life began in a garden! · containers are used in various ways in different settings. they can...

Pottery sales equal profit!

Utilize employees sales skill by setting

goals for pottery sales and sticking to

them.

TIPS OF TRADE

~ Be the Leader ~

~ Know the Facts ~

~ Host a Workshop ~

Display ~ Display ~ Display

~ Signage ~

~ Sales & Promos ~

~ The Four Seasons ~

~ Ideas to Pass Along ~

January 2012

The Clay Market’s

Tips to Boost Sales & Profits

Life Began In A Garden!

~ Buy in sufficient quantity at the right price. There is

no doubt that the more pottery you stock, the more you

will sell.

~ Offer variety! Buy often to keep your inventory fresh.

~ Read garden and trade magazines to keep up with the

trends! 2012 is projected to be the year of the vertical

planter and the low bowl. Symmetry is out! Instead of

matching containers, the look of combining different sizes

and shapes is in.

~ Customers shop with you for more than just products.

They look to you for your knowledge, ideas and expertise.

~ Create an experience. Keep them coming back!

Unbeatable Style

Unbeatable Quality

Unbeatable Price

Containers are used in various ways in

different settings. They can embellish every

garden, large or small. They can be used for

focal points, creating rooms and features,

growing herbs and fruits, background

plantings, framing doorways, lining steps or

simply to enhance the beauty of the existing

landscape It’s no wonder why the container

garden craze is growing!

Be the Leader!

Make a Statement!

Know The Facts

FROST-PROOF POTTERY

YEAR ROUND PROFIT!

~ The Clay Market’s unique line of glazed pottery is

durable, weather-proof and a great investment!

~ Our glazed pottery is artfully crafted from premium

ceramic clay and baked at high temperatures for long-

lasting strength.

~ Each piece is fired in kilns that reach 2500 Degrees

Fahrenheit for 55 days! This process closes the pores and

increases the wall density resulting in the most frost-

resistant pottery in the world.

~ Our glazed pottery is safe to leave out year round in the

Southeast as long as measures are taken to insure good

drainage.

~ The best way to insure good drainage is to fill the

bottom of the planter with packing peanuts or pebbles

before adding the potting soil. Planters should also be

elevated so that drainage holes are not blocked. Pot feet

work great for this purpose and are decorative as well!

~ Care should be taken when using our pottery indoors,

as moisture can develop under the pot.

~ The most obvious way to judge the quality of pottery is

by the weight and the thickness of the walls.

~ Our hand-glazed containers reduce water use by 50%

compared to traditional terracotta!

Educate staff! Knowledge grows

enthusiasm and confidence.

Host A Workshop

Container planting by Thomas Orchards in Bishop, Ga

No landscape is complete without the use of

outdoor pottery. The variety of shapes, sizes

and colors will complement any setting and

add flair to even the most basic patio or

garden. It’s invaluable in its ability to convey

color!

Here are a few ideas for a fun yet educational workshop!

Additional ideas can be found on-line and in trade

magazines.

~ No-brainer container planting.

~ Incredible edibles in a pot.

~ One pot kitchen herb mix.

~ Cache of color in a planter.

~ Pizza in a pot. Tomato, Chives, Bell Peppers, Oregano.

~ Succulents are the rage. So cool, they’re hot!

~ Water features. Turn any pot or urn into a fountain!

~ Gardeners have the best dirt! Learn to make to make a great

potting mix for container planting.

~ Create a grand entrance!

Boost traffic, sales and customer loyalty!

ooo

~ Display ~ Display ~

~Display~ Merchandising is an art that sells product. Be

creative with displays & watch sales grow!

~ Choose a key spot in your store to create a

large colorful display of different styles of

pottery mixed with seasonal plants and props.

~ It’s a fact, products at eye level sell quicker!

Use pedestals scattered throughout your store to

add height. Concrete blocks make an easy to

change display unit and can be painted, draped

or layered with stucco.

~ Sell a project! Utilize space near a register

for a “potting bench” display. Include

everything needed to plant a seasonal container

garden. A trowel, potting soil, fertilizer, plants,

“how to” lists and a few unique glazed planters.

~ Don’t miss the opportunity to pull in traffic

with a display visible from the street. Impact

displays give passers-by an interest in what you

have inside.

~ Create displays that appeal to the senses or

tell a story! Keep a fresh look and change often.

~ Grouping pottery by color or mixing in an

accent or contrasting glaze makes a great

statement! Make it pop! Color is powerful!

~ Cross merchandising is very important.

It will enable you to maximize sales!

Display pottery in vignettes to show

customers creative ways to use them.

Turn a large urn into an outdoor table

by simply adding a glass top!

Signage!

