leveraging your skills - creating your first online course
TRANSCRIPT
C R E AT I N G Y O U R F I R S T O N L I N E C O U R S E
L E V E R A G I N G Y O U R S K I L L S
Helena Denley - @helenadenleyDIYWebsiteCoach.com & TheNewSolopreneur.com
Y O U R O W N O N L I N E C O U R S ET I M E T O M O V E F R O M O N E - O N - O N E C L I E N T W O R K T O C R E A T I N G
P L A N N I N G
• Assess The Market
• Survey your current clients
• Look for common problems in online forums
Find out what the market needs (and will pay for)
P L A N N I N G
• Assess Your Strengths
• What do your clients rave about?
• What do you feel comes easy to you?
• What do you enjoy?
Find an overlap with the market needs
PA C K A G I N G
• Work Out Your Minimum Viable Product
• What outcomes are essential?
• Smaller scope will allow you to get it out faster
• You can always add content later
PA C K A G I N G
• Create Your Course Outline
• Work from the objectives and desired outcomes
• Break down into logical modules
• Break modules into lessons
Bite size chunks are easiest to consume
D E L I V E R Y S T R AT E G Y
• Live Webinars vs pre-recorded?
• Do you want interactivity?
• Which are you more comfortable with?
• How quickly do you want to get started?
D E L I V E R Y S T R AT E G Y
• Launch vs Evergreen
• Evergreen just requires a sales page, but can take longer to gain traction
• Launch requires more work upfront, but will generally result in more sales initially
D E L I V E R Y S T R AT E G Y
• Content Available All At Once vs Dripped
• Dripped gives you more time to create
• All at once provides more flexibility for your participants
A U T O -R E S P O N D E R S
• Pros
• Simple
• Cheap
• Quick
• Cons
• Less flexible
• No ongoing central access
M E M B E R S H I P S I T E
• Pros
• Most flexible
• More professional
• Cons
• More complex
• More setup effort
H O S T E D L M S
• Pros
• More focussed on learning experience
• More features
• Cons
• More expensive
• Generally locked in
Y O U M I G H T B E T H I N K I N G …
• I don’t have time!
• You never will unless you make the commitment
• What if no-one buys the course?
• Completing step 1 almost guarantees sales
Y O U M I G H T B E T H I N K I N G …
• I don’t know enough to teach
• There are always people who know less than you (and they will see you as an expert)
• I don’t know how to set it all up
• Start simple
• Outsource the setup if needed
T H A N K Y O U
@ h e l e n a d e n l e y
D I Y W e b s i t e C o a c h . c o m
T h e N e w S o l o p r e n e u r. c o m
Slides:
b i t . l y / W C B N E H e l e n a