EXPLORE PERSONALISATION

RICH PERSONALISATION, DEEPER ENGAGEMENT

LEVERAGE

PERSONALISATIONis one of their most powerful tools.

Marketers agree:

84% of marketers believe that personalisation directly impacts customer retention and loyalty1.

1 Refresh Your Approach To 1:1 Marketing, How Real-Time Automation Elevates Personalization. Forrester Research, 2014

CHALLENGESin realising personalisation’sfull potential.

But many face

48% of marketers struggle to personalise each customer interaction and plan to increase their budgets to solve such challenges1. 1 Refresh Your Approach To 1:1 Marketing, How Real-Time Automation Elevates Personalization. Forrester Research, 2014

CHANGE ...We believe this must

SIMPLE, COST EFFECTIVE &SCALABLE

… so you can leverage personalisation that’s …

RICH & ENGAGING

… and produce communications that are

IN-HOUSECROSS-MEDIAUSING MULTIPLE DATA FIELDS

That’s why our technology unleashes the full power of personalisation

IMAGINE THE POSSIBILITIES…

ADD PERSONALITY TO DOCUMENTSCreate communications personalised to the needs of each individual customer.

Our solutions feature pre-defined rules that determine what content is appropriate plus how the content is placed on each page.

Incorporate Windows documents, PDFs, charts, graphics, barcodes (including QR codes) for highly effective communication.

GO TRANSPROMOTIONALTurn invoices into engaging cross-sell and up-sell collateral, complete with personalised offers.

Personalise your message by combining transactional information (such as an invoice or bank statement) with relevant marketing information and the added impact of colour printing.

GO CROSS MEDIACombine web, email, print and mobile media.

Build fully personalised and automated campaigns – with real-time analytics.

KEEP IT SIMPLEStart with a document created in almost any software application.

Quickly and easily design a template into which variable data or images can be added by simply dragging and dropping database fields into the desired position.

RICH PERSONALISATION, DEEPER ENGAGEMENT.IN ACTION

TRADE UNION STRENGTHENS ITS PRINTROOM OFFERING WITH PERSONALISATION

“ The software we were using before was very limited, to the point of being able to add a name and address, but not much more. Now, with the Canon solution, not only is personalisation a much less time-consuming task, we’re also able to be a lot more flexible in how we use it. For instance we can now do things like adding relevant figures to specific mailings.”

SIAN MANAZHEAD OF COMMUNICATIONS THE PUBLIC AND COMMERCIAL SERVICES UNION (PCS)

CANON’S LIVE DEMONSTRATION SHOWS HOW PERSONALISATION BUILDS BUSINESS ...

We created personalised boxes of Lego at Ipex with every stage produced live on the stand.

“ One of the most effective live demonstrations at Ipex was Canon’s production of every stage of a personalised box of Lego bricks. Stand visitors could give their names and then come back some time later to collect a finished box with their name displayed in bricks on the front panel and an end flap.”

SIMON ECCLESDIGITAL PRINTER

PERSONALISATION OPENS UP NEW BUSINESS OPPORTUNITIES FOR MATTHIAS BERNHARD

“Personalisation is a great way to really grab people’s attention and being able to do this across several platforms simultaneously is a powerful offering for our customers. Variable data, in particular, is capturing the imagination of our customers who run events such as seminars and workshops, as well as education institutions.”

MATTHIAS BERNHARDOWNER AND FOUNDER, MATTHIAS BERNHARD AG

HOW CAN WE HELP YOU?Our solutions have helped marketers in organisations of all sizes across many sectors make the most of personalisation.

Can we do the same for you?

© Canon Europa N.V. 2014

If there are any areas of particular interest that you would like to discuss further, or to set up a meeting, call us on <000 000 0000>.

Or ask one of our experts to get in touch about how we can help you across your information and document management processes

BE EXCEPTIONAL and visit <canon-europe.com>