life science marketing · 2015. 7. 12. · direct mail campaign corporate brochure direct mailer...
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L I F E S C I E N C E M A R K E T I N G
M A K I N G T H E C O M P L E X C O M P E L L I N G
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Forma is a leading marketing firm for life science organizations. At Forma, the science behind our clients’ products and services isn’t a foreign language. It’s the familiar material we work with every day, as we use our intelligence and insight to distill complex issues into compelling communications for sophisticated audiences.
Since our beginning in 1988, we’ve built the expertise and insight to recognize meaningful patterns and trends in the life science industry. We employ innovative thinking – backed by proprietary processes – as we help scientifically based companies develop and implement the strategies and tactics that change minds, increase sales and build market share.
We invite you to take a look at just a few of the many inspiring examples of our work.
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Quintiles is now the world’s largest
CRO. However, when they approached
Forma about a new branding initiative
in the early 1990s, they numbered only
35 employees.
We developed and implemented
Quintiles’ collateral, trade show and
marketing materials, all built around
a brand that we designed to stand the
test of time.
Identity
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®
Since our own launch more than
two decades ago, Forma has come
to understand the challenges of
launching Life Science Brands,
and mastered the process of
translating brand attributes into
resonant words and images. Here
are just a few of the brands we have
created and propelled to success.
™
SEPSISKNOW FROM DAY
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ANTIVIRAL-ANTIBACTERIAL
ANTIVIRAL-ANTIBACTERIAL
CORYNEX™
PROTEIN
PROTEIN EXPRESSION
AptivSolutionsAccelerating the Possibilities
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ATCC chose Forma to introduce a
breakthrough in induced pluripotent
stem cells to a variety of markets.
After a thorough review of the industry
sector and key competitors, we used
our experience to develop a wide
variety of innovative and strategic
marketing solutions, including a
new name for the entire range of the
products and services, a new position,
new messages and a new tagline.
To follow up on this clearly defined
strategy, Forma implemented a variety
of marketing tactics, including those
shown here. The results hit home. The
Senior Director of Corporate Business
Development stated: ”The result
is well-defined, eye-catching and
above all, delightfully on-target for
our offering, our space and our own
company’s personality.”
TM
American Type Culture Collection10801 University BoulevardManassas, VA 20110
V I V O C Y T E I S P O W E R I N G R E S E A R C H
Introducing VivoCyte™ stem cell products and services. This comprehensive off ering incorporates pioneering scientifi c advances – including iPS cells reprogrammed without gene insertions – to more closely model in vivo properties across a wide range of genetic and tissue backgrounds.
Don’t miss our ISSCR 2011 Innovation Showcase iPS Cell Repository for Human Tissue and Disease ModelsThursday, June 16, 12:30 - 1 p.m.Room 718 A/B
To register for the Innovation Showcase, email contact information to [email protected] and include “Registration for Innovation Showcase” as the subject line.
Come join us for the launch of VivoCyte at ISSCR, booth #724.
W W W. A T C C .O R G / V I V O C Y T E
©2011 American Type Culture Collection. For laboratory research use only. Not for human, animal or diagnostic use. VIVOCYTE is a trademark of ATCC.
information to [email protected] and include “Registration for information to [email protected] and include “Registration for
©2011 American Type Culture Collection. For laboratory research use only. Not for human, animal or diagnostic use.
TM
H U M A N I P S C E L L S • A D U LT S T E M C E L L S • F E E D E R / S U P P O R T C E L L S • M E D I A • S E R U M R E A G E N T S • I P S C E L L R E P O S I T O R Y • C U S T O M C E L L S E R V I C E S
C O M E J O I N U S AT T H E I S S C R 9 T H A N N U A L M E E T I N GJ U N E 15 18, 2011
B O O T H #724 M E T RO TO RO N TO CO N V E N T I O N C E N T R ETO RO N TO, C A N A DA
V I V O C Y T E I S : S T E M C E L L S / I N N O VAT I V E / R E L E VA N T C O M P R E H E N S I V E / A C C E S S I B L E / T R U S T E D / AT C C
V I V O C Y T E I S P O W E R I N G R E S E A R C H
TM ©2011 american type Culture Collection. For laboratory research use only. not for human, animal or diagnostic use. ViVoCyte is a trademark of atCC.
