Lifting Results in

HIGHER EDUCATIONHow Infutor Data Solutions Improves Performance in:

APPLICATIONS | ENROLLMENT | RETENTION | ALUMNI

You undoubtedly know the statistics:

Though applications are up, enrollments have

dropped six years in a row.

In 2017 only 34% of schools met their enrollment targets on schedule.

2017 Inside Higher Ed Survey

The challenges your school faces – in attracting,

nurturing and enrolling students likely to succeed,

retaining them through graduation and earning

their support as alumni – have never been steeper.

Prospective students typically research their school choices online, often anonymously – but prefer and reward personal responses.

Communication channels are multiplying.But your resources are not.

Infutor can help you improve the odds – with authoritative consumer and household data and the expertise to help you apply it to improve your results and achieve your goals.

Increase Applications and Enrollment

Not all prospective students are equally likely to suc-ceed at your school, or even complete an application. But how can you instantly identify which inquiries merit a prioritized response to improve your applica-tion completion rates?

Infutor’s ID Ver instantly verifies contact informa-tion you receive from any online or mobile form or telephone inquiry – name, address, phone number or email address – and scores it on a simple 1-100 point scale. It is backed by a robust master identity graph of authoritative, multi-sourced data that enables ad-vanced scoring to ensure accuracy and reliability.

ID Ver also provides demographic information and other attribute data such as household income, buy-ing power, years of education and home ownership.

With this real-time feedback, you can instantly seg-ment and prioritize your top inquires. You can re-spond to the most promising prospective students with live, direct outreach for immediate personal en-gagement, while others might receive a more cost-ef-fective automated response.

THE RESULT: immediate, high-touch engage-ment of inquiries with the greatest potential to apply and enroll.

INFUTOR AT WORK: Personalized Responses

CHALLENGE: A national online university needed a better way to validate and prioritize new student in-quiries. Their goal was to respond immediately with more personalized introductory emails for higher quality leads.

SOLUTION: Infutor helped the university verify and score leads with its ID Ver solution. Using the com-pany’s real-time API, ID Ver instantly scores lead data from 0-100 based on:

• Core lead data, such as name, address, phone, email

• The accuracy of the data linking to the lead’s identity

• Appearance of risk flags, like deceased individuals

Along with a verification score for core lead informa-tion (name, address, phone and email), ID Ver pro-vides enhanced attributes such as auto ownership, household income and wealth score for a more com-plete and actionable student and household profile.

RESULT: This instant scoring enabled the university’s admissions team to prioritize top tier leads and provide a much more customized and personalized intro email, resulting in a 10-12% increase in completed applica-tions and 5-7% increase in enrollment of these leads.

Applicants expect a quick response to their inquiries – and it pays off.

57% think a college should respond to their first inquiry by the next business day

30% think the response should come within 24 hours (even on weekends!)

49% of undergraduate students enroll in the first school that responds!

2017 Higher Education Digital Marketing Trends, Education Dynamics in collaboration with Aslanian Market Research

Increase Applications and Enrollment

Nurture applicants – and their families – through the enrollment process

One-size-fits-all communication may work some of the time, but prospective students expect your out-reach to reflect their life situation and needs. But how can you gain critical insights into your applicants and their households?

Infutor’s ReachSmart enables you to deliver that relevant messaging more effectively. This social and programmatic media enablement solution identifies and links all of an individual’s known email addresses, identifies emails for other household members, then matches them to social media platforms.

With it, you can include communication to parents, in-volving them in the application conversation and cus-tomizing content to address their interests and con-cerns. And with more accurate contact data, you can achieve both goals while reducing costs and waste of undeliverable communications.

Infutor’s ID Max verifies and scores inbound contact information instantly, then goes beyond to update and complete partial or missing contact information with comprehensive, current data for name, address, landline and mobile phone numbers, multiple email addresses and more.

It also adds a wealth of individual and household at-tributes and data to support personalization of your inbound communications, including data on demo-graphics, household income, buying power, lifestyles and predictive intelligence.

