leveraging social media for your job hunt
Post on 19-Oct-2014
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A copy of our presentation from the Meetup "How to Leverage Social Media to Effectively Build Credibility in the Job Market". Presented by Drake International employee's, Laura Plant and Sandy SykoraTRANSCRIPT
Leveraging Social Media to Build Credibility in the Labour Market
Presented by:
Sandy Sykora: Sr. Marketing Coordinator-North America
Laura Plant: Manager, Talent Management Solutions
Introduction
Who is Sandy? › Digital marketing enthusiast› Worked in social media for 5 years› Traveler
Who is Laura? › Talent Management Consultant› Work in HR and TM Consulting for 10 years› Workplace Behavioural Specialist
Agenda About our Meetup Group
LinkedIn essentials
Building your online “brand”
Social etiquette for the job hunt
Building your online resume (Tools)
Benefits of a LinkedIn Account
Highlighting your work experience
Summarizing your top skills
Showing your credentials / awards
Demonstrating your volunteering efforts
Demonstrate your Credibility with Recommendations
Don’t be afraid to ask!
Endorse your colleagues
Make them visible on your profile
Expand your Network
Connect with decision-makers and influencers
Reconnect with old friends and colleagues
Participate in LinkedIn groups to expand your network
Become a Resource for your Network
Stay informed of industry trends
Participate in LinkedIn Groups
Share information with your network
Comment on network posts and updates
Strengthen Your Profile
Be specific in your achievements, include targets
Highlight your skills…be industry specific!
Add LinkedIn applications
Include relevant links to social media and websites
Build your Personal Brand
What is your “angle”? Think of who you want to
connect with in your job search / networking
Keep it consistent
Use available online tools to help establish your presence
Build your Personal Brand
1. Start a Blog Create a profile/theme but keep it
consistent Write articles on topics that interest you Share articles online via social media Update, update, update!
Build your Personal Brand
2. LinkedIn: Join industry groups Share articles, opinions and receive
feedback from the community Build your network with decision-makers /
influencers
Build your Personal Brand
3. Join Twitter: Brand your Twitter profile - “what type of
‘expert’ are you?” Follow industry professionals and influencers Engage in the conversation Welcome others to connect on LinkedIn Link followers to your blog and relevant
articles
Build your Personal Brand
4. Online Communities Join industry-specific communities Link others to your social media Share information with group members Attend industry events when available
Build your Personal Brand
5. Facebook Create a branded Facebook Page Share your portfolio Include your resume (in a creative way) Use video to put a face to the name Invite professional friends to join your page
Applying for Jobs Online
Ensure your application is RELEVANT Invite hiring managers to connect with
you online (LinkedIn, Twitter, blog etc.) Track your analytics:
› Enables you to see who is interested › Time your follow up call / email
Be mindful of social etiquette
Building your Online Resume
Use the tools that are available:
QR Code Resume Infographic Resume Facebook Resume Video Resume Outsource for
creativity
Connecting the Dots
How do I manage all of this? Create a schedule Use social dashboards like Hootsuite Mobile apps for quick-updates
How do I integrate all of my social media?
Always link your social media Include on resume / business cards / signature When you update one, update the others
How do I promote this to employers? Include links on your resume / application Interact with their brands online (Twitter / Facebook) Mention it in your follow up conversation
Free Resources
Blogs:› Wordpress.com, blogger.com, tumblr.com, Flavors.me
Infographic Resume Builders:› Wordle, Hohli, Creately, Tableau, Inkscape
QR Code Generators:› Kaywa, QR Stuff, Delivr
Video :› YouTube, Camtasia Studio
Icons:› Icon Dock , Slo Dive, Design Instruct
Thank You!
Please feel free to connect with Sandy and Laura on Twitter:
› @lauralynplant› @sandykora › @drakeintl› @drakejobs