w w w. a t c c .o r g / v i v o c y t e
atCC (american type Culture Collection)10801 university Boulevardmanassas, Va 20110 usa703.365.2700
Well-characterized cell systems are an indispensable way to model healthy and diseased human tissue. With the introduction of the VivoCyte™ products and services, you now have streamlined access to a family of products
Our cell lines incorporate pioneering scientific advances – such as iPS cells that are reprogrammed without gene
VivoCyte products include a growing array of cell lines, encompassing relevant genetic and tissue backgrounds.
With a wide array of products and services, you’ll be able to get everything you need to conduct your research from
Human iPS CellS • adult Stem Celldult Stem CellS • Feeder/SuPPort CellS • media • Serum • reagentS
iPS Cell rePoSitory • CuStom Cell Servitom Cell ServiCeS
A c c e s s i b l eMedical researchers need equal access to standardized human cell lines to reproduce and extend research findings. Cells in the VivoCyte repository are licensed for research use and can be conveniently ordered from ATCC.
T r u s T e dIt’s all backed by ATCC – an established industry leader with an 85-year history of providing quality and consistency across a range of biological materials for research, including mammalian cell lines, microorganisms and culture reagents.
In keeping with its mission to provide access to biomaterials vital for scientific research, ATCC encourages researchers to deposit medically relevant iPS cell lines that they have developed into the ATCC iPS Cell Repository.
P o w e r i n g r e s e A r c hFind out more about VivoCyte at www.atcc.org/vivocyte – and discover the new way to move your research closer to reality.
M e d i c a l r e s e a r c h e r s a r e c o n t i n u a l ly l o o k i n g f o r n e w a n d b e t t e r w ay s t o a c c u r a t e ly M o d e l h u M a n d i s e a s e s i n a c o n t r o l l e d l a b o r a t o r y s e t t i n g .
y o u j u s t f o u n d o n e .
Medical researchers need equal access to standardized human cell lines to reproduce and extend research Medical researchers need equal access to standardized human cell lines to reproduce and extend research findings. Cells in the VivoCyte repository are licensed for research use and can be conveniently ordered
It’s all backed by ATCC – an established industry leader with an 85-year history of providing quality and consistency across a range of biological materials for research, including mammalian cell lines, microorganisms
In keeping with its mission to provide access to biomaterials vital for scientific research, ATCC encourages researchers to deposit medically relevant iPS cell lines that they have developed into the ATCC
v i v o c y t e i s :
Well-characterized cell systems are an indispensable way to model healthy and diseased human tissue. With the introduction of the VivoCyte™ products and services, you now have streamlined access to a family of products
Our cell lines incorporate pioneering scientific advances – such as iPS cells that are reprogrammed without gene
VivoCyte products include a growing array of cell lines, encompassing relevant genetic and tissue backgrounds. And to meet the needs of researchers requiring specialized iPS cell types, we also offer custom cell
With a wide array of products and services, you’ll be able to get everything you need to conduct your research from With a wide array of products and services, you’ll be able to get everything you need to conduct your research from a single source – all of it designed to work optimally together and all of it guaranteed. a single source – all of it designed to work optimally together and all of it guaranteed.
TM
P o w e r i n g r e s e a r c h
V i V o C y t e ™ s t e m C e l l p r o d u C t s a n d s e r V i C e s
Identity
I N T R O D U C I N G V I V O C Y T EI N T R O D U C I N G V I V O C Y T E
WWW.ATCC.ORG/VIVOCYTE
ATCC (American Type Culture Collection)10801 University BoulevardManassas, VA 20110 USA703.365.2700
TM
HUMAN IPS CELLS • ADULT STEM CELLS • FEEDER/SUPPORT CELLS • MEDIA • SERUM REAGENTS • IPS CELL REPOSITORY • CUSTOM CELL SERVICES
©2011 American Type Culture Collection. For laboratory research use only. Not for human, animal or diagnostic use. VIVOCYTE is a trademark of ATCC.
