libelle tv key insights
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Libelle tv Key InsightsTRANSCRIPT
Numbers
Key figures
Audimetry
• 1,6 million viewers in September
Within the core target group, that means 40% monthly reach
• 684 000 weekly viewers
Within the core target group, it means an average of 1 women on 5
MCR – CIM Audimetrie, 8:30 to 23:00, 1st to 30th of September, Live+6 & guests, total universe 4+ and core target group is women 25-54 in possession of a Telenet Digibox. The definition of reach is 1 minute consecutive, SBS Communication
Key figures
Total viewers
CIM Audimetrie, MCR, North, schedule 08:30 am to 11pm, 1st of September to 30th of September, monthly reach, 1 minute of consecutive watching, 4+, live+6 & guests, SBS communication
Tota
l re
ach
(x1
00
0)
1.4521.5461.523
1.7121.603
1.4841.389
1.3301.354
1.4541.564
1.7021.587
Key figures
Weekly viewers
CIM Audimetrie, MRC, North, schedule 08:30am to 11pm, 1st of September to 30th of September, weekly Reach, 1 minute consecutive, 4+, live+6 & guests, SBS communication
Weekl
y r
each
(x1
00
0)
615 613639
695 691663
536 542576
647681
773
684
Key figures
Daily viewers
CIM Audimetrie, MRC, North, schedule 08:30am to 11pm, 1st of September to 30th of September, daily reach, 1 minute consecutive, 4+, live+6 & guests, SBS communication
Daily
reach
(x1
00
0)
Sept '13
Oct '13 Nov '13
Dec '13 Jan '14 Feb '14 March'14
April '14
May '14
June '14
July '14 Aug'14 Sept '14
130 129
148 159 154 154
131 119
131
158 161
192
164
Key figures
Viewers: Women 25-54 in
possession of Telenet digibox
CIM Audimetrie, MCR, North, schedule 08:30am to 11pm, 1st of September to 30th of September, monthly reach %, 1 minute consecutive, Women 25-54 telenet digibox, live+6 & guests, SBS communication
Montl
y r
each
%
Sept '13 Oct '13 Nov '13 Dec '13 Jan '14 Feb '14 March'14 April '14 May '14 June '14 July '14 Aug'14 Sept '14
38%
48% 47%43%
46%
40%43%
40% 38% 38%
44% 43%40%
Key figures
Additional adhoc research
Interesting addition to the magazine: 27% of qualitative complementary reach (weekly
base)*
Good conversion: 72% stays faithful to the channel**
High awareness: 69% knows Libelle tv*
* Sanoma Barometer – Pers-e-Phone, 28/04/2014 - 23/05/2014, Women 15+ (for points 1 & 3)
** Sanoma Barometer – Panel/Alle Meningen, 15/05 /2014 to 15/06/2014, ever viewers Libelle tv women15+ (for point 2)
Key figures
Additional adhoc research
Positive reception: 7,2/10 is the score given by the weekly viewer*
Good positioning: positive, pleasant, clear, inspirational, local and different**
Top 3 programs in reach**:
Ilse kookt
Eerste show
Van alle markten thuis
* Sanoma Barometer – Pers-e-Phone, 28/04/2014 - 23/05/2014, Women 15+ (for point 4)
** Sanoma Barometer – Panel/Alle Meningen, 15/05/2014 to 15/06/2014, ever viewers Libelle tv women 15+ (for points 5 & 6)
Strong addition to the print
reach
Sanoma Barometer – Pers-e-Phone, 28/04/2014 - 23/05/2014, Women15+
Libelle tv Libelle tv (+Vijf)Incrementeel bereik - weekbasis
27%
35%
Libelle tv Libelle tv + Vijf Libelle tv + Vijf Libelle tv + VijfAwareness Total Reach Weekly Reach Extra potential
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
84%
41%
51%
22% 27%
14%
37%
Almost 1 on 4 RLP
watches Libelle tv
RLP Libelle Mag
Sanoma Barometer – Pers-e-Phone, 28/04/2014 - 23/05/2014, Women15+
High awareness
& big potential
Libelle tv Libelle tv + VijfBekendheid Kijkintentie (extra potentieel)
69%
15%
30%
Sanoma Barometer – Pers-e-Phone, 28/04/2014 - 23/05/2014, Women15+
72% of the viewers stays
watching
Sanoma Barometer – Panel/Alle Meningen, 15/05/2004 to 15/06/2014, Women 15+ viewers Libelle tv
Used to watch in the beginning, but now not anymore
Still watching
28%
72%
75% of the viewers gives a
score of 7 or more
24.3%
31.5%
43.5%
0-6 7
8+
General evaluation Libelle tv: 7,2/10
Sanoma Barometer – Pers-e-Phone, 28/04/2014 - 23/05/2014, weekly viewers Libelle tv
A desirable positionnin
g
Sanoma Barometer – Panel/Alle Meningen, 15/05/2014 to 15/06/2014, Women15+, weekly viewers, totally agree + agree
Brings something that you can't find somewehere else
Gives a moment for yourself
Gives useful tips & advices
Flemish local programs
Well and clearly explained
Relaxing & enjoyable
Pleasant channel
Programs in line with magazine
Positive image
47%
64%
71%
74%
76%
76%
77%
77%
77%
15-34 35-54 55+ 3+ 1 to 4 YesAge Family size Social groups Prof Active
9% 10%
-14%
9% 11% 10%5%
24%
-24%
13%10%
14%
-37%
40%
-7%
4%
-3%
13%
-24%
54%
-29%
14% 14%
23%
-9%
20%
-10%
13%
-5%
2%
Knows Libelle tv Total Reach Weekly ReachComplem. Mag Extra potential
Interesting &
qualitative profile
Sanoma Barometer – Pers-e-Phone, 28/04/2014 - 23/05/2014, with selectivity on targets (100 = 0 point)
Super dagje uit
Home Sweet Home
Memories
Toeters en bellen
Van alle markten thuis
De eerste show
Ilse kookt
10%
14%
23%
26%
30%
40%
64%
Top programs with high
scores
7,5
7,6
7,4
7,1
7,1
7,7
7,2
Score /10
Sanoma Barometer – Panel/Alle Meningen, 15/05/2014 to 15/06/2014, Women 15+ viewers Libelle tv, total reach programs within viewers & general evaluation 0 to 10 on weekly viewers
For each type of womenFor each type of woman...
Sanoma Barometer – Panel/Alle Meningen, 15/05/2014 to 15/06/2014, Women 15+ , viewers Libelle tv & viewers of the program in quesiton, selectivity (100 = 0 score)
De eerste show Ilse kookt Toeters en bellen Memories Van alle markten thuis
Super dagje uit Home sweet home
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
15-34
35-54
55+
Actives
Child <15
Child >=15
Pers-e-Phone
Sanoma Barometer
Method : by phone
Period : 28/04/2014 - 23/05/2014
Sample size : 1.148
Universe : women 15+ repres.
Weighting : gender x age x soc. group
Alle MeningenSanoma
Barometer
Method : online
Period : 15/05/2014 - 15/06/2014
Sample size : 463
Universe : total reach Libelle tv
Weighting : base profile total reach originated
from Pers-e-Phone (age x prof. activity)