LIBRARIES AND SOCIAL MEDIA

Image courtesy of http://libraryschool.campusguides.com/socialmedia

www.dianevautier.com @dvautier on Twitter

By Diane VautierMay 9, 2012

Traditional Library Usage is Down

Declining trend in library usage (wikipedia)

We’re “Losing Libraries” http://www.losinglibraries.org/

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Libraries Adapt – Space

Reconfiguring Space for Different Use Meeting Spaces Cafés

Zeke’s Café Opens in Dimond Library, UNH.January 2008http://www.unh.edu/dining/locations/zekes.html

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Libraries Adapt - Technology

Including more Technology Services Ebook & Ebook Readers Lending OnLine Accounts QR Codes (connecting electronic /physical) Open Source Data Access Self Check Out Stations

Quincy IL Public Library Self Check-Out

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Libraries Adapt to Web 2.0 (SoMe) According to the

American Library Association U.S. libraries continue to make increasing

use of social media and Web 2.0 applications and tools to connect with users and to market programs and services.

Consensus - technology is developing rapidly and libraries and librarians who are slow to adapt put themselves at risk.

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Avoid Risk - Use Social Media

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Research study conducted by Curtis R. Rodgers, Ed.D at SC State Library. http://slidesha.re/L0lvbE

Research study conducted by Curtis R. Rodgers, Ed.D at SC State Library. http://slidesha.re/L0lvbE

With Web 2.0, More Shift Will Happen

To accommodate patron change in attitude Including more community support activities Redefining Content Creation and Content

Curation

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Content Creation Using Social Media

Audience Goals Basics / Optimization Team Content Network

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Find Your Audience

Find Your Audience http://mashable.com/2012/03/09/social-media-demographics/

Business:

Community:

Resources & Networking:

Students: SMS (texting) Women:

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Set Your Goals

To provide patrons with multiple methods of accessing information

To become a valuable community resource

To add interest, excitement and enthusiasm to your facility.

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Start With The Basics & Optimize

Start With The Basics Blog Facebook LinkedIn Twitter

Optimize the accounts

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Build a Team

Team leader Regular in-house Contributors (staff) Guest Contributors (professional) Guest Contributors (patrons)

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Create a Content Map

Mind Map tool: http://freemind.sourceforge.net

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Create a Content Map@dvautier

Create a Content Map@dvautier

It’s Called a Social “Network” Link Accounts Together!!!!

On Your Website On Your Blog Social Media Accounts

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Connect, Connect, Connect!

You

Blogging

MicroBlogging

Photos

VideoSocial

Networks

Bookmarking

Presentations

Commenting

Because You are the Center of Your Social Network

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Content Curation

Manage information overload Goes hand-in-hand with Social media

and SEO

CC by verbeeldingskr8

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The Good News - Librarians AreIncredible Content Curators

Librarians have Content Curation Superpowers

Use Your Librarian Super Powers to Make Information Exciting again

Employ Social Media as a New Tool

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5 of the Top 10 Social Media & Libraries Predictions for 2012*

1. Sharp increase in libraries w/ mobile friendly websites or library related apps.

2. More libraries will use youtube as a marketing channel and education medium.

3. Increase in social media use to educate. 7. Tools like Goodreads and Library Thing

will be used for book reviews and locating books.

8. More open source programs.

*According to Social Networking Librarian http://socialnetworkinglibrarian.com/

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Additional Links & Resources

http://libraryschool.campusguides.com/content.php?pid=270481&sid=2231502

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Additional Links & Resources

http://www.ala.org/acrl/sites/ala.org.acrl/files/content/conferences/confsandpreconfs/national/2011/papers/evolution_of_sc.pdf

http://blog.schoollibraryjournal.com/neverendingsearch/2011/12/13/school-library-trendspotting/

http://www.seomoz.org/blog/content-curation-guide-for-seo http://socialnetworkinglibrarian.com/ http://library.tumblr.com/post/19620770170/public-library-closings-in-decline-extra

cting http://www.ilovelibraries.org/public-and-school-libraries-decline-when-we-need-the

m

http://www.lrs.org/news/2011/04/28/new-closer-look-report-u-s-public-libraries-and-the-use-of-web-technologies-2010/

http://oedb.org/blogs/ilibrarian/2010/top-30-library-iphone-apps-%E2%80%93-part-1/

http://countynewscenter.com/news/vista-library-celebrate-grand-remodel

http://mashable.com/2012/04/27/tips-great-content-curation/ http://

s36.a2zinc.net/clients/sla/sla2010/custom/handout/speaker0_session248_1.pdf

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