WWW.ATCC.ORG/VIVOCYTE
ATCC (American Type Culture Collection)10801 University BoulevardManassas, VA 20110 USA703.365.2700 703.365.2700
HUMAN IPS CELLS • ADULT STEM CELLS • FEEDER/SUPPORT CELLS • MEDIA • SERUM
V I V O C Y T E I S : S T E M C E L L S I N N O VAT I V E R E L E VA N T C O M P R E H E N S I V E A C C E S S I B L E T R U S T E D AT C C
I N N O VAT I V E R E L E VA N T C O M P R E H E N S I V E A C C E S S I B L E T R U S T E D AT C C
TM
V I V O C Y T E I S : P O W E R I N G R E S E A R C H
V I V O C Y T E I S : S T E M C E L L P R O D U C T S A N D S E R V I C E S. T H I S C O M P R E H E N S I V E O F F E R I N G I N C O R P O R AT E S P I O N E E R I N G S C I E N T I F I C A D VA N C E S I N C L U D I N G I P S C E L L S R E P RO G R A M M E D W I T H O U T G E N E I N S E RT I O N S TO MO R E C LOS E LY MO D E L I N V I V O P RO P E RT I ES AC ROSS A W I D E R A N G E O F G E N E T I C A N D T I SS U E BAC KG RO U N DS.
V I V O C Y T E I S : AT I S S C R , B O O T H #724
V I V O C Y T E I S : P R E S E N T I N G AT T H E I S S C R I N N OVAT I O N S H O W C A S E
I P S C E L L R E P O S I T O R Y F O R H U M A N T I S S U E A N D
D I S E A S E M O D E L S T H U R S D AY, JU N E 16,
12:30 1 P.M. RO O M 718 A/B
Bag Insert
Direct Mailer
Product Brochure
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DPT Labs, a contract manufacturer
specializing in semisolids and liquids,
sought guidance in communicating
the expansion of their capabilities.
After a thorough competitive review,
Forma conducted research across
multiple audience segments. We
recommended a repositioning of DPT
Labs and guided the organization in
developing a unique value proposition
and new messages. Based on this new
strategy Forma created a variety of
marketing tactics, a few of which are
shown here, to drive key messages into
the marketplace.
Count on us tM
Work with the leaders at bringing semi-solids and liquids to life. www.dptlabs.com
Count on us
F r o M d e v e l o p M e n t t o M a n u F a C t u r i n g .
F r o M l i q u i d s a n d g e l s t o C r e a M s a n d e M u l s i o n s .
F r o M n o n - s t e r i l e t o s t e r i l e .
F r o M s t a r t u p t o B i g p h a r M a .
F r o M C l i n i C a l t o C o M M e r C i a l s C a l e .
Print Ad
Eblast
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NCBio needed a new brand, one that
would connote science and connection
without resorting to clip-art images
of test tubes or focusing too narrowly
on a scientific audience. Because
the logo is designed to speak to
multiple audiences, the new identity
uses circles and lines to illustrate
connections being created –
a solution that applies equally well
to political, industry-related and
biochemical situations.
Brochure
Stationery Package Identity
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Controlled Controlled WarmthWarmth
Intermittent Intermittent MassageMassage
Meibomian Meibomian GlandGland
Tarsal PlateTarsal Plate
Treating Evaporative Dry Eye
Common dry eye symptoms are:
• dryness• discomfort and irritation• grittiness or feeling of a
foreign body in the eye• burning or stinging
sensation• tearing• redness• discharge• tiredness• itching• vision disturbance
Lifestyle impacts from dry eye are:
• diffi culty performing visual tasks, such as reading, using a computer, driving and watching television
• inability to wear contact lenses
• constant use of eye drops• trouble being out in
the sun• symptoms worsen
throughout the day
What causes Evaporative Dry Eye? (Also known as Meibomian Gland Dysfunction)
1. Lipid (oil) layer:lubricates and prevents evaporation
2. Aqueous (water) layer:nourishes and protects the cornea
3. Mucin layer:adheres tears to the eye
Glands in the eyelids called Meibomian glands create the lipid (oil) layer of the tear fi lm.Evaporative Dry Eye disease is most often caused by a blockage or obstruction in the eyelid glands, which can lead to a lipid (oil) defi ciency in the tears. Blockage of eyelid glands is called Meibomian Gland Dysfunction.
