#LIFTSocial

Panel: Social Marketing Trends for 2016Carmen Villifañe - Complex

#LIFTSocial

Agenda

• Always-On Approach

• Social Celebrities

• Social + Video

#LIFTSocial

• Find new traffic and engagement sources

• Engage a growing bicoastal presence

• It’s bigger than scheduling

NO SLEEP TEAM

#LIFTSocial

September 2014 vs. September 2015

#LIFTSocial

• Celebrate + promote internaltalent and culture

• Improve brand recognition on and off social

• Diversify who your brand ambassadors are

SOCIAL CELEBRITIES

#LIFTSocial

#teamCOMPLEX

#LIFTSocial

• “Fish where the fish are”

• Switch up how the audience consumes video

• Trending topics should dictate content

SOCIAL + VIDEO

#LIFTSocial

THANK YOU#LIFTSocial

THANK YOU#LIFTSocial

liftconference.social/survey