lift social 2016: uri bar-joseph - the blueprint for social success

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The Blueprint for Social Success: Setting the Foundation for a Breakthrough Year Uri Bar-Joseph | Simply Measured

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Page 1: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

The Blueprint for Social Success:Setting the Foundation for a Breakthrough Year

Uri Bar-Joseph | Simply Measured

Page 2: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

Excellence starts with solid foundations

When I was young, I had to learn the foundations of basketball. You can have all the physical ability in the

world, but you still have to know the foundations.- Michael Jordan

Page 3: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@Your Twitter Handle | #LIFTSocial

Strategy Programs Measurement

Page 4: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

Page 5: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

Strategy

Page 6: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

CompanyCustomers Competitors Collaborators Context/ Conversations

Channels Content Campaigns

Page 7: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

Who

What When

WhereWhy ???

Page 8: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

Page 9: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

Customers

Who

What

When

Where

Why

Page 10: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

Speaker:

@uribarjoseph | #LIFTSocial

Your Plan

Channels

Content

Campaigns

Page 11: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

Programs

Page 12: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

Page 13: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

What marketers are saying

Page 14: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

Maintenance &Management

Day in a life

Running campaigns

Answering (stupid)

questions

Page 15: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

The Social Marketing “Sophistication” CurvePo

tent

ial B

usin

ess

Val

ue

Sophistication

Social Management

Social Campaigns

Publishing

CommunityBuilding

ResponseManagement

Profiles

PlannedCampaigns

Real-timeCampaigns

WOMCampaigns

Integrated Marketing Campaigns

Page 16: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

Measurement

Page 17: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

You only improve what you measure…

Page 18: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

Page 19: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

Page 20: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

Page 21: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

Marketing

Brand

Attitude Awareness

Active association

Passiveassociation

Sentiment/Traits

Exposure Repetition

Reach Impressions

Demand(Sales)

Connections Action

Offers/Promotions

Conversions

Targeting Messaging

Objective

Goal

How to

Keymetrics

Page 22: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

Know your KPIs

Mentions

Profiles

PublishingCommunityBuilding

ResponseManagement

PlannedCampaigns

Real-timeCampaigns

WOMCampaigns

Integrated Marketing Campaigns

Followers Engagement,Sentiment

Mentions,Response rate,Response time

All in campaigns,plus:per influencerper topics

Conversioncontribution

EngagementImpressionsConversionsSOVSentiment

Per campaignPer contentPer postPer media typePer Channel

SOVcontribution

Page 23: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

Putting it all together

Page 24: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

@uribarjoseph | #LIFTSocial

The blueprint for social success

SOVcontribution

Page 25: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success

QUESTIONS

#LIFTSocial