leveraging food databases for nutritional behavior change … · leveraging food databases for...
TRANSCRIPT
LEVERAGING FOOD DATABASES FOR
NUTRITIONAL BEHAVIOR CHANGE
Contact:
Klaus Fuchs ([email protected]), Denis Vuckovac ([email protected]),
Alexander Ilic ([email protected])
Department of Management, Technology and Economics, ETH Zurich
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Problem: Excessive Nutritional Intake Solution: Scalable, Personalized Consumption Interventions
• In Switzerland, Salt Intake exceeds WHO recommendation of 5g NaCl/day
by approx. 100% (94% men: Ø10.6 g/d, 77% of women: Ø8.1 g/d)1)
• Intervention Design including Mobile Application «Swiss SaltTracker» on
Digital Receipts via Loyalty Cards and Product Ingredient Data (GS1 Source)
References:
1) Beer-Borst, S., et. al. (2009). European Journal of Clinical Nutrition
2) Bochud, M., et. al. (2012). Public Health Reviews
3) Forouzanfar, M.H. et al. (2015). The Lancet
User Receives Feedback Within App
User Receives Feedback Within App
User Learns & Improves
Con-sumption
User Learns & Improves
Con-sumption
Shopping at RetailerShopping at Retailer
Scanning Loyalty Card
Scanning Loyalty Card
Syncing Digital
Receipt Service
Syncing Digital
Receipt Service
App Receives Baskets & Ingredients
App Receives Baskets & Ingredients
Swiss SaltTracker Users
Shopping Routine
Swiss SaltTracker App
⚠ Excessive Salt Intake leads to Mortality √ Mobile-mediated Nutritional Behavior Intervention
• Increased salt intake is a key factor in diet-related mortality, leading to
heart failure and cardiovascular diseases, resp. for millions of casualties2,3)
• First Trial has just started, preliminary results promise mitigation of
excessive Salt Intake