lgbt social media presentation - photos and video

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3/29/2016LGBT Social Media & Web 2.0 Marketing

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Matthew SkallerudPresidentPink Banana MediaInstagram, Snapchat, photos, videos and #hashtags in the LGBT World

@mattskal

#LGBTBizmattskal

PinkBananaMedia& mattskal

@mattskal#TheLGBTExpo

mattskal

mattskal

mattskal

3/29/2016 11:00 AM 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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LGBT Online MarketingEvolution of Online Activity

3/29/2016LGBT Online & Social Media Marketing

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LGBT Online Marketing


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LGBT Online MarketingFacebook.com Photos Connected with Business + Tagging


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LGBT Online MarketingInstagram Photos Connected with Business + Hashtags(both business and user-generated content)


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LGBT Online MarketingInstagram Photos Connected with Business + Hashtags(both business and user-generated content)


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Photos Unique Idea for promotion on social media

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LGBT Online MarketingPhotos be creative with photo tagging and event promotions


We took their photos and handed them a business card-sized promotional piece, pointing them to the Facebook fan page to tag themselves in the photo

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LGBT Online MarketingPhotos be creative with photo tagging and event promotions


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Photos Unique Idea for promotion on social mediaPhoto is taken and a printout is handed to them with identifying number for photo. Program is fully optimized for smartphones and social media sharing, with corporate sponsor branding prominent throughout the campaign.

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3/29/2016LGBT Online & Social Media MarketingPhotos Unique Idea for promotion on social media

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3/29/2016LGBT Online & Social Media MarketingPhotos Unique Idea for promotion on social media

You can see how photos were spread via social media using Tagboard.com

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LGBT Online MarketingHow to Choose #hashtags to use

Look at it as Search Engine Optimization (SEO), but for social media.

Options include: - Region: #GayPalmSprings - Theme: #GayTravel - Unique: #CMITourism3/29/2016LGBT Online & Social Media Marketing

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3/29/2016LGBT Online & Social Media MarketingView #GayPalmSprings on TagBoard

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3/29/2016LGBT Online & Social Media MarketingView #GayResort on TagBoard

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3/29/2016LGBT Online & Social Media MarketingView #GayTravel on TagBoard

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Social Media & Web 2.0Posting of Social Media accounts

Makes it easy for resort and bar patrons to include Dunes Resort when they are:

Checking in on FourSquareChecking in on FacebookUploading and tagging photos on InstagramUploading and tagging videos on YouTube and Vine


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Social Media & Web 2.0Posting of Social Media accounts with Contest


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Social Media & Web 2.0Consolidation of Social Media Activity

Introducing RebelMouse.comConsolidates Google Plus, Instagram, Twitter, Facebook, Tumblr and more into one summary presentation for you and your viewers3/29/2016LGBT Social Media & Web 2.0 Marketing

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LGBT Online MarketingPhotos Connected with Business + Hashtags


#LGBTBizTech Conference Speaker - Auston Matta from TwoBadTourists - Developing and Successfully Executing an Online Campaign as an Amateur or Small Business #LGBTBiz #LGBTWeekNYChttp://www.lgbtbiztech.com/speaker/AustonMatta.cfm Posted on Facebook with connection to profilePosted on Instagram with connection to profilePosted on Twitter with connection to profilePosted on Google Plus with connection to profile

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LGBT Online MarketingPhotos Connected with Business + Hashtags


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LGBT Online MarketingTIP: Posting directly versus using app to do multiple posts


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LGBT Online MarketingImpact of Adding Images to Tweets


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LGBT Online MarketingNew in 2015 - Twitter Quotes


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LGBT Online MarketingAnother 140-character Space Saver - Tagging Users in Tweets


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LGBT Online MarketingUpdates to Photo Discovery on Instagram


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LGBT Online MarketingMeasuring Photo Performance Creating Great Posts


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LGBT Online MarketingLGBT Travel Companies using photos in their social media marketingOut Adventures


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LGBT Online MarketingLGBT Travel Companies using photos in their social media marketingOutstanding Travel


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LGBT Online MarketingLGBT Travel Companies using photos in their social media marketingTwoBadTourists.com


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LGBT Online MarketingLGBT Travel Companies using photos in their social media marketingNomadicBoys.com


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LGBT Online MarketingLGBT Travel Companies using photos in their social media marketingGAYographer


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LGBT Online MarketingLGBT Travel Companies using photos in their social media marketingTravelsOfAdam.com


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LGBT Online MarketingTourism Australia and Instagram the Art of Reposting(Excerpts from their incredible presentation about Curated, User-Generated Content)


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LGBT Online MarketingTourism Australia and Instagram


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LGBT Online MarketingOther Examples of Reposting and Instagram


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LGBT Online MarketingThe World of Snapchat


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LGBT Online MarketingThe World of Snapchat


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LGBT Online MarketingThe Business Value of Snapchat is in the Stories


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LGBT Online MarketingStep by Step on Snapchat, including Download button


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LGBT Online MarketingShare Photos & Video on Instagram and Vine


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LGBT Online MarketingAnd voila, your posts are now on Instagram and Vine


Since Vine is owned by Twitter, be sure to share on Twitter as well they post very well!

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LGBT Online MarketingAnd now theres live video streaming Periscope by Twitter


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LGBT Online MarketingAnd now theres live video streaming Facebook Live


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Questions?Matthew [email protected](323) 963-3653

Los Angeles | New York


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