Products &

Packages

Discover how women assess products

Tested in the heart of your target group

& results shared

Libelle.be

Libelle Magazine

Libelle tv

Info

The process

1. Call: we recruit participants to test products on Libelle.be or on Libelle tv

2. Survey: we process the registrations and questionnaires online

3. Publication: we publish the results on Libelle tv, or on Libelle.be or in Libelle

Info

Libelle.be

• We recruit participants to test products via

1 week teaser on homepage Libelle.be

1 week contentpage on Libelle.be

Optional possibilities: FB page post/newsletter

• We process registrations and questionnaires

Mailing (2 reminder mailing if necessary)

Optional possibilities: Adding coupon

• We publish the results on libelle.be

1 week teaser on homepage Libelle.be

1 week contentpage on Libelle.be

Results via newsletter Libelle

Optional possibilities: FB page post/videoInfo

Libelle Magazine

• We publish 1/1 page quadri with the results and quotes of the tests.

• The results are published in the magazine together with the notification “advertorial” and the label “Getest op”.

Info

Libelle Television

• Call to action via 50 classic TV commercials with a 5 seconds tag on and Getest op notice via Libelle.be.

• The results: • 50 classic commercials with a 10 seconds tag

on displaying the results of ‘Getest op’.• Standard results are graphical defined with a

few quotes of the testers

Info

Focus on usability of your brand

Hoe? Zo! Solution in easy steps

Libelle tv

Libelle Magazine

Libelle.be

Info

Libelle tv

• Short ‘Hoe? Zo!’ video with a fixed intro, processed in a 90” format

• In which the audience will be explained how your product is a solution to the problem that occurs

• The story is told in an editorial manner, with attention to the context it’s in and in the style of Libelle “Hoe? Zo!”

Info

Libelle Magazine

• 2/1p recto verso ‘Hoe?Zo!’

• Label Libelle & advertiser.

• Recto: Hoe? Problem is brought up

• Verso: Zo! The solution is offered

Info

Libelle.be

• Contentpage (Hoe? Zo!) + contentbox on the homepage

• Integration of the movie on the page

• Promotion via ROS leaderboard and rectangle (20% SOV / 3weeks)

Info