This enriched contact and profile data enables you to speak directly to your prospective students with more compelling and relevant messages – separating traditional college-age applicants from adult or con-tinuing education learners, for example.

THE RESULT: communications to your prospec-tive students – and their parents – that is more personally relevant.

INFUTOR AT WORK:Applicant Nurture and Reactivation

CHALLENGE: A prominent university needed to reengage undergraduate students who inquired about admission but did not complete an application, through social media channels. They also wanted to reach parents on social media regarding the benefits of academic and financial aid packages.

SOLUTION: Infutor helped the school implement ReachSmart to match all known email addresses of the prospective student to improve social me-dia match rates for outbound communications. ReachSmart was also able to identify household level email addresses and link them to social media as well, enabling the school to reach out to parents of the prospective students with customized engagements.

RESULT: The University was able to match 32% more emails to social channels, targeting both prospective students and parents, improving the reach and effi-ciency of the effort. As part of an omnichannel reen-gagement strategy, the ReachSmart solution helped improve engagements 22%, resulting in an overall lift of 7% in submitted applications among this group.

Reaching out to parents pays dividends in enrollments.

3x more students cite parents as their top influencer compared to any other voice

40% more likely to apply when parent-specific campaigns are part of school outreach

“6 Proven Ways to Boost Your College Enrollment”, EAB Blog Post, Anika Olsen, July 13, 2018

3x

Expand Your Applicant Pool, Cost-Effectively

The most obvious path to lifting the quality of appli-cants and the number of enrollments is to generate more inquiries. But how can you be confident you’re using your resources to reach the right prospective students, effectively and efficiently?

Infutor provides the intelligence you need to guide your outreach efforts so that you reach the future students you’re seeking.

Our unmatched data resources include both identity and contact information as well as rich demographic, attribute and behavioral data for individuals and households, constantly updated for authoritative ac-curacy and up-to-the-minute currency. And with our broad range of solutions, you can easily put that data to work for your school.

• Expand reach based on successful students.

Infutor’s Data Enrich and Append Solutions enable you to create look-alike audiences for digital out-reach that share the characteristics of your best performing students – or any other segment of your student body. By enriching your own student data with ours, you’ll gain far more accurate and detailed modeling and segmentation data. That enables you to target prospective students with far greater pre-cision.

• Broaden the diversity of your applicant pool.

Infutor’s Marketplace Audiences make it much sim-pler to expand and improve outreach to hard-to-reach or underrepresented student segments. You can leverage the depth of our data to expand your omnichannel efforts to reach specific student seg-ments and broaden the diversity of your applicants, with accuracy and efficiency.

In addition, our unparalleled contact and identity data allows you to reach your potential applicants across multiple communication channels including social platforms, while minimizing duplicated and un-deliverable messaging to help control costs.

Our data enables you to expand your analytics and modeling initiatives to identify the communications and marketing channels that perform at the highest levels in driving inquiries, applications and enroll-ments. The insights you gain can help you sharpen your outreach campaigns and improve their efficiency.

THE RESULT: more cost-effective communica-tions that efficiently reach more future stu-dents who are better matched to your school.

INFUTOR AT WORK:Reduced Waste in Outreach

CHALLENGE: A well-known state college was ex-periencing a near 10% return rate from their postal mail campaigns to prospective students, as well as challenges in identifying duplicate household mem-bers. They needed a data hygiene solution to improve postal deliverability while linking and de-duplicating household members to reduce overall mailing costs.

SOLUTION: Infutor initiated their InRichment solu-tion, an advanced cleansing process, to overhaul the college’s CRM. InRichment performs a series of data hygiene processes – including name standardization, advanced address correction, National Change of Address (NCOA) and Proprietary Change of Address (PCOA) – and applies a household ID and individual persistent ID for linking and de-duplication.

RESULT: The college identified 15% household du-plicates, along with 5.5% address improvements through advanced address correction. They cut direct marketing costs by more than $20K per campaign, and saved an additional $5-6K in removal of duplicate household members, delivering a higher ROI.

