librarian depictions on youtube
TRANSCRIPT
ResultsYouTube Studies
Overview of Project
Theory Implications
Perceptions of a Profession:
YouTube Videos Created by Librarians and Non-Librarians
A Presentation for Region 2 Spring Idaho Librarian Association Conference, May 8, 2009
Ramirose AtteburyUniversity of Idaho
ResultsYouTube Studies
Overview of Project
Theory Implications
•Impetus for Project
•Videos Analyzed
•Criteria Evaluated•Old Maid, Policeman, Inept, Parody, Hero/ine
•Really Fun/Positive, Sexy, Psycho
•Challenges Encountered
•Betsy Eudey – Feminism in Popular Culture•Shereen Siddiqui – Combating Stereotypes•Henry Jenkins – Cultural Theory•James Trier – Culture Jamming•Selene Colburn and Laura Haines – Efficiency •Eric Poulin – Negative Portrayal
ResultsYouTube Studies
TheoryOverview of Project
Implications
ResultsYouTube Studies
TheoryOverview of Project
Implications
ResultsYouTube Studies
TheoryOverview of Project
Implications
Stereotypes and Theory•Reasons for Stereotypes
•Processes that aim at regulating social interactions.•Categories help us make sense of the world.•Energy saving devices.•Shared group belief.
• When Stereotypes become Problematic• Assigning negative value• Erasing individual identity within the group
Overview of Project
YouTube Studies
Theory Results Implications
Librarians and Stereotypes•Thad E. Dickinson
•History • Pauline Wilson
•Reaction•Occupational Stereotypes•Do Librarians Make Things Worse?
•Katherine C. Adams• Parody and Mimicry to expose stereotype•Embracing the Old Maid to combine beauty and brains
Overview of Project
YouTube Studies
Theory Results Implications
Overview of Project
YouTube Studies
Theory Results Implications
Librarians and Stereotypes•Thad E. Dickinson
•History • Pauline Wilson
•Reaction•Occupational Stereotypes•Do Librarians Make Things Worse?
•Katherine C. Adams• Parody and Mimicry to expose stereotype•Embracing the Old Maid to combine beauty and brains
Overview of Project
YouTube Studies
Theory Results Implications
Overview of Project
YouTube Studies
Theory Results Implications
Librarians and Stereotypes•Thad E. Dickinson
•History • Pauline Wilson
•Reaction•Occupational Stereotypes•Do Librarians Make Things Worse?
•Katherine C. Adams• Parody and Mimicry to expose stereotype• Culture Jamming
Overview of Project
YouTube Studies
Theory Results Implications
Overview of Project
YouTube Studies
Theory Results Implications
Overview of Project
YouTube Studies
Theory Results ImplicationsResults
Old Maid Police Parody Inept Hero/ine
Librarian(8.8% contained no stereotype)
0 5.9 17.6 7.4 70.6
Lib/Part(8.5% contained no stereotype)
0 12.2 17.6 7.3 63.4
Non-Lib4.5% contained no stereotype
13.6 22.7 29.5 25 4.5
Overview of Project
YouTube Studies
Theory Results ImplicationsResults
Overview of Project
YouTube Studies
Theory Results ImplicationsResults
Positive/Fun/Cool
Sexy Psycho
Librarian 26.4(66.7 of those w/2
stereotypes)
1.5(3.7 of those w/2
stereotypes)
0
Lib/Part 26.4(52.9 of those w/2
stereotypes)
4.9(11.8 of those w/2
stereotypes)
4.9(11.8 of those w/2
stereotypes)
Non-Lib 2.3(3.2 of those w/2
stereotypes)
18.2(25.8 of those w/2
stereotypes)
34(41.9 of those w/2
stereotypes)
Overview of Project
YouTube Studies
Theory Results ImplicationsResults
Overview of Project
YouTube Studies
Theory Results Implications
Stereotypes Can:•Remind us of best (and not so best) practices
•Lend legitimacy to necessary behavior•Affect funding and salaries
•Be called into question through parody