let's talk about... designers - idsa education symposium keynote
TRANSCRIPT
© Sooshin Choi, 2014
SOOSHIN CHOI IDSA RCA Professor of Design
Provost & Vice President for Academic Affairs College for Creative Studies
LET’S TALK ABOUT … DESIGNERS
EASTMAN/IDSA EDUCATION SYMPOSIUM 2015 SEATTLE KEYNOTE
DESIGNERS ARE THE MOST IMPORTANT ASSET
A DESIGNERA PERSON WHO CAN DO DESIGN
OR
EVOLUTION OF DESIGN
Aesthetics
Manufacturing
Pre-Industrial Design 19C
Style
Functionality
Usability and usefulness
Business impact
Industrial Design: 20C
User-centeredness
Social consciousness
Post-Industrial Design: 21C
WE TALK ABOUT DESIGN ALWAYS
Design is like an elephant
DESIGN
A hammer
DESIGN IS LOGIC
Make it work
Magic mouse, Apple
DESIGN IS LOGIC MAGIC
Bring a surprise
Include Fitness, Ryan Eder, U of Cincinnati
DESIGN IS LOGIC MAGIC MUSIC
Touch our hearts
DO WE TALK ABOUT DESIGNERS ENOUGH?
Designers are like blinds trying to see an elephant
DESIGNERS
•CONDUCTOR
•CONNECTOR
•CONCEPTOR
DESIGNERS: FUNCTIONS
Vision making Communication
Skill set Design management Leadership
Cross-cultural Interdisciplinary approach
•SOUL
•SKIN
•SKELETON
DESIGNERS: LAYERS
How things are made and work
How things look and visually identified
What things mean and what is the impact
DESIGNERS: ORGANS
•BRAINSee people as users or customers.
•HEARTSee users or customers as people.
•GUTDeliver what YOU believe is right.
Knowledge and Research Analytic approach
Empathy User-Centered approach
Being original
SOOSHIN CHOI Professor of Design
Provost & Vice President for Academic Affairs College for Creative Studies
DESIGNERS ARE THE MOST IMPORTANT ASSET FOR THE FUTURE