Increase Alumni Participation and Donations

Alumni are a key source of non-tuition revenue and support for most schools, particularly for endowment and capital campaigns. But how can you reliably keep in touch with them, when so many change their phys-ical and email addresses every year?

Infutor’s ID Max not only verifies and scores contact information, but also updates and completes par-tial or missing data with comprehensive and current name, physical and email addresses, landline and mo-bile phone numbers, and other contact information. This corrected and completed contact data allows you to keep track of alumni through moves, marriages, di-vorces, name changes and other life events.

You can also incorporate demographic and other at-tributes, such as buying power, home and car owner-ship and lifestyle data, to allow you to segment alumni for more accurately targeted outreach.

THE RESULT: restored and more relevant com-munication with more alumni through both tra-ditional and digital channels, improving partici-pation and lifting donations.

Why it’s hard to stay in touch with alumni:

1 in 9 U.S. consumers move every year (U.S. Census)

1 in 3 26-year-olds move every year (U.S. Census)

1 in 6 consumers create a new email address every 6 months (Accenture)

INFUTOR AT WORK:Locating Lapsed Alumni

CHALLENGE: An alumni association was experienc-ing a steady decrease in donations for endowment fundraising campaigns, and struggled to locate a large percentage of alumni. Their match rates on dig-ital and social campaigns were decreasing, and the amount of returned postal mail was increasing. They needed to update postal, email, and phone informa-tion to restore omnichannel outreach efforts.

SOLUTION: The association used Infutor’s ID Max to process their alumni information and:

• Identify and update changed names, including maiden to married names

• Correct outdated postal address using our deter-ministic identity graph of 1.4 billion current and pre-vious addresses spanning 30+ years of history

• Verify and/or update phone numbers and emails for contact and outreach

• Identify core attributes including marital status, children, wealth score, homeownership, and auto ownership to prioritize and personalize messages

• Flag deceased alumni for future suppression

RESULT: The association was able to update identity information for 18% of its alumni database, and up-date or add email addresses for more than 32%. The attribute information enabled the development team to create better segmentation and more personalized messaging for their endowment campaigns.

Improve Student Success and Retention

For some students, the rigors of college-level aca-demics are so challenging that they decide to with-draw or simply drop out. But how can you identify students who are likely to experience difficulties?

Infutor Analytics Solutions can help you identify students who may be at risk of experiencing academic difficulties, enabling you to monitor their progress and reach out with proactive assistance, counseling or other resources to help them succeed.

By enriching your own student data with key demo-graphic and attribute information, we enable you to create the modeling and analytics you need to de-sign and implement an initiative to identify at-risk students.

For example, your model may include risk indicators from student data such as class attendance, assign-ment and test status, and payments made, along with insights provided by our data like moves, bankrupt-cies and other household indicators that can help predict student drop-outs.

THE RESULT: improved student retention and higher graduation rates.

Why Infutor?

Today’s prospective students expect personalized, relevant communications from every organization they interact with – and that includes your school.

Personalized communications require data. But not just any data. It must be up-to-date, accurate and as comprehensive as possible.

As the consumer identity management experts, Infutor maintains an expansive Identity Graph, con-sisting of over 255 million multi-sourced individuals with an impressive 97,500,000 daily updates to ensure up-to-the-minute accuracy. We maintain 30+ years of historical identity assets including unique access to offline deterministic referential data sources such as home ownership and auto ownership histories.

With this powerful Identity Graph, you receive the most complete, up-to-date consumer information, enabling you to maximize engagement, increase re-sponses, and improve overall student and alumni experiences.

MAXIMIZE YOUR SUCCESS IN

Applications ● EnrollmentAlumni ● Retention

Visit us at infutor.comCall us at 312-348-7900

The Consumer Identity Management Experts

(312) 348-7900infutor.com

One Lincoln Centre, 18W140 Butterfield Rd, Ste 1020Oakbrook Terrace, IL 60181