~ Use signs to educate, direct, suggest and promote!

~ Jump –start sales and increase profits with tags, signs,

stakes and banners.

~ List the advantages of our frost-proof glazed pottery.

Allow our reputation for great quality to grow by

promoting The Clay Market line. Create brand loyalty!

~ Make a point by using simple signage with colorful

photos to draw attention.

~ Inform customers of upcoming workshops.

~ Insure that price labels are easy to read by using a waxy

china marker on our weather resistant labels.

~ Create container gardening awareness by posting signs

that make suggestions. “Why not try growing a potted

herb garden? It’s easy-really!”

~ Incorporate digital signage! Create a powerpoint

presentation on “do it yourself” container design and

planting.

~ A flat screen TV showcases “how to” videos.

All signs equal a boost in sales! Marketing studies have shown a significant

spike in sales when good signage is used for a

product line or promotion.

Signage pulls a garden center together

and presents a finished look to the

retail space. It communicates details

on a product and provides opportunity

to cross-sell. It also helps employees be

more knowledgeable and helpful.

Bottom line is – it sells products!

Keep the pottery moving out your door so you

that you can fresh looks into your store!

~ Plant up decorative pots with seasonal plants to sell.

Don’t underestimate the price a customer will pay for

the finished product!

~ Increase traffic with three pottery sales a year.

March Truckload Sale, August Clearance Sale and an

October Indoor Pottery Sale.

~ End of season plant “GWP”. Move out your

remaining annuals as a free gift with purchase of a

decorative planter.

~ Winter preparation promo. Offer free pot feet with

the purchase of a large frost-proof pot.

~ Promote the value of switching to glazed Vietnamese

planters that will weather well thru winters in the

Southeast.

~ An outstanding way to reduce inventory in the slow

season is to increase the visibility of pottery suitable as

gifts. Smaller pots and spheres are easy to carry gift

ideas.

Sales & Promos

Utilize The Four Seasons

Workshop Ideas for the 4 Seasons

Cure the Winter Blues

Contained Spring Fever

Heat it up in the Summer

Cool it down in the Fall

Containers, unlike many trends, will always have a place

in the gardening industry. In a time when Americans are

busier than ever, container gardens make gardening easy,

accessible and quicker than maintaining a garden.

Every Flower Has A Season

Every Season Has A Flower

~ Promote the idea that each season has a variety of

interesting plant mixes that add instant charm to your

home and garden.

~ Supply printed information sheets suitable for each

season. Include tips on choosing the right plants for each

planter. Things to consider: Height, Light & Color as

well as thrillers, fillers and spillers.

~Information on soil, fertilizer, winterizing and watering

are also important.

Extend Spring Sales to all 4 Seasons

with seasonal container mixes.

Ideas To Pass Along

Everyone can have a garden – all it

takes is a decorative glazed pot and a

little creativity! Container gardening

is fast and fun and allows for instant

style and success!

Imagine The Possibilities!

~ A striking, large glazed pot adds instant structure

and form within a garden! Be sure to use pot feet to

insure good drainage.

~ Flank a path with potted plants to invite vistors

along the walk.

~ Edge steps with potted beauties to accentuate the

architectural elements.

~ Brighten a shady area with a colorful pot filled with

seasonal color.

~ Place an interesting container at the end of a path to

accentuate where the walkway ends or to create a focal

point.

~ Use urns to make a grand entrance!

~ Use glazed containers for planting that can be moved

or easily changed.

~ Pottery planting is a great way to enjoy nature in

small areas. Even the smallest porch can be

transformed into a cache of color by planting a few

decorative containers.

~ Encourage an at-home escape. Staycations are

increasing in popularity!

~ Herbs flourish in containers! Enjoy the convenience

and attractive aromatic foliage of a potted herb garden.

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The Clay Market is proud to offer our

custom designed pottery line to you!

The finest craftsmanship goes into

developing our many styles and glazes.

From contemporary to traditional,

planters to fountains, each piece is

uniquely hand-glazed. Our signature

glazes are recognized as the best on the

market. The entire line is durable,

frost-resistant and weather-proof.

Style and value at its best!

~ Unbeatable Quality ~Unbeatable Style ~ Unbeatable Price ~

The Clay Market Wholesale Pottery

The Clay Market Our one powerful goal at The Clay Market is to build a dedicated, long-lasting

relationship with you. We pledge to continue offering you the best selection of fine

quality pottery at the very best wholesale price! We welcome suggestions and

comments from you on how we are doing!

January 2012

Home Office

758 Allgood Road

Marietta, Ga 30062

The Clay Market Pottery

1-866-826-7687

www.claymarket.com

life began in a garden! · containers are used in various ways in different settings. they can...

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