letter for tom: thinking of a tagline
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Letter For Tom
Thinking of a Tagline
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What is a tagline?A tagline is a catchphrase or slogan that gives an essence of
what the film is about. They intrigue the audience and hopefully
get them to watch the film.
They shouldn’t reveal character or story but they should be
memorable and are designed to generate an emotional response.
“Reality Is A Thing Of The Past” (The Matrix)
“Some Guys Just Can’t Handle Vegas” (The Hangover)
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My
Firs
t A
ttem
pts
First, I decided to try and come up with something on my
own, the above image is what I came up with.
If we had included a time machine in our story, we could
have used a tagline like “The Love Machine”.
However, I didn’t feel like any of them really fit perfectly, so
I decided to look at some existing taglines.
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Existin
g
Taglin
es
“First dance. First
love. The time of
your life.”
“They had a
date with fate.”
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Existin
g
Taglin
es
“How do I loathe
thee? Let me count
the ways.”
“Houston, we have
a problem.”
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Existin
g
Taglin
es
“Mischief.
Mayhem. Soap.”“Trust me.”
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Existin
g
Taglin
es
“Fear can hold you
prisoner. Hope can
set you free.”
Great trilogies
come in threes.”
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Exi
stin
g T
aglin
es
Taglines are usually either clever,
making a pun (‘Great Trilogies
come in threes’), inspirational
(‘Fear can hold us prisoner. Hope
can set us free’), or indicate that
something has gone wrong
(‘Houston, we have a problem’).
The tagline also says something
about the film genre. For example
the tagline “Be afraid…Be very
afraid.” belongs to the film ‘The
Fly’, which is a horror film.
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Lett
er
For
Tom
: The T
aglin
e ‘Letter For Tom’ isn’t a comedy so I
don’t think a clever, funny tagline
would be appropriate. It doesn’t
contain a hidden message and can’t
be interpreted to have a moral
meaning so an inspirational tagline
would be impossible to create. So we
need to focus on romance film taglines
because that is the dominant genre in
our film. We could also include a sci-fi
element to the tagline.
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Lett
er
For
Tom
: The T
aglin
e
‘True Love in the wrong
time’‘True love 100 years
apart’‘100 years too late’
‘100 years too early’‘Opposites attract’
‘The Present day Prince
Charming’
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Letter For Tom
The Present Day Prince
Charming