 750 5

294520 Spearhead Hawaiian Style Pale Ale 6 x 355 9

298646 Silk Tassel Canadian Whisky 1750 15

301507 Wente Southern Hills Cabernet Sauvignon 750 5

303040 Fielding Fireside White VQA 750 4

307710 Ebeia Roble Ribera Del Duero 750 9

307991 Skinnygirl White Wine 750 9

308247 Santa Rita 120 Cab Franc Carm Cab Sauv 750 7

308643 Sogrape Mateus Signature Douro Red 750 5

311944 Canadian Club Classic 1750 16

313007 Grey Goose Cherry Noir 750 25

314856 Fireball Whisky Shooter 1140 End Aisle 12

315234 Faustino Vii Red Rioja 750 7

315812 Beluga Russian Luxury Vodka 750 25

317016 Inniskillin Cabernet Franc VQA 750 5

319202 Hofbrau Original Lager 500 2

319723 Bulldog Gin 750 12

319871 Stock 84 VSOP Brandy 750 8

322024 Adobe Reserva Merlot Organic 750 4

333070 Islay Mist Scotch 8 Year Old 750 15

334086 Macallan Sienna 750 75

336529 Black Tower Rivaner 1500 End Aisle, Wine Fridge 5

341776 Fresh Moscato VQA 750 6

342246 Amarula Cream 750 12

346247 Dab Maibock 500 1

350207 Forty Creek Copper Pot Reserve Whisky 1140 15

350462 Kenwood Zinfandel Ava Sonoma 750 10

350629 Forty Creek Barrel Select Whisky 1140 Shelf Extender 10

358911 Gnarly Head Pinot Noir 750 9

358960 Fleur Du Cap Chardonnay 750 6

361691 Chateau De Vaugelas Corbieres Aoc Le Prieure 750 7

361741 Santa Carolina Merlot 750 4

363812 Tito's Handmade Vodka 375 5

363952 Sour Puss Peach Liquor 750 10

365353 Two Oceans Sparkling Sauvignon Blanc 750 8

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LCBO# Description Size (mL) Display Program BAM365494 Esquinas De Argento Pinot Grigio 750 5

365601 Samuel Adams Boston Lager 473 1

366666 El Dorado 8 YO Cask Aged Demerara Rum 750 10

367292 Amaral Sauvignon Blanc 750 7

369702 Stoney Ridge Cabernet Franc VQA 750 6

370320 Chateau Des Charmes Cabernet Sauvignon VQA 750 5

371583 Jaszbery Szekszardi Kekfrankos 750 5

371591 Jaszbery Etyek-Budai Riesling 750 5

377093 Le Cirque Classique Sauv Blanc-Muscat Vdf 750 6

377101 Bacalhoa Jp Azeitao Branco, Setubal 750 4

377556 Valpantena Valpolicella Doc 750 8

378976 Jever Pilsener 500 1

380311 Waterloo Grapefruit Radler 473 1

383521 Blue Chair Bay White Rum 750 8

385286 Iceberg Vodka (P.E.T) 375 5

387431 Eastdell Soaring White VQA 750 4

391300 Ch Des Charmes St Davids Bench Sauv Blanc VQA 750 5

392787 Guardian Reserva Red Blend 750 7

394825 Black Tower Classic Riesling 750 7

394981 Erben Pinot Noir Reserve 750 8

396648 Cape Bay Cabernet Sauvignon-Shiraz 750 5

398263 Lone Pine IPA 473 Shelf Extender 1


399634 Death's Door Gin 750 10

400200 Fasto Verdejo Rueda 750 6

400465 Kellermeister The Funk Wagon Gsm 750 10

401307 Maestro Dobel Tequila 750 25

401786 Stolichnaya Razberi Vodka 750 15

401885 Stolichnaya Gold Vodka 750 20

402859 El Dorado 3 YO Rum 750 8

404301 Mad Tom IPA 6 x 341 4

405845 Evan Williams Black Label Bourbon Whiskey 750 10

406843 Jacob's Creek Moscato 1500 12

406900 Nederburg Winemaster's Rvs Cabernet Sauvignon 1500 8

407098 Blossom Hill Crisp & Fruity White 750 Wine Fridge 5

407627 Bols Pineapple Chiptole 750 10

409425 Black Bottle Blended Scotch Whisky 750 Shelf Extender 10

413138 Somersby Pear Cider 500 1

413294 Grey Goose Le Citron 750 25

413765 Mill St 100th Meridian Single Can 473 Discovery Extender 1

414953 Waterloo Pilsner 473 1

415307 Dan Aykroyd Cabernet Sauvignon VQA 750 FSI 8

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LCBO# Description Size (mL) Display Program BAM417600 Riverlore Sauvignon Blanc Marlborough 750 Wine Fridge 8

