lifelong learning in ecotourism
DESCRIPTION
Aivar Ruukel presentation at the Global Ecotourism Conference in Oslo, 2007TRANSCRIPT
![Page 1: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/1.jpg)
Global Ecotourism Conference 2007
Lifelong Learning in Ecotourism
Aivar Ruukel
Estonian Ecotourism Association
![Page 2: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/2.jpg)
Personal Profile● 1994-96
Kodukant Ecotourism Initiative● Since 1995
private tourism business in Soomaa national park
● Since 1996 Estonian Ecotourism Association, networking nationally and internationally
![Page 3: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/3.jpg)
Personal Profile● Since 2000 lecturer and trainer at courses and
seminars nationally and internationally● Since 2001 consultant nationally and
internationally● Since 2006 Student at Estonian University of
Life Sciences
![Page 4: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/4.jpg)
Issues
● Estonian Ecotourism● Experience from
Soomaa National Park● ECOLL Project
(Lifelong Learning for Ecotourism Development)
![Page 5: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/5.jpg)
Estonia on the map
![Page 6: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/6.jpg)
Estonian Ecotourism
● Kodukant Ecotourism Initiative● Ecotourism Association – ESTECAS● Our mission● Our activities
Seminars, Conferences, Fairs Plans, strategies at national, regional and local
levels Ecotourism labelling process
![Page 7: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/7.jpg)
Estonian Ecotourism Quality Label
● Established in 2000● Criterias:
Accept carrying capacity Support local economy Green business perfomance Support conservation of nature and culture Responsibility, education and respect Safety and quality
![Page 8: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/8.jpg)
Estonian Ecotourism Quality Label
● Destination analysis● Environmental plan
![Page 9: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/9.jpg)
www.ecotourism.ee
![Page 10: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/10.jpg)
National Parks of Estonia
• Lahemaa
• Matsalu• Vilsandi• Karula • Soomaa
![Page 11: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/11.jpg)
Soomaa National Park
• established in 1993 • 400 sq.km• RAMSAR area
since 1997
![Page 12: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/12.jpg)
Soomaa National Park
- Bogs, forests, meadows, rivers
- Home for eagles, black storks,flying squirrels, wolves, bears, lynx ...
![Page 13: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/13.jpg)
Soomaa.com
● Private company• Established in 1995• 8000 quests in 2005• Operating in Soomaa NP
![Page 14: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/14.jpg)
Canoeing trips on the rivers
![Page 15: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/15.jpg)
Walking on the bogs
![Page 16: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/16.jpg)
Skiing on the bogs
![Page 17: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/17.jpg)
Five seasons – more reasons
Regular floods – a fifth season
![Page 18: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/18.jpg)
Five seasons – more reasons
Regular floods – a fifth season
![Page 19: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/19.jpg)
www.soomaa.com
![Page 20: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/20.jpg)
Our policy
The philosophy of SOOMAA.COM is ecotourism, which means to us:
- supporting preservation of cultural and natural heritage
- educating tourists and public- promoting local economic
development
![Page 21: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/21.jpg)
Local People
The backbone of our activities is a network of farms along the rivers and people living there.
• involvement in planning• guide services• other services
– food, transport, riding, B&B
![Page 22: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/22.jpg)
Conservation of alluvial meadows
![Page 23: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/23.jpg)
Conserving the culture of haabjas
Haabjas- Estonian dugout canoe
![Page 24: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/24.jpg)
Conserving the culture of haabjas
![Page 25: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/25.jpg)
Haabjas-building workshops
1995 - 2000
![Page 26: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/26.jpg)
Haabjas-building workshops
1995 - 2000
![Page 27: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/27.jpg)
Haabjas and ecotourism
New product - exclusive trips on the rivers
![Page 28: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/28.jpg)
Haabjas and tourism
Image building and promotion for Soomaa NP • lot of attention from media• in 2005-06 eight film-teams visiting Karuskose
![Page 29: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/29.jpg)
Haabjas and tourism
Promotion of Soomaa on festivals in Tallinn and Tartu
![Page 30: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/30.jpg)
Partnerships and networks
Partnerships
• Horizontally and vertically
• Within the business sector and across sectors
![Page 31: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/31.jpg)
ECOLL
● Project period 2005 – 2007● EU Leonardo finance ● Vocational Schools from 4 Countries
Võru County Vocational Training Centre – Estonia University of Lapland – Finland Schools of Economics no1 Nicolaus Copernicus-
Poland Vocational Training Centre “Alfonso Motolese” -
Italy
![Page 32: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/32.jpg)
ECOLL
● Partners from business sector Finnish Nature-based Entrepreneurship Association Tourism Agency Wedrowiec (Poland) Touriusm Agency "Terrae Maris" Estonian Ecotourism Association Estonian Rural Tourism Association Soomaa.com (OÜ Karuskose)
![Page 33: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/33.jpg)
ECOLL ● Objective is to develop programme for
education and training in the area of ecotourism in accordance with the principles of lifelong learning.
![Page 34: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/34.jpg)
ECOLL
● Target groups: Students who choose tourism as their vocational
training program People who already work in the tourism sector People who live in rural communities with
ecotourism potential
![Page 35: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/35.jpg)
ECOLL
Activities of each partner country develop the requirements for professional
qualification adapt existing and develop new programs, teaching
materials, and curricula test the new programs, teaching materials and
teaching methods in the education environment and test their validity in the partner companies
![Page 36: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/36.jpg)
ECOLL
Learning Modules: Tourism Impact on Environment Safety and Wilderness Skills Ecotourism Marketing Foreign Language Guiding and Tour Leading Cultural and Natural Heritage Ecotourism Management
![Page 37: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/37.jpg)
ECOLL Modules
Tourism Impact on Environment
![Page 38: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/38.jpg)
ECOLL Modules
Safety and Wilderness Skills
![Page 39: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/39.jpg)
ECOLL Modules
Ecotourism Marketing
![Page 40: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/40.jpg)
Foreign Language
ECOLL Modules
![Page 41: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/41.jpg)
ECOLL Modules
Guiding and Tour Leading
![Page 42: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/42.jpg)
ECOLL Modules
Cultural and Natural Heritage
![Page 43: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/43.jpg)
ECOLL Modules
Ecotourism Management
![Page 44: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/44.jpg)
www.ecoll.ee
![Page 45: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/45.jpg)
ECOLL Summer Camp
03. – 07.of July 2007 in Soomaa, Estonia
Welcome!
![Page 46: Lifelong Learning in Ecotourism](https://reader035.vdocuments.net/reader035/viewer/2022062319/554adb0bb4c905a37c8b4936/html5/thumbnails/46.jpg)
Thank you! Questions please?Contacts: Aivar Ruukel
phone: +3725061896
skype: sookoll3