Tears are made up of three layers
65% of patients with Dry Eye symptoms have meibomian gland dysfunction. If you’re like many people with Dry Eye symptoms, your condition is related to obstructed meibomian glands and an inadequate protective layer of oils in your tears.
A controlled clinical trial of the LipiFlow® System showed signifi cant improvement, on average, in the oil secretions from the eyelid glands and in the time that the tears remain on the eye before evaporating. The study also showed signifi cant improvement, on average, in patient self-reported dry eye symptoms. At 4 weeks after LipiFlow® treatment, 79% of patients reported improvement in dry eye symptoms.
This patient counseling tool is intended for distribution outside of the United States only.www.tearscience.com
Treatment
The LipiFlow® Thermal Pulsation System fi ts gently behind the lids, applying a combination of localized heat and pressure therapy to remove the eyelid gland blockage.
• simple in-offi ce procedure • treatment during a single visit • gentle heat and pressure
unblocks glands
Most patients feel relief of their symptoms within two weeks.
Using special instru-mentation the tear fi lm is visible being pulled up across the eye by the upper lid with each blink.
Evaporative Dry Eye Disease Don’t just treat the symptoms – treat the cause.
Web Site
TearScience pioneered the
recognition, diagnosis and treatment
of Evaporative Dry Eye, a surprisingly
common condition affecting up to
70% of all patients who have typical
dry eye symptoms, such as burning,
itchy, red eyes. Forma developed the
TearScience name, logo, positioning,
web sites for both clinicians and
patients, brochures, training
materials and numerous other
materials to support the launch of
the LipiView Interferometer and the
LipiFlow Thermal Pulsation System.
Doctor/Patient Counseling Tool Patient Brochure
Identities
Patient Education Video
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LipoMed discovered and developed
a new assay, one that is twice as
powerful as the standard cholesterol
panel in predicting the risk for
Coronary Heart Disease. LipoMed
hired Forma to assist with marketing
efforts. Based upon our strategic
recommendations, LipoMed was
renamed LipoScience, with a new
corporate identity and brand position.
Forma developed print collateral,
diagrams to explain the value and
physiology of the assay, trade show
booths, direct mail campaigns and both
direct-to-clinician (MM&M award winner)
and direct-to-consumer materials.
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Enthalpy is an LC/MS/MS lab
competing in a crowded marketplace
– so crowded that competitive
offerings had become commoditized.
Forma helped Enthalpy identify,
articulate and promote several key
differentiators, and named the most
important one The 70% Solution. We
communicated these differentiators
Direct Mail Campaign
Corporate Brochure
Direct Mailer
visually by contrasting Enthalpy’s
innovations with other labs’ typical
approach to the same issues.
Forma developed direct mailers, a
corporate brochure, email blasts and
trade show displays. Following the
campaign, Enthalpy reported shorter
sales cycles and consistent growth,
even in a slow economy.
Ask About Our 70% SOLUTION
Most bioanalytical labs strive to work at
100% of capacity.
We prefer
to leave a littleroom
for more.
Ask About Our 70% SOLUTION
Most bioanalytical labs strive to work at
100% of capacity.
We prefer
to leave a littleroom
for more.
Banner Pop-Up Display
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Sales Sheets
CHOOSE THE BRAND-NAME INGREDIENT THAT CONSUMERS CAN TRUST.
• Clinically backed purity and effectiveness
• Pharmaceutical-grade, with FDA-approved Drug Master File
• Manufactured in cGMP facilities with only non-animal ingredients
• Backed by the resources and reputation of the global leader in Amino Acids
www.ajiaminoscience.com
IT’S THE ONLY L-TRYPTOPHAN THAT’S EVEN EFFECTIVE ON THE OUTSIDE OF THE BOTTLE.