421040 Domaine De Mongillon, Visan Cdr Villages Aoc 750 6

425678 Jim Beam Honey 750 15

426882 French Cross Sauvignon Blanc 1500 5

437772 Belvedere Vodka 750 20

439562 Camerons Brewmaster Selection Pack V6 2015 4 x 341 4

441428 Pasqua Sangiovese Puglia 1500 6

442763 Muskoka Winterweiss 473 1


480756 Citra Sangiovese Terre Di Chieti Igp 750 4

496349 Cellier Des Dauphins Pres Wht Cdr Aoc 250 3

522144 Citra Trebbiano D'Abruzzo 750 4

526269 Jackson-Triggs Black Series Gewurztraminr VQA 750 FSI 5

527457 Nederburg Shiraz 750 7

537605 Nicolas Feuillatte Brut Champagne 750 Wine Fridge 30

550715 Forty Creek Barrel Select 750 8

556720 Warsteiner Premium Pilsener 500 1

558999 Kittling Ridge Icewine & Brandy 375 10

563130 Fat Bastard Chardonnay Pays D'Oc 750 8

569871 Beaulieu Vineyards Coastal Cabernet Sauvignon 750 6

574152 Grey Goose Vodka L'Orange 750 25

580183 Blu Giovello Pinot Grigio 750 4

581645 Louis Bernard Cotes Du Rhone Aoc 750 7

587816 Forty Creek Barrel Select 200 4

591693 Argento Malbec 750 5

602995 Pravda Vodka 750 15

611780 Pasqua Merlot Delle Venzie Igt 1500 6

619205 Montgras Cabernet Sauvignon Reserva 750 7

620096 Angels Gate Cabernet Merlot VQA 750 5

621151 Barone Montalto Nero D'Avola-Cab Ter Sicilane 750 4

669085 Blu Giovello Pinot Grigio 1500 8

669200 Ciao Bianco Pinot Grigio Carton 1000 5

949172 Te Bheag Unchilfiltr Whisky 700 Shelf Extender 10

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Bundled Bonus AIR MILES® Reward Miles

BBAM Option LCBO# Description Size (mL) BAM BBAM Amount

Total BAM

2433623 Guinness Blonde 473 3 3

3416156 Miller Lite Single Can 473 5 5

3 693093 Miller Genuine Draft 6 x 355 5 5

Option 1 - “Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®”Option 2 - “Buy two of the same listed product and receive the Bundled Bonus AIR MILES®”Option 3 - “Buy three of the same listed product and receive the Bundled Bonus AIR MILES®”Option 4 - “Buy two of the three listed products and receive the Bundled Bonus AIR MILES®”

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Necktags

LCBO# DescriptionSize (mL) NT Approved

45641 Beringer Founders Estate Pinot Grigio 750 Beringer/Milestones Million Meals

55517 Smoking Loon Cabernet Sauvignon 750 New Look

112995 Beringer California Collection Pinot Grigio 750 Beringer Give More Cheer (Gives Glvoes)

144493 Montecillo Crianza Rioja 750 Product Information

145367 Lindemans Bin 50 Shiraz 750 HGTV/Lindeman’s Royal Caribbean Cruise Contest

212993 Cousino Macul Antiguas Reserva Cab/Sav 750 91 points James Suckling

267187 Jose Cuervo Especial Gold 750 Boots & Hearts

293043 Stoneleigh Marlborough Sauvignon Blanc 750 Win a Dinner with Mark McEwan at his Cottage Contest

300673 Bodegas Castano Hecula, Yecla 750 Hecula

385906 David Rocco Dolce Vita Prosecco Extra Dry Doc 750 David Rocco Recipes with Wine Pairings

394817 Tribunal Red Wine 750 Try Me at OB!

401869 Death's Door Vodka 750 Cocktail Ideas

407643 Beringer Founders Estate Sauvignon Blanc 750 Beringer/Milestones Million Meals

429258 Jameson Caskmates Irish Whiskey 750 Product Info

434092 Crown Royal Harvest Rye 750 Recipe

534255 Beringer Founders Estate Merlot 750 Beringer/Milestones Million Meals

601872 Glendronach 12 Year Old Single Highland Malt 750 Accolade

621003 Montecillo Rioja Reserva 750 Product information

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often, during our regular visits, we can’t help but to notice how great many stores look. So, in recognition of your effort and dedication, a store will be featured in these pages every period.

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9: Novem

ber 8, 2015 - N

ovember 29, 20

15L

et’s Get Together

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Wishing you a happy and safe holiday!

– from SMi Communications

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let’s get together let’s get together copy · pt9: november 8, 2015 - november 29, 2015 let’s...

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