NEWJOURNEY

Ali Babar, Anita Yuan, Iris Ma, June Hwang, Samantha Whynot

How to expand successfully in Chinese B2B market

with LG Styler?

Table of Contents

• Interior Design Industry

• The company: BBBZS

• Action Plan: ATL, BTL

• Optimum Price

• Expected Outcome

Interior Design

Industryin China

InteriorDesign

Industry

Houses?

Office

• Industrial output 32

billion USD in 2010

• Growth rate of 388.9% in

10 years time

• Chinese vacancy rate: 26%

• “People purchase realestate mainly forinvestment”

• Future tendency

• Market Demand

MainFeatures

• Sanitization

• Crease Care

• Refresh

CompanyProfile

• Construction & Engineer – Interior Design

Company

• Established in 2006

• Based in Beijing

• Focus on office & business space

Sample Designs

Why BBBZS?

BBBZS

Partnership

Relations

Sustainability

Value Fit

DistributionChannel

LG BBBZS Real Estate

e.g. SOHO

Businesses

Other business

(renovation)

Action Plan-ATL

Advertise in DECO TIMES

• Covers 90% of interior design

companies and buyers for

commercial housing in Beijing

• Have 90,000-150,000 readers

per month

• Estimated Cost:

$1,500USD for one full page

advertisement

Action Plan-ATL

Advertise in Interior Design Fair

• Put the exhibition stand in the Fair

and hand out the flyers

Estimate cost per day:

$285USD

Action Plan-BTL

Step 1: Informational meetings

Step 2: Offer 5 complimentary units

Step 3: Promotional guidelines

Step 4: Showroom display

Step 5: Reviews

Ongoing: Maintenance and Warranty

OptimumPrice

• Offer 25% B2B discount rate

• Per unit price $2,250

ExpectedOutcome

SOHO Office Space Total: 170,000 m2

Single Office : 175

# of Office Units: 971

Executive Employees (20-25%) # of Executive Offices: 194-242

SOHO Sales Revenue (LG Styler Unit price=$2,250)

$436,500-$544,500