Advancing the Science of Amino Acids
Ajinomoto is the only US manufac-
turer of cGMP, pharmaceutical-grade
L-amino acids. However, Ajinomoto
faces serious competition from
offshore amino acid producers, and
there is significant confusion among
the purchasers and consumers of
amino acids about the relative merits
of the many conflicting claims in the
market.
To provide clarity, Forma developed a
new brand for Ajinomoto: AjiPure.
Aimed at purchasers and consumers of
amino acids, it is positioned to instill
confidence in the purity and quality
of ingredients from Ajinomoto, and
provide a quick visual reference
on store shelves. A series of sales
sheets and a pocket folder are
shown here.
Identity
www.ajiaminoscience.com
Our new L-GLutamine manufacturinG prOcess prOduces siGnificant benefits fOr yOu.
• Fewer impurities
• Smaller, more uniform particles
• Consistent lots
• Greater predictability
• Better cost efficiency
Our new L-GLutamine manufacturinG prOcess prOduces
sOme Of the benefits Of aminOstabLe OnLy becOme apparent Over time.
Advancing the Science of Amino Acids
www.ajiaminoscience.com
THEIRS AJIPURE
THE BENEFITS OF OUR IBCAAS ARE EASY TO SWALLOW.AjiPure Instantized Branched-Chain Amino Acids offer clear benefi ts for consumers. Not to mention a clear, and marketable, point of difference for your products.
• Quicker dissolution
• Faster availability
• Proven consistency
• Unbeatable purity
Advancing the Science of Amino Acids
AJIN-140 sales sheet.FINAL.indd 1 2/27/08 12:35:48 PM
www.ajiaminoscience.com
AjiPure sets the globAl stAndArd for quAlity And reliAbility. so you cAn set your Products APArt from the comPetition.
• Trusted by medical professionals
• 100% non-animal origin
• No purer amino acids available
• Proven manufacturing consistency
how will your customers know it’s sAfe, Pure And effective? they’ve got our word on it.
Advancing the Science of Amino Acids
www.ajiaminoscience.com
Another breAkthrough from Ajinomoto: A more viAble option for cell culture mediA.
• 100X more active than insulin
• Improved purity
• Consistent quality in large batches
• Cost efficiency
• Backed by Ajinomoto’s manufacturing expertise and production experience
Advancing the Science of Amino Acids
www.ajiaminoscience.com
And less.
discover the smAll PAck Amino Acids thAt deliver big results.
• Sized specifically for research & process development
• Produced from 100% non-animal origin raw materials under CGMP conditions
• Eliminates revalidation at scale-up
• Shipped next business day
everythingyou wAnt in An Amino Acid.
Advancing the Science of Amino Acids
of ingredients from Ajinomoto, and of ingredients from Ajinomoto, and
tabLe
Advancing the Science of Amino Acids
of ingredients from Ajinomoto, and
Pocket Folder with Sales Sheets
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Created through the consolidation
of several disparate companies,
Clinical Data needed a corporate
identity system that would allow
both the parent organization and the
individual divisions great latitude in
implementing marketing initiatives.
Forma developed the division names
for the new organization and a new
identity system to relate the three
disparate divisions. We implemented
a new marketing campaign anchored
by an array of glowing dots – a pattern
that visually mirrors the look of the
microarray “chips” used in gene
expression studies.
Identity
Division Identities
Cogenics Web Site Home Page
Clinical Data Web Site Home Page
Cogenics Ads
http://www.clinicaldata.com
http://www.cogenics.com
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To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little To some people, it may seem like a little mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, mistake. But you know just how serious, and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be and costly, blood collection errors can be – for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.– for your patients, and for your hospital.
That’s why we created WorkSafeTM. A program designed to eliminate errors before they happen.
WorkSafe comes with all the tools you need to proactively address blood safety issues, from the instruments required for proper collection to the materials for proper collection to the materials and the programs necessary for effective training.
WorkSafe also enables you to easily WorkSafe also enables you to easily WorkSafe also enables you to easily WorkSafe also enables you to easily WorkSafe also enables you to easily WorkSafe also enables you to easily WorkSafe also enables you to easily WorkSafe also enables you to easily WorkSafe also enables you to easily WorkSafe also enables you to easily WorkSafe also enables you to easily institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and institute a continuing education and certification program that clearly spells certification program that clearly spells certification program that clearly spells certification program that clearly spells certification program that clearly spells certification program that clearly spells certification program that clearly spells out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can out collection best practices, so you can ensure consistent performance across your entire staff. It offers a proactive approach for reducing collection-related errors, and demonstrating your hospital’s commitment to this increasingly visible subject.
And it can have a positive impact on clinical practice, helping to reduce on clinical practice, helping to reduce costs and clearly differentiate cases of sepsis from instances of contamination.
Nothing
can’t fix.
Reduce blood culture collection errors with WorkSafe.
WorkSafe is backed by the experience WorkSafe is backed by the experience WorkSafe is backed by the experience WorkSafe is backed by the experience and expertise of bioMérieux, a global and expertise of bioMérieux, a global and expertise of bioMérieux, a global and expertise of bioMérieux, a global and expertise of bioMérieux, a global and expertise of bioMérieux, a global and expertise of bioMérieux, a global and expertise of bioMérieux, a global and expertise of bioMérieux, a global leader in disease prevention, detection leader in disease prevention, detection leader in disease prevention, detection leader in disease prevention, detection leader in disease prevention, detection leader in disease prevention, detection and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect complement to BacT/ALERTmicrobial detection system.
To learn more contact your bioMérieux representative at (800) 682-2666 or visit www.biomerieux-usa.com/worksafe.
WorkSafe is backed by the experience WorkSafe is backed by the experience and expertise of bioMérieux, a global and expertise of bioMérieux, a global and expertise of bioMérieux, a global leader in disease prevention, detection leader in disease prevention, detection and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect and management. And it’s the perfect complement to BacT/ALERTmicrobial detection system.
To learn more contact your bioMérieux representative at (800) 682-2666 or visit www.biomerieux-usa.com/worksafe.
from diagnosis,the seeds of better health
What’s the problem withBlood Culture Collection?
The ABCs of better blood collection.
WorkSafe collection trays come complete with plastic bottles – the OSHA standard for laboratory containers.
With WorkSafe, you’ll get everything that’s needed for proper blood collection, all in one place.
You’ll be able to make sure everyone in your hospital follows best practices, to the letter. And you’ll be able to gain WorkSafe certification for your entire organization.
With WorkSafeTM, you can:TM, you can:TM
• Implement best practices• Improve patient care• Reduce collection errors• Accurately track Septicaemia• Control costs
Presented To License Number
Presented On Contact Hours Provider Number Course Number Category
cate until renewal time. If audited, this original document must be submitted.
I certify that I did attend the Continuing Education Program described and that I completed the hour(s) awarded.
Authorized Signature of Program Provider
BacT/ALERT® Blood CultureCollection Procedure Continuing Education and Certifi cation
Presented On Contact Hours Provider Number Course Number Category
must be submitted.
I certify that I did attend the Continuing Education Program described and that I completed the hour(s) awarded.
Authorized Signature of Program Provider
Blood CultureCollection Procedure Continuing Education and Certifi cation
NAME __________________________________________________________________ HEALTH CARE FACILITY _______________________________________________________NAME __________________________________________________________________ HEALTH CARE FACILITY _______________________________________________________NAME __________________________________________________________________ HEALTH CARE FACILITY __________________________________
Performance on Blood Culture Collection ProcedureA MA U N
1. Puts on clean gloves before each venipuncture
2. Ensures that all supplies are available for blood culture collection
3. Greets patient, identifi es self and explains the procedure 3. Greets patient, identifi es self and explains the procedure 3. Greets patient, identifi
4. Identifi es the patient using established procedures 4. Identifi es the patient using established procedures 4. Identifi
5. Has all supplies close at hand
6. Inspects all blood culture bottles for cracks and contamination
7. Marks the bottles for required fi ll volume: 8-10cc for adult, 2-4cc for Pediatric samples 7. Marks the bottles for required fi ll volume: 8-10cc for adult, 2-4cc for Pediatric samples 7. Marks the bottles for required fi
8. Lifts and removes the plastic protective cap over the metal seal on the BacT/Alert Blood Culture Bottles
9. Cleans the bottle septum with an alcohol prep
10. Properly assembles the collection adapter to the safety device
11. Demonstrates good judgment in vein selection
12. Properly disinfects the site using a Chlorahexidine or Iodine Base Product
13. Does not re-palpate the vein after disinfecting the site
14. Inspects needle, anchors vein and enters vein smoothly
15. Draws BacT/ALERT Blood Culture Bottles in appropriate sequence
16. Demonstrates good judgment when fl ow does not fl16. Demonstrates good judgment when fl ow does not fl16. Demonstrates good judgment when fl ow immediately ow does not fl ow immediately ow does not fl
17. When additional tubes are necessary inserts tube adapter insert in the adapter cap
18. Fills tubes in the appropriate order of draw
19. Releases the tourniquet
20. Smoothly withdraws needle and engages the safety device
21. Applies pressure with gauze to arm
22. Mixes by inverting the bottles and tubes
23. Labels specimens, write initials and time of collection on each specimen label
24. Checks venipuncture site to make sure all bleeding has stopped and applies bandage
25. Disposes of sharps in sharps container
26. Places blood culture bottles in a biohazard zip lock bag
27. Removes gloves and washes hands
COMMENTS:
from diagnosis,the seeds of better health
A = Acceptable: consistently correct performance MA = Minimally Acceptable: makes mistakes, improves with practice
U = Unacceptable: consistently incorrect performance or errors notes N = Not observed
BacT/ALERT® Blood CulturePhlebotomy Training Competency Check List
PHLEBOTOMIST’S SIGNATURE DATE
INSTRUCTOR’S/CLINICAL COORDINATOR’S SIGNATURE DATE
bioMérieux, Inc.100 Rodolphe StreetDurham, NC 27712U.S.A.Tel: (800) 682-2666Fax: (800) 968-9494
bioMérieux Canada, Inc.7815 Henri-Bourassa Boulevard OuestSt. Laurent (Québec)Canada H4S 1P7Tel: (514) 336-7321Fax: (514) 807-00151-800-361-7321 ext. 221 www.biomérieux-usa.com©
2007
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cate until renewal time. If audited, this
I certify that I did attend the Continuing Education Program described and that I completed the hour(s) awarded.
Signature of Licensee
01.15.07
BacT/ALERT® Blood Culture
Educational Resources
BMX-158.06_CDlabel.PROTOTYPE ONLY.eps
Blood Culture Collection Kit and Training Materials bioMérieux makes diagnostic
equipment for hospital laboratories,
including a series that first culture
and then identify blood-born bacterial
infection. To drive product awareness
and encourage acceptance, we
developed a Blood Culture Education
Resource Kit. We named the program
(WorkSafe), developed the logo, created
the design language, and designed
the packaging and all the printed
contents, including brochures, CD
labels, checklists and reference cards.
The WorkSafe kit was a Dx Creative
Communications Award Winner.
Blood Culture SafetyandFirst always.
BacT/ALERT® is the only system that offers plastic blood culture collection bottles and improves safety at every step. Lightweight bottles
can be sent through pneumatic tube systems without special holders.
Why trust your samples to breakable glass bottles?
C
M
Y
CM
MY
CY
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biom164_flier.front.pdf 1/11/07 11:05:19 AM
Sales Sheet Product Brochure
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Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection Reduce blood culture collection
from diagnosis,the seeds of better health
What’s the problem withBlood Culture Collection?
The ABCs of better blood collection.
from diagnosis,the seeds of better health
bioMérieux, Inc. bioMérieux Canada, Inc.
www.biomérieux-usa.com
01.15.07
BacT/ALERT® Blood Culture
Educational Resources
BMX-158.06_CDlabel.PROTOTYPE ONLY.eps
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